Moët Hennessy Diageo

What Moët Hennessy Diageo does

MHD Moët Hennessy Diageo K.K. is a Tokyo-headquartered private joint venture between luxury conglomerate LVMH Moët Hennessy Louis Vuitton and global beverage alcohol leader Diageo, structured to handle the exclusive importation, marketing, and sales of their combined wine and spirits portfolio in the Japanese market. The company operates a regional sales organization with dedicated divisions covering North Japan, Kansai/Chubu, and Tokyo, split between on-premises (restaurants, bars, hotels) and off-premises (department stores, supermarkets, specialty retailers) channels. Its parent-backed structure means it does not own any of the brands it sells but rather derives its position from exclusive Japanese distribution rights granted by the two shareholders.

The company's product surface spans three categories: champagne (Armand de Brignac, Dom Pérignon, Krug, Moët & Chandon, Ruinart, Veuve Clicquot), still and sparkling wines (Chandon, Château d'Esclans, Château Galoupet, Minuty, Cloudy Bay, Joseph Phelps, Newton, Numanthia, Skyside, Taylor's, Terrazas de los Andes), and spirits (Ardbeg, Belvedere, Glenmorangie, Hennessy, Old Parr, Royal Household, Talisker, SIRDAVIS, Volcán de mi Tierra). Go-to-market emphasis falls on brand activations (Moët Christmas Marché, Krug Festival, Veuve Clicquot Yelloween, Hennessy cocktail competitions, Talisker whisky experiences), digital and social campaigns including the official Moët & Chandon LINE account, hospitality venue partnerships (Chandon at TENOHA Daikanyama, Cloudy Bay at Hilton Odaiba, Chandon Fair across 32 Four Seasons restaurants), and retail promotional events including participation in the Sapporo Snow Festival and department-store gift campaigns.

Commercially, MHD functions as a wholesale B2B distributor earning transaction-fee margin on resale to on-premises and off-premises accounts; no public pricing exists and revenue is not disclosed. Customer segmentation is hybrid across hospitality/foodservice, retail, and corporate accounts, with regional and national-account sales teams layered on top. The competitive moat rests on the brand equity of the parent portfolios, exclusive Japanese distribution rights, and embedded relationships with premium hospitality and retail partners rather than on proprietary technology, data assets, or AI capability.

Name

Moët Hennessy Diageo

Legal name

MHD Moët Hennessy Diageo K.K.

Website

https://mhdkk.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

MHD Moët Hennessy Diageo K.K. is a Tokyo-based joint venture between LVMH and Diageo that exclusively imports, markets, and distributes their combined luxury wine and spirits portfolio in Japan, serving premium on-premises hospitality venues, department stores, supermarkets, and corporate accounts through dedicated regional and national-account sales teams.

Ownership category

akta.pro rank

Product category

Wine and Spirits Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industry

Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)

Keywords

• Luxury wine distribution
• Premium spirits importation
• Champagne brand marketing
• Beverage wholesale services
• Alcoholic beverage sales

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Wine and Spirits Distribution: MHD operates as a joint venture responsible for importation, marketing and sales of luxury wines and spirits brands owned by LVMH and Diageo in Japan. Revenue is generated through the distribution and sale of champagne, wine, and spirits products to on-premises (restaurants, bars, hotels) and off-premises (department stores, supermarkets, retailers) channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MHD Moët Hennessy Diageo K.K. is a joint venture between LVMH and Diageo that imports, markets, and sells a portfolio of luxury wines and spirits brands in Japan. The company distributes champagne, still wines, whisky, cognac, vodka, and tequila through on-premises channels (restaurants, bars, hotels) and off-premises channels (department stores, supermarkets, specialty retailers) using dedicated regional and national account sales teams.

Product overview

MHD Moët Hennessy Diageo K.K. is a joint venture between LVMH Moët Hennessy Louis Vuitton and Diageo, responsible for the importation, marketing and sales of wines and spirits brands in Japan. The company represents a comprehensive portfolio of luxury alcoholic beverages organized into three main categories: Champagnes (Armand De Brignac, Dom Pérignon, Krug, Moët & Chandon, Ruinart, Veuve Clicquot), Wines (Chandon, Château d'Esclans, Château Galoupet, Château Minuty, Cloudy Bay, Joseph Phelps, Newton, Numanthia, Skyside, Taylor's, Terrazas De Los Andes), and Spirits (Ardbeg, Belvedere, Glenmorangie, Hennessy, Old Parr, Royal Household, Talisker, SIRDAVIS, Volcán de mi Tierra). The products range from premium champagnes and fine wines to aged spirits including cognac, whisky, vodka, and tequila.

Differentiator

Problem solved

Functional benefit

Brands

• Armand De Brignac: Champagne brand
• Dom Pérignon
• Krug
• Moët & Chandon
• Ruinart
• Veuve Clicquot
• Chandon
• Château d'Esclans
• Château Galoupet
• Minuty
• Cloudy Bay
• Joseph Phelps
• Newton
• Numanthia
• Skyside
• Taylor's
• Terrazas De Los Andes
• Ardbeg
• Belvedere
• Glenmorangie
• Hennessy
• Old Parr
• Royal Household
• Talisker
• SIRDAVIS
• Volcán de mi Tierra

Products and services

• Armand De Brignac Luxury champagne brand distributed in Japan as part of the MHD portfolio.
• Dom Pérignon Prestige cuvée champagne brand distributed in Japan as part of the MHD portfolio.
• Krug Luxury champagne house with 170 years of expertise, distributed in Japan as part of the MHD portfolio.
• Moët & Chandon Iconic champagne brand and official champagne of the Golden Globes for 26 consecutive years, distributed in Japan as part of the MHD portfolio.
• Ruinart Champagne brand distributed in Japan as part of the MHD portfolio.
• Veuve Clicquot Iconic champagne brand distributed in Japan, featured through events such as Veuve Clicquot Yelloween celebrations.
• Chandon Sparkling wine and champagne brand distributed in Japan, with a brand home at TENOHA Daikanyama and Chandon fair partnerships across Four Seasons restaurants in Japan.
• Château d'Esclans Rosé wine brand distributed in Japan as part of the MHD portfolio.
• Château Galoupet Wine brand distributed in Japan as part of the MHD portfolio.
• Château Minuty Provence rosé and wine brand distributed in Japan as part of the MHD portfolio.
• Cloudy Bay New Zealand wine brand distributed in Japan, with a brand home at Hilton Odaiba.
• Joseph Phelps California Napa Valley wine brand distributed in Japan as part of the MHD portfolio.
• Newton California wine brand distributed in Japan as part of the MHD portfolio.
• Numanthia Spanish wine brand distributed in Japan as part of the MHD portfolio.
• Skyside Wine brand distributed in Japan as part of the MHD portfolio.
• Taylor's Port wine brand holding a Royal Warrant as official port wine supplier to the British Royal Household, distributed in Japan as part of the MHD portfolio.
• Terrazas De Los Andes Argentine wine brand distributed in Japan as part of the MHD portfolio.
• Ardbeg Islay single malt Scotch whisky brand distributed in Japan as part of the MHD portfolio.
• Belvedere Premium vodka brand distributed in Japan as part of the MHD portfolio.
• Glenmorangie Highland single malt Scotch whisky brand distributed in Japan, associated with the Glenmorangie House named a Forbes Top 5 Places to Stay.
• Hennessy Leading cognac brand with 250+ years of craftsmanship, distributed in Japan as part of the MHD portfolio.
• Old Parr Blended Scotch whisky brand distributed in Japan as part of the MHD portfolio.
• Royal Household Blended Scotch whisky brand distributed in Japan as part of the MHD portfolio.
• Talisker Isle of Skye single malt Scotch whisky brand distributed in Japan, with Talisker 10 Years winning Best Islands Single Malt at the World Whiskies Awards and a Double Gold Medal at the San Francisco World Spirits Competition.
• SIRDAVIS Whisky brand distributed in Japan as part of the MHD portfolio.
• Volcán de mi Tierra Premium tequila brand produced in its own distillery in Jalisco, Mexico, and distributed in Japan as part of the MHD portfolio.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• LVMH (Moët Hennessy Louis Vuitton)coreStrategic or Co-development PartnerLVMH is the luxury goods group and one of MHD's parent companies. MHD serves as the exclusive importer, marketer, and seller of LVMH's wine and spirits brands in Japan, including Moët & Chandon, Dom Pérignon, Krug, Veuve Clicquot, Hennessy, Glenmorangie, Ardbeg, Belvedere, and many others. LVMH generated 86.2 billion euros in revenue in 2023 with 75 prestigious Maisons.
• DiageocoreStrategic or Co-development PartnerDiageo is a global leader in beverage alcohol and MHD's other parent company. MHD distributes Diageo's brands in Japan including Johnnie Walker, Crown Royal, J&B, Buchanan's, Windsor whiskies, Smirnoff, Cîroc, Ketel One vodkas, Captain Morgan, Baileys, Don Julio, and Tanqueray. Diageo sells products in more than 180 countries worldwide.
• Four Seasons Hotels and ResortsminorGTM or Marketing PartnerMHD partnered with Four Seasons to host Chandon fair across 32 restaurant locations under the Four Seasons group in Japan, promoting the Chandon sparkling wine brand through hospitality partnerships.
• TENOHA DaikanyamaminorGTM or Marketing PartnerMHD established Chandon brand home at TENOHA Daikanyama, a lifestyle complex in Tokyo, featuring Chandon ENJOY THE SPARK LOUNGE and hosting special events and dining experiences showcasing the Chandon brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Kirin Holdings: Major Japanese beverage group with beer (Ichiban Shibori), spirits (Four Roses bourbon), wine, and non-alcoholic portfolios. Competes with MHD in off-premise retail and increasingly in premium imports through its global distribution footprint.
• Asahi Group Holdings: Japanese brewing giant (Asahi Super Dry) with expanding premium alcohol operations including wine (through its acquisition of global wine assets) and spirits. A broader incumbent that overlaps with MHD in retail and on-premise distribution.
• E. & J. Gallo Winery: World's largest family-owned winery, distributing premium and accessible wine brands globally including in Japan. Overlaps with MHD's wine pillar in retail channels and represents a major scale competitor in still and sparkling wine.
• Suntory Holdings: Japan's largest beverage conglomerate with beer (Premium Malt's), RTD, spirits, and wellness operations. While much larger and broader than MHD, its Japanese spirits division (Beam Suntory) competes head-to-head with MHD across whisky and premium on-premise.

Direct peers

• Treasury Wine Estates Japan: Japan arm of Treasury Wine Estates distributing Penfolds, Wolf Blass, and luxury Californian wines. Directly competes with MHD's still wine portfolio (Cloudy Bay, Joseph Phelps, Terrazas) in department store and specialty retail channels.
• Beam Suntory: Japanese-headquartered premium spirits company combining Suntory's Japanese whisky brands (Yamazaki, Hibiki, Hakushu) with Beam's portfolio (Jim Beam, Maker's Mark). Operates Japan's largest integrated spirits distribution network and is MHD's most formidable local competitor in on-premise channels.
• Rémy Cointreau Japan: Japan arm of Rémy Cointreau, distributing Rémy Martin and Louis XIII cognac, Cointreau liqueur, and LOUIS XIII luxury spirits. Directly competes with MHD's Hennessy portfolio in the premium cognac category and shares a similar prestige-on-premise GTM in Japan.
• Brown-Forman Japan: Japan subsidiary of the US spirits major, distributing Jack Daniel's, Woodford Reserve, and Old Forester. Competes with MHD in the whisky and American bourbon segments through similar on-premise/off-premise sales structures in Japan.
• Pernod Ricard Japan: Japan subsidiary of Pernod Ricard, the world's second-largest spirits group. Distributes competing premium spirits portfolios (Chivas Regal, Ballantine's, The Glenlivet, Jameson, Absolut, Martell cognac) through on-premise and off-premise channels in Japan, directly overlapping MHD's Diageo-side portfolio.
• Campari Group Japan: Japan operations of Campari Group distributing Aperol, Campari, Appleton, and Skyy vodka. Competes in the aperitif, bitters, and white spirits categories through similar import-distribution GTM in Japan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moët Hennessy Diageo