Hue & Stripe

What Hue & Stripe does

Hue & Stripe (legal entity: One Spot Shoppe, Inc.) is an invitation-only, web-based SaaS platform that provides back-office and client-facing workflow tools for personal stylists and image consultants. Founded in 2014 by Jeremy Penrod and Craig Nordstrom as an evolution of the predecessor consumer product The Dress Spot (Spring 2013), the platform combines collaborative wardrobe management, interactive lookbooks, branded invoicing, customizable client intake questionnaires, client organization tools, and affiliate commission tracking from over 30,000 brands and retailers. The platform serves 2,000+ accredited image professionals across the United States, Canada, and Europe.

The underlying technology is a managed-services web stack: data and compute sit on AWS (GDPR-compliant storage), Stripe handles PCI-DSS compliant payment processing and invoicing, PayPal handles commission payouts, MailChimp and SendGrid handle transactional email, and KeyCDN handles content delivery. The proprietary 'Clip It' browser extension parses structured data (JSON-LD and analytics tags) from e-commerce pages to extract product attributes (name, brand, price, size, color, SKU, images) and uses Sleek for product and merchant affiliation identification. Canva is integrated as an opt-in graphic editor. A color-exact apparel search capability, originated from The Dress Spot, remains a stated differentiator though no model architecture is disclosed.

The business operates on a dual revenue model. Image professionals pay recurring membership subscriptions (charged automatically at the start of each membership period, with quarterly cycles referenced) for platform access, while separately earning affiliate commissions on sales routed through tracked outbound links to 30k+ brands and retailers. Commissions can be applied to offset membership charges and are paid out via direct deposit or PayPal once a $25 USD minimum is reached. The company is profitable, 100% founder-owned, and deliberately not venture-backed, operating with a two-person founder team based in Denver, Colorado and Raleigh, North Carolina. Customer acquisition is community-driven and gated by an invitation code model.

Name

Hue & Stripe

Legal name

One Spot Shoppe, Inc.

Website

https://hueandstripe.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Hue & Stripe is an invitation-only SaaS platform that provides wardrobe management, invoicing, and affiliate commission tools to 2,000+ personal stylists and image consultants across the US, Canada, and Europe. Founded in 2014, the founder-owned, profitable platform also offers a browser extension for clipping products from e-commerce sites.

Ownership category

akta.pro rank

Product category

Personal Stylist Software

NAICS

Hair, Nail, and Skin Care Services (81211)

akta.pro industry

PRIMARYHSACAJAD

Personal Color Analysis & Style Consulting

Home & Personal Services/Event & Personal Concierge Services/Personal Shopping & Styling Services

Keywords

• Wardrobe management software
• Image consulting platform
• Personal stylist tools
• Interactive lookbook software
• Stylist invoicing software

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Paid Membership Subscriptions: Recurring membership fees charged automatically at the start of each membership period. Image professionals pay for access to the platform, with quarterly subscription cycles mentioned. Commissions earned can be applied to offset membership charges.
2. Affiliate Commissions: Image professionals with paid memberships can earn sales commissions from 30k+ brands and retailers through automatic sale tracking. Commissions can be applied to membership charges or paid out via direct deposit or PayPal once the balance meets $25.00 USD minimum threshold. Outbound links routed through affiliate networks track and attribute clicks and sales.

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

Hue & Stripe is an invitation-only, subscription-based SaaS platform designed for personal stylists and image consultants. It provides wardrobe management, interactive lookbooks, branded invoicing, client management, and automatic affiliate commission tracking from over 30,000 brands and retailers. A companion browser extension ("Clip It") enables stylists to clip product details (name, brand, price, size, color, SKU, image) from e-commerce sites directly into client wardrobes.

Product overview

Hue & Stripe is an invitation-only platform serving as the premier toolbox for modern image professionals (personal stylists and image consultants). The core platform combines wardrobe management, client organization, invoicing, and brand commission tracking. The main product offerings include the core Hue & Stripe Platform, a Browser Extension for clipping products from e-commerce sites, and various integrated tools such as Wardrobe Management, Interactive Lookbooks, Invoicing System, Client Organization Tools, Commission Tracking, New Client Questionnaire, Logo & Branding Tools, and a Professional Community. The platform is designed to help image professionals manage their clients' wardrobes, create outfit recommendations, handle back-office operations, and earn commissions from partnered brands and retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Hue & Stripe Platform Invitation-only subscription SaaS platform that serves as the premier toolbox for modern image professionals, offering wardrobe management, interactive lookbooks, client management, branded invoicing, customizable client intake questionnaires, and automatic affiliate commission tracking from 30k+ brands and retailers.
• Clip It Browser Extension

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Stripe, Inc.coreTechnology or IntegrationStripe is used as the payment processor for the platform. Credit card information is collected and processed directly through Stripe Checkout. Stripe commits to PCI-DSS compliance. If utilized by Image Professionals for invoicing, Stripe receives client name, email, and payment details.
• PayPal, Inc.coreTechnology or IntegrationPayPal is used as a payment processing option. Commission payouts can be transferred via PayPal once the $25.00 USD minimum payout threshold is met.
• Amazon Web Services, Inc.coreTechnology or IntegrationPlatform data is stored on Amazon Web Services, which provides secure, GDPR-compliant data storage solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GlossGenius: Vertical SaaS for beauty and personal-care professionals providing booking, client management, invoicing and branded communications. Highly comparable in business model (SaaS for personal-appearance practitioners) and overlapping persona, though focused more on salon/spa/beauty than on image/styling consultants.
• Boulevard: Salon and spa business management software with scheduling, client management, payments, and branded communications for personal-care service providers. Closely aligned to Hue & Stripe's stylist-focused workflow tools despite its emphasis on salon/spa verticals.
• Wishi: Online personal styling platform connecting clients with stylists for curated outfit recommendations. Closely comparable in serving personal stylists and their end-clients, though distributed more as a client-facing marketplace than as a SaaS toolbox.
• ShopStyle: Affiliate-driven fashion discovery and shopping platform with creator/stylist monetization via commissions on partner retailers. Comparable affiliate-network revenue model and deep integration with apparel brands and retailers, similar to H&S's commission-tracking feature.

Broad incumbents

• HoneyBook: All-in-one business management platform for creative and service-based professionals including proposals, contracts, invoices, and client communication. Comparable in its workflow-tools-for-individual-prosumer-services positioning and serves overlapping self-employed personas.
• Square Appointments (Block, Inc.): Scheduling, payments, client management, and branded communications tool from Square targeting service-based small businesses. Overlaps with Hue & Stripe's invoicing and client-management surface area even though it targets a broader service SMB set.
• Stitch Fix: Tech-enabled personal styling service that uses human stylists combined with data to recommend apparel. Comparable target customer (styling recipients) and relies on affiliate/sale economics with brands, though operates a retail model rather than B2B SaaS.
• Acuity Scheduling (Squarespace): Widely used scheduling and client self-service SaaS for service-based professionals. Partial overlap with the booking/invoicing workflow tools Hue & Stripe provides to image consultants, though broader in vertical focus.

Emerging players

• Lookbooker: Booking and client management SaaS for stylists and beauty professionals, with scheduling, intake, and branded communications. Comparable persona and adjacent feature set to Hue & Stripe's client-organization and invoicing tools.
• Looklet: Virtual styling and on-model apparel imaging tools used by fashion retailers and stylists. Overlaps with Hue & Stripe's lookbook/visual-merchandising use cases even though sold mostly to enterprise retailers rather than independent stylists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hueandstripe
• Facebookfacebook.com/HueAndStripe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hue & Stripe