Marist Institute for Public Opinion
The Marist Institute for Public Opinion is a non-profit academic survey research center within Marist University that conducts the Marist Poll and offers custom Survey Solutions to media, public policy, and marketing clients, alongside educational and engagement sub-brands.
- Company typePrivate
- Founded1978
- HeadquartersPoughkeepsie, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Marist Institute for Public Opinion firmographics
Firmographics- Name
- Marist Institute for Public Opinion
- Legal name
- Marist Institute for Public Opinion
- Website
- https://maristpoll.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Marist Institute for Public Opinion is a non-profit academic survey research center within Marist University that conducts the Marist Poll and offers custom Survey Solutions to media, public policy, and marketing clients, alongside educational and engagement sub-brands.
- Ownership category
- akta.pro rank
Marist Institute for Public Opinion industry classification
Industry- Product category
- Survey Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Research and Development in the Social Sciences and Humanities (541720)
- akta.pro primary industry
- Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)
- akta.pro secondary industries
- Survey, Panel & Fieldwork Services (BPAHALAJ), Media & Audience Measurement Analytics (BPAHALAO)
Keywords
Where Marist Institute for Public Opinion is headquartered
LocationHeadquarters
- HQ city
- Poughkeepsie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marist Institute for Public Opinion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Survey Solutions Services: B2B survey research services for media, public policy, and marketing clients. Offers custom polling, research solutions, and analytical services to organizations needing public opinion data.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Marist Institute for Public Opinion product offering
Product offeringCore offering
The Marist Institute for Public Opinion conducts survey research and public opinion polling, producing quantitative data across media, public policy, and marketing domains. It offers custom Survey Solutions for organizations needing tailored polling, alongside publicly distributed polls, the Marist Poll Academy for methodology education, the PollHub podcast, Open Surveys panel recruitment, and the GenNext generational research initiative.
Differentiator
Problem solved
Functional benefit
Brands
- Marist Poll Academy: Free online educational platform teaching polling and survey methodology.
- PollHub
- GenNext
- Open Surveys
Products and services
- Marist Poll Surveys Primary survey research service that conducts polls on public opinion, media, public policy, and marketing topics, delivering quantitative data through scientifically conducted surveys for public consumption.
- Survey Solutions
Companies that use Marist Institute for Public Opinion
Customer profileSegments3 records
Ideal customer profiles3 records
Marist Institute for Public Opinion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Marist Institute for Public Opinion partnerships and signals
Strategic signalScale indicators2 records
Marist Institute for Public Opinion competitors and assessment
Company assessmentDirect peers
- Harris Poll: Long-running public opinion and market research brand offering custom survey solutions to corporate and media clients — closely comparable product and customer mix.
- Morning Consult: Private polling and market intelligence firm delivering custom survey research and audience insights to media, corporate, and political clients.
- Pew Research Center: Independent non-profit research organization producing public opinion polling and social science research for media, policy, and academic audiences — overlapping on methodology and clients.
- Gallup: Largest U.S. public opinion polling firm offering custom survey research to media, corporate, and policy clients on a global scale — directly overlapping service offering.
- NORC at the University of Chicago: University-affiliated independent research institution conducting survey and social science research for government, nonprofit, and commercial clients.
- Public Religion Research Institute: Non-profit research organization conducting public opinion polling on religion, culture, and policy for media, academic, and policy clients — comparable non-profit survey model.
- Emerson College Polling: College-affiliated polling operation that, like Marist, integrates students into polling work and sells custom survey research to media and political clients.
- SurveyUSA: Private polling and market research firm conducting custom survey research for media, political, and corporate clients using probability-based methodologies.
- Monmouth University Polling Institute: Academic polling institute at Monmouth University conducting nationally recognized public opinion polls on politics and policy, directly comparable in mission and customer base.
- Quinnipiac University Poll: University-based public opinion poll at Quinnipiac University serving the same media and political clients with comparable survey research on policy and voter preferences.
Market position
Customer concentration
Marist Institute for Public Opinion social profiles
Digital presenceMarist Institute for Public Opinion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marist Institute for Public Opinion leadership team
Management profileNumber of profiles
Marist Institute for Public Opinion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marist Institute for Public Opinion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marist Institute for Public Opinion
What does Marist Institute for Public Opinion do?
The Marist Institute for Public Opinion conducts survey research and public opinion polling, producing quantitative data across media, public policy, and marketing domains. It offers custom Survey Solutions for organizations needing tailored polling, alongside publicly distributed polls, the Marist Poll Academy for methodology education, the PollHub podcast, Open Surveys panel recruitment, and the GenNext generational research initiative.
Is Marist Institute for Public Opinion a public or private company?
Marist Institute for Public Opinion is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Marist Institute for Public Opinion founded?
Marist Institute for Public Opinion was founded in 1978. It employs 101 to 250 people.
Where is Marist Institute for Public Opinion based?
Marist Institute for Public Opinion is headquartered in Poughkeepsie, United States, in the North America region.
How does Marist Institute for Public Opinion make money?
One revenue line is on record: survey Solutions Services.
Who are Marist Institute for Public Opinion's main competitors?
Direct peers on record are Harris Poll, Morning Consult, Pew Research Center, Gallup, NORC at the University of Chicago, Public Religion Research Institute, Emerson College Polling, SurveyUSA, Monmouth University Polling Institute and Quinnipiac University Poll.
Does Marist Institute for Public Opinion have an API?
No public API is recorded for Marist Institute for Public Opinion.
What industry is Marist Institute for Public Opinion in?
Marist Institute for Public Opinion's product category is Survey Research Services. Its primary akta.pro industry code is MPAAALAF, Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling), with a secondary code of BPAHALAJ, Survey, Panel & Fieldwork Services. Its NAICS code is 541910.