AndNowUKnow
AndNowUKnow is a privately held B2B digital media company founded in 2008 that delivers daily news, video coverage, and trade event reporting exclusively to the fresh produce industry, monetized through digital advertising, The Snack Magazine, and a job board partnership with Joe Produce.
- Company typePrivate
- Founded2008
- HeadquartersSacramento, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What AndNowUKnow does
AndNowUKnow is a privately held B2B digital media company founded in 2008 and headquartered in Sacramento, California, focused exclusively on the fresh produce industry. The platform operates as a digital magazine and news outlet delivering daily industry coverage through a free weekday email newsletter and a website organized into nine content channels: Behind the Greens, Buyside News, Product Showcase, Shop Talk, Special Reports, The Bloom, Quick Dish, What's In Store, and Headlines. The company maintains an editorial team of 11-50 staff who produce original reporting, video interviews with industry executives, and on-site coverage of major trade events including the Organic Produce Summit, PMA Fresh Summit, and CPMA Trade Show.
The business operates three primary monetization streams: digital advertising on andnowuknow.com (wraparound ads, banner placements, and featured video sponsorships), a companion periodical called The Snack Magazine (thesnack.net), and a Fresh Produce Jobs Board operated in partnership with the Joe Produce network. The publication reaches produce industry decision-makers across retail grocery (Kroger, The GIANT Company, Save Mart), foodservice (Denny's Corp.), and food distribution (Sysco, US Foods), as evidenced by testimonials from senior produce buyers and category managers. The company also operates ProducePilot, a directory of produce industry categories and companies, extending the platform beyond editorial into structured industry data.
AndNowUKnow's go-to-market is event-driven and content-led, relying on editorial credibility and industry relationships rather than outbound sales infrastructure. The publication maintains editorial independence with no disclosed ownership by produce companies, and operates without disclosed institutional investors or venture capital backing. The company is privately held, founder/small-team owned based on available evidence, with no public revenue, funding, or ownership disclosures available.
AndNowUKnow firmographics
Firmographics- Name
- AndNowUKnow
- Legal name
- AndNowUKnow
- Website
- https://andnowuknow.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AndNowUKnow is a privately held B2B digital media company founded in 2008 that delivers daily news, video coverage, and trade event reporting exclusively to the fresh produce industry, monetized through digital advertising, The Snack Magazine, and a job board partnership with Joe Produce.
- Ownership category
- akta.pro rank
AndNowUKnow industry classification
Industry- Product category
- Trade Media
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
- akta.pro secondary industries
- Food, Cooking & Beverage Magazines (MPAJAEAF), Newsletter Publishing Platforms (MPACAIAA)
Keywords
Where AndNowUKnow is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AndNowUKnow business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Digital advertising: The company sells digital advertising space on its website, including wraparound ads, banner ads, and promotional placements for produce industry companies. The site displays multiple advertisement placements per page including featured videos and promotional banners.
- Magazine publication: AndNowUKnow publishes The Snack Magazine, a periodical featuring industry insights, product showcases, and executive perspectives. The magazine is offered as a downloadable digital issue.
- Job board and recruitment services: The platform operates a job board section with partnerships to Joe Produce Jobs, Joe Produce Search, and Joe Pro Resumes, suggesting recruitment-related revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free weekday newsletter subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
AndNowUKnow product offering
Product offeringCore offering
AndNowUKnow operates a digital magazine and news platform that delivers daily fresh produce industry news, market updates, and trends to buyers and suppliers across the produce supply chain. The company publishes original editorial content across multiple content channels (Behind the Greens, Buyside News, Product Showcase, Shop Talk, Special Reports, The Bloom, Quick Dish, What's In Store, and Headlines), produces a companion digital magazine called The Snack, and operates a produce industry job board.
Product overview
AndNowUKnow is a digital magazine and online news platform for the fresh produce industry offering a unified platform of content channels. The core product is the AndNowUKnow Digital News Platform providing industry news across nine distinct channels (Behind the Greens, Buyside News, Product Showcase, Shop Talk, Special Reports, The Bloom, Quick Dish, What's In Store, and Headlines). The company also publishes The Snack Magazine and operates a Fresh Produce Jobs Board. These offerings work together to serve the produce industry's information and employment needs.
Differentiator
Problem solved
Functional benefit
Brands
- The Snack: A print and digital magazine publication covering the fresh produce industry with insightful articles and industry leader perspectives
Products and services
- AndNowUKnow Digital News Platform A digital magazine and news platform delivering daily fresh produce industry news across nine content channels (Behind the Greens, Buyside News, Product Showcase, Shop Talk, Special Reports, The Bloom, Quick Dish, What's In Store, and Headlines), including original editorial reporting, video interviews, and trade show coverage. Targeted at fresh produce industry professionals, buyers, and marketers.
- The Snack Magazine A print and digital magazine featuring industry insights, articles, and perspectives from produce industry leaders, available as downloadable digital issues.
- Fresh Produce Jobs Board A job board connecting fresh produce industry employers with job seekers, powered by partnerships with Joe Produce Jobs, Joe Produce Search, and Joe Pro Resumes.
Quantifiable outcome
- Daily newsletter distribution reaches produce industry professionals across retail, foodservice, and supply chain
Companies that use AndNowUKnow
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
AndNowUKnow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AndNowUKnow partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Joe ProduceminorPartnership with Joe Produce Job Board network including Joe Produce Jobs, Joe Produce Search, and Joe Pro Resumes to provide fresh produce industry recruitment and resume services through the AndNowUKnow job board section.
- The Snack MagazinecoreCompanion digital publication (thesnack.net) featuring in-depth industry articles, executive interviews, and comprehensive coverage of the fresh produce industry. Published by AndNowUKnow as part of its comprehensive industry media ecosystem.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
AndNowUKnow competitors and assessment
Company assessmentDirect peers
- Produce Business magazine: Produce Business is a print and digital trade magazine serving fresh produce retailers, foodservice distributors, and suppliers. It overlaps AndNowUKnow's audience of produce buyers and competes for the same advertising base, including in-store retail merchandising coverage.
- Blue Book Services: Blue Book is a credit rating, business directory, and media service for the produce industry. It directly overlaps AndNowUKnow's fresh produce supplier and buyer audience through its directory listings and rating services.
- PerishablePundit / Perishable News: PerishablePundit (and its companion Perishable News) is a digital produce-industry commentary and news platform covering retail, foodservice, and supplier issues. It overlaps AndNowUKnow's analytical and news coverage of the same produce supply chain buyers and sellers.
- The Packer (Farm Journal): The Packer is the longest-running U.S. fresh produce trade publication, now owned by Farm Journal. It directly competes with AndNowUKnow for produce industry advertising dollars and reader attention across daily news, magazines, and event coverage.
- The Produce News: The Produce News is a long-standing fresh produce industry trade publication covering retail, foodservice, and supply chain. It competes directly with AndNowUKnow for daily news readership and produce supplier advertising.
Broad incumbents
- Informa Markets (produce events division): Informa Markets produces large produce trade shows and exhibitions (e.g., produce-related events alongside its PMA-adjacent portfolio). It is a broader incumbent in produce industry events and media, competing for the same event sponsorship and exhibitor advertising dollars that ANUK monetizes through event coverage.
- Meister Media Worldwide: Meister Media Worldwide publishes multiple U.S. specialty agriculture trade titles (including produce-adjacent ones). It is a broader incumbent in agricultural B2B publishing that competes for produce advertiser budgets across an overlapping audience.
- Farm Journal (parent of The Packer): Farm Journal is a large U.S. agricultural media company that owns The Packer and serves farmers and produce growers across multiple crops and livestock. It is a broader incumbent in agricultural trade media and competes for produce industry advertising through The Packer and other titles.
Emerging players
- FreshPlaza: FreshPlaza is a global digital news portal for the fresh produce industry with strong international coverage. It competes with AndNowUKnow on global produce news and supplier announcements, with broader geographic reach but a less U.S.-buyer-focused editorial angle.
- Industry Dive: Industry Dive is a digital B2B trade media company operating newsletters across multiple verticals. While it does not currently focus on fresh produce, its newsletter-first, vertical-specialist model is structurally comparable to AndNowUKnow's daily newsletter strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
AndNowUKnow social profiles
Digital presenceAndNowUKnow financial estimates
Financial estimateRevenue estimate
Valuation estimate
AndNowUKnow leadership team
Management profileNumber of profiles
Profiles1 record
AndNowUKnow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AndNowUKnow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AndNowUKnow
What does AndNowUKnow do?
AndNowUKnow operates a digital magazine and news platform that delivers daily fresh produce industry news, market updates, and trends to buyers and suppliers across the produce supply chain. The company publishes original editorial content across multiple content channels (Behind the Greens, Buyside News, Product Showcase, Shop Talk, Special Reports, The Bloom, Quick Dish, What's In Store, and Headlines), produces a companion digital magazine called The Snack, and operates a produce industry job board.
Is AndNowUKnow a public or private company?
AndNowUKnow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AndNowUKnow founded?
AndNowUKnow was founded in 2008. It employs 11 to 50 people.
Where is AndNowUKnow based?
AndNowUKnow is headquartered in Sacramento, United States, in the North America region.
How does AndNowUKnow make money?
Three revenue lines are on record. Digital advertising is the primary driver. The others are magazine publication and job board and recruitment services.
Who are AndNowUKnow's main competitors?
Direct peers on record are Produce Business magazine, Blue Book Services, PerishablePundit / Perishable News, The Packer (Farm Journal) and The Produce News. Broad incumbents are Informa Markets (produce events division), Meister Media Worldwide and Farm Journal (parent of The Packer). Emerging players are FreshPlaza and Industry Dive.
Does AndNowUKnow have an API?
No public API is recorded for AndNowUKnow.
What industry is AndNowUKnow in?
AndNowUKnow's product category is Trade Media. Its primary akta.pro industry code is MPAJADAJ, Newsletters & Email-Based News Publishers (B2B/B2C), with a secondary code of MPAJAEAF, Food, Cooking & Beverage Magazines. Its NAICS code is 513110 and its SIC code is 2711.