What Medical Associates Clinic & Health Plans does

Medical Associates Clinic & Health Plans is a privately held, integrated multispecialty group practice and health plan headquartered in Dubuque, Iowa, founded in 1924 as Iowa's oldest multispecialty group practice. The clinic operates across 15+ locations in Iowa, Wisconsin, and Illinois (the Tri-State area), with over 200 providers, 1,000+ healthcare professionals and support personnel, and 35+ specialty service lines including primary care, cardiology, oncology, orthopedics, OB/GYN, pediatrics, endocrinology, ophthalmology (including the only regional laser-assisted cataract and LASIK offering), allergy/immunology, behavioral health, and TMS therapy. The organization's technology stack is built on Cerner's Healtheintent/iQHealth EHR platform, which powers the Patient Station patient portal and mobile apps (iPhone, Android, Windows) and integrates with Apple Health and Coral Health Records.

Revenue is generated through two principal streams: (1) clinical services delivered to a broad Tri-State patient base and billed through Blue Cross/Blue Shield, Commercial, Medicare, Medicaid (Iowa/Illinois/Wisconsin), and Workers' Compensation, with CareCredit available for out-of-pocket balances and online bill pay via SimpleePay/Flywire; and (2) health plan premiums from Medical Associates Health Plans, the Tri-State's first HMO (founded 1982), an NCQA-accredited Medicare Cost Plan covering over 400 employers and 45,000 members with dedicated Health Plans Portals for Members, Employers, Providers, and Brokers hosted on Healthx. Distribution is hybrid - direct-to-consumer via community events, blogs, social media, and 24-Hour Help Nurse; inside-sales-style concierge onboarding via Care Connect Advisors; and enterprise-style field sales to employers and Medicare-eligible individuals via sales associates and Medicare meetings. Operational assets include an Acute Care Center (45+ years), Tri-State Surgery Center and Tri-State Occupational Health as affiliated entities, and in-house lab, X-ray, and pharmacy at the East and West campuses. Recent strategic activity (2026) includes new provider additions across multiple specialties, the Inspire Therapy launch for obstructive sleep apnea, two new director-level hires (Revenue Cycle; Sales & Account Management), and a recurring Kindergarten Vision Screening community program.

Name

Medical Associates Clinic & Health Plans

Legal name

Medical Associates Clinic and Health Plans

Website

https://mahealthcare.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Medical Associates Clinic & Health Plans is a private, integrated multispecialty group practice and HMO in Dubuque, Iowa, operating since 1924 across 15+ locations in Iowa, Wisconsin, and Illinois with 200+ providers, 1,000+ staff, 35+ specialties, and a health plan serving 45,000 members across 400+ employers.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubuque

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing clinical services across primary care, specialty care, acute care, and ancillary services (lab, radiology) to patients. Services are billed through insurance, Medicare, Medicaid, Workers' Compensation, and self-pay. CareCredit is available for out-of-pocket expenses.
2. Health Plan Premiums: Medical Associates Health Plans (a Cost Plan with a Medicare contract) generates revenue from health insurance premiums for comprehensive health benefits covering over 400 employers and 45,000 members. NCQA accredited since 1997.
3. Insurance Claims Processing: Medical Associates Clinic files insurance claims directly to insurance carriers including Blue Cross/Blue Shield, Commercial, Medicare, Medicaid (Iowa/Illinois/Wisconsin), and Workers' Compensation.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Medical Associates Clinic & Health Plans operates a multispecialty medical group practice delivering primary, specialty, acute, and ancillary healthcare services across 15+ locations in the Tri-State area (Iowa, Wisconsin, Illinois), supported by 200+ providers. It also underwrites and sells group and Medicare health insurance through Medical Associates Health Plans (an NCQA-accredited HMO established in 1982) covering 400+ employers and 45,000 members.

Differentiator

Problem solved

Functional benefit

Brands

• Medical Associates Clinic: Multispecialty group practice arm offering primary, specialty, acute, and ancillary care services in Iowa, Wisconsin, and Illinois.
• Medical Associates Health Plans
• Tri-State Surgery Center
• Tri-State Occupational Health
• Medical Associates/Mercy Family Care Network

Products and services

• Patient Station Secure online patient portal powered by Cerner's Healtheintent/iQHealth platform that lets Medical Associates Clinic patients view medical history, lab and radiology results, request prescription refills, schedule appointments, conduct video visits, send secure messages to providers, view after-visit summaries, manage proxy accounts, and share records.
• Medical Associates Mobile App Companion mobile app to Patient Station for iPhone, Android, and Windows that surfaces provider search, phone numbers, 24-hour Help Nurse, test results, and provider messaging in a single experience.
• Medical Associates Health Plans Portals Healthx-hosted web portals with separate logins for Members, Employers, Providers, and Brokers to apply for benefits, check insurance claims, and manage account information for Medical Associates Health Plans.
• Medical Associates Health Plans (MAHP) Tri-State's first HMO, established in 1982 by Medical Associates, offering comprehensive health benefits to over 400 employers and 45,000 members; NCQA-accredited since 1997 and a CMS-contracted Medicare Cost Plan (MAHP).
• Medicare Cost Plan (MAHP) Medicare Cost Plan sold by Medical Associates Health Plans under CMS contract Y0045_MAHP 1978 CMS Accepted 04132025; supported by online and in-person Medicare meetings led by a MAHP Sales Associate.
• Acute Care Center Walk-in and after-hours care for minor illness and injury (sprains, lacerations, infections, COVID/Influenza/RSV testing, etc.), staffed by board-certified physicians, PAs, and NPs; on-site lab, X-ray, and pharmacy; operating for 45+ years.
• Primary Care Primary care program spanning Family Medicine, Internal Medicine, Pediatrics, Gynecology, and adult vaccinations — providing preventive care, chronic disease management, and specialty referrals for adults 18+.
• Pediatrics Pediatric and adolescent medicine covering well-baby, well-child, and well-adolescent visits, sick visits, immunizations, growth and development counseling, learning disorders, mental health, and dietary support; East Campus offers extended illness/urgent hours.
• Women's Health Coordinated women's health program covering annual exams, blood pressure, cholesterol, diabetes (Type I, II, gestational), menopause, mental health, pregnancy care, weight management, preventive care, and women's physical therapy across the Upper Midwest.
• Obstetrics, Gynecology & Infertility OB/GYN service line covering prenatal and neonatal care (deliveries at Mercy Birth Center with Level II NICU, 4D ultrasonography, non-stress testing), well-woman care, contraception, gynecology surgery (including robotic-assisted), and infertility evaluation and treatment.
• Heart & Vascular Care (Cardiology) Cardiology program including treadmill/pharmacological stress testing, echocardiography, nuclear imaging, cardiac catheterization, coronary angioplasty/atherectomy/stenting, carotid artery stenting, pacemaker and defibrillator implantation, and TAVR evaluation.
• Orthopedics Orthopedic service line covering sports medicine, total joint replacement, back and neck, hand/wrist/elbow, foot and ankle, physical medicine, physical therapy, and rheumatology. Procedures include MAKO Robotic Assisted Surgery, hip and knee replacement, and anatomic/reverse total shoulder replacement.
• Cancer Care Multispecialty cancer program provided at MercyOne Dubuque Cancer Center, combining medical oncology, radiation therapy, surgery, counseling, and medically integrated dispensing.
• Endocrinology & Diabetes Care Endocrinology service for thyroid disease, osteoporosis, hormonal and metabolic disorders, plus a multidisciplinary diabetes care team combining primary care, endocrinology, podiatry, ophthalmology, pediatric diabetes care, nutrition, and lifestyle education.
• Eye Care (Ophthalmology) Total eye-care service including comprehensive exams, LASIK laser vision correction, cataract surgery, corneal transplantation, glaucoma, retinal, and oculoplastic surgery, plus an on-site optical dispensary and contact lens services. The only regional provider offering laser-assisted cataract and LASIK.
• Allergy, Asthma, & Immunology Allergy and immunology care provided by board-certified, fellowship-trained allergists, including needle-free and pediatric skin testing, food/drug challenges, pulmonary function testing, immunotherapy, and penicillin allergy evaluation; travel medicine sub-service available.
• TMS Therapy (Transcranial Magnetic Stimulation) Non-invasive neuromodulation treatment for major depressive disorder in adults who have not improved with antidepressants; delivered by the Behavioral & Mental Health Department as Express TMS® (3 minutes) or standard TMS (19–37 minutes), 5x/week for 4–6 weeks; covered by most insurers.
• Inspire Therapy for Obstructive Sleep Apnea Long-term, mask-free implantable neurostimulation therapy for obstructive sleep apnea (OSA) patients who have tried and struggled with CPAP; launched at Medical Associates Clinic in January 2026.
• Lab Services Clinical laboratory services offered at East and West Campus and at regional clinics, with a full range of blood chemistry and complex testing, accurate confidential reporting, and consultative services for primary and specialty care physicians.
• Imaging and Radiology (X-Ray) Imaging and radiology services available at the East and West Campuses (and other locations) for diagnostic X-ray and related imaging.
• Behavioral & Mental Health Behavioral and mental health services including adult and child counseling, psychology and psychiatry, TMS therapy, and pediatric psychology.
• 24-Hour Help Nurse 24/7 staffed registered-nurse telephone line available to Medical Associates Clinic patients and Health Plan members for symptom advice, medication questions, physician contact after hours, specialty referrals, and resource information.
• Care Connect Free concierge-style service staffed by Care Connect Advisors who help prospective and new patients find a fitting primary or specialty care provider, transfer medical records, and connect to internal resources.
• Tri-State Occupational Health Occupational medicine program including work injury care, pre-employment physicals, drug testing, and employer services; affiliated entity referenced in non-discrimination notice and listed at 1500 Associates Drive and 4155 Pennsylvania Ave.
• Tri-State Surgery Center Affiliated ambulatory surgery center referenced in the non-discrimination compliance notice as a Medical Associates affiliated entity.
• Medical Associates/Mercy Family Care Network Network of regional clinics (Bellevue, Cascade, Cuba City, Dyersville, Galena, Lancaster, Platteville) listed as a Medical Associates affiliated entity in the civil rights compliance disclosure.

Quantifiable outcome

• 45,000 health plan members and 400+ employers served
• +6 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature9 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Cerner CorporationcoreTechnology or IntegrationCerner powers the Patient Station online portal and electronic health record system at Medical Associates. Cerner provides 24-hour support at 1-877-621-8014 and hosts the consumer identity provider login. The Medical Associates Mobile App, online self-scheduling, virtual care visits, and integration with Apple Health and Coral Health Records are all powered through the Cerner platform.
• MercyOne Dubuque Cancer CentercoreStrategic or Co-development PartnerMedical Associates provides oncology and hematology services through the MercyOne Dubuque Cancer Center at 150 Mercy Dr, Dubuque, IA. The partnership enables Medical Associates to deliver the region's only complete cancer team — bringing together medical, radiation, and surgical specialists. Mercy Birth Center at MercyOne also handles deliveries for Medical Associates OB patients and offers the area's only Level II Regional Neonatal Intensive Care Unit.
• MercyOne Elkader Family MedicineminorStrategic or Co-development PartnerMedical Associates providers see patients at MercyOne Elkader Family Medicine, 911 Carter St NW, Elkader, IA, providing primary care access to the local community.
• Mercy Pharmacy (East and West)coreStrategic or Co-development PartnerMercy Pharmacy operates on-site at Medical Associates East Campus (1000 Langworthy St, 563-584-3405) and West Campus (1500 Associates Dr, 563-584-4405), providing pharmacy services directly to patients after appointments.
• JobvitecoreTechnology or IntegrationMedical Associates uses Jobvite (jobs.jobvite.com/mahealthcare) for online job listings, applications, and job alert sign-ups. Jobvite is integrated as the careers platform for all open positions.
• HealthxcoreTechnology or IntegrationHealthx powers the Health Plans Portals for Medical Associates Health Plans, providing secure online portals for Members, Employers, Providers, and Brokers to apply for benefits, check insurance claims, and manage accounts.
• Northeast Iowa Community CollegecoreStrategic or Co-development PartnerMedical Associates offers a 100% tuition assistance Certified Medical Assistant (CMA) scholarship program through Northeast Iowa Community College. The scholarship supports training for one of the fastest-growing healthcare professions, with CMAs working alongside clinical staff across almost all clinical departments supporting the 170+ advanced practice providers and physicians.
• SimpleePay (Flywire)coreTechnology or IntegrationMedical Associates uses SimpleePay (medi.simpleepay.com) and Flywire ([email protected]) for online bill payment and electronic billing statements. Patients can pay via credit or debit card online or by phone through the automated system.
• Tri-State Occupational HealthcoreStrategic or Co-development PartnerTri-State Occupational Health is an affiliated entity of Medical Associates Clinic, providing occupational health services at 1500 Associates Dr and 4155 Pennsylvania Ave in Dubuque, IA. Listed as Affiliated Entity under Medical Associates' federal civil rights compliance.
• Tri-State Surgery CentercoreStrategic or Co-development PartnerTri-State Surgery Center is an affiliated entity of Medical Associates Clinic. Listed as Affiliated Entity under Medical Associates' federal civil rights compliance. Phone: 563-584-4500.
• Medical Associates/Mercy Family Care NetworkcoreStrategic or Co-development PartnerMedical Associates/Mercy Family Care Network is an affiliated entity of Medical Associates Clinic, including regional clinics in Bellevue, Cascade, Cuba City, Dyersville, Galena, Lancaster, and Platteville. Listed as Affiliated Entity under federal civil rights compliance.
• Jackson County Regional Health CenterminorStrategic or Co-development PartnerMedical Associates providers see patients at Jackson County Regional Health Center, 601 Hospital Dr. The partnership extends Medical Associates' specialty care reach into Maquoketa, IA.
• Guttenberg Municipal HospitalminorStrategic or Co-development PartnerMedical Associates providers see patients at Guttenberg Municipal Hospital, 200 Main St, Guttenberg, IA. The hospital partnership extends Medical Associates' specialty care reach to the local community.
• Regional Medical Center - Outpatient ClinicminorStrategic or Co-development PartnerMedical Associates providers see patients at Regional Medical Center - Outpatient Clinic, 709 W Main St, Manchester, IA. The partnership extends Medical Associates' specialty care reach to Manchester, IA.
• Fresenius Kidney Care Dubuque DialysisminorStrategic or Co-development PartnerMedical Associates providers see patients at Fresenius Kidney Care Dubuque Dialysis, 555 John F Kennedy Rd Ste 700-06, Dubuque, IA. The partnership supports nephrology care delivery to dialysis patients.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Dean Health Plan: Wisconsin-based health plan affiliated with SSM Health, serving employer and individual markets in Wisconsin and adjacent states. Comparable to MAHP as a regional HMO/insurance product competing for employer benefit spend in the same Upper Midwest geography.
• Quartz Health Solutions: Wisconsin-headquartered health plan jointly owned by Gundersen Health System and UnityPoint Health – Meriter. Comparable to MAHP as a regional payer-provider-affiliated health plan offering commercial and Medicare products in Wisconsin and Iowa border markets.

Broad incumbents

• Mayo Clinic: National multispecialty group practice with deep specialty breadth and integrated payer/insurance capabilities (Mayo Clinic Health Plan). Comparable as the gold-standard multispecialty group practice model Medical Associates operates at regional scale, including tertiary referrals and integrated care.
• Kaiser Permanente: National leader in integrated payer-provider healthcare, combining a multispecialty medical group with a not-for-profit health plan. Comparable as the scaled archetype of the integrated clinic + health plan model Medical Associates operates regionally.
• Cleveland Clinic: Nationally renowned physician-led multispecialty group practice with extensive specialty programs and integrated delivery. Comparable because it embodies the same multispecialty group practice operating model that Medical Associates follows at a regional level.
• MercyOne: Regional Catholic health system operating hospitals and clinics across Iowa, including a deep Dubuque presence (MercyOne Dubuque Cancer Center, Mercy Birth Center). Comparable because MercyOne is both a partner (oncology, OB deliveries) and a direct competitor for specialty referrals in the same Tri-State region.
• UnityPoint Health: Large Iowa-headquartered integrated health system with a broad clinic, hospital, and home care footprint across Iowa, Wisconsin, and Illinois. Comparable because it offers overlapping multispecialty clinic services in Medical Associates' Tri-State geography, including primary care, specialty care, and acute care.

Direct peers

• The Iowa Clinic: Central Iowa's largest multispecialty group practice with primary and specialty care across multiple locations. Highly comparable as an Iowa-based physician-owned multispecialty group competing for similar employer, Medicare, and primary care relationships.
• Geisinger Health: Integrated health system combining a multispecialty group practice with a health plan (Geisinger Health Plan) serving a defined regional population. Highly comparable given Medical Associates' similar clinic + HMO integrated structure serving a regional Tri-State population.
• Atrius Health: Large nonprofit multispecialty physician group practice in eastern Massachusetts with primary care, specialty, and ancillary services under an integrated model. Comparable as a non-hospital-owned multispecialty group practice competing in defined regional markets with payer contracting leverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpkLUxdDd9ctS1fYHCRyUrA
• Facebookfacebook.com/medicalassociates
• LinkedInlinkedin.com/company/medical-associates-clinic
• Instagraminstagram.com/medical_associates_clinic

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Associates Clinic & Health Plans