What Alidoro does

Alidoro is an Italian specialty sandwich retailer founded in 1986 in SoHo, New York City, operating a multi-location restaurant business under the "Italian Born, NY Made" positioning. The company runs seven or more storefronts across the NYC metro — SoHo (1986 original), Bryant Park, Rockefeller Center, Moynihan Train Hall, The Hugh food hall, and JFK Airport — alongside a Miami location at The Oasis in Wynwood, with a first Queens storefront scheduled for spring 2025. The core product is a lineup of 35+ named signature sandwiches (each named after a famous Italian, e.g., Sandro, Francesca, Marcello), built from imported Italian meats and cheeses and a proprietary set of house-made condiments including black-garlic mustard, truffle cream, and lemon basil pesto; the menu also covers salads, breakfast sandwiches, hot pressed sandwiches, and illy coffee. Underlying technology is a standard restaurant stack: Toasttab powers in-store and online ordering, Goldbelly handles nationwide shipping, and BentoBox underpins the e-commerce site. There is no proprietary AI or ML layer evident in the disclosed footprint.

The business operates a multi-channel revenue model: (1) in-store retail sales of sandwiches and beverages at price points ranging from roughly $8 (build-your-own) to $19.50 (premium signature sandwiches, with location-based surcharges such as the JFK and Moynihan pricing); (2) corporate catering across NYC offices and events; (3) direct-to-consumer e-commerce through the company storefront selling branded apparel (T-shirts at $25, hats at $20), a private-label Ligurian olive oil at $30, and gift baskets starting at $75; and (4) nationwide shipping of signature sandwiches and specialty items through the Goldbelly marketplace. Gift cards are sold in fixed $10 to $200 denominations and do not expire. There is no subscription tier or membership pricing disclosed.

Customers are distributed across three segments: individual NYC consumers (residents, office workers, and tourists who encounter the brand in transit hubs and tourist destinations), corporate clients purchasing catering, and travelers purchasing at JFK or nationwide via Goldbelly. Alidoro is privately held with no disclosed institutional ownership beyond a single 2022 funding event involving Talent Resources Ventures (amount undisclosed). The company has accumulated notable earned media including The New York Times' "57 Sandwiches That Define New York City" list (2024), Forbes coverage, Time Out NY features, a 2016 HuffPost piece, a 2016 Gothamist feature, a 2014 Eater NY piece, and an NYT-covered sanctioned MTA-themed sandwich collaboration with Katz's Delicatessen in 2022.

Name

Alidoro

Legal name

Alidoro

Website

https://alidoronyc.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Alidoro is a New York–based Italian specialty sandwich retailer founded in 1986, operating seven or more storefronts across NYC and Miami, serving named Italian-themed sandwiches, salads, and catering to urban consumers, office workers, tourists, and travelers via Goldbelly nationwide shipping.

Ownership category

akta.pro rank

Product category

Italian Sandwich Shop

NAICS

Restaurants and Other Eating Places (72251), Specialty Food Retailers (4452)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Delis & Sandwich Specialty Stores (CRAHAGAF)

Keywords

• Italian specialty sandwiches
• Fast casual dining
• Event catering services
• Branded food merchandise
• Restaurant retail

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Sandwich and food sales: Core revenue from selling Italian specialty sandwiches, salads, and small plates at retail locations. Sandwiches range from $8-$19.50. Also includes breakfast sandwiches, hot entrees, and beverages.
2. Catering services: Corporate and event catering bringing signature sandwiches and antipasti to offices, events, and celebrations across NYC. Catering mentioned as a key revenue stream and growth area.
3. E-commerce and merchandise: Online store selling branded merchandise including t-shirts ($25), hats ($20), olive oil ($30), gift baskets ($75), and physical/e-gift cards.
4. Nationwide shipping via Goldbelly: Partnership with Goldbelly for nationwide delivery of signature Italian sandwiches and specialty products to customers outside NYC.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Alidoro is an Italian specialty sandwich shop founded in 1986 in SoHo, NYC, operating multiple retail locations across New York City and Miami. The company sells freshly made Italian sandwiches featuring meticulously sourced meats, cheeses, and house-made spreads (black-garlic mustard, truffle cream, lemon basil pesto), along with salads, breakfast sandwiches, hot pressed sandwiches, and beverages. The company also offers Italian catering for corporate events, an e-commerce store for branded merchandise and specialty food products (olive oil, gift baskets, gift cards), and nationwide shipping through Goldbelly.

Product overview

Alidoro is an Italian specialty sandwich shop founded in 1986 in SoHo, New York City. The core offering consists of freshly made Italian sandwiches named after famous Italians (Galileo, Pinocchio, Michelangelo, etc.), featuring meticulously sourced meats, cheeses, and house-made spreads like black-garlic mustard and truffle cream. The company operates multiple retail locations across NYC (SoHo, Rockefeller Center, Moynihan Train Hall, Bryant Park, The Hugh, JFK Airport) and offers Italian catering services citywide. The product portfolio includes core sandwich and salad offerings at physical locations, a merchandise line (T-shirts, hats), specialty food products (olive oil, gift baskets), and gift cards. Online ordering is facilitated through Toast Tab platform, while nationwide shipping of merchandise and specialty items is handled through Goldbelly and the company's own online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Italian Specialty Sandwiches and Food Menu Fresh-made Italian sandwiches and accompanying food items sold at retail locations in NYC. Each sandwich features meticulously sourced Italian meats and cheeses combined with house-made spreads such as black-garlic mustard, truffle cream, lemon basil pesto, artichoke spread, and hot pepper jam. Salads (e.g., Il Cesari), breakfast sandwiches (Carlo, Davide, Maria), hot pressed sandwiches (Fratelli, Italian Cheesesteak, Enzo), and beverages (illy coffee, espresso, cold brew, teas, San Pellegrino, soft drinks) round out the menu. Sold to walk-in and online-order customers.
• Italian Catering Service Catering service bringing Alidoro's signature sandwiches, salumi e formaggi platters, bruschetta, and antipasti to NYC offices, events, and celebrations. Sold directly by the company to corporate and private clients across NYC.
• Alidoro Wings T-shirt Ultra soft tri-blend tee in black frost with 'Alidoro New York City EST. 1986' on the front and the signature Alidoro gold wings on the back. Sold directly to consumers from the company's e-commerce store.
• Alidoro Logo Hat Black adjustable structured hat with the signature Alidoro wings logo. Sold directly to consumers from the company's e-commerce store.
• Alidoro Small-Batch Extra Virgin Olive Oil Private-label extra virgin olive oil sourced from a small, family-owned producer in the Ligurian region of Northern Italy. Golden yellow with slight green hues, soft and complex with fruity tones and a touch of spice. Sold directly to consumers from the company's e-commerce store.
• Alidoro Gift Basket Curated gift basket containing one bottle of small-batch Alidoro extra virgin olive oil, one Alidoro wings logo baseball cap, one bottle of balsamic vinegar, eggplant caponata, olives, and Italian breadsticks, presented in a woven sea grass basket. Sold directly to consumers for gifting.
• Gift Cards Physical and electronic gift cards redeemable at any Alidoro location. Available in $10, $25, $50, $100, and $200 denominations; never expire. Sold directly to consumers from the company's e-commerce store.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• GoldbellycoreChannel Partner/ Reseller/ DistributorGoldbelly partnership for nationwide shipping of signature Italian sandwiches and specialty products. Allows customers outside NYC to order Alidoro products online for delivery anywhere in the US.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Katz's Delicatessen: Iconic NYC delicatessen and fellow MTA-sanctioned sandwich collaborator. Directly comparable as a heritage NYC deli serving signature sandwiches to a similar customer base of locals, workers, and tourists.
• Faicco's Italian Specialties: Long-standing NYC Italian deli in Greenwich Village specializing in Italian sandwiches and prepared foods. Comparable heritage positioning, product mix (Italian meats, cheeses, sandwiches), and customer demographic.
• Defonte's Sandwich Shop: Heritage NYC Italian sandwich shop founded in 1922, with a small multi-location footprint. Directly comparable on Italian-sandwich specialty, premium ingredients, and neighborhood/institutional NYC customer base.
• Court Street Grocers: NYC sandwich shop recognized for premium, creative sandwich menus and house-made preparations. Comparable as an independent NYC sandwich brand competing for the same premium-lunch customer with artisanal sourcing.
• Sal, Kris & Charlie's Deli: Long-running NYC Italian-American deli in Queens. Comparable as a multi-generational family-run deli serving Italian specialty sandwiches and prepared foods in a single regional market.
• Parma by Needle: NYC Italian sandwich and panini concept operating in office-building and food-hall locations. Comparable on Italian-sandwich menu, weekday lunch customer, and food-hall/commuter location strategy.

Emerging players

• Mile End Deli: Montreal-born Jewish deli concept that expanded to NYC with a focus on heritage recipes, house-made charcuterie, and premium sandwiches — directly relevant as a peer trading on craft and provenance.
• Dig: Fast-casual concept operating multiple NYC locations with an emphasis on fresh, ingredient-forward bowls and sandwiches. Comparable as a multi-unit NYC fast-casual brand competing for the same premium workday lunch customer.

Broad incumbents

• Joe's Pizza: Iconic NYC food institution with multi-location footprint in transit hubs and tourist areas. Comparable as a heritage NYC quick-service Italian-food brand leveraging high-traffic real estate and brand recognition.
• Eataly: Large-format Italian food marketplace with locations in NYC. Comparable in Italian-food positioning, premium sourcing story, in-store dining and retail of Italian specialty products, and catering/event capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alidoronyc
• Facebookfacebook.com/alidoronyc
• Instagraminstagram.com/alidoronyc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alidoro