Stine Goya

What Stine Goya does

Stine Goya is a Copenhagen-based, founder-led designer fashion brand established in 2006, operating as STINE GOYA A/S in Denmark. The company designs, produces, and sells ready-to-wear womenswear, footwear, accessories, and home textiles through a direct-to-consumer model, with no wholesale or third-party retail distribution indicated. The assortment spans eight core categories — dresses, tops, shirts, pants, knitwear, denim, tailoring, outerwear, and skirts/shorts — released on a Pre-Spring/Pre-Fall/Spring-Summer seasonal cadence alongside curated capsules (Summer Essentials, Occasionwear, Online Exclusives). Sizing runs inclusively from XXS to XXXL.

The commercial engine is an asset-light DTC e-commerce stack: Shopify powers seven country-specific storefronts (int, se, eu, us, uk, de, no) with localized currency, shipping, and returns; Klaviyo drives email automation and the 10% first-order newsletter incentive; Cloudflare provides CDN and security; Microsoft Clarity and Sleeknote handle behavior analytics. International fulfillment runs through UPS Worldwide Saver (2-3 day transit, free shipping above €200), and a single returns processing node operates in Roskilde, Denmark. Pricing spans €12.80 (accessories such as scrunchies) to €428 (designer dresses), with e-gift cards available in €35-€400 denominations and a 3-year validity window.

The company is privately held with no disclosed venture or institutional funding, no parent company, and no disclosed revenue or headcount figures beyond a stated 11-50 employee range. Stine Goya herself continues as founder and creative director. Customer acquisition is driven by a multi-channel mix — Klaviyo email, Instagram (@stinegoyastudio), Facebook, paid digital across Google/Meta/Snapchat/Adform, SEO, and editorial content via the brand's Journal — with no mobile app, no public API, and no disclosed AI/ML capabilities. Geographic reach spans 18+ countries across Europe, North America, and Oceania.

Name

Stine Goya

Legal name

STINE GOYA A/S

Website

https://int.stinegoya.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Stine Goya is a Copenhagen-based, founder-led Scandinavian designer fashion brand selling ready-to-wear womenswear, footwear, and accessories direct-to-consumer via Shopify storefronts localized across 18+ countries, targeting fashion-conscious women with inclusive sizing and seasonal collections.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for apparel and accessories. Products range from €12.80 (scrunchies) to €428 (designer dresses). No subscription or recurring revenue model indicated.
2. Gift Cards: E-Gift Cards sold in denominations of €35, €50, €75, €100, €150, €200, €300, €350, €400. Valid for 3 years from issue date.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Stine Goya designs and sells bold, romantic, print-driven women's designer fashion directly to consumers through its own Shopify-powered e-commerce storefronts across multiple regional domains. The assortment spans ready-to-wear categories (dresses, tops, pants, knitwear, denim, tailoring, outerwear, skirts/shorts), footwear, accessories (bags, scarves, socks, hair accessories, home linens), seasonal capsules, and digital gift cards.

Product overview

Stine Goya is a Scandinavian fashion brand offering a comprehensive ready-to-wear clothing collection distributed exclusively through its Shopify-powered e-commerce platform. The product portfolio centers on womenswear across eight core categories: dresses (mini, midi, maxi), tops and shirts, pants, knitwear, denim, tailoring, outerwear, and skirts and shorts. The brand also offers complementary accessories including bags, scarves, socks, hair accessories, and home textiles such as napkins and tablecloths. Footwear rounds out the offering with crochet, ballet, and sneaker styles. Stine Goya releases seasonal collections (Pre-Fall, Spring Summer, Pre-Spring) alongside curated capsule collections like Summer Essentials and Occasionwear, with certain items designated as Online Exclusives. The brand operates a loyalty program called House of Stine Goya offering member benefits including welcome gifts, early sale access, and personalized invitations. Gift cards are available in digital format with 3-year validity.

Differentiator

Problem solved

Functional benefit

Products and services

• Dresses
• Tops & Shirts
• Pants
• Knitwear
• Denim
• Tailoring
• Outerwear
• Skirts & Shorts
• Shoes
• Accessories
• Gift Cards
• Pre-Fall 2026 Collection (Arc of Motion)
• Pre-Spring 2026 Collection (The Clean Slate)
• Summer Essentials
• Online Exclusives
• Occasionwear

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform powering all Stine Goya online storefronts across regional domains. Provides shopping cart, checkout, customer accounts, order management, and payment processing infrastructure.
• CloudflarecoreTechnology or IntegrationCDN and security services ensuring website performance, DDoS protection, and SSL certificate management across all Stine Goya domains.
• KlaviyocoreTechnology or IntegrationEmail marketing automation platform powering newsletter campaigns, customer segmentation, and automated marketing flows including welcome series, abandoned cart recovery, and promotional campaigns.
• UPScoreOthersPrimary shipping carrier for international delivery. UPS Worldwide Saver service with 2-3 day transit time. Free shipping for orders above €200.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ganni: Copenhagen-based contemporary fashion brand offering bold, playful womenswear with strong DTC e-commerce and a similar Scandinavian design ethos. Closest direct comparable given shared geography, price point, and customer base.
• Rotate Birger Christensen: Danish contemporary womenswear brand specializing in party and occasion dresses with strong DTC presence. Highly comparable in product mix (dresses-led) and price point to Stine Goya.
• Nanushka: Hungarian contemporary fashion brand with similar premium price points, sustainable material focus, and DTC-led distribution. Comparable positioning in the modern designer womenswear segment.
• By Malene Birger: Danish contemporary fashion house offering premium womenswear with a similar Scandinavian aesthetic and global DTC reach. Strong comparable on price point and brand maturity.
• Baum und Pferdgarten: Copenhagen-based womenswear brand with a print-driven, playful aesthetic very similar to Stine Goya. Directly comparable on design philosophy, price positioning, and Scandinavian market presence.
• Cecilie Bahnsen: Copenhagen-based designer brand with romantic, feminine aesthetic featuring detailed craftsmanship (smocking, broderie anglaise). Direct overlap with Stine Goya's design DNA and price segment.
• Saks Potts: Danish contemporary fashion brand known for colorful outerwear and playful womenswear. Comparable in Scandinavian design language, DTC strategy, and target customer.

Emerging players

• Rixo: London-based womenswear brand with a print-heavy, vintage-inspired aesthetic and strong DTC presence. Comparable on design philosophy and product mix (dresses-led) though based in the UK market.
• Sleeper: Direct-to-consumer sleepwear and loungewear brand with playful, feminine aesthetic. Partial overlap with Stine Goya's design DNA, particularly in occasion and lounge-adjacent categories.
• Love Stories: Amsterdam-based intimates and ready-to-wear brand with playful prints and feminine aesthetic. Comparable in design language and product range, especially in the intimates/nightwear segments adjacent to Stine Goya's offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StineGoyaStudio
• Instagraminstagram.com/stinegoyastudio
• Xx.com/stinegoyastudio
• LinkedInlinkedin.com/company/stine-goya-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stine Goya