Lamplight Farms

What Lamplight Farms does

Lamplight Farms, headquartered in Menomonee Falls, Wisconsin, is a privately held consumer products company specializing in flame-based outdoor living products. Founded in 1964 as a pioneer of smoke- and odor-free indoor lamp oil, the company expanded into outdoor torches, fire pits, and specialized fuels. Lamplight was acquired by W.C. Bradley Co. in 1998 and in turn acquired the TIKI Brand in 2001, which now serves as its primary consumer brand for outdoor torches, fire pits, torch fuels, wood pellets, mosquito repellent fuels, and string lights. The company's core technology is centered on proprietary fuel formulations, including BiteFighter mosquito-repellent torch fuel and Clean Burn low-soot/smoke firepieces and torch fuel.

Lamplight generates revenue through wholesale hardware and consumable sales of branded consumer products via major North American retail channels, including home improvement stores, mass retailers, and outdoor living specialty stores. Its customer base is primarily residential consumers seeking outdoor ambiance, patio illumination, and mosquito protection, with a secondary segment in hospitality and commercial venues. The 2024 launch of TIKI Brand BiteFighter Plug & Repel, a mosquito repellency system compatible with existing outdoor string lights, demonstrates ongoing product line extension within the outdoor entertaining category. As a division of W.C. Bradley Co., a privately held, family-owned conglomerate founded in 1885, Lamplight benefits from shared distribution infrastructure and brand portfolio synergies across the parent's outdoor cooking, outdoor living, and recreation brands.

Name

Lamplight Farms

Legal name

Lamplight Farms Incorporated

Website

https://wcbradley.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Lamplight Farms, a division of W.C. Bradley Co., manufactures and sells flame-based outdoor living products under the TIKI Brand—including torches, fire pits, torch fuels, and mosquito-repellent consumables—to residential consumers through major North American retail channels.

Ownership category

akta.pro rank

Product category

Outdoor Living and Lighting Products

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC)

akta.pro secondary industries

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

Keywords

• Outdoor torch products
• Indoor lamp oils
• Mosquito repellent fuels
• Patio fire pits
• Outdoor string lights

Headquarters

HQ city

Menomonee Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Outdoor Products Sales: Lamplight generates revenue through the sale of outdoor living products including torches, fire pits, torch fuels, mosquito repellency products, and related accessories through retail distribution channels

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Lamplight Farms designs, manufactures, and sells indoor lamp oils and a portfolio of TIKI Brand outdoor living products, including outdoor torches, fire pits, torch fuels, wood pellets, mosquito-repellent BiteFighter fuels, Clean Burn low-smoke firepieces and torch fuels, and outdoor string lights. The products are sold through major retail and home improvement channels across North America for residential outdoor entertaining, ambiance, and mosquito protection.

Product overview

Lamplight Farms is a division of W.C. Bradley Co., headquartered in Menomonee Falls, Wisconsin, acquired in 1998. The company specializes in lighting products centered around the warm glow of a flickering flame. Lamplight pioneered indoor lamp oil in 1964 and expanded into outdoor torches and citronella fuel. The company's primary brand is TIKI Brand, acquired in 2001, which offers torches, fire pits, torch fuels, wood pellets, mosquito repellent fuels, and string lights. Notable innovations include BiteFighter products for mosquito repellency and Clean Burn products that reduce soot and smoke. The portfolio focuses on outdoor entertaining products that bring family, friends, and neighbors together around warmth and flame.

Differentiator

Problem solved

Functional benefit

Brands

• TIKI Brand: Outdoor torches, fire pits, torch fuels, wood pellets, mosquito repellent fuels and string lights. Brand acquired by Lamplight in 2001.

Products and services

• TIKI Brand Torches Outdoor torches built on a heritage of innovation centered around the warm glow of a flickering flame; designed for residential patio, deck, and backyard ambiance lighting.
• TIKI Brand Fire Pits An array of fire pits designed for outdoor entertaining and warmth in residential and commercial settings.
• TIKI Brand Torch Fuels Torch fuels including specialized formulations for indoor and outdoor torch use, consumed as part of the torch product line.
• TIKI Brand BiteFighter Torch Fuel Mosquito-repellent torch fuel that provides proven mosquito protection while illuminating outdoor spaces during residential gatherings.
• TIKI Brand Clean Burn Outdoor Tabletop Firepieces and Torch Fuel Outdoor tabletop firepieces and torch fuel that dramatically reduce soot and smoke emissions for cleaner outdoor burning.
• TIKI Brand BiteFighter Plug & Repel A mosquito repellency system designed to work with existing outdoor string lights, providing mosquito protection while integrating with residential outdoor lighting.
• TIKI Brand Wood Pellets Wood pellets designed for use with TIKI Brand products as a fuel source.
• TIKI Brand String Lights Outdoor string lights designed to enhance outdoor entertaining spaces.
• Lamplight Indoor Lamp Oil Indoor lamp oil originally pioneered by Lamplight Farms in 1964 and specially formulated to burn without smoke and odor for indoor lamp use.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TIKI BrandcoreStrategic or Co-development Partner · 1 January 2001Lamplight acquired TIKI Brand in 2001 to strengthen its position in the outdoor torch category. The acquisition allowed Lamplight to expand product development and appeal to a wider variety of consumers with different backyards, patios, and decks. TIKI Brand has since become a leading brand in outdoor entertaining and mosquito repellency solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Solo Stove: Solo Stove is a leading direct-to-consumer brand of smokeless fire pits and outdoor flame products, directly competing with TIKI Brand fire pits and Clean Burn technology in the residential outdoor entertaining category.
• Hearth Products Controls: Hearth Products Controls manufactures fire pits, outdoor fireplaces, and gas-fired outdoor living products for both residential and commercial channels, directly comparable to TIKI Brand's commercial-grade fire pit positioning.
• BioLite: BioLite designs and sells energy-efficient outdoor lighting, fire pits, and wood-burning products for consumers, directly overlapping with TIKI Brand's outdoor lighting and clean-burn firepit portfolio.
• Landmann: Landmann manufactures and distributes fire pits, outdoor fireplaces, and BBQ accessories through mass retail channels, directly competing with TIKI Brand fire pits and outdoor entertaining products in North American home improvement retailers.
• Mr. Bar-B-Q Products: Mr. Bar-B-Q produces a wide assortment of BBQ tools, outdoor accessories, and grilling consumables sold through mass retail—the same channel Lamplight serves, with overlapping customer use cases in outdoor cooking and entertaining.

Broad incumbents

• Char-Broil (W.C. Bradley Co.): Char-Broil is a sister brand under W.C. Bradley Co. and a leading U.S. gas grill brand; it shares the same parent distribution and outdoor-cooking channel overlap, providing a useful comparable for Lamplight's distribution dynamics.
• Cuisinart (Conair): Cuisinart offers a broad line of outdoor living and entertaining products through mass retail channels, overlapping with Lamplight's distribution model and certain indoor/outdoor lighting categories as a larger incumbent housewares brand.

Emerging players

• Realm (Realm Outdoor / Enbrighten): Enbrighten (by Jasco) is a leading manufacturer of LED outdoor string lights and café lights sold through mass retail channels, competing with TIKI Brand's string lights and emerging electrified outdoor ambience categories.
• Thermacell: Thermacell makes portable mosquito repellency devices and fuels that directly compete with TIKI Brand's BiteFighter torch fuel in the outdoor residential mosquito protection category, sharing the same retailer shelves and end use case.

Regional players

• Enders Colsman (Enders Grills): Enders is a European-based outdoor living brand offering gas grills, fire pits, and outdoor heating products—comparable to Lamplight/TIKI's outdoor flame and entertaining assortment, though primarily serving European markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/wcbradleyco
• Facebookfacebook.com/wcbradleyco
• LinkedInlinkedin.com/company/wc-bradley
• Instagraminstagram.com/wcbradleyco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lamplight Farms