FreshPlaza
FreshPlaza (FreshPublishers) is a Netherlands-based B2B digital media company operating a global news portal and six regional editions for the fresh produce industry since 2005. It serves growers, traders, exporters, and retailers across 35+ specialized produce sectors, monetizing primarily through banner advertising and newsletters.
- Company typePrivate
- Founded2005
- HeadquartersTholen, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What FreshPlaza does
FreshPlaza (legal entity: FreshPublishers) is a privately held B2B digital media company headquartered in Tholen, Netherlands, that has operated a global news portal for the fresh produce industry since 2005. The platform publishes daily news across more than 35 specialized sectors — including bananas, citrus, vegetables, fruit sub-categories, greenhouse, logistics, machinery, packaging, and food safety — and maintains six regional editions covering North America, Europe, Asia, Africa, Latin America, and Oceania, plus country-specific editions in Spain, Italy, Germany, France, and China.
The underlying technology is a conventional web content management system with regional edition routing, email newsletter delivery, RSS feed syndication, and a FreshPublishers mobile app for iOS and Android. Supporting products include a job board with a weekly digest, market-price and currency-exchange data modules, and photo reports from trade events. FreshPlaza is part of a wider FreshPublishers sister-site network that spans horticulture (Hortidaily.com), vertical farming (Verticalfarmdaily.com), floriculture (Floraldaily.com), and language-specific fresh-produce portals (AGF.nl and country-prefixed Freshplaza sites).
FreshPlaza monetizes primarily through banner advertising on its websites and newsletters, supplemented by a freemium newsletter subscription model and recruitment advertising on its job board. Pricing for newsletter subscriptions is not publicly disclosed. The company is bootstrapped with no disclosed external funding, has 101–250 employees, and explicitly identifies banner advertising as its core revenue source — making ad-blocker penetration a structural dependency. The audience consists of growers, exporters, importers, traders, logistics providers, and retail/wholesale buyers in the global fresh produce supply chain.
FreshPlaza firmographics
Firmographics- Name
- FreshPlaza
- Legal name
- FreshPublishers
- Website
- https://freshplaza.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FreshPlaza (FreshPublishers) is a Netherlands-based B2B digital media company operating a global news portal and six regional editions for the fresh produce industry since 2005. It serves growers, traders, exporters, and retailers across 35+ specialized produce sectors, monetizing primarily through banner advertising and newsletters.
- Ownership category
- akta.pro rank
Where FreshPlaza is headquartered
LocationHeadquarters
- HQ city
- Tholen
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
FreshPlaza business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Digital Advertising: Banner advertising on website pages and newsletters; multiple ad placements visible across site
- Newsletter Subscriptions: Subscription-based newsletters providing daily fresh produce industry news; includes free daily newsletter and regional edition newsletters
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free daily newsletter with overview of news |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
FreshPlaza product offering
Product offeringCore offering
FreshPlaza is an online B2B news portal that publishes daily news, market prices, and trade intelligence covering the global fresh produce (fruits, vegetables, bananas, herbs, organic) industry across six regional editions (North America, Europe, Asia, Africa, Latin America, Oceania). The platform distributes content through a website, email newsletters, RSS feeds, and the FreshPublishers mobile app, supported by banner advertising and a job board for industry professionals.
Product overview
FreshPlaza is a news platform delivering global fresh produce and banana industry coverage through its core FreshPlaza.com website and multiple regional newsletter editions. The platform operates as a unified news portal with sector-specific modules covering categories including bananas, citrus, vegetables, fruit, logistics, machinery, and more. Supporting products include the FreshPublishers mobile app for iOS/Android, a job board for industry employment, photo reports from trade events, and market price information. The platform covers North America, Latin America, Europe, Asia, Oceania, and Africa with dedicated regional editions.
Differentiator
Problem solved
Functional benefit
Products and services
- FreshPlaza.com News Portal
- FreshPlaza Regional Newsletters
- FreshPublishers Mobile App
- FreshPlaza Job Board
- FreshPlaza Photo Reports
- FreshPlaza Market Prices
Companies that use FreshPlaza
Customer profileSegments3 records
Ideal customer profiles4 records
FreshPlaza technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FreshPlaza partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
FreshPlaza competitors and assessment
Company assessmentDirect peers
- Fruitnet Media International: Publisher of Eurofruit Magazine, Asiafruit, Produce Plus, and Fresh Produce Journal — the most direct global trade media peer for FreshPlaza, covering the same fresh produce audience across multiple regions with both print and digital editions.
- Hortidaily: Sister site within the FreshPublishers network focused on greenhouse and horticulture news. Operates the same publishing model and ad-supported B2B news format as FreshPlaza, making it the most directly comparable peer operationally.
- The Packer: Long-running US-based B2B news publication covering the fresh produce industry, founded 1893. Competes for the same North American grower/shipper/retailer audience and advertising dollars as FreshPlaza's North American edition.
- Produce Business: US trade magazine and digital publisher serving fresh produce retailers, foodservice, and suppliers. Directly comparable B2B media offering with print, digital, and event monetization in the same vertical as FreshPlaza.
- AndNowUKnow: Digital-first B2B fresh produce news platform covering retail, foodservice, and supply chain news for the produce industry. Closest competitor in format (digital-native daily news) and audience to FreshPlaza, especially in North America.
- Blue Book Services: Produce industry credit and business-directory publisher (Blue Book) serving growers, shippers, and retailers with ratings, directories, and trade intelligence. Adjacent media/info services business serving the same buyer base as FreshPlaza.
- Vertical Farm Daily: Another sister site within the FreshPublishers network, focused specifically on vertical farming — illustrating the vertical-specific publishing strategy FreshPlaza employs within its broader network.
- AGF.nl: Dutch-language sister site within the FreshPublishers network covering fresh produce news for the Netherlands/Belgium market. Same business model, audience vertical, and corporate parent as FreshPlaza — its closest operational peer.
Emerging players
- Greenhouse Grower: Trade publication focused on greenhouse production, overlapping with FreshPlaza's Greenhouse, Innovations, and Vertical Farming sectors. Partial overlap with a more production-focused rather than trade-flow editorial angle.
- Floraldaily: FreshPublishers network sister site focused on floriculture; uses the same B2B ad-supported daily news model as FreshPlaza but targets an adjacent horticulture vertical rather than fresh produce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
FreshPlaza social profiles
Digital presenceFreshPlaza financial estimates
Financial estimateRevenue estimate
Valuation estimate
FreshPlaza leadership team
Management profileNumber of profiles
FreshPlaza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FreshPlaza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FreshPlaza
What does FreshPlaza do?
FreshPlaza is an online B2B news portal that publishes daily news, market prices, and trade intelligence covering the global fresh produce (fruits, vegetables, bananas, herbs, organic) industry across six regional editions (North America, Europe, Asia, Africa, Latin America, Oceania). The platform distributes content through a website, email newsletters, RSS feeds, and the FreshPublishers mobile app, supported by banner advertising and a job board for industry professionals.
Is FreshPlaza a public or private company?
FreshPlaza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FreshPlaza founded?
FreshPlaza was founded in 2005. It employs 101 to 250 people.
Where is FreshPlaza based?
FreshPlaza is headquartered in Tholen, Netherlands, in the Europe region.
How does FreshPlaza make money?
Two revenue lines are on record. Digital Advertising is the primary driver. The others are newsletter Subscriptions.
Who are FreshPlaza's main competitors?
Direct peers on record are Fruitnet Media International, Hortidaily, The Packer, Produce Business, AndNowUKnow, Blue Book Services, Vertical Farm Daily and AGF.nl. Emerging players are Greenhouse Grower and Floraldaily.
Does FreshPlaza have an API?
No public API is recorded for FreshPlaza.