Rexton

What Rexton does

Rexton is a hearing aid brand established in 1955 and currently operated as a subsidiary brand of WS Audiology A/S, the Danish hearing aid conglomerate headquartered in Lynge, Denmark. The company manufactures and distributes a portfolio of hearing aids organized around four proprietary technology platforms — BiCore (premium, with Speech Preservation Technology and binaural processing), MotionCore (acoustic-motion sensor-based automatic scenario detection for 120+ listening situations), MyCore (direct iPhone/Android streaming with My Voice own-voice processing), and TruCore (natural listening with Voice Ranger and echo suppression) — and supports them with the Rexton App (including the AI-powered Rexton Assist feature) and accessories such as the Smart Transmitter 2.4 and Smart Mic. Form factors span Behind-the-Ear (BTE), Receiver-in-the-Canal (RIC), and custom in-ear (ITE/CIC/ITC) devices, with the Lifeproof brand identity emphasizing ruggedness (IP68/IP67 ratings, ATEX certification for explosive environments, impact/UV/chemical resistance).

Rexton serves two primary customer segments: end users with mild to profound hearing loss, and the licensed hearing care professionals (audiologists, speech therapists, hearing aid specialists) who prescribe and fit its devices. The go-to-market model is sales-led through professional channels and regional distributors across 20+ countries (including the US, Canada, most of Western Europe, Japan, South Korea, India, Brazil, Mexico, South Africa, and Turkey), supported by professional fitting software (Connexx) and a remote care platform (TeleCare). Direct-to-consumer engagement occurs via a free online hearing test and the Rexton App, but actual device sales are fulfilled through licensed professionals. Pricing is not publicly disclosed and is set by the prescribing professional; revenue derives from hardware sales of hearing aids and accessories.

As a private brand-level entity inside a larger private group, Rexton does not separately disclose revenue, headcount, or ownership structure beyond identifying WS Audiology A/S as parent. The company's strategic positioning emphasizes reliability and durability (Lifeproof) rather than premium-feature leadership, distinguishing it from flagship WS Audiology brands such as Signia and competing for value-conscious and industrial-use segments of the global hearing aid market.

Name

Rexton

Legal name

WS Audiology A/S

Website

https://rexton.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

251–500 employees

Short description

Rexton, a 1955-founded hearing aid brand owned by WS Audiology A/S, manufactures durable BiCore, MotionCore, MyCore, and TruCore hearing aids sold through licensed audiologists across 20+ countries, supported by the AI-enabled Rexton App.

Ownership category

akta.pro rank

Product category

Hearing Aids

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industry

Assistive Hearing & Communication Access (Captioning, Hearing Support, Transcription) (EDAFAKAC)

Keywords

• Hearing aids
• Hearing care devices
• Medical devices
• Hearing aid accessories
• Audiology products

Headquarters

HQ city

Iselin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Hearing Aid Sales: Sale of hearing aid devices across multiple form factors including Behind-the-Ear (BTE), Receiver-in-the-Canal (RIC), and custom In-the-Ear (ITE/CIC/ITC) models. Products range from entry-level to premium with various technology tiers.
2. Accessories and Charging Solutions: Sale of compatible accessories including Smart Transmitter 2.4 for TV streaming, Smart Mic for external microphone functionality, charging stations (Charging Station, Charging Station+, Charging Station B-HP/B-P), travel chargers, and earwear products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rexton manufactures and distributes hearing aids across four proprietary technology platforms — BiCore, MotionCore, MyCore, and TruCore — available in Behind-the-Ear (BTE), Receiver-in-Canal (RIC), and custom In-the-Ear (ITE/CIC/ITC) form factors. The product portfolio includes rechargeable and battery-powered hearing aids, supporting accessories (chargers, Smart Transmitter 2.4, Smart Mic), and the Rexton App with AI-powered Rexton Assist for real-time adjustments. Products are sold exclusively through licensed hearing care professionals, audiologists, and speech therapists across more than 20 countries.

Product overview

Rexton is a hearing aid manufacturer under WS Audiology offering four distinct technology platforms: BiCore (premium with Speech Preservation Technology), MotionCore (with integrated motion sensors), MyCore (with direct iPhone streaming), and TruCore (for comfortable natural listening). The product portfolio spans multiple form factors including Behind-the-Ear (BTE) models like the R12 Rugged M and M-CORE B-Li; Receiver-in-Canal (RIC) models like R12 Stella, BiCore R-Li, and BiCore Slim RIC; and custom in-ear solutions like R12 Sterling Li and BiCore Custom Li. The ecosystem is supported by the Rexton App (featuring AI-powered Rexton Assist), accessories including Smart Transmitter 2.4 and Smart Mic, and Rexton TeleCare for remote professional support.

Differentiator

Problem solved

Functional benefit

Brands

• BiCore: Rexton's proprietary hearing aid platform featuring speech preservation technology and binaural processing for immersive sound experience.
• MotionCore
• MyCore
• TruCore
• Lifeproof
• Rexton App
• Rexton Assist

Products and services

• BiCore Platform Premium hearing aid platform featuring Speech Preservation Technology and ultra-fast binaural synchronization for clear speech understanding in noisy environments. Powers multiple BiCore hearing aid models for end users with hearing loss.
• R12 Rugged M Rexton's most powerful Behind-the-Ear (BTE) hearing aid with IP68 waterproof rating, up to 39 hours battery life, Speech Preservation Technology, and dual-radio binaural communication 4.0. Targeted at users needing maximum durability.
• R12 Stella / R12 Stella T Rechargeable Receiver-in-Canal (RIC) hearing aids with Sound Pro 2.0 technology, wireless charging, up to 28 hours (R-Li) or 39 hours (R-Li T with telecoil) battery life.
• R12 Sterling Li Custom rechargeable in-ear hearing aid with lithium-ion battery, up to 24 hours battery life (without streaming) and 20 hours with streaming. Supports direct iPhone and Android streaming via MFi and ASHA.
• BiCore Custom Li First rechargeable custom in-ear hearing aid from Rexton featuring contact charging technology, up to 24 hours battery life, available in 6 colors.
• BiCore Slim RIC Smallest and lightest Receiver-in-Canal (RIC) hearing aid featuring CROS SR compatibility, Lifeproof microphones, up to 20 hours battery life (without streaming).
• BiCore R 312 Battery-powered Receiver-in-Canal (RIC) hearing aid with up to 89 hours battery life (without streaming), ATEX certified, direct iOS and Android streaming.
• M-CORE B-Li Rechargeable Behind-the-Ear (BTE) hearing aids with MotionCore technology, integrated motion sensor, recognizing up to 120 hearing situations. Available in M, P, and HP power levels with up to 61 hours battery life.
• MotionCore Platform Hearing aid platform with integrated motion sensor technology that automatically detects movement and adjusts hearing settings to recognize up to 120 different listening situations.
• MyCore Platform Hearing aid platform featuring direct iPhone streaming capability and binaural signal processing for natural sound, including My Voice technology for natural own-voice perception.
• TruCore Platform Hearing aid platform focused on comfortable and natural listening with Voice Ranger, echo suppression, tinnitus functionality, and SecureTec construction meeting IP67 standards.
• Rexton App Smartphone application for iOS and Android providing hearing aid control (volume, program changes, microphone directionality), AI-powered Rexton Assist for real-time adjustments, and Rexton TeleCare for remote audiologist consultations.
• Smart Transmitter 2.4 Bluetooth TV transmitter enabling direct audio streaming from TVs and stereo systems to compatible Rexton hearing aids.
• Smart Mic External Bluetooth microphone enabling hands-free calling from Android smartphones, remote control functionality, and live speech streaming for conversation support.
• Charging Station+ Multi-function charger with integrated drying function and UV sanitization lamp for hearing aid maintenance and cleaning.
• Rexton TeleCare Remote care platform enabling secure virtual consultations between hearing aid users and audiologists for remote adjustments and follow-up care.

Quantifiable outcome

• MotionCore recognizes up to 120+ individual hearing situations (20x more than previous models)
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• WS Audiology A/ScoreStrategic or Co-development PartnerRexton is a brand under WS Audiology A/S, a global hearing aid company. WS Audiology develops, manufactures, and distributes hearing aids under multiple brands. Rexton operates as a distinct brand focused on reliable, durable hearing aids with the Lifeproof positioning. The parent company provides R&D, manufacturing, and global distribution support.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Phonak (Sonova): Phonak is the global market-leading hearing aid brand owned by Sonova, selling BTE, RIC, and custom hearing aids with comparable technology platforms (e.g., Lumity, Paradise). Directly competes with Rexton for audiologist shelf space and consumer recommendation across premium tiers.
• Oticon (Demant): Oticon is a flagship hearing aid brand under Demant, offering BTE, RIC, and ITE hearing aids with proprietary platforms (e.g., Polaris, More, Real). Directly competes with Rexton in the licensed professional channel worldwide.
• Signia (WS Audiology): Signia is Rexton's sister brand under the same WS Audiology A/S parent, selling BTE, RIC, and custom hearing aids with overlapping technology platforms (Integrated Xperience, AX). Operates the same professional-channel GTM and competes for the same audiologist accounts globally.
• Widex (Demant): Widex is a hearing aid brand owned by Demant, offering BTE, RIC, and custom hearing aids (e.g., Moment, SmartRIC) sold through audiologists. Directly comparable to Rexton in form factors, professional distribution, and product tiering.
• Starkey Hearing Technologies: Starkey is a US-based major hearing aid manufacturer selling BTE, RIC, custom, and OTC hearing aids directly through audiologists and retailers. Directly competes with Rexton across multiple form factors and is the largest US-domiciled competitor in Rexton's home market.
• ReSound (GN Hearing): ReSound is the flagship hearing aid brand of GN Hearing, offering BTE, RIC, and custom hearing aids (e.g., Nexia, OMNIA) sold through audiologists. Directly competes with Rexton in the professional channel and is comparable in international footprint and product portfolio breadth.
• Beltone (GN Hearing): Beltone is a hearing aid brand and retail network under GN Hearing, primarily serving North American consumers through owned retail stores and dispensing professionals. Directly comparable to Rexton for professional-channel hearing aid sales with a stronger retail-store emphasis.

Emerging players

• Eargo: Eargo is a US-based direct-to-consumer hearing aid company offering self-fitting, rechargeable in-canal devices focused on mild-to-moderate hearing loss. Competes at the OTC/entry-tier end of the market that overlaps with Rexton's entry-level TruCore and custom devices.
• Bose Hearing Aids: Bose entered the hearing aid market with FDA-cleared SoundControl self-fitting OTC hearing aids targeting consumers with perceived mild-to-moderate hearing loss. Represents the OTC disruption that competes at the lower-severity end of Rexton's traditional customer base.
• Jabra Enhance: Jabra Enhance (formerly Lively) sells OTC and pre-set hearing aids directly to consumers via tele-audiology channels. Operates in the same mild-to-moderate hearing loss segment as Rexton's lower-tier offerings, representing the DTC/OTC competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@REXTONHearingAids
• Facebookfacebook.com/rextonusa
• LinkedInlinkedin.com/company/rexton
• Instagraminstagram.com/rextonhearing_global
• Xx.com/rextonhearingus

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rexton