What VIM Group does

VIM Group is a Netherlands-headquartered professional services firm specializing in brand change implementation, brand management, and brand technology consulting. Founded in 1991 and based in Hengelo with offices in London, Amsterdam, and Munich, the firm serves global enterprises and Top 500 organizations executing complex rebranding programmes. Its three core service lines — Rebranding & Brand Implementation, Brand Management, and Brand Technology — are delivered through a structured 7-step methodology built on more than 2,000 documented rebrand cases. The Brand Technology practice advises on and implements digital asset management (DAM), brand portals, brand guidelines, collaboration and workflow tools, content and template management, and brand analytics, with named implementation experience on platforms such as Bynder. Additional offerings include the Brand Tech Health Check, a structured audit of brand management software ROI.

VIM Group operates on a custom, project-based enterprise consulting model with multi-year contracts, sold directly to senior brand, marketing, and communication leaders via consultative field sales. The firm does not disclose pricing publicly, and engagements are scoped per project complexity. Its roster of named clients spans pharmaceuticals (Sanofi, Merck KGaA, Reckitt), energy and industrial (Hitachi Energy, Vattenfall, Everllence, Bosch, Volkswagen, Henkel), banking and financial services (Rabobank, ING, Danske Bank, TIAA, Atradius, Thredd), and other verticals (FIFA, Dubai Holding, ABB, Partou). Since November 2022, VIM Group has operated as part of Team Farner, a pan-European integrated communications consulting group owned by Farner International and backed by Waterland Private Equity; VIM Group's senior partners became Farner partners under an entrepreneur-led model. Leadership transitioned in July 2024 with René Kroeze and Laurens Hoekstra appointed Co-CEOs and new regional MDs in London and Munich, followed by a refreshed corporate visual identity in January 2025.

Name

VIM Group

Legal name

VIM Group Brand Implementation Ltd

Website

https://vim-group.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

VIM Group is a Netherlands-based professional services firm specializing in brand change implementation, brand management, and brand technology consulting for global enterprises and Top 500 organizations across Europe.

Ownership category

akta.pro rank

Product category

Brand Consulting Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Brand implementation services
• Rebranding consulting
• Brand management
• Brand technology
• Visual identity management

Headquarters

HQ city

Hengelo

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Implementation & Rebranding Consulting: Professional consulting services for rebranding and brand change implementation. Engagements involve experienced project managers, subject matter experts, and structured methodologies to ensure brand change programmes are executed efficiently with brand management processes and tools.
2. Brand Management Consulting: Ongoing consulting to organise visual identity, brand guidelines, and brand assets more effectively. Includes governance frameworks, design management, and brand portfolio optimisation services.
3. Brand Technology Consulting: Advisory and implementation services for brand technology ecosystems including DAM, brand portals, template management, collaboration tools, and brand analytics. Covers vendor selection, implementation, and ongoing optimisation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

VIM Group is a professional services firm that helps enterprises plan and execute rebranding and brand change programmes. Its offering is organised into three core service lines: Rebranding & Brand Implementation (project management and rollout of brand changes), Brand Management (governance, guidelines, asset organisation), and Brand Technology (selection, implementation and optimisation of DAM, brand portals, template and workflow tools). Engagements are led by senior project managers, brand consultants, and technical specialists serving global enterprises.

Product overview

VIM Group is a consulting/services company offering a unified portfolio of brand change services organized into three core service areas: Rebranding & Brand Implementation, Brand Management, and Brand Technology. Their Rebranding & Brand Implementation service helps clients roll out brand changes efficiently with project management and brand management processes. Their Brand Management service focuses on organizing visual identity, guidelines, and assets with governance frameworks. Their Brand Technology service helps create consistent on-brand content using technology tools, encompassing Digital Asset Management, Brand Portals, Brand Training & Guidelines, Collaboration & Workflows, Content & Template Management, and Brand Analytics. They also offer a Brand Tech Health Check assessment service. The company operates as a professional services firm, not as a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Rebranding & Brand Implementation Consulting service that helps organisations efficiently roll out brand changes or rebrands, providing experienced project managers, subject matter experts, and brand management processes and tools to ensure smooth execution of brand change programmes.
• Brand Management Service to organise visual identity, guidelines, and brand assets more effectively, including brand governance frameworks, design management, portfolio optimisation, and training for client teams.
• Brand Technology Service to help organisations create consistent, on-brand content more efficiently using the right technology tools, including Digital Asset Management, Brand Portals, Brand Training & Guidelines, Collaboration & Workflow tools, Content & Template Management, and Brand Analytics.
• Brand Tech Health Check A structured brand audit service that analyses an organisation's brand management software stack to deliver practical insights, improve ROI, and recommend optimisations across tool selection, AI configuration, and system integration.

Quantifiable outcome

• Supported over 2,500 brands with rebrands or brand change
• +1 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Team FarnercoreOthers · 4 November 2022VIM Group is part of Team Farner, a pan-European integrated communications consulting group. Team Farner is an alliance of leading consultancies combining all communication disciplines, backed by Waterland Private Equity. VIM Group is the leading European brand transformation and brand technology firm within the group.
• KPMGminorStrategic or Co-development PartnerVIM Group collaborated with KPMG on a webinar about customer journey design and brand strategy. Edgar Molenaars, Partner Customer & Brand Advisory at KPMG, co-presented with VIM Group on how brands can differentiate customer experiences.
• GLOBEONEminorStrategic or Co-development PartnerVIM Group partnered with GLOBEONE (Purpose and Communications experts) for a webinar reviewing 'Top 6 Brand Transformations 2024: Strategies Every CMO Must Know'. Jean-Marc König of VIM Group co-presented the analysis with GLOBEONE's Dr. Niklas Schaffmeister.
• PROOFminorStrategic or Co-development PartnerVIM Group collaborated with Bea Aarnoutse of PROOF (author of Alignment 2.0 and Happy Change) on a webinar about how employees can make a brand successful through alignment, motivation, and enablement.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Interbrand: Global brand strategy and rebranding consultancy offering brand valuation, strategy, naming, and implementation support. Direct competitor to VIM Group for global enterprise rebrand mandates across financial services, technology and consumer industries.
• Landor & Fitch: World-leading brand consulting and design firm with global delivery capacity. Competes with VIM Group for multinational rebranding projects, with overlap in financial services, energy and consumer clients.
• Wolff Olins: Global brand consultancy with deep expertise in brand strategy and transformation. Both serve multinational enterprise clients on large-scale rebrand programmes; Wolffs Olins' broader creative depth and global footprint make it a direct competitor for similar mandates.
• Lippincott: Brand strategy and design consultancy supporting major corporate rebrands and identity systems. Closely competes for the same enterprise rebrand workstreams as VIM, particularly where financial services and consumer brands require premium positioning work.
• Siegel+Gale: Global brand experience and strategy consultancy focused on simplicity-led brand design and implementation. Like VIM Group, Siegel+Gale supports rebranding roll-outs and brand technology implementations for global enterprises.
• FutureBrand: Brand consultancy within IPG, focused on brand strategy, experience and rebranding. Direct competitor for enterprise rebranding mandates across Europe and globally, with strong overlap to VIM's client industries.
• MetaDesign: European-headquartered brand and experience design consultancy with strong practice in corporate identity and brand systems. Comparable to VIM Group for enterprise brand architecture and implementation work, with similar European client footprint.
• Elmwood: Brand design and strategy consultancy working on visual identity, brand systems and experience. Competes with VIM Group in enterprise brand design and management, particularly in Europe.

Broad incumbents

• Accenture Song (formerly Karmarama, Fjord): Accenture's creative and brand transformation arm supporting large enterprise digital and brand programmes. Competes with VIM Group on integrated brand and digital transformation mandates, but typically as part of much larger, multi-workstream deals.

Others

• Bynder: DAM and brand portal software vendor listed as a VIM Group partner. Not a direct competitor but a key technology ecosystem partner for VIM's brand technology implementations; could act as both enabler and potential adjacent threat if it expanded implementation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagramvim-group.com/en/instagram
• Xx.com/VIM_Group
• Facebookfacebook.com/VIMGroupLtd

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIM Group