Terradona

What Terradona does

Terradona SAS is a French smart-city technology company founded in 2013 and headquartered in Rousset (Bouches-du-Rhône). It builds and operates Cliiink®, an AI-powered IoT platform for off-home and on-the-go recycling, targeting primarily local governments and intercommunalities, with selected private operator deployments in transit hubs, retail parks, and hospitality venues. The firm states 42 equipped French territories (serving ~2 million inhabitants), 4,650 connected containers, 238,900+ platform users, 224 million glass deposits recorded, and 256,200 reward subscriptions (Terradona website, June 2024).

The core offering combines a patented embedded-AI material-recognition sensor, developed in scientific collaboration with CEA Leti (a team of 15 researchers) and capable of characterizing glass, plastic, and metal packaging in real time, with a citizen-facing reward program that converts recycled packaging into merchant vouchers or charitable donations. The technology, originally deployed on glass containers (Pays de Grasse, July 2018; Monaco, September 2018), was extended in April 2023 to plastic and metal/aluminum packaging under the sub-brand La Consigne 2.0®. Terradona also operates the Cliiink marketplace, a two-sided network integrating local merchants — including enterprises such as Heineken France and Galimard — into the user incentive flow.

The business model is predominantly B2B/B2G subscription: municipalities and private operators pay equipment and recurring maintenance fees for connected containers and platform access, supplemented by marketplace commission fees from participating merchants. Go-to-market is enterprise field sales focused on government procurement (calls for projects), reinforced by Citeo's 2023 national call-for-projects selection, regional channel partners (notably Neogreen for La Réunion), and presence at Pollutec and Salon des Maires. The company is privately held, founder-led (Mathieu Oliveri as Directeur Général and Jean-Marc Toubiana as founder/President), with no disclosed institutional venture or growth-equity funding beyond an initial 2013 incubator seat.

Name

Terradona

Legal name

TERRADONA SAS

Website

https://terradona.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Terradona develops Cliiink, an AI-powered IoT smart recycling platform that uses embedded AI to identify glass, plastic, and metal in connected containers, deploying the solution primarily to French municipalities and private operators alongside a merchant reward marketplace.

Ownership category

akta.pro rank

Product category

Smart Waste Management Technology

NAICS

Materials Recovery Facilities (562920), Waste Collection (56211)

SIC

Refuse Systems (4953)

akta.pro primary industry

Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF)

akta.pro secondary industries

On-site Recycling Programs (Single-Stream, Source-Separated) (BPABALAB), Waste Management & Smart Sanitation (Facilities) (HSAPAPAM)

Keywords

• Smart waste management
• Connected recycling containers
• AI material recognition
• Deposit return systems
• Recycling rewards program

Headquarters

HQ city

Rousset

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Equipment and maintenance fees to local governments: Fees charged to municipalities and local governments for deploying and maintaining connected containers equipped with Cliiink technology. Municipalities pay for the infrastructure and service.
2. Cliiink Marketplace Commission: Platform fees from merchants who join the Cliiink marketplace to offer rewards and discounts to users who earn points through recycling.
3. Private operator contracts: Contracts with private operators to address off-home consumption in areas like highways, parks, train stations, airports, and shopping centers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Terradona designs, deploys, and maintains Cliiink®, a patented AI-powered IoT smart-recycling solution that recognizes glass, plastic, and metal packaging deposited in connected containers. The hardware/software platform is bundled with a points-based rewarding program that lets citizens convert recycling activity into merchant vouchers or charitable donations. The company sells and operates this solution primarily to local governments, intercommunalities, and private operators seeking to modernize waste collection and increase recycling rates.

Product overview

Terradona offers Cliiink®, a unified smart recycling platform combining patented AI-powered IoT sensors for material recognition (glass, plastic, metal) with an integrated rewarding system. The core product Cliiink® is a connected container solution that uses embedded artificial intelligence developed in partnership with CEA Leti to identify and characterize recyclable materials in real-time. This core technology is complemented by La consigne 2.0® (connected deposit system) and a Rewarding Program that incentivizes eco-citizen behavior by allowing users to accumulate points for recycling and convert them into merchant vouchers or charitable donations. The solution targets municipalities, intercommunalities, and private operators seeking to modernize waste collection and increase recycling rates.

Differentiator

Problem solved

Functional benefit

Brands

• Cliiink: AI-powered smart waste collection solution that recognizes packaging types and rewards users for recycling glass, plastic, and metal.
• La Consigne 2.0

Products and services

• Cliiink® Patented AI-powered IoT smart-recycling solution that uses embedded artificial intelligence (developed in collaboration with CEA Leti) to automatically recognize and characterize glass packaging deposited in connected containers. Integrated with a points-based rewarding program that converts recycling activity into merchant vouchers or charitable donations. Sold to local governments, intercommunalities, and private operators seeking to modernize waste collection and lift recycling rates.
• La Consigne 2.0® Connected deposit-return system that extends Cliiink®'s patented embedded AI to recognize and reward recycling of plastic bottles and metal cans, not just glass. Targeted at local governments, private operators, and public venues that need an innovative deposit-style incentive for plastic and metal packaging.

Quantifiable outcome

• 23% increase in glass tonnages collected in 6 years in CAPG
• +7 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NeogreencoreChannel Partner/ Reseller/ Distributor · 1 November 2025Neogreen is the local partner driving the deployment of Cliiink in La Réunion. Under Neogreen's initiative, CIREST (Communauté Intercommunale Réunion Est) deployed 100 Cliiink units on its territory for glass sorting.
• CiteocoreStrategic or Co-development Partner · 1 January 2023Citeo is a key eco-organization in the French packaging sector. Terradona won Citeo's 2023 national call for projects to generalize off-home sorting with innovative solutions. CAPG was selected to test the new phase of the device based on Citeo's recommendation.
• Heineken FranceminorGTM or Marketing Partner · 6 April 2018Heineken France partnered with Terradona in the PACA region as part of their CSR initiative 'Brassons un monde meilleur'. The partnership aims to dynamize sorting behavior in urban areas, increase recycling, and promote Cliiink through Casino retail stores and Heineken brand channels.
• CEA LeticoreTechnology or IntegrationScientific collaboration with CEA Leti, France's leading research institute in microelectronics. A team of 15 researchers developed AI capable of characterizing sorted packaging in real-time using MEMS sensors and embedded AI algorithms.
• GalimardminorGTM or Marketing PartnerGalimard became the first major perfumery house to join the Cliiink system in Grasse. The company's 80 employees participate with company-level Cliiink cards to accumulate points for gift vouchers.
• EcollectminorChannel Partner/ Reseller/ DistributorEcollect partnered with Terradona for exhibition at Pollutec 2018 trade show, presenting Cliiink for glass, metal, cans, and landfill options.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Enevo: Enevo (acquired by Waste Management) provides IoT sensors and analytics for waste container monitoring to optimize collection routes. Comparable smart waste IoT infrastructure, though focused on fill-level monitoring rather than AI material recognition and citizen rewards.
• Sensoneo: Sensoneo provides smart waste management solutions including ultrasonic fill-level sensors and waste analytics for municipalities and waste haulers. Comparable IoT-based waste monitoring offering targeted at the same municipal and operator customer base.
• AMP Robotics: AMP Robotics applies AI and computer vision to identify and sort recyclables in materials recovery facilities. Like Terradona's Cliiink, AMP uses AI for material characterization but focuses on industrial MRF sort lines rather than citizen-facing smart containers.
• Compology: Compology provides camera-based sensors and analytics for waste and recycling containers used by waste haulers and municipalities. Comparable IoT container monitoring with AI-driven image recognition for material characterization and service optimization.
• Recycleye: UK-based Recycleye combines AI and computer vision with robotic pickers to identify and sort recyclables. Comparable AI-driven material characterization technology serving the recycling value chain, though targeting MRF automation rather than citizen incentives.
• Greyparrot: Greyparrot builds AI-powered computer vision systems that monitor waste streams in real time to characterize materials on sorting lines and in containers. Directly comparable to Cliiink's embedded AI material recognition technology, with similar target customers in waste management.

Others

• Citeo: Citeo is the French eco-organization that finances and organizes packaging recycling through EPR fees paid by producers. Citeo is a key partner and funder (via calls for projects) for Terradona's municipal deployments, making it both a customer-acquisition enabler and a strategic ecosystem participant.

Broad incumbents

• Suez: Suez is a global water and waste management incumbent that operates municipal recycling and waste collection contracts across Europe. As a broad incumbent, Suez could bundle smart waste technology into its existing service portfolio, representing both a potential channel and competitive threat to Terradona.
• Veolia: Veolia is a global environmental services incumbent operating municipal recycling and waste management contracts. Comparable as the largest French and European waste operator with the relationships and scale to either partner with or compete against Terradona in smart container deployments.

Emerging players

• Nordsense: Nordsense offers IoT sensors and AI analytics for waste container monitoring across European municipalities. Comparable smart waste IoT approach with focus on data-driven collection optimization, serving a similar European municipal customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/terradona
• Xx.com/Terradona

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terradona