Woare's
Woare's Inc. is a sixth-generation, family-owned masonry and landscape building materials distributor serving Central Illinois from yards in Decatur and Springfield, supplying brick, stone, hardscapes, and tools to contractors, homeowners, and architects.
- Company typePrivate
- Founded1852
- HeadquartersDecatur, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Woare's does
Woare's Inc. is a privately held, family-owned masonry and landscape building materials distributor based in Decatur, Illinois, with a second yard in Springfield. Founded in 1852 and now in its sixth generation of family ownership, the company sells brick, stone, concrete block and glazed tile, hardscapes (pavers, concrete walls, steps, outdoor living products), and tools and accessories to a horizontal customer mix of masonry/landscape contractors, residential homeowners, and architectural clients across Central Illinois.
The business operates as a traditional physical-goods distributor rather than a technology or software platform. Its core capability is inventory depth — Woare's claims the region's largest masonry inventory with exclusive product lines unavailable elsewhere — paired with an in-house delivery fleet of heavy-duty semis equipped with Moffett forklifts that provide curbside and on-site material placement. The website (woares.com) functions as a catalog, educational blog, and inbound inquiry channel, while the primary transactional surface is the two physical yards, supplemented by phone-based sales and contact-form bulk pricing requests. There is no e-commerce checkout, no mobile app, no API, and no disclosed software integrations.
Woare's revenue is generated through one-time product sales at the yard and via phone/contact form, with Net 30 payment terms and a 1.5% monthly service charge on overdue accounts. Pricing is not publicly listed; bulk pricing and product specifications are handled through direct customer engagement. The company has no disclosed funding rounds, parent company, or institutional ownership, and has 11–50 employees per available firmographic data.
Woare's firmographics
Firmographics- Name
- Woare's
- Legal name
- Woare's Inc.
- Website
- https://woares.com
- Company type
- Private
- Founded year
- 1852
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Woare's Inc. is a sixth-generation, family-owned masonry and landscape building materials distributor serving Central Illinois from yards in Decatur and Springfield, supplying brick, stone, hardscapes, and tools to contractors, homeowners, and architects.
- Ownership category
- akta.pro rank
Where Woare's is headquartered
LocationHeadquarters
- HQ city
- Decatur
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Woare's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Building Materials Sales: Sale of masonry and landscape building materials including brick, stone, concrete block, glazed tile, hardscapes (pavers, concrete walls, outdoor living products), and tools and accessories. Revenue is generated through product sales at physical yard locations with optional delivery services. Payment terms are net 30 days.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Woare's product offering
Product offeringCore offering
Woare's Inc. is a masonry and landscape building materials distributor that sells brick, stone, concrete block, glazed tile, hardscapes (pavers, concrete walls, outdoor living products), and masonry tools and accessories. Products are stocked at two yard locations in Decatur and Springfield, Illinois, and delivered to job sites using the company's own fleet of heavy-duty semis equipped with Moffett forklifts for on-site placement. The business serves residential homeowners, masonry/landscape contractors, and architectural clients across Central Illinois.
Product overview
Woare's Inc. is a family-owned masonry and landscape products distributor offering a comprehensive portfolio of building materials through five core product categories: Brick (Face Brick, Thin Brick, Structural), Stone (Manufactured and Natural), Concrete Block & Glazed Tile, Hardscapes (Pavers, Walls, Steps, Outdoor Living), and Tools & Accessories. The company operates as a traditional distributor rather than a software platform, selling physical construction materials and supplies to residential, contractor, and architectural clients. Their product portfolio spans building materials for new construction and renovation, landscape products for outdoor living projects, and professional-grade masonry tools and accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- Brick Building material category including Face Brick, Thin Brick, and Structural Brick options for residential and commercial construction projects. Sold to homeowners, masonry contractors, and architectural clients in Central Illinois.
- Stone Natural and manufactured stone products for landscape and building applications, including manufactured stone and natural stone varieties. Sold to homeowners and contractors for building and landscape projects.
- Concrete Block & Glazed Tile Concrete block products including standard Concrete Block, Ground Face Block, Split Face Block, and Glazed Block varieties, plus Glazed Tile for architectural applications. Sold to masonry contractors, architects, and homeowners.
- Hardscapes Landscape construction materials including Pavers, Concrete Walls & Steps, Natural Stone, and Outdoor Living products for patios, walkways, and outdoor living spaces. Sold to landscape contractors and homeowners for outdoor hardscape projects.
- Tools & Accessories Masonry and landscape tools and accessories, including Landscape Accessories, Masonry Accessories, Tools (e.g., W. Rose masonry trowels, Crick spirit levels), and Wire & Anchors for professional contractors and DIY projects.
- Outdoor Living (Outdoor fireplaces & fire pits) Outdoor fireplace and fire pit products including custom fireplaces, fire pits, log sets, lava stones, lava rock, and fire glass. Sold to homeowners and contractors for landscape and outdoor living design projects.
- Delivery Services Company-fleet delivery of brick, stone, block, hardscape, and outdoor living products to job sites across Central Illinois, including curbside or on-site placement via Moffett forklift. Driver calls ahead and unloads to the requested location; extra charges apply for non-tailgate and off-hours delivery.
Quantifiable outcome
- Delivers products curbside in fewer trips through high-capacity trailers and lightweight aluminum construction
Companies that use Woare's
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Woare's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Woare's partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Woare's competitors and assessment
Company assessmentBroad incumbents
- ABC Supply Co. The largest wholesale distributor of roofing, siding, and exterior building products in North America. Overlaps with Woare's on masonry-adjacent exterior building materials and competes for the same contractor customers across the Midwest.
- SiteOne Landscape Supply: National wholesale distributor of landscape supplies, hardscapes, and irrigation products. Directly competes with Woare's hardscape and outdoor living categories and serves a similar professional contractor base.
- White Cap (formerly HD Supply Construction Supply): National distributor of specialty construction materials, tools, and supplies serving concrete, masonry, and infrastructure contractors. Overlaps with Woare's masonry tools, accessories, and wire/anchors SKUs.
- Boral (now Westlake Royal Building Products): Major manufacturer of masonry, stone veneer, and exterior building products. Supplies through distribution channels like Woare's and competes indirectly on branded brick and stone product lines.
- Quikrete: Largest manufacturer of packaged concrete and masonry products in the U.S. Supplies the masonry accessories category (mortar, sealers) that Woare's resells, and competes for the same contractor wallet.
Regional players
- Menards: Midwestern big-box home improvement retailer headquartered in Wisconsin with deep Illinois presence. Directly competes with Woare's on brick, block, and hardscape categories at retail, particularly for DIY homeowners.
- Illinois Brick Company: Illinois-based masonry and brick distributor serving the Chicago metro and northern Illinois. Regional peer with overlapping product categories though operating in a different Illinois geography than Woare's.
Direct peers
- Lansing Building Products: National specialty distributor of exterior building products including masonry, stone, and hardscape categories. Operates with a similar pro-contractor-focused sales and delivery model to Woare's.
- Mutual Materials: Pacific Northwest-based masonry manufacturer and distributor offering brick, block, stone, and hardscape products. Comparable product mix and contractor customer base to Woare's.
- Belden Brick Company: Family-owned U.S. brick manufacturer and distributor with six-generation heritage, selling through regional supply yards. Directly comparable business model, ownership structure, and product focus to Woare's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Woare's social profiles
Digital presenceWoare's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woare's leadership team
Management profileNumber of profiles
Woare's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woare's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woare's
What does Woare's do?
Woare's Inc. is a masonry and landscape building materials distributor that sells brick, stone, concrete block, glazed tile, hardscapes (pavers, concrete walls, outdoor living products), and masonry tools and accessories. Products are stocked at two yard locations in Decatur and Springfield, Illinois, and delivered to job sites using the company's own fleet of heavy-duty semis equipped with Moffett forklifts for on-site placement. The business serves residential homeowners, masonry/landscape contractors, and architectural clients across Central Illinois.
Is Woare's a public or private company?
Woare's is a private company. It is classified as family owned and is currently operating.
When was Woare's founded?
Woare's was founded in 1852. It employs 11 to 50 people.
Where is Woare's based?
Woare's is headquartered in Decatur, United States, in the North America region.
How does Woare's make money?
One revenue line is on record: building Materials Sales.
Who are Woare's's main competitors?
Broad incumbents on record are ABC Supply Co., SiteOne Landscape Supply, White Cap (formerly HD Supply Construction Supply), Boral (now Westlake Royal Building Products) and Quikrete. Regional players are Menards and Illinois Brick Company. Direct peers are Lansing Building Products, Mutual Materials and Belden Brick Company.
Does Woare's have an API?
No public API is recorded for Woare's.