Station Agro-Biotech

What Station Agro-Biotech does

Station Agro-Biotech is a privately held Quebec-based contract beverage manufacturer and brand portfolio company operating a 60,000 sq ft facility in Saint-Hyacinthe's City of Agri-Food biotechnology park. The company specializes in end-to-end beverage production services — covering formulation, regulatory permitting, production, packaging, and commercialization — for third-party brands across beer, spirits, wine, cider, non-alcoholic beverages, protein drinks, and ready-to-drink categories. Its 3 automated production lines deliver annual capacity of 72 million cans and 12 million bottles, anchored by the only continuous can autoclave for sterilization in Canada, which uniquely enables shelf-stable dairy-based, protein, and coffee RTD products.

The company combines this contract manufacturing business with a proprietary brand portfolio that includes Distillerie Noroi (spirits and non-alcoholic beverages), Microbrasserie Le Bilboquet (one of Quebec's first craft microbreweries, founded 1990 and acquired in 2019), and Trema Café (RTD lattes co-founded by Louis Morissette and Phil Roy). The brand portfolio is augmented by a co-development / private-label model producing celebrity and partner brands including Ward Vodka (Mike Ward), Atypique (Étienne Boulay, sold to Keurig Dr. Pepper Canada in 2022), La Poche Bleue, Jobs de bras, and Canada 72 special editions, plus a 2025 Second Cup RTD lattes partnership with Foodtastic and Labatt Breweries.

Station Agro-Biotech's go-to-market operates across three motions: B2B copacking (production for external brand owners), enterprise partnerships (Groupe KO for product co-development, Labatt Breweries via the BEES platform for province-wide distribution), and direct-to-consumer through company boutiques, the Le Millésime gastronomic restaurant, and SAQ/retail distribution. A $30M capital raise in September 2024 and the $6.5M Interra tourism attraction investment signal ongoing capacity and vertical expansion. The company holds multiple Quebec production permits (artisan brewer, distillateur, wine manufacturer) and certifications (GFSI/SQF, Ecocert Canada Level 1).

Name

Station Agro-Biotech

Legal name

Station agro-biotech

Website

https://stationabt.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Station Agro-Biotech is a Quebec-based contract beverage manufacturer (60,000 sq ft, 72M can / 12M bottle annual capacity) operating the only continuous can autoclave in Canada. It serves third-party brands and celebrities across beer, spirits, and ready-to-drink categories, while owning Distillerie Noroi, Le Bilboquet, and Trema Café.

Ownership category

akta.pro rank

Product category

Contract Beverage Manufacturing

NAICS

Beverage Manufacturing (3121), Breweries (312120), Distilleries (312140)

SIC

Beverages (2080), Malt Beverages (2082)

akta.pro primary industry

Fermented Beverage Contract Manufacturing & Private Label (AFAFAHAJ)

akta.pro secondary industries

Non-Alcoholic Beverage Co-Packing (Soft Drinks, Juice, RTD) (AFAFAIAB), Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

Keywords

• Contract beverage manufacturing
• Copacking services
• Craft distillery spirits
• Ready-to-drink coffee
• Private label beverages

Headquarters

HQ city

Saint-hyacinthe

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Contract Manufacturing (Copacking): Provides end-to-end beverage production services for third-party brands including product conception, production, and commercialization. Annual capacity of 72 million cans and 12 million bottles across 3 automated production lines.
2. Proprietary Brand Sales: Revenue from company-owned brands including Trema Café (ready-to-drink lattes), Distillerie Noroi (spirits and non-alcoholic beverages), and Microbrasserie Le Bilboquet (craft beers). Products sold through SAQ, retail stores, and company boutiques.
3. Private Label Production: Produces branded products for celebrity partners and external brands including Ward Vodka (Mike Ward), Atypique beverages (Étienne Boulay), La Poche Bleue products, Jobs de bras beer, and Canada 72 special edition products.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Station Agro-Biotech operates a 60,000 sq ft beverage contract manufacturing facility in Saint-Hyacinthe, Quebec, providing end-to-end copacking services for alcoholic and non-alcoholic beverages including beer, spirits, wine, cider, and ready-to-drink products. The company also produces and distributes its own portfolio of sub-brands (Distillerie Noroi spirits, Microbrasserie Le Bilboquet craft beers, Trema Café canned lattes) and co-branded products (Ward Vodka, Canada 72, Jobs de bras, La Poche Bleue, Atypique, Second Cup RTD lattes). The facility houses 3 automated production lines with annual capacity of 72 million cans and 12 million bottles.

Product overview

Station Agro-Biotech operates as a contract beverage manufacturer and brand portfolio company, combining a contract manufacturing business with owned sub-brands. The company offers production services (bottling, canning, labeling) across multiple beverage categories through its 60,000 sq ft facility in Saint-Hyacinthe. The portfolio includes owned brands (Distillerie Noroi spirits, Microbrasserie Le Bilboquet craft beers), co-branded products (Trema Café lattes, Ward Vodka, La Poche Bleue, Atypique), an immersive tourist attraction (Interra), a gastronomic restaurant (Le Millésime), and Second Cup canned lattes partnership.

Differentiator

Problem solved

Functional benefit

Brands

• Ward Vodka: Artisanal vodka created in partnership with comedian Mike Ward, launched May 2024
• Atypique Beverages
• Canada 72 Special Edition
• Jobs de bras
• La Poche Bleue

Products and services

• Contract Beverage Manufacturing (Copacking)

Quantifiable outcome

• 72 million can and 12 million bottle annual production capacity
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and support.

• Second CupcoreStrategic or Co-development Partner · 1 October 2025Collaboration with Second Cup (Foodtastic group) and Labatt Breweries to develop and produce premium canned ready-to-drink lattes (Latte, Mocha, Salted Caramel flavors). Station Agro-Biotech leads product development and production using its continuous canning autoclave technology.
• Labatt Breweries of CanadacoreChannel Partner/ Reseller/ Distributor · 1 November 2024Distribution partnership for Trema Café products across Quebec using Labatt's BEES digital platform and 11 distribution centers. Enables expansion from 2,000 to 4,500+ retail points of sale. Also partners on Second Cup canned lattes collaboration.
• Groupe KOcoreStrategic or Co-development Partner · 1 September 2024Strategic business partnership for co-developing innovative beverage products. $30M investment from Station Agro-Biotech includes Groupe KO collaboration on new product lines. First project: milk-based canned coffee. Louis Morissette (President of Groupe KO) praised Jonathan Robin's willingness to invest in unique equipment.
• CintechsupportTechnology or IntegrationTechnology accelerator that puts expertise at the service of innovation and food industry needs. Provides rapid access to various technologies that food companies need.
• CRDA (Centre de Recherche sur les Aliments Transformés)supportStrategic or Co-development PartnerResearch center for processed foods specializing in food preservation, processing, quality and safety. Supports food and beverage processing companies in their R&D efforts.
• Saint-Hyacinthe TechnopolesupportStrategic or Co-development PartnerEconomic development organization responsible for the greater Saint-Hyacinthe region. Operates the City of Agri-Food, Veterinary and Agri-Environmental Biotechnology technology park where Station Agro-Biotech is located.
• Tourisme MontérégiesupportGTM or Marketing PartnerRegional tourism organization that supports the immersive tourist attraction through its tourism portfolio. Helps promote the attraction to visitors of the Montérégie region.
• MATIÈRScoreStrategic or Co-development PartnerQuebec City-based creative studio mandated to design and conceive the immersive tourism experience. Works at the intersection of design, technology, culture and entertainment, creating sensory-rich experiences.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Molson Coors Beverage Company: Major North American brewer with extensive brewing, packaging, and distribution infrastructure. Comparable as a broad incumbent operating in the malt beverage and RTD categories where Station Agro-Biotech also competes.
• Cott Corporation (Primo Brands): Large-scale North American beverage copacker and water/soft drink producer. Comparable as a much larger incumbent in the contract beverage manufacturing space, including RTD coffee and shelf-stable beverages.
• Keurig Dr Pepper Canada: Major North American beverage company that acquired Station Agro-Biotech co-created brand Atypique in 2022. Operates RTD coffee and non-alcoholic beverage portfolios, making it a comparable strategic acquirer and adjacent competitor in canned RTD beverages.
• Hiram Walker & Sons: Major Canadian distillery producing vodka, whisky, and other spirits with both owned brands and private-label capability. Comparable to Station Agro-Biotech's Distillerie Noroi operations and spirits private-label business.
• Constellation Brands: Large multinational beverage alcohol producer with beer, wine, and spirits portfolios. Comparable as a broad incumbent whose Canadian operations compete for premium beverage production capacity and celebrity/influencer brand partnerships.

Direct peers

• Lassonde Industries: Quebec-headquartered beverage manufacturer with owned brands and contract manufacturing capabilities across juices, ciders, wines, and specialty beverages. Closely comparable regional peer with a similar owned-brand-plus-copacking model.
• Britton Industries: Canadian contract beverage manufacturer offering copacking services across non-alcoholic and alcoholic beverages. Directly comparable to Station Agro-Biotech's core copacking business serving third-party brands in Canada.
• Diamond Beverages: Canadian contract packager focused on ready-to-drink beverages and energy drinks. Comparable to Station Agro-Biotech's RTD canning capability and third-party brand manufacturing focus.

Regional players

• Sleeman Breweries: Canadian craft and mainstream brewer operating contract and proprietary brewing capacity. Comparable as a regional brewing peer with copacking-adjacent capabilities and Canadian retail distribution.

Emerging players

• Clearly Canadian: Canadian-origin flavored sparkling water and beverage brand that has historically used third-party copackers for production. Comparable as a small brand that relies on Canadian copackers like Station Agro-Biotech for production.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StationABT
• LinkedInlinkedin.com/company/station-abt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Station Agro-Biotech