Spirit Linen
Spirit Linen is a family-owned, New York–based home textile retailer founded in 1988, selling bedding, bath linens, shower curtains, and decor via its Shopify e-commerce storefront and U.S. wholesale distribution to mid-market retailers.
- Company typePrivate
- Founded1988
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Spirit Linen does
Spirit Linen is a family-owned home textile retailer founded in 1988 and based in New York. The company sells bed linens, bath linens, shower curtains, and home decor products through its Shopify-powered e-commerce storefront at spiritlinen.com, and additionally distributes products wholesale to numerous physical and online retailers across the United States. Its catalog comprises eight core categories — comforters, quilts, pillows, sheet sets, shower curtains, throw blankets, towel sets, and bed-in-a-bag sets — built primarily from microfiber, cotton, and polyester blends, with a specialty offering of heated textiles and seasonal collection SKUs.
The business model is straightforward transactional retail: customers purchase individual items or sets at listed prices (roughly $30–$200+), with regular promotional levers (BOGO on bedding and towels, a 30%-off multi-order code "Spirit30", 19–52% sale discounts) used to drive conversion and average order value. Distribution is dual-channel — direct e-commerce to U.S. and international consumers (the storefront lists 150+ shipping countries), and B2B wholesale to mid-market retailers. Pricing is uniform unit pricing across categories (comforter sets $51–$99, sheet sets $40–$79, towel sets $59–$184, throws $50–$53, shower curtain sets $37–$58), reflecting a mid-market value positioning rather than a premium or discount brand.
The company is privately held and bootstrapped, with 1–10 employees, no disclosed external funding rounds, no parent company, and no listed management team beyond the founder/family. Operations are supported by a New York headquarters (230 5th Avenue, Suite 1302) and an East Brunswick, NJ warehouse handling fulfillment and returns. Marketing is limited to email newsletter capture, blog content on seasonal/decor topics, on-site customer reviews, and recurring promotional events.
Spirit Linen firmographics
Firmographics- Name
- Spirit Linen
- Legal name
- Spirit Linen
- Website
- https://spiritlinen.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spirit Linen is a family-owned, New York–based home textile retailer founded in 1988, selling bedding, bath linens, shower curtains, and decor via its Shopify e-commerce storefront and U.S. wholesale distribution to mid-market retailers.
- Ownership category
- akta.pro rank
Spirit Linen industry classification
Industry- Product category
- Home Textiles
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)
- akta.pro secondary industry
- Seasonal & Holiday Home Textiles Retail (Seasonal Bedding, Themed Linens) (CRAIALAI)
Keywords
Where Spirit Linen is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Spirit Linen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: One-time transaction-based sales of bed and bath products through the company's e-commerce website. Customers purchase individual items or sets at listed prices, with occasional promotional discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bedding products including comforters, sheet sets, quilts, bed-in-a-bag sets |
| Unit Pricing | Pay-as-you-go | Bath products including towel sets in various sizes |
| Unit Pricing | Pay-as-you-go | Throw blankets and throw items |
| Unit Pricing | Pay-as-you-go | Shower curtains and accessory sets |
| Unit Pricing | Pay-as-you-go | Pillows including memory foam bed pillows |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Spirit Linen product offering
Product offeringCore offering
Spirit Linen is a family-owned home textiles retailer established in 1988 and based in New York. The company sells bedding (comforters, quilts, sheets, pillows, bed-in-a-bag sets), bath products (towel sets, shower curtains), and home décor (throw blankets) primarily through its Shopify-powered e-commerce storefront. In parallel, it distributes products wholesale to physical and online retailers across the United States.
Product overview
Spirit Linen is a family-owned home textiles retailer established in 1988, operating as an e-commerce platform (powered by Shopify) that sells bedding, bath, and home decor products. The company's product portfolio centers on eight core product categories: Comforters, Quilts, Pillows, Sheet Sets, Shower Curtains, Throw Blankets, Towel Sets, and Bed-in-a-Bag sets. Materials primarily include microfiber (90GSM), cotton, and polyester blends. Specialty offerings include heated products (heated blankets, comforters, mattress pads, and throws) for cold-weather comfort. The product line emphasizes material quality (ultra-soft microfiber, premium cotton), design patterns (foliage, holiday, plaid, geometric), and functional features (reversible designs, quick-dry towels, zero-twist construction, glow-in-the-dark throws). The company operates on a nationwide basis supplying both direct-to-consumer online sales and distribution to physical retail stores across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Comforters
Companies that use Spirit Linen
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Spirit Linen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Spirit Linen partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Spirit Linen competitors and assessment
Company assessmentDirect peers
- Bedsure: Bedsure is a DTC-first home textiles brand selling bedding, blankets, towels, and bath products directly online — a near-identical product set and GTM motion (Shopify storefront + Amazon marketplace) to Spirit Linen, with similar value-pricing positioning.
- Brooklinen: Brooklinen is a digitally native premium bedding retailer selling sheets, comforters, towels, and loungewear online. While positioned slightly more premium, it competes head-to-head with Spirit Linen for the same consumer making home textile purchase decisions online.
- Parachute Home: Parachute Home sells bedding, bath linens, and home goods directly to consumers through its own e-commerce site and showrooms, mirroring Spirit Linen's DTC-first home-textiles model across sheets, comforters, quilts, and towels.
- Berkshire Blanket: Berkshire Blanket is a family-run home textile specialist selling plush throws, blankets, and bedding direct-to-consumer online — a comparable family-owned, specialty-focused bedding/blanket retailer with overlapping product mix to Spirit Linen.
Broad incumbents
- Wayfair: Wayfair is a major online home furnishings retailer with a deep assortment of bedding, bath, and home textiles at value price points — competing with Spirit Linen for the same price-sensitive online shopper in identical categories.
- Amazon (Home Textiles): Amazon's Home & Kitchen category includes bedding, bath towels, and home textiles from countless third-party sellers and Amazon Basics — the dominant competitive force Spirit Linen faces for online home-textile demand.
- Target (Casaluna, Threshold, Room Essentials): Target's owned home textile brands (Casaluna for premium bedding, Threshold for value home goods) compete on similar price tiers and across the same bedding/bath/throw categories that Spirit Linen sells both DTC and via wholesale.
- Walmart: Walmart sells mass-market bedding, towels, and home textiles online and in thousands of stores, including Mainstays and other private labels — overlapping Spirit Linen's value-oriented positioning and serving many of the same wholesale-to-retail channels.
- Bed Bath & Beyond (Overstock): Overstock (which acquired the Bed Bath & Beyond brand) is an online home goods retailer carrying sheets, comforters, towels, and bath products at competitive price points, directly addressing Spirit Linen's core categories.
- LL Bean Home: L.L. Bean's home category includes bedding, throws, blankets, and towels sold DTC through its own storefront — a heritage retail brand with overlapping assortment, comparable price points, and a similar long-running brand-equity profile to Spirit Linen.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Spirit Linen social profiles
Digital presenceSpirit Linen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spirit Linen leadership team
Management profileNumber of profiles
Spirit Linen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spirit Linen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spirit Linen
What does Spirit Linen do?
Spirit Linen is a family-owned home textiles retailer established in 1988 and based in New York. The company sells bedding (comforters, quilts, sheets, pillows, bed-in-a-bag sets), bath products (towel sets, shower curtains), and home décor (throw blankets) primarily through its Shopify-powered e-commerce storefront. In parallel, it distributes products wholesale to physical and online retailers across the United States.
Is Spirit Linen a public or private company?
Spirit Linen is a private company. It is classified as family owned and is currently operating.
When was Spirit Linen founded?
Spirit Linen was founded in 1988. It employs 1 to 10 people.
Where is Spirit Linen based?
Spirit Linen is headquartered in New York, United States, in the North America region.
How does Spirit Linen make money?
One revenue line is on record: direct Product Sales.
Who are Spirit Linen's main competitors?
Direct peers on record are Bedsure, Brooklinen, Parachute Home and Berkshire Blanket. Broad incumbents are Wayfair, Amazon (Home Textiles), Target (Casaluna, Threshold, Room Essentials), Walmart, Bed Bath & Beyond (Overstock) and LL Bean Home.
Does Spirit Linen have an API?
No public API is recorded for Spirit Linen.
What industry is Spirit Linen in?
Spirit Linen's product category is Home Textiles. Its primary akta.pro industry code is CRAIALAA, Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers), with a secondary code of CRAIALAI, Seasonal & Holiday Home Textiles Retail (Seasonal Bedding, Themed Linens). Its SIC code is 5700.