FreshPlaza

What FreshPlaza does

FreshPlaza (legal entity: FreshPublishers) is a privately held B2B digital media company headquartered in Tholen, Netherlands, that has operated a global news portal for the fresh produce industry since 2005. The platform publishes daily news across more than 35 specialized sectors — including bananas, citrus, vegetables, fruit sub-categories, greenhouse, logistics, machinery, packaging, and food safety — and maintains six regional editions covering North America, Europe, Asia, Africa, Latin America, and Oceania, plus country-specific editions in Spain, Italy, Germany, France, and China.

The underlying technology is a conventional web content management system with regional edition routing, email newsletter delivery, RSS feed syndication, and a FreshPublishers mobile app for iOS and Android. Supporting products include a job board with a weekly digest, market-price and currency-exchange data modules, and photo reports from trade events. FreshPlaza is part of a wider FreshPublishers sister-site network that spans horticulture (Hortidaily.com), vertical farming (Verticalfarmdaily.com), floriculture (Floraldaily.com), and language-specific fresh-produce portals (AGF.nl and country-prefixed Freshplaza sites).

FreshPlaza monetizes primarily through banner advertising on its websites and newsletters, supplemented by a freemium newsletter subscription model and recruitment advertising on its job board. Pricing for newsletter subscriptions is not publicly disclosed. The company is bootstrapped with no disclosed external funding, has 101–250 employees, and explicitly identifies banner advertising as its core revenue source — making ad-blocker penetration a structural dependency. The audience consists of growers, exporters, importers, traders, logistics providers, and retail/wholesale buyers in the global fresh produce supply chain.

Name

FreshPlaza

Legal name

FreshPublishers

Website

https://freshplaza.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

FreshPlaza (FreshPublishers) is a Netherlands-based B2B digital media company operating a global news portal and six regional editions for the fresh produce industry since 2005. It serves growers, traders, exporters, and retailers across 35+ specialized produce sectors, monetizing primarily through banner advertising and newsletters.

Ownership category

akta.pro rank

Headquarters

HQ city

Tholen

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Digital Advertising: Banner advertising on website pages and newsletters; multiple ad placements visible across site
2. Newsletter Subscriptions: Subscription-based newsletters providing daily fresh produce industry news; includes free daily newsletter and regional edition newsletters

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FreshPlaza is an online B2B news portal that publishes daily news, market prices, and trade intelligence covering the global fresh produce (fruits, vegetables, bananas, herbs, organic) industry across six regional editions (North America, Europe, Asia, Africa, Latin America, Oceania). The platform distributes content through a website, email newsletters, RSS feeds, and the FreshPublishers mobile app, supported by banner advertising and a job board for industry professionals.

Product overview

FreshPlaza is a news platform delivering global fresh produce and banana industry coverage through its core FreshPlaza.com website and multiple regional newsletter editions. The platform operates as a unified news portal with sector-specific modules covering categories including bananas, citrus, vegetables, fruit, logistics, machinery, and more. Supporting products include the FreshPublishers mobile app for iOS/Android, a job board for industry employment, photo reports from trade events, and market price information. The platform covers North America, Latin America, Europe, Asia, Oceania, and Africa with dedicated regional editions.

Differentiator

Problem solved

Functional benefit

Products and services

• FreshPlaza.com News Portal
• FreshPlaza Regional Newsletters
• FreshPublishers Mobile App
• FreshPlaza Job Board
• FreshPlaza Photo Reports
• FreshPlaza Market Prices

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fruitnet Media International: Publisher of Eurofruit Magazine, Asiafruit, Produce Plus, and Fresh Produce Journal — the most direct global trade media peer for FreshPlaza, covering the same fresh produce audience across multiple regions with both print and digital editions.
• Hortidaily: Sister site within the FreshPublishers network focused on greenhouse and horticulture news. Operates the same publishing model and ad-supported B2B news format as FreshPlaza, making it the most directly comparable peer operationally.
• The Packer: Long-running US-based B2B news publication covering the fresh produce industry, founded 1893. Competes for the same North American grower/shipper/retailer audience and advertising dollars as FreshPlaza's North American edition.
• Produce Business: US trade magazine and digital publisher serving fresh produce retailers, foodservice, and suppliers. Directly comparable B2B media offering with print, digital, and event monetization in the same vertical as FreshPlaza.
• AndNowUKnow: Digital-first B2B fresh produce news platform covering retail, foodservice, and supply chain news for the produce industry. Closest competitor in format (digital-native daily news) and audience to FreshPlaza, especially in North America.
• Blue Book Services: Produce industry credit and business-directory publisher (Blue Book) serving growers, shippers, and retailers with ratings, directories, and trade intelligence. Adjacent media/info services business serving the same buyer base as FreshPlaza.
• Vertical Farm Daily: Another sister site within the FreshPublishers network, focused specifically on vertical farming — illustrating the vertical-specific publishing strategy FreshPlaza employs within its broader network.
• AGF.nl: Dutch-language sister site within the FreshPublishers network covering fresh produce news for the Netherlands/Belgium market. Same business model, audience vertical, and corporate parent as FreshPlaza — its closest operational peer.

Emerging players

• Greenhouse Grower: Trade publication focused on greenhouse production, overlapping with FreshPlaza's Greenhouse, Innovations, and Vertical Farming sectors. Partial overlap with a more production-focused rather than trade-flow editorial angle.
• Floraldaily: FreshPublishers network sister site focused on floriculture; uses the same B2B ad-supported daily news model as FreshPlaza but targets an adjacent horticulture vertical rather than fresh produce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FreshPlaza_com
• Facebookfacebook.com/pages/Freshplaza/714029218725218
• LinkedInlinkedin.com/company/freshplaza
• Instagraminstagram.com/freshplaza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FreshPlaza