By The Yard
By The Yard manufactures and retails maintenance-free outdoor furniture made from proprietary recycled-HDPE lumber, serving residential homeowners primarily and commercial customers in hospitality, senior living, and multi-family housing through showrooms, e-commerce, and a dedicated commercial sales team.
- Company typePrivate
- Founded1991
- HeadquartersJordan, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What By The Yard does
By The Yard, Inc. is a Minnesota-incorporated, privately held manufacturer and direct-to-retailer of maintenance-free outdoor furniture founded in 1991. The company produces its catalog of more than 500 designs and 634+ SKUs from a proprietary HDPE (High-Density Polyethylene) lumber formulation compounded from approximately 93% recycled plastic milk jugs and water jugs, combined with UV stabilizers, color concentrate, and a foaming agent. Manufacturing is conducted in-house in the Minneapolis/St. Paul metro area, and the product line spans outdoor dining, lounge seating, Adirondacks, gliders, sectionals, chaise lounges, benches, fire tables, and accessories across 13 standard colors and 5 two-tone combinations, all backed by a 35-year limited warranty.
Revenue is generated almost entirely through one-time purchase transactions rather than recurring contracts. Distribution runs through company showrooms, the bytheyard.net e-commerce storefront, phone-based inside sales, and a dedicated B2B commercial sales team, with shipping to the 48 contiguous United States via UPS, FedEx, SpeeDee, and Common Carrier. The primary customer segment is residential homeowners purchasing for backyard patios, decks, and poolside areas; secondary commercial verticals include memory care and senior living communities, hotels and resorts, golf courses and country clubs, and multi-family housing operators. Pricing spans roughly $249 for individual cushions to over $3,255 for complete bar-height dining sets.
The value proposition rests on eliminating the maintenance cycle of traditional outdoor furniture (painting, staining, sealing, seasonal storage) and on extreme durability claims validated by 35+ years of field testing and 50 years of accelerated laboratory testing. Marketing channels include blog content, email newsletters, organic social (Instagram, Facebook, LinkedIn), SEO, video content under By the Yard TV, event participation (including the State Fair of Texas), and user-generated content. The company employs 101-250 people and reports no external institutional ownership, acquisitions, or partnerships in the available data.
By The Yard firmographics
Firmographics- Name
- By The Yard
- Legal name
- By the Yard Inc.
- Website
- https://bytheyard.net
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- By The Yard manufactures and retails maintenance-free outdoor furniture made from proprietary recycled-HDPE lumber, serving residential homeowners primarily and commercial customers in hospitality, senior living, and multi-family housing through showrooms, e-commerce, and a dedicated commercial sales team.
- Ownership category
- akta.pro rank
By The Yard industry classification
Industry- Product category
- Outdoor Furniture
- NAICS
- Household Furniture (except Wood and Upholstered) Manufacturing (337126), Household and Institutional Furniture Manufacturing (33712), Furniture Retailers (449110)
- SIC
- Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Recycled Plastic Lumber & Construction Products (IMANAMAH)
- akta.pro secondary industry
- Outdoor & Patio Furniture Rental (CRAIAOAK)
Keywords
Where By The Yard is headquartered
LocationHeadquarters
- HQ city
- Jordan
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
By The Yard business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Outdoor Furniture Sales: Primary revenue from one-time sale of outdoor furniture products including chairs, tables, benches, lounges, swings, and accessories. No subscription or recurring revenue model.
- Accessories and Add-ons: Revenue from accessory products including umbrellas, covers, cushions, games, gardening items, and engraving services. These are separate one-time purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual furniture pieces ranging from $249 to $1,299+ |
| Unit Pricing | Pay-as-you-go | Table & Chair Sets |
| Other | One time/ perpetual license | Custom Engraving Service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
By The Yard product offering
Product offeringCore offering
By The Yard manufactures and retails maintenance-free outdoor furniture made from proprietary recycled HDPE (high-density polyethylene) lumber. The product line includes dining sets, lounge seating, Adirondack chairs, gliders, fire tables, garden swings, chaise lounges, and accent pieces, backed by a 35-year warranty and manufactured in the USA. The company sells through its own e-commerce site, retail showrooms, and phone orders.
Product overview
By the Yard is a manufacturer and retailer of maintenance-free outdoor furniture made from proprietary HDPE lumber (High Density Polyethylene) derived from recycled plastic milk jugs and water jugs. The company operates a catalog of over 500 different product designs across multiple collections and styles. The core product portfolio centers on outdoor furniture categories including Outdoor Dining (tables, chairs, sets), Lounge Seating (Adirondacks, gliders, sectionals, benches, swings), Accent furniture (fire tables, side tables), and Accessories (umbrellas, cushions, planters). The company offers design collections (Latitude, Mission, Days End, Horizon, Emerson, Chippendale, Day Break, Capri, Garden) distinguished by chair back styles and aesthetic design. Key services include custom orders, engraving, gift cards, a virtual Patio Planner tool, and a Quick Ship program. The company also serves commercial clients (hotels, resorts, senior living, universities) with flexible fulfillment options. Products are backed by a 35-year warranty on materials and workmanship.
Differentiator
Problem solved
Functional benefit
Brands
- By the Yard Outdoor Furniture: The company's primary brand for maintenance-free outdoor furniture made from recycled HDPE plastic lumber.
Products and services
- Outdoor Dining Furniture Dining sets and tables crafted from HDPE lumber designed for outdoor patios and backyards. Targeted at residential homeowners seeking weather-resistant dining furniture.
- Lounge Seating Lounge chairs and seating sets built from recycled HDPE lumber for outdoor living spaces, intended for residential consumers.
- Adirondack Chairs Classic Adirondack-style chairs constructed from maintenance-free HDPE lumber for outdoor residential use.
- Gliders Outdoor glider benches made from recycled HDPE lumber for patios and porches, targeted at homeowners.
- Fire Tables Outdoor fire tables designed for use with HDPE lumber surrounds, intended for residential outdoor living spaces.
- Garden Swings Outdoor garden swings made from HDPE lumber for residential yards and porches.
- Chaise Lounges Outdoor chaise lounges built from recycled HDPE lumber for poolside and patio use by residential consumers.
- Deep Seat Cushion Collection Cushions designed to fit By The Yard's deep seat furniture, sold as accessories for outdoor living setups.
- Accent Furniture Smaller accent pieces such as side tables and planters made from HDPE lumber for residential outdoor decor.
- Commercial Outdoor Furniture Heavy-duty outdoor furniture specified for commercial environments such as hotels, senior living facilities, country clubs, and multi-family properties.
- Engraving Service Custom engraving add-on service that personalizes furniture pieces for residential and commercial customers.
- Gift Cards Gift cards redeemable for purchases on By The Yard's e-commerce store and showroom locations.
Quantifiable outcome
- Over 35 years of actual field testing and 50 years of accelerated laboratory testing demonstrating product durability
- +1 more outcomes
Companies that use By The Yard
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
By The Yard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
By The Yard partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
By The Yard competitors and assessment
Company assessmentPeers
Direct peers
- POLYWOOD: POLYWOOD is a leading direct-to-consumer and wholesale manufacturer of outdoor furniture made from recycled HDPE plastic lumber. It is the closest direct competitor to By the Yard in product (HDPE outdoor furniture), customer base (residential and commercial), and channel mix (e-commerce plus dealer network).
- Trex Outdoor Furniture: Trex Outdoor Furniture leverages the Trex composite decking brand to sell HDPE-based outdoor furniture through big-box retail (Home Depot, Lowe's) and online. It is a direct peer in material technology and outdoor furniture category, but with materially broader retail distribution than By the Yard.
- Seaside Casual: Seaside Casual manufactures outdoor furniture from Envirowood, a recycled HDPE lumber similar to By the Yard's material. It serves residential and commercial customers (especially coastal/hospitality markets) through specialty dealers and direct channels, overlapping heavily in product and customer profile.
- Berlin Gardens: Berlin Gardens is a Pennsylvania-based manufacturer of poly-lumber outdoor furniture made from recycled HDPE, serving residential and commercial customers through dealers and direct sales. Comparable in material technology, product breadth, and Made-in-USA positioning to By the Yard.
- Loll Designs: Loll Designs produces contemporary outdoor furniture made from recycled HDPE plastic, primarily direct-to-consumer through its own website. It overlaps with By the Yard on recycled-HDPE material and outdoor furniture category, with a more design-forward, modern aesthetic positioning.
- Highwood USA: Highwood manufactures synthetic outdoor furniture from recycled materials designed to mimic the look of wood. It sells through home improvement retailers and direct channels, making it a direct peer in recycled-material outdoor furniture with overlapping residential and hospitality customers.
Broad incumbents
- Telescope Casual Furniture: Telescope Casual is a long-established US manufacturer of residential and contract outdoor furniture across multiple materials (aluminum, resin, marine-grade polymer). It is a broad incumbent in outdoor furniture with overlapping commercial (hospitality, multi-family) and residential customers, but a wider portfolio than By the Yard's HDPE-only line.
Emerging players
- Outer: Outer is a venture-backed DTC outdoor furniture brand offering premium sofas, sectionals, and chairs. It overlaps with By the Yard's residential outdoor seating category but uses different materials and a higher-end positioning, with showrooms and growing brand awareness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
By The Yard social profiles
Digital presenceBy The Yard compliance and trust
Trust signalCompliance1 record
By The Yard financial estimates
Financial estimateRevenue estimate
Valuation estimate
By The Yard leadership team
Management profileNumber of profiles
Profiles1 record
By The Yard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
By The Yard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about By The Yard
What does By The Yard do?
By The Yard manufactures and retails maintenance-free outdoor furniture made from proprietary recycled HDPE (high-density polyethylene) lumber. The product line includes dining sets, lounge seating, Adirondack chairs, gliders, fire tables, garden swings, chaise lounges, and accent pieces, backed by a 35-year warranty and manufactured in the USA. The company sells through its own e-commerce site, retail showrooms, and phone orders.
Is By The Yard a public or private company?
By The Yard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was By The Yard founded?
By The Yard was founded in 1991. It employs 101 to 250 people.
Where is By The Yard based?
By The Yard is headquartered in Jordan, United States, in the North America region.
How does By The Yard make money?
Two revenue lines are on record. Outdoor Furniture Sales are the primary driver. The others are accessories and Add-ons.
Who are By The Yard's main competitors?
Frontgate is listed as a peer. Direct peers are POLYWOOD, Trex Outdoor Furniture, Seaside Casual, Berlin Gardens, Loll Designs and Highwood USA. Telescope Casual Furniture is listed as a broad incumbent. Outer is listed as an emerging player.
Does By The Yard have an API?
No public API is recorded for By The Yard.
What industry is By The Yard in?
By The Yard's product category is Outdoor Furniture. Its primary akta.pro industry code is IMANAMAH, Recycled Plastic Lumber & Construction Products, with a secondary code of CRAIAOAK, Outdoor & Patio Furniture Rental. Its NAICS code is 337126 and its SIC code is 2510.