Benenson Strategy Group
Benenson Strategy Group (BSG) is a New York-based strategic research consultancy, founded in 2000, advising corporations, political leaders, and institutions on polling, survey research, and corporate reputation work, now integrated into Burson's U.S. Insights, Data & Intelligence team.
- Company typePrivate
- Founded2000
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Benenson Strategy Group firmographics
Firmographics- Name
- Benenson Strategy Group
- Legal name
- Benenson Strategy Group
- Website
- https://bsgco.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Benenson Strategy Group (BSG) is a New York-based strategic research consultancy, founded in 2000, advising corporations, political leaders, and institutions on polling, survey research, and corporate reputation work, now integrated into Burson's U.S. Insights, Data & Intelligence team.
- Ownership category
- akta.pro rank
Where Benenson Strategy Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Benenson Strategy Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Distribution channels1 record
Benenson Strategy Group product offering
Product offeringCore offering
Benenson Strategy Group (BSG) is a strategic research consultancy that provides public opinion polling, survey research, social intelligence, and media measurement services to corporations, political leaders, and institutions. Now operating as part of Burson's U.S. Insights, Data & Intelligence team, BSG delivers strategic research, data science solutions, and consulting services that help clients understand public sentiment, measure media performance, and inform data-driven decision-making. The offering has been expanded with AI-powered tools and enhanced data analytics and modeling capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Research & Consulting Comprehensive strategic research and consulting services providing data-driven insights to corporations, political leaders, and institutions to inform decision-making and reputation management.
- Public Opinion Polling Public opinion polling services for political campaigns, corporations, and institutions, leveraging established expertise in political and corporate polling methodologies.
- Survey Research Survey research services designed to capture stakeholder perspectives and market intelligence for organizational decision-making.
- Social Intelligence & Earned Media Measurement Social media monitoring and analysis integrated with earned media measurement to provide comprehensive media performance insights for clients.
- Data Science Solutions & AI-Powered Analytics Advanced AI-powered tools, data analytics, and modeling capabilities that enhance research and consulting engagements with quantitative intelligence.
Companies that use Benenson Strategy Group
Customer profileSegments1 record
Ideal customer profiles1 record
Benenson Strategy Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Benenson Strategy Group competitors and assessment
Company assessmentBroad incumbents
- Ipsos: Global market research and polling firm with broad corporate, political, and public-sector engagements; overlaps with BSG's polling, survey, and strategic research offerings at much greater scale.
- Kantar: WPP-owned global research, data, and insights firm — a direct internal portfolio peer to BSG within the same parent, with overlapping polling, survey, and analytics capabilities at much larger scale.
- Edelman (Edelman Intelligence): Global communications firm with a research and intelligence arm providing polling, reputation research, and data analytics — comparable to BSG's corporate reputation and earned media measurement offerings.
Direct peers
- Gallup: Iconic U.S. polling and research organization providing public opinion, workforce, and corporate research — directly comparable on polling methodology, brand equity, and institutional client base.
- Pew Research Center: Nonpartisan research organization producing public opinion polling and social science research; highly comparable methodology and institutional client base to BSG's research arm.
- Public Opinion Strategies: U.S. political and corporate polling firm with a strong public opinion research practice — directly comparable on political polling methodology and corporate reputation research clients.
- Morning Consult: Technology-enabled research and polling firm combining proprietary survey panels with AI-driven analytics for corporate and political clients; closely mirrors BSG's expanded AI-powered research positioning.
- Marist Poll: University-affiliated U.S. public opinion polling operation with strong political and institutional research credentials; directly comparable to BSG's political polling heritage.
- The Harris Poll: Long-standing U.S. public opinion polling and market research firm offering custom survey research and strategic advisory to corporate and institutional clients — directly comparable to BSG's polling and research core.
Emerging players
- Yankelovich (part of Total Research): Consumer and societal research consultancy focused on strategic insights and trend analytics; comparable to BSG's strategic research and consulting work for institutional clients.
Market position
Customer concentration
Benenson Strategy Group social profiles
Digital presenceBenenson Strategy Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benenson Strategy Group leadership team
Management profileNumber of profiles
Profiles1 record
Benenson Strategy Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benenson Strategy Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benenson Strategy Group
What does Benenson Strategy Group do?
Benenson Strategy Group (BSG) is a strategic research consultancy that provides public opinion polling, survey research, social intelligence, and media measurement services to corporations, political leaders, and institutions. Now operating as part of Burson's U.S. Insights, Data & Intelligence team, BSG delivers strategic research, data science solutions, and consulting services that help clients understand public sentiment, measure media performance, and inform data-driven decision-making. The offering has been expanded with AI-powered tools and enhanced data analytics and modeling capabilities.
Is Benenson Strategy Group a public or private company?
Benenson Strategy Group is a private company. It is classified as corporate owned and is currently acquired.
When was Benenson Strategy Group founded?
Benenson Strategy Group was founded in 2000. It employs 11 to 50 people.
Where is Benenson Strategy Group based?
Benenson Strategy Group is headquartered in New York, United States, in the North America region.
Who are Benenson Strategy Group's main competitors?
Broad incumbents on record are Ipsos, Kantar and Edelman (Edelman Intelligence). Direct peers are Gallup, Pew Research Center, Public Opinion Strategies, Morning Consult, Marist Poll and The Harris Poll. Yankelovich (part of Total Research) is listed as an emerging player.
Does Benenson Strategy Group have an API?
No public API is recorded for Benenson Strategy Group.