Bullion Exchange

What Bullion Exchange does

Bullion Exchange, operating as Bullion Exchanges, is a privately held U.S. precious-metals retailer headquartered at 30 West 47th Street in the New York Diamond District, founded in 2012. The company buys and sells physical gold, silver, platinum, and palladium in the form of coins, bars, and rounds from government mints and major refineries (U.S. Mint, Royal Canadian Mint, Perth Mint, PAMP Suisse, Valcambi, Argor-Heraeus, Asahi), and runs a self-directed precious metals IRA program that uses LBMA-approved custody. Its assortment also extends to themed collectibles (Star Wars, Marvel, DC, FIFA, PAMP Suisse themed bars) and exclusive "Bullion Exchanges" labeled products. Eric Gozenput serves as President and CEO.

The business runs on a direct-to-consumer e-commerce platform at bullionexchanges.com with native iOS and Android apps, real-time spot pricing, interactive price charts, and multi-channel price alerts (email, SMS, push). The technology stack is conventional: live spot price feeds, SSL/Cloudflare-secured checkout, and PCI-compliant tokenized payment processing, with no disclosed proprietary AI/ML components, APIs, or SDKs. The firm also operates a single retail showroom in New York alongside its digital channels.

Bullion Exchange earns revenue primarily through spot-plus-premium pricing on physical bullion sales, supplemented by recurring IRA administration fees and spread-based buyback revenue from its Sell-to-Us program. Premiums vary by product, mint, weight, and certification status; volume discounts apply to monster boxes, rolls, and tubes, and free shipping kicks in above $499. The customer base is a long tail of individual retail investors, IRA/retirement customers, and collectors, with no disclosed enterprise or institutional accounts, and the firm is independently owned with no disclosed venture, private equity, or parent-company ownership.

Name

Bullion Exchange

Legal name

Bullion Exchange, LLC

Website

https://bullionexchanges.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Bullion Exchange is a privately held U.S. online precious-metals retailer, founded 2012 in New York, selling gold, silver, platinum, and palladium coins and bars directly to retail investors, IRA customers, and collectors via e-commerce, mobile apps, and a Diamond District showroom.

Ownership category

akta.pro rank

Product category

Precious Metals Retail

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)

akta.pro secondary industry

Precious Metals Minting & Bullion Products (IMAKAEAJ)

Keywords

• Precious metals retail
• Gold and silver bullion
• Precious metals IRA
• Bullion dealer
• Coin and bar sales

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Precious Metals Sales: Bullion Exchange generates revenue through the sale of physical precious metals (gold, silver, platinum, palladium) including coins, bars, and rounds. Customers pay the live spot price plus a premium that varies by product, mint, and form. The company also offers certified/exclusive products that command higher premiums, along with bulk purchasing options (monster boxes, rolls, tubes) at volume discounts.
2. IRA Services: Self-directed precious metals IRA administration services allowing customers to hold physical bullion in tax-advantaged retirement accounts. The company facilitates the transfer of funds from existing IRAs and arranges storage at LBMA-approved facilities.
3. Sell-to-Us Program: The company purchases precious metals back from customers at competitive bid prices relative to spot, generating revenue on the spread between buyback and retail pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bullion Exchange operates a direct-to-consumer e-commerce platform that sells physical precious metals—including gold, silver, platinum, and palladium coins, bars, and rounds—at live spot prices plus dealer premiums, with free shipping on orders over $499. The company also offers a Sell-to-Us buyback program and self-directed precious metals IRA administration with LBMA-approved vault storage, serving individual retail investors and collectors primarily in the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Bullion (Coins, Bars, Rounds) Retail sale of physical gold coins, bars, and rounds from major government mints and refineries, priced at live spot plus a dealer premium and shipped with insurance for individual investors seeking wealth preservation and portfolio diversification.
• Silver Bullion (Coins, Bars, Rounds) Retail sale of physical silver coins, bars, and rounds from leading mints and refineries, sold at live spot plus premium, for individual investors and stackers seeking lower-priced entry points into physical precious metals.
• Platinum Bullion Retail sale of physical platinum coins and bars, sold at live spot price plus dealer premium, for individual investors seeking diversification beyond gold and silver.
• Palladium Bullion Retail sale of physical palladium coins and bars, sold at live spot price plus dealer premium, for individual investors seeking exposure to industrial and precious metals diversification.
• Sell-to-Us Buyback Program Bullion Exchange purchases precious metals back from customers at competitive bid prices relative to live spot, providing a liquidity channel for retail investors to liquidate physical holdings.
• Self-Directed Precious Metals IRA Services Self-directed precious metals IRA administration service that facilitates the transfer of funds from existing IRAs and arranges storage of IRS-eligible bullion at LBMA-approved facilities, allowing individuals to hold physical gold, silver, platinum, and palladium in tax-advantaged retirement accounts.
• Bullion Exchanges Exclusives & Collector's Vault (Limited-Edition / Themed Bullion) Limited-edition, low-mintage, and themed collectible bullion (including licensed Star Wars, Marvel, DC Comics, and FIFA World Cup pieces, plus exclusive Bullion Exchanges releases) sold to coin collectors and numismatists seeking items with collector value beyond metal content.
• 2026 Bullion Coins & Bars Releases Annual catalog of newly minted 2026-dated gold, silver, platinum, and palladium coins and bars from major global mints and refineries, offered to investors seeking current-year issues and to collectors seeking first-strike pieces.

Quantifiable outcome

• Doubled its customer base during the 2025 gold/silver investment rush

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LBMA (London Bullion Market Association)coreOthersLBMA-approved facilities are used for IRA storage of precious metals, ensuring compliance with IRS requirements for precious metals held in self-directed IRAs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Monex Precious Metals: Established U.S. precious-metals broker offering bullion products, IRAs, and storage to retail and institutional buyers — broader portfolio and deeper resources than Bullion Exchanges but overlapping in retail bullion and IRA offerings.

Direct peers

• ModernCoinMart: Online retailer of precious-metals bullion and modern numismatic coins — comparable to Bullion Exchanges in the collector/numismatist segment and in D2C e-commerce distribution.
• Golden Eagle Coins: California-based online retailer of gold, silver, platinum, palladium bullion and rare coins — competes with Bullion Exchanges for the same retail-investor buyer, including collectible/graded coin SKUs.
• APMEX: Largest U.S. online bullion marketplace offering gold, silver, platinum, palladium coins and bars plus IRA-eligible products — directly comparable in catalog breadth, IRA services, and D2C e-commerce motion.
• SilverTowne: Long-standing U.S. precious-metals dealer combining an online storefront with a flagship retail showroom — directly comparable to Bullion Exchanges given the dual online + Diamond-District-style showroom model.
• Money Metals Exchange: Idaho-based online precious-metals dealer offering gold, silver, platinum, palladium, and a self-directed precious-metals IRA — directly comparable D2C e-commerce model with similar IRA and storage services.
• JM Bullion: One of the largest U.S. online precious-metals retailers selling gold, silver, platinum, and palladium coins, bars, and rounds directly to retail investors — the most direct competitor to Bullion Exchanges in product, customer, and channel mix.
• Provident Metals: Online bullion retailer selling gold, silver, copper, platinum, and palladium products to individual investors — overlaps with Bullion Exchanges in customer segment, product catalog, and DTC channel.
• SD Bullion: Online precious-metals dealer focused on low-premium gold and silver bullion for retail investors — competes head-to-head with Bullion Exchanges on price transparency and 'Stack and Save' style bulk purchasing.

Emerging players

• OneGold: Digital precious-metals platform (backed by APMEX, Kitco, and PAMP Suisse) enabling online purchase and storage of physical metals — intersects with Bullion Exchanges' IRA/custody and e-commerce capabilities, representing a digital-native competitive threat.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goldexchangenyc
• YouTubeyoutube.com/channel/UCZkd8vN9T4bhI7L5UhLOacg
• Facebookfacebook.com/bullionexchanges
• TikToktiktok.com/@bullionexchanges?lang=en
• LinkedInlinkedin.com/company/bullion-exchanges-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bullion Exchange