Cub Cadet

Name

Cub Cadet

Legal name

MTD Products, Inc.

Website

https://cubcadet.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Outdoor Power Equipment Retailers (444230), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

akta.pro secondary industries

Outdoor Power Equipment Parts & Service Retail (CRAIAIAE), ATV (All-Terrain Vehicle) Manufacturing (IMACAEAD)

Keywords

• Outdoor power equipment
• Lawn care equipment
• Commercial mowing equipment
• Snow removal equipment
• Utility vehicles

Headquarters

HQ city

Valley City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales - Equipment: One-time purchase of outdoor power equipment including zero-turn mowers, riding lawn mowers, snow blowers, UTVs, and commercial equipment sold through dealer network and direct e-commerce.
2. Parts and Accessories: Replacement parts, attachments, and accessories for existing equipment. Parts orders over $45 ship free. Right Part Pledge ensures correct part identification.
3. Extended Warranty: Extended warranty plans available for purchase to extend coverage beyond standard factory warranty.
4. Financing Services: Installment financing options offered through third-party financing partners (e.g., $59/mo for 48 months on select products).
5. Delivery and Dealer Services: Fee-based dealer delivery services with pricing based on order value ($39-$129 delivery fees). Pick-up options with setup fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Cub Cadet designs, manufactures, and sells outdoor power equipment for residential and commercial users, including zero-turn mowers (Ultima Series for residential and PRO Series for commercial), riding lawn mowers (XT1/XT2), walk-behind mowers, stand-on mowers, single/two/three-stage snow blowers, Challenger utility vehicles, robotic mowers (XR ENDURO SERIES and INFINICUT), E-Riders, and 60V battery-powered handheld garden tools. Products incorporate proprietary engine technologies (IntelliPOWER, Electronic Fuel Injection), Synchro-Steer stability technology, and SurePath semi-autonomous GPS steering. The company distributes through more than 500 independent dealers, direct-to-consumer e-commerce on cubcadet.com, fleet and bid programs, and international regional sites.

Product overview

Cub Cadet is an outdoor power equipment manufacturer offering a comprehensive portfolio of residential and commercial-grade lawn care and grounds maintenance products. The product lineup centers on zero-turn mowers (Ultima Series for residential, PRO Series for commercial), riding lawn mowers (XT1/XT2 series), walk-behind mowers, stand-on mowers (PRO X Series), robotic mowers (XR ENDURO SERIES via EU), snow blowers (1X/2X/3X series), utility vehicles, and battery-powered handheld tools. The company also provides a proprietary IntelliPower engine technology with digital throttle control and Electronic Fuel Injection for enhanced performance. Key technology innovations include SurePath GPS-enabled semi-autonomous steering for commercial mowers and App 3.0 smartphone control for robotic mowers. Products are available through an extensive dealer network with dealer delivery/pick-up services, and various professional programs including fleet discounts and Hero's rebate offers.

Differentiator

Problem solved

Functional benefit

Brands

• Ultima Series: Residential zero-turn lawn mower series featuring advanced technology and comfort.
• PRO Series
• Enduro Series
• INFINICUT
• SurePath
• IntelliPower
• Challenger

Products and services

• Ultima Series Zero-Turn Mowers Residential zero-turn lawn mowers featuring Synchro-Steer technology for control and stability on hills and slopes up to 20 degrees; part of the advanced residential lineup.
• Riding Lawn Mowers (XT1 and XT2 Series) Lawn tractors and riding mowers for residential use, including XT1 and XT2 series with varying deck sizes and features for homeowner lawn maintenance.
• Walk-Behind Mowers Push and self-propelled walk-behind lawn mowers for residential lawn maintenance, including the SC500K model.
• Snow Blowers (1X, 2X, 3X Series) Snow removal equipment in single-stage (1X), two-stage (2X), and three-stage (3X) configurations with IntelliPOWER technology for consistent power and Electronic Fuel Injection for reliable starting in extreme cold (example SKU: 2X 30" IntelliPOWER EFI at $2,449 MSRP).
• Commercial Zero-Turn Mowers (PRO Series) Professional-grade zero-turn mowers including the PRO Z series for commercial landscaping contractors, featuring enhanced durability, power, productivity features, and (on select models) SurePath GPS semi-autonomous steering and Synchro-Steer slope operation up to 25 degrees.
• Stand-On Mowers (PRO X Series) Commercial stand-on zero-turn mowers offering professional-grade performance with operator platform for increased maneuverability on commercial properties.
• Utility Vehicles (Challenger Series) Challenger series utility vehicles for outdoor work and transport tasks, including the CX5000 and CX7000 models.
• Robotic Mowers (XR ENDURO SERIES and INFINICUT) Autonomous robotic lawn mowers controllable via smartphone App 3.0 with programmable scheduling and GPS navigation. INFINICUT is positioned for professional grounds maintenance; XR ENDURO SERIES serves automated residential lawn maintenance.
• E-Riders (Electric Riding Mowers) Electric ride-on lawn mowers engineered to perform to the same standards as gas-powered equivalents, offering emission-free operation for residential and professional use.
• Enduro Series Zero-Turn Mowers Zero-turn ride-on mowers with steering-wheel control and four-wheel steering (Enduro XZ6) for stability and versatility on hills.
• 60V Battery Lawn & Garden Tools Battery-powered handheld outdoor power equipment including chain saws, hedge trimmers, lawn trimmers, and leaf vacuum cleaners.
• Attachments and Accessories Genuine parts and accessories for Cub Cadet equipment, including snow blower cabs, tire chains, baggers, grass collectors, mulching kits, sun shades, FastAttach tow-behind attachments, and cutting decks. Right Part Pledge ensures correct part identification; orders over $45 ship free.
• Extended Warranty Plans Extended warranty coverage available for purchase on outdoor power equipment to extend protection beyond the standard factory warranty, billed on a recurring basis.
• Dealer Delivery and Pick-Up Service Dealer-provided service where products are uncrated, inspected, assembled, and delivered ready-to-use, with fluid levels checked, battery connected, tire pressure optimized, and warranty registered. Pick-up is available within 1-3 days at the dealer. Delivery fees range from $39 to $129 based on order total.
• Third-Party Financing Services Installment financing options offered through third-party financing partners (e.g., $59/month for 48 months at 3.99% APR with a $150 promo fee on select products such as the 2X 30" IntelliPOWER EFI Snow Blower).

Quantifiable outcome

• SurePath Auto Steer technology increases productivity by more than 0.5 acres per hour compared to traditional lap-bar steering controls
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered notable and core.

• Real MadridnotableStrategic or Co-development Partner · 1 January 2018Real Madrid deployed a fleet of 22 Cub Cadet INFINICUT electric robotic mowers at Ciudad Real Madrid training facility. The partnership supports Director of Grounds Paul Burgess's goal of reducing carbon emissions at the prestigious training complex.
• Stanley Black & DeckercoreOthersStanley Black & Decker is the parent company of Cub Cadet (through MTD Products subsidiary). Parent company provides corporate oversight, legal entity for terms of service, and shared services including privacy policy and legal department.
• MTD ProductscoreOthersMTD Products Inc. is the subsidiary through which Stanley Black & Decker owns Cub Cadet. MTD Products holds manufacturing operations and is referenced in corporate terms of use.
• HustlernotableGTM or Marketing PartnerHustler and Cub Cadet are both brands under Stanley Black & Decker. They participate together in industry trade shows like Equip Expo, the largest outdoor power equipment trade show, promoting outdoor solutions for professionals.
• DEWALTnotableGTM or Marketing PartnerDEWALT handheld tools are sold through Cub Cadet independent dealers. Fleet discount program includes DEWALT products: every $5,000 of DEWALT equals 1 unit (20% off). Brands participate together at Equip Expo trade shows.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• John Deere (Deere & Company): John Deere is the dominant broad incumbent in residential and commercial OPE, including zero-turn mowers, compact utility tractors, and increasingly autonomous mowing. It is the principal high-end competitor to Cub Cadet's Ultima and PRO Series across residential and commercial landscapers.
• Honda Power Equipment: Honda manufactures a broad line of residential and commercial OPE including mowers, snow blowers, and generators. It overlaps Cub Cadet's residential and light-commercial offering and supplies engines used by some OPE competitors.

Direct peers

• Husqvarna Group: Husqvarna is the global leader in robotic/autonomous lawn mowing (Automower) and a direct competitor across walk-behind and ride-on mowers. It directly overlaps Cub Cadet's residential OPE portfolio and is the primary benchmark for the XR ENDURO robotic mower line.
• Ariens Company: Ariens manufactures Ariens, Gravely, and Parker branded zero-turn and stand-on mowers for both residential and professional segments. It is a direct product-line peer to Cub Cadet's Ultima, Enduro, and PRO X series.
• Hustler Turf Equipment: Hustler is a sister brand under Stanley Black & Decker/MTD focused on commercial zero-turn and stand-on mowers. It directly competes with Cub Cadet's PRO Z and PRO X series in the professional landscaper channel and is a co-presenter at Equip Expo.
• The Toro Company: Toro competes head-to-head with Cub Cadet in residential zero-turn and walk-behind mowers and serves the same commercial landscaping channel through its Toro and Exmark brands, making it a near-direct product-line and channel peer.

Emerging players

• Bad Boy Mowers: Bad Boy Mowers is an independent US-based manufacturer of residential and commercial zero-turn mowers and UTVs. It competes directly with Cub Cadet's Ultima and PRO Z lines, especially through independent dealers in the southern US.

Others

• Briggs & Stratton: Briggs & Stratton is a major small-engine supplier and OPE manufacturer, including the Ferris, Simplicity, and Snapper brands. It is a supplier-adjacent peer whose engines power competitors' equipment and whose commercial zero-turn mowers compete with Cub Cadet's PRO Z line.
• MTD Products / Troy-Bilt: MTD Products is the direct corporate parent entity of Cub Cadet; Troy-Bilt is a sister brand within MTD selling residential and garden OPE. The relationship is corporate/administrative rather than competitive, but the brands share dealer shelf space.

Regional players

• STIHL USA: STIHL is a global leader in handheld battery/electric OPE (trimmers, blowers, chainsaws). It competes with Cub Cadet's 60V handheld battery line and shares the independent dealer channel in the US, though its core handheld focus differs from Cub Cadet's ride-on mowers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cub_cadet
• YouTubeyoutube.com/user/CubCadetRidingMowers
• Facebookfacebook.com/cubcadet
• Instagraminstagram.com/cubcadet_usa
• LinkedInlinkedin.com/company/cub-cadet

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cub Cadet