ACE Singapore
ACE Singapore (Action Community for Entrepreneurship) is a non-profit national trade association for Singapore's startup ecosystem, founded in 2003, providing free membership, mentorship, training, and the Startup Support Package across 55+ corporate partners, plus operating the government-backed Stage One platform for international startup onboarding.
- Company typePrivate
- Founded2003
- HeadquartersSingapore, Singapore
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What ACE Singapore does
Action Community for Entrepreneurship (ACE.SG) is a non-profit trade association and the designated national voice for Singapore's startup ecosystem. Founded in 2003 by the Singapore Ministry of Trade and Industry and re-launched as a private sector-led non-profit in 2014, ACE.SG operates from its headquarters at LaunchPad @ one-north (67 Ayer Rajah Crescent #04-16) and a secondary events venue, the ACE Ideation Centre, also in one-north. The organisation serves Singapore-incorporated startups, women entrepreneurs, and youth/first-time founders by aggregating a single convening platform for government agencies (Enterprise Singapore, EDB, JTC), corporate partners, investors, and international ecosystem counterparts.
ACE.SG delivers its value through a portfolio of free programmes and membership tiers (Student, Startups-Local, and Startups-Local Referred, all with 12-month validity). Core offerings include the Startup Support Package — a curated collective of 55+ corporate partners providing perks across cloud (Google Cloud up to $350K credits for AI-first startups, Microsoft Azure up to $150K, Alibaba Cloud), banking (DBS, UOB), legal (Baker McKenzie, WongPartnership, Tito Isaac), HR/hiring (Glints, Deel, HubSpot), workspace (JustCo), cap table management (Carta), and incorporation services (InCorp) — plus the ACE.SG Academy training programmes, the ACE.SG Incubator, Meet The Mentor sessions, and the Women Entrepreneurship Committee (WEC). In October 2024 ACE.SG was appointed operator of Stage One, a government-backed one-stop platform jointly led by Enterprise Singapore and EDB to onboard international tech startups into Singapore via JTC's Launchpad green lane; Stage One's physical centre launched in Q1 2025.
The business model is non-commercial: membership is free, revenue is not publicly disclosed, and funding flows through an undisclosed mix of government programme support, corporate partnership contributions, and event/programme sponsorship. The Singapore ecosystem in which ACE.SG operates ranked 8th worldwide in the Startup Genome Global Startup Ecosystem Report, up 10 spots year-on-year, although the underlying venture market has softened, with CEO Patrick Lim publicly noting a more than 50% drop in total deals in the first half of the year. ACE.SG distributes via digital channels (LinkedIn, Facebook, Instagram, TikTok, monthly newsletter, Glueup events platform, earned media via CNA, The Straits Times, TechNode, Yahoo! Finance) and the Stage One physical hub. Technology infrastructure is third-party (Glueup membership/events; no proprietary platform, API, or app).
ACE Singapore firmographics
Firmographics- Name
- ACE Singapore
- Legal name
- Action Community for Entrepreneurship
- Website
- https://ace.sg
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- ACE Singapore (Action Community for Entrepreneurship) is a non-profit national trade association for Singapore's startup ecosystem, founded in 2003, providing free membership, mentorship, training, and the Startup Support Package across 55+ corporate partners, plus operating the government-backed Stage One platform for international startup onboarding.
- Ownership category
- akta.pro rank
ACE Singapore industry classification
Industry- Product category
- Startup Ecosystem Services
- NAICS
- Technical and Trade Schools (6115), Other Technical and Trade Schools (611519), Convention and Trade Show Organizers (56192)
- SIC
- Services-Membership Organizations (8600), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate Accelerators & Startup Programs (FSANAHAD)
- akta.pro secondary industries
- Accelerators & Incubators (Investor-Operated) (FSANAAAM), SME & Entrepreneurship Development (Trade-Linked) (BPADAMAE), Entrepreneurship Foundations & Startup Basics (EDAMAHAA), Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days) (THAHAMAG)
Keywords
Where ACE Singapore is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
ACE Singapore business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Student membership — free individual membership for students |
| Freemium | Annual | Startups – Local (free membership for Singapore-incorporated startups) |
| Freemium | Annual | Startups – Local (Referred) — free referred startup membership |
Distribution channels4 records
Marketing channels8 records
ACE Singapore product offering
Product offeringCore offering
ACE Singapore is the national trade association for Singapore's startup ecosystem, providing free membership tiers for Singapore-incorporated startups, students, and aspiring entrepreneurs, plus a Startup Support Package aggregating discounted benefits from 55+ corporate partners (cloud credits, banking, legal, HR, co-working). It runs training programmes (ACE.SG Academy), incubation (ACE.SG Incubator), mentorship sessions (Meet The Mentor), the Women Entrepreneurship Committee, and operates Stage One — a one-stop platform jointly led by EnterpriseSG and EDB connecting local and international tech startups with corporations and innovation partners.
Product overview
ACE Singapore (Action Community for Entrepreneurship) is the trade association and national voice for the Singapore startup ecosystem. It offers a portfolio of services including the Startup Support Package providing discounted access to business accounts, legal services, tech enablers (cloud credits, AI tools), co-working spaces, hiring platforms, and incorporation services through 50+ partner companies. The organization runs the free ACE.SG Academy training programmes, operates the ACE.SG Incubator, hosts Meet The Mentor sessions, and manages the Women Entrepreneurship Committee. Stage One is a one-stop physical platform connecting tech start-ups with corporations and innovation partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Startup Support Package (SSP) A collective initiative by ACE.SG and 55+ corporate partners providing operational and capability-development resources for founders and early-stage startups, including discounted access to business accounts, legal services, tech enablers, co-working spaces, hiring tools, and incorporation services. Free for ACE.SG members.
- Membership Plans Free membership tiers for the Singapore startup ecosystem including Student membership, Startups - Local, and Startups - Local (Referred). All tiers are free; membership and benefits are valid for 12 months from sign-up.
- ACE.SG Academy Training and educational programmes for startups including the SCTP Launch and Lead programme, a 3-month comprehensive training programme for aspiring entrepreneurs, early-stage founders, and career switchers seeking to succeed in Singapore's dynamic startup ecosystem.
- Meet The Mentor Open-ended mentorship sessions connecting early-stage startups with experienced founders and industry experts for guidance and insights on building and scaling their ventures.
- Women Entrepreneurship Committee (WEC) A committee set up by ACE.SG to level the playing field for women in Singapore startups through activities ranging from knowledge-sharing events to mentorship programmes, targeting the under-representation of women founders in startup funding.
- ACE.SG Incubator Incubation programme supporting early-stage startups with mentorship, resources, and community access for a defined cohort period.
- Stage One A one-stop platform to connect local and international tech start-ups and drive collaboration between start-ups, corporations, and innovation partners. Led by Enterprise Singapore and EDB, managed by ACE.SG, with support from JTC Corporation. Features a physical centre at JTC's Launchpad in one-north.
Quantifiable outcome
- Singapore ranked 8th worldwide in Startup Genome Global Startup Ecosystem Report (up 10 spots)
Companies that use ACE Singapore
Customer profileSegments3 records
Ideal customer profiles4 records
ACE Singapore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ACE Singapore partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered flagship, core and minor.
- Enterprise Singapore (EnterpriseSG)flagshipEnterprise Singapore (ESG) co-leads Stage One alongside EDB, with ACE.SG appointed as the operator. EnterpriseSG also runs the Startup SG Equity scheme and organises Switch (Singapore Week of Innovation and Technology). ACE.SG works closely with EnterpriseSG across ecosystem building, youth entrepreneurship, and global connectivity priorities.
- Economic Development Board (EDB)flagshipEDB co-leads the Stage One initiative with EnterpriseSG, and ACE.SG serves as the appointed operator of Stage One — a one-stop platform to connect local and international tech startups. EDB collaborates with ACE.SG to drive opportunities for collaboration between startups, corporations, and innovation partners.
- JTC CorporationcoreJTC Corporation supports Stage One by providing green lane arrangements to facilitate the set-up of foreign startups at JTC's Launchpad in one-north. JTC's LaunchPad @ one-north hosts the ACE.SG Corporate Office and is the physical home of Stage One.
- Startup Island TAIWANflagshipOn March 20, 2024, ACE.SG and the National Development Council's Startup Island TAIWAN signed a Memorandum of Understanding (MoU) to foster bilateral cooperation between Taiwanese and Singaporean startup ecosystems. The agreement aims to provide essential resources for mutual soft landing, establish regular communication channels, bolster resource networks, and deepen investment cooperation. Both parties seek to help startups from each country expand into third-party markets, with Singapore serving as the base for Taiwanese startups targeting the ASEAN market. The MoU builds on the 'Taiwan-Singapore Startup Exchange Programme' co-created by ACE.SG and Startup Terrace Kaohsiung.
- Google CloudcoreThrough the Startup Support Package, Google Cloud offers ACE.SG members up to $200K in Google Cloud credits (up to $350K for AI-first startups), plus technical office hours, a dedicated Customer Engineer, Google Workspace Business Plus for 1 year, and $600 USD monthly Google Maps Platform credits for 1 year.
- MicrosoftcoreMicrosoft for Startups provides ACE.SG members up to $5K through the Azure startup credit offer, with access to up to $150K in Azure credits for two years, plus on-demand GPU VMs for tasks like fine-tuning models or training AI.
- OpenAIcoreOpenAI is listed as a Tech Enabler partner within the ACE.SG Startup Support Package, providing API access to OpenAI's state-of-the-art AI models for text generation, natural language processing, and computer vision.
- DBS BankcoreDBS Bank offers ACE.SG members up to S$180 cashback on B2B expenditure on BAC+ debit card, plus access to DBS Quick Finance for working capital up to S$50,000 with no documents required.
- UOBcoreUOB provides the UOB Business Kit to ACE.SG members with benefits including low account fee at S$3/month, free local payments, up to S$375 monthly cash bonus, up to 1.5% cash rebate on local spend, 0% FX fees worldwide, collateral-free Banker's Guarantee, and free subscriptions for digital solutions (Exabytes, Xero, NETS). Total savings exceed S$4,000.
- NotioncoreACE.SG members can receive up to 6 months of Notion's Business plan free with Notion AI included (worth up to $12K in savings), available to non-paying customers under 100 employees who have not previously redeemed a Notion promo.
- Alibaba CloudcoreAlibaba Cloud offers ACE.SG startups USD 1,000 in cloud credits upon successful onboarding, plus a 1:1 consultation with the solutions team and guided onboarding through certified ecosystem partners.
- InCorp GlobalcoreInCorp Global offers 15% discount on corporate secretarial services to ACE.SG members. Through the Asia Market Entry Asia Growth Programme collaboration, InCorp provides personalised expansion assessment including Singapore readiness analysis, recommended corporate structure, recruitment insights, funding landscape advisory, and a step-by-step market entry plan.
- JustCocoreJustCo offers ACE.SG members hot desk at $280/month (min 12 months) with $50 meeting room credits, plus preferential rates for private offices at selected locations (Razer SEA, The Metropolis, Asia Green, Hong Leong Building).
- GlintscoreGlints provides ACE.SG members 1 Month Free VIP Access on Glints TapJobs (access to 10M+ talent pool in Singapore and Indonesia) and 1 Month Free EOR Fees with Glints TalentHub covering onboarding, payroll, and local employment regulation guidance.
- DeelcoreDeel offers ACE.SG startups 20% off all Deel products for the first year, covering hiring, payments, and workforce management services for companies hiring international employees and contractors.
- CartacoreCarta provides ACE.SG members 20% discount off 1st year subscription fees plus waived onboarding fees. Services include cap table management, scenario modelling, SAFE financing, automated SAFE issuance, unlimited data room, and investor communications.
- HubSpot for StartupscoreHubSpot offers ACE.SG members up to 90% off HubSpot Solutions (professional/enterprise plans), providing tools and resources tailored to early-stage to growth-stage businesses.
- BlackStorm GroupminorBlackStorm Group provides a complimentary 30-minute Market Entry & Scaling Consultation for ACE.SG members, covering Southeast Asia market entry strategy, partner identification, business model restructuring, and preparation for regional expansion. BlackStorm is also supporting the AIM ASEAN programme.
- Baker McKenzie.Wong & LeowminorBaker McKenzie.Wong & Leow, part of Baker McKenzie's global law firm network, offers ACE.SG members an agreed discount on flat fees and standard rates plus a complimentary 30-minute consultation on brand management and trade mark protection worldwide.
- WongPartnership LLPminorWongPartnership LLP's WPGrow: Start-Up / Venture Capital Practice (ranked tier 1) assists ACE.SG startups with the full spectrum of VC matters — from employee incentive plans and data privacy policies to equity funding rounds, trade sales, and fund management firm setup. The firm is part of the core working group for the VIMA initiative.
- TrainocateminorTrainocate, a leading authorised training provider and partner to Microsoft, AWS, Databricks, and Cisco, offers ACE.SG members a complimentary 2-hour Co-pilot/Claude/AWS consultation to build, retain, and hire the right talent.
- Tito Isaac & Co LLPminorTito Isaac & Co LLP offers ACE.SG startup members S$500 legal credit for first paid engagement, a complimentary 30-minute consultation, and preferential fixed-fee options for commercial contract review, founder/governance documentation (Founders' Agreement, Shareholders' Agreement), and fundraising documentation (Subscription Agreements).
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
ACE Singapore competitors and assessment
Company assessmentDirect peers
- NUS Enterprise (Garage+): NUS Enterprise runs Garage+ and related startup programs in Singapore providing incubator space, mentorship, and corporate access; co-located with ACE.SG in one-north and serving overlapping early-stage Singapore founder segments.
- Antler: Antler is a global early-stage VC and accelerator with a major Singapore presence, running cohort-based startup programs with mentorship, capital, and corporate introductions — directly competing for the same pre-seed/seed Singapore founder pool ACE.SG serves via its Incubator and Startup Support Package.
- Techstars: Techstars is one of the largest global accelerator operators running 3-month mentorship-driven programs with corporate partners; comparable to ACE.SG's Incubator and Stage One in program structure, founder targeting, and corporate-benefit aggregation model.
- SOSV: SOSV is a global accelerator/VC operating programs like HAX and IndieBio, running multi-stage acceleration with deep-tech focus; comparable as both accelerator operator and ecosystem-connector competing for the same founder pool ACE.SG targets.
- Block71 Singapore: Block71 is a Singapore-founded startup hub and incubator (by NUS Enterprise and Singtel Innov8) operating in one-north, offering workspace, mentorship, and corporate connectivity for early-stage founders — directly overlapping with ACE.SG's Stage One and Incubator offerings in both geography and target segment.
- Startupbootcamp: Startupbootcamp is a global accelerator network running vertical-focused cohorts with corporate sponsors and structured mentorship; directly comparable to ACE.SG Incubator and the vertical-agnostic Stage One in cohort program design and partner distribution.
- Plug and Play Tech Center: Plug and Play is a global corporate-accelerator platform connecting startups with enterprise partners across verticals; structurally analogous to ACE.SG's Stage One corporate-startup matching model and Startup Support Package partner network (Google, Microsoft, DBS-class partners).
- 500 Global (500 Startups): 500 Global is a multi-stage VC and accelerator with active Southeast Asia programs; comparable in accelerator program design, founder targeting, and aggregation of corporate value-add distribution channels for startup members.
Regional players
- MaGIC (Malaysian Global Innovation & Creativity Centre): MaGIC is the Malaysian government-backed national entrepreneurship agency offering accelerators, mentor networks, and ecosystem programs — a near-direct regional counterpart to ACE.SG in mandate and operating model, but focused on Malaysia rather than Singapore.
Others
- Enterprise Singapore (Startup SG / SWITCH): Enterprise Singapore is the government principal that jointly leads Stage One with EDB and runs the Startup SG Equity scheme and SWITCH innovation week; the parent-of-mandate to ACE.SG rather than a competitor — but acts as a structurally adjacent ecosystem orchestrator shaping the same founder landscape.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ACE Singapore social profiles
Digital presenceACE Singapore financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACE Singapore leadership team
Management profileNumber of profiles
Profiles3 records
ACE Singapore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ACE Singapore M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACE Singapore
What does ACE Singapore do?
ACE Singapore is the national trade association for Singapore's startup ecosystem, providing free membership tiers for Singapore-incorporated startups, students, and aspiring entrepreneurs, plus a Startup Support Package aggregating discounted benefits from 55+ corporate partners (cloud credits, banking, legal, HR, co-working). It runs training programmes (ACE.SG Academy), incubation (ACE.SG Incubator), mentorship sessions (Meet The Mentor), the Women Entrepreneurship Committee, and operates Stage One — a one-stop platform jointly led by EnterpriseSG and EDB connecting local and international tech startups with corporations and innovation partners.
Is ACE Singapore a public or private company?
ACE Singapore is a private company. It is classified as management employee owned and is currently operating.
When was ACE Singapore founded?
ACE Singapore was founded in 2003.
Where is ACE Singapore based?
ACE Singapore is headquartered in Singapore, Singapore, in the Asia region.
Who are ACE Singapore's main competitors?
Direct peers on record are NUS Enterprise (Garage+), Antler, Techstars, SOSV, Block71 Singapore, Startupbootcamp, Plug and Play Tech Center and 500 Global (500 Startups). MaGIC (Malaysian Global Innovation & Creativity Centre) is listed as a regional player. Enterprise Singapore (Startup SG / SWITCH) is listed as an others.
Does ACE Singapore have an API?
No public API is recorded for ACE Singapore.
What industry is ACE Singapore in?
ACE Singapore's product category is Startup Ecosystem Services. Its primary akta.pro industry code is FSANAHAD, Corporate Accelerators & Startup Programs, with a secondary code of FSANAAAM, Accelerators & Incubators (Investor-Operated). Its NAICS code is 6115 and its SIC code is 8600.