Buzzer
Buzzer is a New York-based sports technology company founded in 2020 that operates a direct-to-consumer platform detecting and delivering real-time live sports moment notifications to sports fans.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Buzzer does
Buzzer is a New York-based, private sports technology company founded in 2020 that builds a direct-to-consumer platform for the real-time detection and delivery of live sports moments to fans. Its core product is a notification service that pushes instant alerts about scores, plays, and notable in-game events to sports enthusiasts, with underlying technology that automates detection of key moments from live event feeds rather than relying on manual editorial curation.
The company has raised approximately $44 million across three funding rounds — a $4 million seed in September 2020, a $20 million round co-led by Canaan Partners and 359 Capital in June 2021, and a $20 million Series B led by 359 Capital in February 2023 — with additional capital and endorsement from NHL player Connor McDavid in 2025. Its cap table includes sports-focused investors such as JDS Sports, Lerner Enterprises, Thirty Five Ventures, and WISE Ventures alongside generalist funds. Headcount is reported at 51–100 employees, with founder Bo Han serving as CEO and Josh Canter leading Business & Corporate Development.
Buzzer's business model is not publicly disclosed: pricing models, revenue mechanics (subscription, advertising, or B2B API licensing), and go-to-market details are absent from available sources. The company's primary documented customer segment is individual sports fans seeking real-time updates, positioning it as a horizontal consumer app competing against league-owned applications and incumbent sports-media platforms rather than as an enterprise SaaS vendor. A notable open data point is that the buzzer.com domain is currently listed for resale on the Atom marketplace, which is ambiguous and may indicate a domain transition, brand change, or unrelated parking.
Buzzer firmographics
Firmographics- Name
- Buzzer
- Website
- https://buzzer.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Buzzer is a New York-based sports technology company founded in 2020 that operates a direct-to-consumer platform detecting and delivering real-time live sports moment notifications to sports fans.
- Ownership category
- akta.pro rank
Buzzer industry classification
Industry- Product category
- Sports Media Technology
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Live Streaming Platforms (MPACACAF)
Keywords
Where Buzzer is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Buzzer business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Buzzer product offering
Product offeringCore offering
Buzzer operates a sports notification platform that detects and delivers live sports moments to users in real time. The platform powers direct-to-consumer experiences, providing sports fans with instant alerts and updates on sports events, scores, athletes, and games.
Product overview
Buzzer is a sports notification platform that enables users to receive real-time alerts and updates about sports events, athletes, and games.
Differentiator
Problem solved
Functional benefit
Products and services
- Buzzer Sports Notification Platform Buzzer's technology detects and delivers live sports moments via real-time notifications, providing sports enthusiasts with instant alerts on sports events, scores, athletes, and games through direct-to-consumer channels.
Companies that use Buzzer
Customer profileSegments1 record
Ideal customer profiles1 record
Buzzer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Buzzer partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Buzzer competitors and assessment
Company assessmentDirect peers
- The Score (Score Media and Gaming): Score Media operated one of the most widely used real-time sports scoring and notification apps in North America before its acquisition by Penn Entertainment. It is the most direct historical comparable to Buzzer's sports-moments notification product.
- Bleacher Report: Mobile-first sports media property built around real-time scores, alerts, and highlights. Competes with Buzzer for fan attention on sports-moment delivery and is owned by Turner/Warner Bros. Discovery with substantial reach.
- LiveScore: Global sports scores and notifications platform with a D2C mobile app and B2B data feed business. Directly comparable to Buzzer in both consumer notification UX and infrastructure/data licensing.
Broad incumbents
- ESPN: Dominant US sports media brand whose app and ScoreCenter product ship real-time scoring, news, and notifications. A broad incumbent that defines the competitive baseline Buzzer must beat on reach and content.
- Apple Sports: Apple's D2C sports app launched in 2024 delivering live scores, stats, and notifications across leagues. It is a particularly dangerous incumbent given iOS distribution advantages and Live Activities integration.
- Yahoo Sports: Long-standing free sports scores, news, and notifications destination with deep fantasy and editorial integration. Competes for the same casual-fan attention that Buzzer targets.
- Sportradar: Public sports data and content company providing live scores, odds, and audiovisual feeds to media and betting operators. Relevant both as a potential supplier and as an infrastructure competitor for Buzzer's B2B platform play.
- Genius Sports: Sports data and technology company supplying live data, official league feeds, and engagement products to media and betting partners. Adjacent competitor in the 'live sports moments' infrastructure layer.
- Stats Perform: Sports AI and data company distributing Opta-powered live data, scores, and content to media companies globally. Provides the kind of feed layer Buzzer likely depends on and competes with for downstream platform contracts.
Emerging players
- Team Whistle (now part of PBES): Sports-focused digital media and social video company targeting younger sports fans with short-form, real-time content. Comparable as a D2C sports-content distribution play even if the format mix differs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Buzzer social profiles
Digital presenceBuzzer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buzzer leadership team
Management profileNumber of profiles
Profiles2 records
Buzzer funding detail
Funding detailFunding overview
Funding rounds3 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buzzer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buzzer
What does Buzzer do?
Buzzer operates a sports notification platform that detects and delivers live sports moments to users in real time. The platform powers direct-to-consumer experiences, providing sports fans with instant alerts and updates on sports events, scores, athletes, and games.
Is Buzzer a public or private company?
Buzzer is a private company. It is classified as venture growth investor backed and is currently operating.
When was Buzzer founded?
Buzzer was founded in 2020. It employs 51 to 100 people.
Where is Buzzer based?
Buzzer is headquartered in New York, United States, in the North America region.
Who are Buzzer's main competitors?
Direct peers on record are The Score (Score Media and Gaming), Bleacher Report and LiveScore. Broad incumbents are ESPN, Apple Sports, Yahoo Sports, Sportradar, Genius Sports and Stats Perform. Team Whistle (now part of PBES) is listed as an emerging player.
Does Buzzer have an API?
No public API is recorded for Buzzer.
What industry is Buzzer in?
Buzzer's product category is Sports Media Technology. Its primary akta.pro industry code is MPACACAF, Sports Live Streaming Platforms. Its NAICS code is 71121 and its SIC code is 7990.