What Decomposition does

Decomposition, doing business as Decomposition Book, is a product line of Michael Roger, Inc., a privately held family-owned company founded in 1949 and headquartered at a Brooklyn, NY mailing address. The company designs, sources, and sells eco-friendly stationery products through a direct-to-consumer Shopify storefront at decomposition.com, with free USA shipping on orders over $75 and international shipping to 50+ countries with localized currency. A complementary wholesale channel serves verified brick-and-mortar retail accounts; the company explicitly prohibits resale on Amazon and eBay.

The core product line consists of notebooks and sketchbooks made from 100% post-consumer waste recycled paper and printed with soy-based inks, available in composition, spiral, and topbound formats across standard, pocket, and extra-large sizes and multiple ruling styles (college ruled, wide ruled, dot grid, blank, grid). Adjacent categories include FSC-certified incense cedar pencils, botanical ballpoint pens, recycled 3-ring binders, greeting cards, folders, filler paper, cork-wrapped journals, canvas totes, apparel (hooded and crewneck sweatshirts), and limited-edition gift sets such as the Birds of Prey bundle. The brand aesthetic is nature- and wildlife-themed across categories.

The business model is a one-time-purchase unit-pricing model sold DTC plus wholesale. Revenue streams span notebooks, writing utensils, greeting cards, binders and accessories, apparel, and wholesale B2B sales. The company employs 1–10 people, has no app, no public funding history, no M&A activity, and no disclosed leadership team in the source data. Customer acquisition relies on email newsletter signup ("Join the Club"), organic SEO, content marketing via blog, and organic social, with collaboration outreach to large-following artists and brands for limited editions.

Name

Decomposition

Legal name

Michael Roger, Inc.

Website

https://decomposition.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

Decomposition (Decomposition Book®), a product line of Michael Roger, Inc., is a family-owned since-1949 brand selling 100% post-consumer-waste recycled notebooks, stationery, and accessories direct-to-consumer via Shopify and through wholesale to verified brick-and-mortar retailers in 50+ countries.

Ownership category

akta.pro rank

Product category

Eco-Friendly Stationery & Recycled Paper Goods

NAICS

Stationery Product Manufacturing (32223), Office Supplies and Stationery Retailers (45941)

SIC

Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780), Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

akta.pro secondary industries

Art & Drafting Supplies Retail (CRALABAG), Scrapbooking & Paper Crafts Retail (CRALACAD)

Keywords

• Recycled paper notebooks
• Eco-friendly stationery
• FSC-certified pencils
• Soy ink printing
• Post-consumer paper goods

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Notebook Sales: Core revenue from selling recycled paper notebooks in various formats including composition, spiral, topbound, and pocket sizes. Products feature nature-themed designs and are sold individually.
2. Writing Utensils: Sale of eco-friendly pens and pencils, including ballpoint pens with botanical designs and FSC-certified cedar pencils.
3. Greeting Cards: Sale of recycled greeting cards for various occasions including birthdays, holidays, thank you notes, and everyday cards.
4. Binders and Accessories: Sale of recycled plastic binders, folders, and filler paper.
5. Apparel: Limited apparel line including hooded sweatshirts and crewneck sweatshirts featuring Decomposition designs.
6. Wholesale B2B Sales: Wholesale accounts for physical retail stores to resell products. All wholesale orders are final sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Decomposition designs, manufactures, and sells eco-friendly stationery products — primarily notebooks, sketchbooks, pencils, pens, binders, greeting cards, and folders — made from 100% post-consumer waste recycled paper printed with soy-based inks, with FSC-certified pencils sourced from sustainably forested incense cedar. The brand sells direct-to-consumer through its Shopify e-commerce site (decomposition.com) with international shipping to 50+ countries and through wholesale to verified brick-and-mortar retail stores.

Product overview

Decomposition (owned by Michael Roger, Inc.) is a family-owned eco-conscious stationery brand since 1949, producing a comprehensive line of 100% post-consumer waste recycled paper products. The core offering is the Decomposition Notebooks line, available in multiple formats (Composition, Spiral, Topbound) with various sizes (Standard, Pocket Sized, Extra Large) and paper types (College Ruled, Wide Ruled, Dot Grid, Blank, Grid). Complementing the notebooks are Sketchbooks, Binders, and Cork Wrapped Journals. The brand extends to Writing Utensils including FSC-certified Pencils made from incense cedar wood and decorative Pens with nature-themed designs. Additional product categories include Recycled Greeting Cards (Birthday, Christmas, Thank You, Holiday, Funny), Folders, Apparel (sweatshirts), and Canvas Totes. All products are made in the USA whenever possible and printed with soy-based inks. The company offers wholesale options for retailers and collaborates with brands and artists for limited edition projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Decomposition Notebooks The company's flagship product line of 100% post-consumer waste recycled paper notebooks, available in Composition, Spiral, and Topbound bindings across Standard, Pocket, and Extra Large sizes and in College Ruled, Wide Ruled, Dot Grid, Blank, and Grid paper types. Printed with soy-based inks and featuring nature-themed designs. Sold direct and through wholesale.
• Decomposition Sketchbooks Blank-page notebooks designed for sketching and drawing, made from 100% recycled paper with eco-friendly soy-based inks.
• Decomposition Pencils (Honeycomb 12-Pack) FSC-certified (FSC-C113128) pencils made with sustainably forested incense cedar wood and decorative barrel designs, sold in sets of 12 with HB/No.2 graphite cores.
• Decomposition Pens (Botanical Pen Set) Retractable ballpoint pens with decorative floral and nature-themed barrel prints, featuring 0.5MM medium ball width with black ink, sold in sets with eco-friendly packaging. Refill 3-packs available.
• Decomposition Binders 3-ring binders made from recycled plastic materials featuring nature and wildlife themed artwork.
• Decomposition Greeting Cards 100% recyclable greeting cards in Birthday, Christmas, Thank You, Holiday, and Funny categories, printed on recycled paper with soy-based inks.
• Decomposition Folders Plastic folders printed with nature-themed designs, available in multi-packs.
• Decomposition Apparel (Sweatshirts) Hooded sweatshirts and crewneck sweatshirts featuring Decomposition's signature nature-themed artwork prints on fabric.
• Cork Wrapped Journals Small and medium-sized journals wrapped in natural cork material with lined pages.
• Octopie Canvas Tote Canvas tote bag printed with whimsical octopus design serving pies artwork.
• Birds of Prey Gift Set Limited edition gift set featuring three spiral college-ruled notebooks with 80 sheets each of 100% PCW recycled pages, plus 12 FSC-certified incense cedar pencils each featuring a different bird of prey design. Packaged in a gift box, made in the USA.
• Decomposition Filler Paper (2-Pack) Replacement filler paper packs for Decomposition notebooks, sold in 2-packs.
• Wholesale Program (Retail Reseller Accounts) Wholesale accounts available to verified brick-and-mortar retail stores (bookstores, gift shops, stationery retailers) for resale of Decomposition products. Resellers must verify physical store presence; Amazon/eBay listings are prohibited. All wholesale orders are final sale.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Papier: Papier is a DTC personalized stationery brand offering customizable notebooks, journals, and cards. It competes with Decomposition in the design-led stationery space but differentiates through personalization and a digital-first customer experience.
• Rifle Paper Co. Rifle Paper Co. is a lifestyle brand known for its floral and nature-themed artwork, sold across notebooks, greeting cards, and gift items. It overlaps with Decomposition in nature-themed stationery and greeting cards but has a broader lifestyle brand portfolio.

Direct peers

• Appointed: Appointed is a direct-to-consumer stationery brand making notebooks, planners, and desk accessories with a focus on professional and creative users. It competes directly with Decomposition in the design-led, premium notebook category.
• Paperblanks: Paperblanks produces decorative journals, notebooks, and stationery with elaborate cover designs. It is comparable to Decomposition for its focus on artistic, design-forward paper products sold through specialty retail and DTC channels.
• Moleskine: Moleskine is a premium notebook and stationery brand offering hardcover notebooks, journals, and writing accessories globally. It directly competes with Decomposition in the fashion-forward, design-led notebook category, though it occupies a higher price tier.
• Field Notes: Field Notes produces small, pocket-sized memo notebooks with a strong design aesthetic and loyal following. It directly competes with Decomposition's pocket-sized notebooks and shares a similar positioning around curated, design-forward paper products.
• Leuchtturm1917: Leuchtturm1917 is a German premium notebook manufacturer known for its numbered pages and color-coded system. It competes directly with Decomposition in the design-led notebook space, particularly internationally across Europe where Decomposition also ships.
• Baron Fig: Baron Fig is a direct-to-consumer stationery brand making premium notebooks, planners, and pens with an emphasis on design and quality. It competes with Decomposition in the design-conscious notebook segment targeting creative professionals and students.
• Ecojot: Ecojot is a Canadian eco-friendly stationery brand making 100% recycled notebooks, journals, and greeting cards. It is a direct peer to Decomposition in the recycled paper stationery niche with similar B2B and DTC distribution models.

Others

• Mohawk Fine Papers: Mohawk Fine Papers is a US paper manufacturer producing premium and sustainable paper stocks. It is comparable to Decomposition as a US-based paper supplier with sustainability credentials, though it operates upstream in the supply chain rather than as a retail brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/michaelrogerinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decomposition