Beli
- Company typePrivate
- Founded2011
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Beli firmographics
Firmographics- Name
- Beli
- Legal name
- Beli, Inc.
- Website
- https://belibaby.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Beli industry classification
Industry- Product category
- Prenatal Vitamins and Fertility Supplements
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Prenatal & Postnatal Maternal Nutrition (Lactation Support) (CRADAEAJ)
- akta.pro secondary industry
- Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)
Keywords
Where Beli is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beli business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure
Revenue model
- Subscription-based Supplement Sales: Monthly subscription model for prenatal vitamins and supplements delivered to customers' doors. Subscription includes free shipping, 30-day money back guarantee, and easy cancellation. Products include Beli Vitality for Men ($50/month), Prenatal for Women ($50/month), Preconception Boost ($55/month), Fertility Bundle for Couples ($90/month), and Breastfeeding Lactation Boost ($55/month).
- One-Time Product Purchases: Non-subscription one-time purchases available for all supplement products.
- At-Home Fertility Testing: One-time purchase of at-home fertility test kits for men ($149) and women ($149). Tests measure hormone levels and provide personalized fertility insights. HSA/FSA eligible.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Beli Vitality for Men - Men's prenatal vitamin |
| Subscription | Monthly | Prenatal for Women - Women's prenatal vitamin |
| Subscription | Monthly | Preconception Boost - Women's fertility support powder |
| Subscription | Monthly | Fertility Bundle for Couples - His+Hers combined |
| Subscription | Monthly | Breastfeeding Lactation Boost - Postnatal support |
| Usage-based | Pay-as-you-go | Men's Fertility Test - At-home hormone test |
| Usage-based | Pay-as-you-go | Women's Fertility Test - At-home AMH test |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Beli product offering
Product offeringCore offering
Beli manufactures and sells preconception and prenatal nutritional supplements for men and women, including Beli Vitality for Men, Beli Prenatal for Women, Preconception Boost, Fertility Bundle for Couples, and Breastfeeding Lactation Boost. The company also sells at-home fertility testing kits for men and women (measuring testosterone, FSH, LH, and AMH hormones), developed in partnership with IHDLab, with results processed in CLIA-certified laboratories. Products are sold primarily direct-to-consumer via belibaby.com under a monthly subscription model.
Product overview
Beli offers a comprehensive preconception, prenatal, and fertility health platform consisting of nutritional supplements for men and women, plus at-home fertility diagnostic tests. The core product portfolio includes Beli Vitality for Men (men's prenatal for sperm health), Beli Prenatal for Women (women's prenatal with methylated folate and choline), Beli Preconception Boost (hormonal support powder for women), and the Fertility Bundle for Couples. The company recently expanded into diagnostics with at-home Men's and Women's Fertility Tests developed in partnership with IHDLab. A newer offering is the Breastfeeding Lactation Boost supplement. All products emphasize bioavailable ingredients, third-party testing, and formulation based on the 90-day preconception timeline.
Differentiator
Problem solved
Functional benefit
Products and services
- Beli Vitality for Men Men's prenatal vitamin supplement formulated to support sperm health, count, motility, and morphology. Contains proprietary Vitality Blend with Shilajit, vitamins, and minerals, designed for the 90-day sperm regeneration cycle. Targeted at men trying to conceive.
- Beli Prenatal for Women Women's prenatal multivitamin with methylated folate and 400mg choline, designed to support preconception, pregnancy, and postpartum recovery. Contains TRAACS minerals for gentle digestion. Targeted at women trying to conceive, pregnant women, and postpartum mothers.
- Beli Preconception Boost 5-in-1 advanced hormonal support powder drink mix with Myo-Inositol and D-Chiro Inositol at 40:1 ratio. Supports egg quality, hormone balance, cycle regularity, and PCOS symptoms. Targeted at women seeking preconception support or with reproductive health conditions.
- Fertility Bundle for Couples Combined fertility support package for couples including Beli Vitality for Men and Beli Prenatal for Women. Provides targeted daily nutrition for both partners trying to conceive.
- Breastfeeding Lactation Boost Lactation support supplement in vanilla powder form. Contains oat bran, chia seed, sunflower lecithin, choline, vitamin C, and iodine to support milk supply, milk flow, and breastmilk nutrients without herbal ingredients.
- Men's Fertility Test At-home hormone test measuring testosterone, FSH, and LH levels. Provides insights into sperm production and reproductive health. HSA/FSA eligible, processed in CLIA-certified, HIPAA-compliant laboratories. Targeted at men curious about or actively trying to assess fertility.
- Women's Fertility Test At-home AMH (Anti-Müllerian Hormone) test measuring ovarian reserve and egg count, taken any time during the menstrual cycle. HSA/FSA eligible, processed in CLIA-certified, HIPAA-compliant laboratories. Targeted at women curious about or actively trying to assess fertility.
Quantifiable outcome
- Male factor infertility contributes to 30-50% of conception challenges
- +3 more outcomes
Companies that use Beli
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Beli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Beli partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IHDLabcorePartnership with IHDLab to develop at-home fertility testing kits for men and women. The tests measure key fertility hormones (testosterone, FSH, LH for men; AMH for women) and provide personalized fertility insights. Tests are processed in CLIA-certified laboratories.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Beli competitors and assessment
Company assessmentDirect peers
- Ritual: DTC multivitamin and prenatal brand with similar subscription model, bioavailable ingredient positioning, and clean-label certification. Closest direct competitor in the premium prenatal supplement category.
- Needed: Premium prenatal and fertility nutrition brand with subscription model and strong practitioner endorsements. Directly competes with Beli on nutritional quality, dosing, and clean-label positioning.
- Perelel: OB/GYN-founded prenatal vitamin brand sold via DTC subscription. Targets the same preconception-to-postnatal window with staged nutrition packs, directly competing with Beli's women-focused prenatal line.
- Natalist: Reproductive health brand offering fertility supplements, ovulation tests, and prenatal vitamins. Comparable on female-focused fertility supplements and DTC specialty retail presence.
- Bird&Be: Reproductive health supplement brand offering fertility and prenatal support for both partners. Directly competes with Beli on the couples-focused fertility positioning and male-targeted supplements.
- Care/of: Personalized DTC vitamin brand with subscription model, quiz-based personalization, and clean-label positioning. Overlaps with Beli on supplements delivered monthly via subscription.
- Modern Fertility: At-home reproductive hormone testing for women, now part of Ro. Directly comparable to Beli's Women's Fertility Test (AMH) and complements the broader fertility insight category Beli is entering.
Broad incumbents
- The Honest Company: Large consumer brand with prenatal vitamins as part of broader wellness portfolio. Comparable as a broader incumbent in the clean-label prenatal vitamin category.
Emerging players
- Premama: Reproductive health supplement brand with prenatal, lactation, and fertility product lines. Comparable to Beli's women-focused prenatal and breastfeeding/postnatal product range.
- Proov: At-home fertility testing brand focused on ovulation confirmation and ovarian reserve. Comparable to Beli's diagnostic expansion as a niche player in the at-home hormone testing market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Beli social profiles
Digital presenceBeli compliance and trust
Trust signalCompliance8 records
Beli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beli leadership team
Management profileNumber of profiles
Beli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beli
What does Beli do?
Beli manufactures and sells preconception and prenatal nutritional supplements for men and women, including Beli Vitality for Men, Beli Prenatal for Women, Preconception Boost, Fertility Bundle for Couples, and Breastfeeding Lactation Boost. The company also sells at-home fertility testing kits for men and women (measuring testosterone, FSH, LH, and AMH hormones), developed in partnership with IHDLab, with results processed in CLIA-certified laboratories. Products are sold primarily direct-to-consumer via belibaby.com under a monthly subscription model.
Is Beli a public or private company?
Beli is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beli founded?
Beli was founded in 2011. It employs 1 to 10 people.
Where is Beli based?
Beli is headquartered in Chicago, United States, in the North America region.
How does Beli make money?
Three revenue lines are on record. Subscription-based Supplement Sales are the primary driver. The others are one-Time Product Purchases and at-Home Fertility Testing.
Who are Beli's main competitors?
Direct peers on record are Ritual, Needed, Perelel, Natalist, Bird&Be, Care/of and Modern Fertility. The Honest Company is listed as a broad incumbent. Emerging players are Premama and Proov.
Does Beli have an API?
No public API is recorded for Beli.
What industry is Beli in?
Beli's product category is Prenatal Vitamins and Fertility Supplements. Its primary akta.pro industry code is CRADAEAJ, Prenatal & Postnatal Maternal Nutrition (Lactation Support), with a secondary code of CRADAGAK, Women’s Health Supplements (Prenatal, Menopause, Hormonal). Its SIC code is 2000.