RNR RV Center

What RNR RV Center does

RNR RV Center is a family-owned recreational vehicle dealership founded in 1989, headquartered in Liberty Lake, Washington, and operating three full-service locations across Eastern Washington (Liberty Lake, North Spokane) and Northern Idaho (Lewiston). The company sells new and pre-owned RVs including travel trailers, fifth wheels, Class A/B/C motorhomes, toy haulers, and truck campers from manufacturers such as Forest River, Keystone, Winnebago, Coachmen, Fleetwood, Adventurer, inTech, and Northern Lite, alongside a consignment program for sellers.

The business operates a vertically integrated RV retail platform combining sales, service, parts, financing, and collision repair under one roof at each location, supported by 15 RVIA Master Certified technicians, 63 total service bays, a 52-foot paint booth at Liberty Lake, and over 25,000 square feet of parts inventory. Notable infrastructure includes what the company describes as the largest indoor RV showroom in the Northwest, online inventory search and filtering tools, and on-site restaurants (Clubhouse Café and Camp Fire Grill) at two locations.

RNR generates revenue through one-time RV sales (new and used), consignment transaction fees, service labor and collision repair, parts and accessories sales, and financing referral fees via affiliated credit institutions. The customer base is almost entirely individual consumers and families across the Pacific Northwest, with pricing spanning from roughly $10,000 entry-level trailers to over $250,000 Class A motorhomes, and financing terms extending up to 240 months. No online purchase capability is offered; all transactions require an in-store visit, with marketing conducted through the company website, Facebook, YouTube, and Instagram supplemented by extensive customer testimonials driving word-of-mouth acquisition.

Name

RNR RV Center

Legal name

RnR RV Center

Website

https://rnrrv.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

RNR RV Center is a family-owned RV dealership founded in 1989, operating three full-service locations across Washington and Idaho that sell new and used recreational vehicles, provide service and collision repair, sell parts and accessories, and arrange financing for individual consumers in the Pacific Northwest.

Ownership category

akta.pro rank

Headquarters

HQ city

Liberty Lake

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New RV Sales: Sale of new recreational vehicles from multiple manufacturers including Forest River, Keystone, Winnebago, Coachmen, Fleetwood, Adventurer, inTech, and Northern Lite.
2. Used RV Sales: Sale of pre-owned recreational vehicles including travel trailers, fifth wheels, motorhomes, and truck campers.
3. RV Consignment: Consignment service for customers selling their RVs, with dedicated Pre-Owned Sales Managers at each location.
4. RV Service and Repair: Full-service RV repair including body work, paint, collision repair, generator service, air conditioning, roof repair, and warranty repairs. 15 RVIA Master Certified technicians across 3 locations.
5. Parts and Accessories: Sale of RV parts and accessories totaling over 25,000 square feet of inventory across 3 locations. Certified Lithium Battery Dealers.
6. RV Financing: Finance department connects customers with credit institutions for RV loans, offering service contracts, tire programs, GAP coverage, and paint/fabric protection.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

RNR RV Center is a family-owned RV dealership operating three full-service locations in Liberty Lake WA, North Spokane WA, and Lewiston ID. The company sells new and pre-owned recreational vehicles (travel trailers, fifth wheels, motorhomes, toy haulers, truck campers) from manufacturers including Forest River, Keystone, Winnebago, Coachmen, and Fleetwood, complemented by in-house RV service and repair, collision and paint, parts and accessories, consignment, and financing services.

Product overview

RNR RV Center is a family-owned RV dealership operating three full-service dealerships across Washington (Liberty Lake, North Spokane) and Idaho (Lewiston), offering new and pre-owned recreational vehicles along with comprehensive service, parts, collision repair, and financing. The company sells travel trailers, fifth wheels, motorhomes (Class A, B, C), toy haulers, and truck campers from manufacturers including Forest River, Keystone, Coachmen, Winnebago, Fleetwood, Adventurer, and inTech RV. Service capabilities include full RV maintenance and repair with 15+ RVIA Master Certified technicians across 63 service bays, collision repair with a 52-foot paint booth, and over 25,000 square feet of parts and accessories. The company also provides consignment services and nationwide RV financing through affiliated lenders.

Differentiator

Problem solved

Functional benefit

Products and services

• New RV Sales Sale of new recreational vehicles including travel trailers, fifth wheels, motorhomes (Class A, B, C), toy haulers, and truck campers from manufacturers including Forest River, Keystone, Coachmen, Winnebago, Fleetwood, Adventurer, and inTech RV. Targeted at individual consumers and families purchasing for personal recreation.
• Used RV Sales Sale of pre-owned recreational vehicles including travel trailers, fifth wheels, motorhomes, and truck campers, providing value and selection for budget-conscious RV buyers across all three locations.
• RV Service and Repair Full-service RV maintenance and repair with 15 RVIA Master Certified technicians across 63 combined service bays (40 at Liberty Lake, 15 at North Spokane, 8 at Lewiston). Services include tune-ups, generator service, roof repair, air conditioning service, engine/transmission repair, and RV detailing, with warranty repairs supported.
• Collision Repair and Paint Center Full collision repair and paint services operated from the Liberty Lake location, featuring a 52-foot enclosed downdraft paint booth, spectrophotometer color matching, and full sidewall replacement capabilities. Targeted at RV owners needing body work and paint restoration.
• RV Parts and Accessories Parts and accessories retail across three locations totaling over 25,000 square feet, featuring brands including Demco, Curt, Norcold, Suburban, Andersen, Banks Power Systems, Reese Hitches, and RoadMaster. Certified Lithium Battery Dealers.
• RV Financing Nationwide RV financing through affiliated credit institutions and lenders, with finance managers at each location offering service contracts, tire programs, GAP coverage, and paint/fabric protection. Rates and terms include 180-month financing at 8.99% for units under $50,000 and 240-month financing at 8.99% for units $50,000+.
• RV Consignment RV consignment service enabling customers to sell their travel trailers, fifth wheels, motorhomes, toy haulers, truck campers, and boats through RNR RV Center's three locations, with dedicated Pre-Owned Sales Managers managing the consignment process.

Quantifiable outcome

• 15 RVIA Master Certified technicians across 3 locations
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Camping World: Largest RV dealer in the United States with hundreds of locations across the country including a Pacific Northwest presence. Operates a similar multi-location dealership model with new/used sales, service, parts, and financing. Far larger scale than RNR but directly comparable in business model.

Direct peers

• Lazydays RV: Publicly traded multi-location RV dealer with a similar full-service dealership model (sales, service, parts, financing, consignment). Operates in the Midwest, Southeast, and Southwest. Direct peer in business model; notable for its public market disclosure that provides valuation benchmarks.
• General RV Center: Large multi-location RV dealer operating across the Midwest and Mid-Atlantic. Family-owned with new/used sales, service, parts, and financing. Comparable in multi-location footprint and competes with RNR for supplier relationships and talent.
• Bish's RV: Regional RV dealer headquartered in Idaho (Rexburg) with locations across Idaho, Utah, and neighboring states. Similar family-owned multi-location model, size, and Pacific Northwest / Mountain West geography makes Bish's a particularly close comparable.
• Blue Compass RV: Rapidly expanding multi-location RV dealer with 100+ locations across the U.S. Operates a similar full-service dealership model with new/used sales, service, and parts. Closely comparable business model to RNR at much larger scale.
• McClain's RV: Family-owned multi-location RV dealer in Oklahoma and Texas. Similar size and family-owned structure to RNR with comparable service, parts, and financing offerings. Regional comparable for analyzing unit economics and family-operated benchmarks.
• PleasureLand RV: Regional RV dealer in the Upper Midwest (Minnesota) with multiple locations. Operates a similar full-service dealership model. Comparable size and similar regional positioning to RNR.

Others

• Outdoorsy: Peer-to-peer RV rental marketplace that enables consumers to rent RVs directly from owners, bypassing traditional dealers. Indirect competitor to RNR's potential future rental business and represents a longer-term disintermediation risk to traditional dealer models.
• RV Trader: Largest online RV marketplace where dealers (including RNR) and private sellers list inventory. Not a direct competitor to RNR, but represents the digital channel through which many RV buyers begin their purchasing journey.
• Forest River: Major RV manufacturer (a Berkshire Hathaway subsidiary) and one of RNR's primary suppliers. Not a direct competitor, but a key supplier relationship — RNR's sales mix is heavily dependent on Forest River brand availability and terms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@rnrrv7042
• Facebookfacebook.com/rnrrv
• Instagraminstagram.com/rnrrv/?igshid=NzZlODBkYWE4Ng%3D%3D

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RNR RV Center