AGF.nl
AGF.nl is a Dutch B2B trade news platform, operated by FreshPublishers since 2005, providing daily coverage of the fresh produce sector across 30+ sub-sectors for industry professionals, advertisers, and recruiters.
- Company typePrivate
- Founded2005
- HeadquartersTholen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What AGF.nl does
AGF.nl is a Dutch B2B trade media platform operated by FreshPublishers, founded in 2005, that serves as the primary daily news source for the Netherlands' fresh produce (AGF — Aardappelen, Groenten, Fruit) sector. The platform organizes editorial coverage across 30+ specialized sub-sectors including potatoes, vegetables, fruit, bananas, citrus, herbs, logistics, machinery, packaging, automation, cooling, retail, and food safety. It delivers content via a public website, daily email newsletter, RSS feed, LinkedIn presence, and the FreshPublishers mobile application on iOS and Android. The site explicitly depends on banner advertising income to maintain free access, and supplements that with premium newsletter subscriptions and recruitment advertising through its Vacaturebank (job board), which lists roles for AGF sector employers such as chainn, RHP, Taco Fresh, and KaRo BV.
The underlying technology stack is a standard web-based content management system backed by Microsoft Azure blob storage (agfstorage.blob.core.windows.net) for media assets. AGF.nl operates as part of a broader FreshPublishers network that includes several Dutch sector sister sites — Groentennieuws.nl, Uiennieuws.nl, BPnieuws.nl, Biojournaal.nl — as well as international platforms FreshPlaza (with regional editions across Europe, the Americas, Asia, Oceania, and Africa), HortiDaily, FloralDaily, VerticalFarmDaily, and MMJDaily. The business model is freemium for readers with advertising-funded revenue mechanics; AGF.nl is privately held with no disclosed external capital, no published financials, and operates primarily within the Netherlands while distributing content internationally through its sister platforms.
AGF.nl firmographics
Firmographics- Name
- AGF.nl
- Legal name
- FreshPublishers
- Website
- https://agf.nl
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AGF.nl is a Dutch B2B trade news platform, operated by FreshPublishers since 2005, providing daily coverage of the fresh produce sector across 30+ sub-sectors for industry professionals, advertisers, and recruiters.
- Ownership category
- akta.pro rank
AGF.nl industry classification
Industry- Product category
- Trade Media
- NAICS
- Vegetable and Melon Farming (1112)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)
Keywords
Where AGF.nl is headquartered
LocationHeadquarters
- HQ city
- Tholen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
AGF.nl business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising and banner income: The platform is free for readers and generates revenue through banner advertisements from AGF sector companies. The website explicitly states dependence on banner income to maintain free news delivery.
- Newsletter subscriptions: Daily newsletter providing news updates to subscribers, with premium subscription options for enhanced access to content and industry coverage.
- Job vacancy listings: Vacaturebank (job bank) section featuring job postings from AGF sector companies including operational managers, quality controllers, technical advisors, and sales positions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free daily newsletter with news access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
AGF.nl product offering
Product offeringCore offering
AGF.nl is a B2B trade media platform that publishes daily news, market information, job vacancies, and photo reportages for the Dutch fresh-produce (AGF) sector across 30+ specialized verticals including potatoes, onions, vegetables, fruit, bananas, citrus, logistics, machinery, packaging, and automation. Content is delivered free of charge via website, daily email newsletter, mobile app, and RSS feed, and monetized through banner advertising, premium newsletter subscriptions, and paid job-vacancy listings.
Product overview
AGF.nl is a unified news media platform serving the Dutch fresh produce (Agrarische Groenten en Fruit) sector. The core product is the AGF.nl news website providing daily coverage across multiple sectors including potatoes, onions, vegetables, fruit, bananas, citrus, exotic produce, herbs, and related industries. The platform operates on a single-site model with integrated modules including sector-specific daily newsletters, a job board (Vacaturebank), market price information, and photo reportages. The FreshPublishers mobile app extends access to news content on iOS and Android devices. AGF.nl also publishes partner newsletters covering related sectors (GroentenNieuws.nl, UienNieuws.nl, BPnieuws.nl, Biojournaal.nl) and international FreshPlaza editions in multiple languages.
Differentiator
Problem solved
Functional benefit
Brands
- FreshPlaza: International fresh produce news platform with regional editions for Europe, North America, Latin America, Asia, Africa, and Oceania
Products and services
- AGF.nl nieuwssite (news website) The primary online news portal providing daily coverage of the Dutch fresh-produce (AGF) sector across 30+ specialized sectors including potatoes, vegetables, fruit, bananas, citrus, herbs, logistics, machinery, packaging, and automation, plus market prices, ECB exchange rates, weather, and industry analysis.
- AGF.nl dagelijkse nieuwsbrief (daily newsletter) Daily email newsletter delivering a summary of all news published on AGF.nl, with specialized sector editions (potatoes, onions, vegetables, fruit) and premium subscription options for enhanced content access.
- Vacaturebank (AGF job board) Dedicated job board featuring vacancies specific to the AGF sector, horticulture, greenhouse production, substrates, and related industries, including operational, technical, quality-control, sales, and finance roles.
- FreshPublishers mobile app Mobile application for iOS and Android that provides access to AGF.nl and sister FreshPublishers news content on smartphones and tablets.
- Marktprijzen (market prices) Market information section providing ECB reference exchange rates and currency data relevant to AGF-sector trade and pricing decisions.
- Fotoreportages (photo reportages) Photo reportage section showcasing visual coverage of AGF-sector industry events, company visits, and trade shows for professional audiences.
- AGF.nl RSS feed RSS/XML feed allowing users and third-party readers to subscribe and receive automatic updates of AGF.nl news content.
Quantifiable outcome
- Daily newsletter distribution to subscribers keeping AGF professionals informed of latest industry news
Companies that use AGF.nl
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
AGF.nl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AGF.nl partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Groentennieuws.nlcoreSister site within the FreshPublishers network covering greenhouse vegetable and soft fruit sector news in the Netherlands.
- Uiennieuws.nlcoreSister site covering Dutch onion sector news and weekly newsletter.
- BPnieuws.nlcoreSister site providing daily flower and plant news.
- Biojournaal.nlcoreSister site covering organic sector news with daily newsletter.
- FreshPlaza.comcoreInternational fresh produce news platform with regional editions (Europe, North America, Latin America, Asia, Oceania, Africa) and job newsletter.
- HortiDaily.comminorInternational greenhouse news platform providing daily global coverage.
- FloralDaily.comminorInternational floriculture news platform with daily flower and plant industry news.
- VerticalFarmDaily.comminorVertical farming news platform covering controlled environment agriculture.
- MMJDaily.comminorMedical cannabis industry news platform.
- FreshPublisherscoreParent company operating AGF.nl and multiple specialized horticulture and agriculture news platforms. Also distributes mobile apps for content delivery.
- FreshPublishers (mobile app)coreAGF.nl content distributed through FreshPublishers mobile application available on iOS and Android platforms.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
AGF.nl competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
AGF.nl social profiles
Digital presenceAGF.nl financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGF.nl leadership team
Management profileNumber of profiles
AGF.nl subsidiaries and ownership
Company hierarchySubsidiaries4 records
AGF.nl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGF.nl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGF.nl
What does AGF.nl do?
AGF.nl is a B2B trade media platform that publishes daily news, market information, job vacancies, and photo reportages for the Dutch fresh-produce (AGF) sector across 30+ specialized verticals including potatoes, onions, vegetables, fruit, bananas, citrus, logistics, machinery, packaging, and automation. Content is delivered free of charge via website, daily email newsletter, mobile app, and RSS feed, and monetized through banner advertising, premium newsletter subscriptions, and paid job-vacancy listings.
Is AGF.nl a public or private company?
AGF.nl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AGF.nl founded?
AGF.nl was founded in 2005. It employs 1 to 10 people.
Where is AGF.nl based?
AGF.nl is headquartered in Tholen, Netherlands, in the Europe region.
How does AGF.nl make money?
Three revenue lines are on record. Advertising and banner income is the primary driver. The others are newsletter subscriptions and job vacancy listings.
Does AGF.nl have an API?
No public API is recorded for AGF.nl.
What industry is AGF.nl in?
AGF.nl's product category is Trade Media. Its primary akta.pro industry code is AFACAJAH, Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing). Its NAICS code is 1112 and its SIC code is 2741.