HAPPYneuron

What HAPPYneuron does

HAPPYneuron is a subscription-based, direct-to-consumer brain training platform that delivers scientifically designed cognitive exercises via web and mobile. The product is built around a catalog of more than 40 games organized across five cognitive function categories — memory, attention, language, reasoning (executive functions), and visual-spatial skills — and uses a per-user cognitive profile built from 25 indicators scored 0-100 to personalize game selection and difficulty through a 'personal coach' engine. The company's flagship offering follows a freemium funnel: users register for free, receive a 7-day trial of the full program, then convert into monthly, annual, or two-year subscriptions priced at $14.90, $79.80, and $119.80 respectively, with separate 3-month ($29.95) and 6-month ($54.95) gift membership SKUs. A dedicated sub-brand, HAPPYneuron Pro, sells adapted clinical tools to healthcare professionals for cognitive screening, treatment, and progress reporting.

The company operates as a consumer brand under its parent Scientific Brain Training (SBT Corp), with localized sites for the US, France (happyneuron.fr), Germany (happyneuron.de), and Brazil (superaonline.com.br), plus native iOS and Android applications and a physical brain-training book line. Marketing is content-driven, relying on educational content about cognitive functions, SEO-optimized topical pages, and a twice-monthly newsletter. The company is associated with French cognitive research bodies CEN STIMCO (Centre d'Expertise National en Stimulation Cognitive) and Fondation pour la Recherche sur Alzheimer.

The business is a small, privately held operation with 51-100 employees, headquartered in Mountain View, California. No venture capital, private equity investment, acquisition, leadership change, or financial disclosure is present in the available data; the firm has been operating under the HAPPYneuron brand since 1999/2000.company_description>

Name

HAPPYneuron

Legal name

HAPPYneuron

Website

http://www.happy-neuron.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

HAPPYneuron is a subscription-based brain training platform offering 40+ games across memory, attention, language, executive functions, and visual-spatial skills. It serves individual consumers seeking cognitive wellness and performance, plus healthcare professionals via its HAPPYneuron Pro clinical platform.

Ownership category

akta.pro rank

Product category

Cognitive Training Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH)

Keywords

• Brain training
• Cognitive training
• Memory games
• Cognitive assessment
• Digital brain fitness

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Memberships: HAPPYneuron generates revenue primarily through monthly and annual subscription memberships. Users pay recurring fees to access the full brain training program with all games, coaching features, and performance tracking. The company offers tiered pricing with discounts for longer commitment periods (1-year and 2-year plans), as well as gift memberships for gifting to others.
2. Gift Memberships: Separate gift membership products available for purchase (3-month and 6-month options) that can be gifted to others, providing an additional revenue stream and customer acquisition channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

HAPPYneuron is a direct-to-consumer brain training software platform offering more than 40 scientifically designed cognitive games organized across five functions (memory, attention, language, executive functions, visual-spatial processing). The platform features an adaptive cognitive profiling system tracking 25 indicators, a personalized coaching algorithm that recommends exercises, and is delivered through web subscription and native mobile applications, with a separate professional version for healthcare practitioners.

Product overview

HAPPYneuron is a scientifically designed brain training platform consisting of a core web-based program and related products. The main platform offers more than 40 cognitive training games organized into five categories: Memory, Attention, Language, Reasoning (Executive Functions), and Visual-Spatial. The system features an adaptive coaching engine that personalizes training based on a 25-indicator cognitive profile. Supporting products include HAPPYneuron Pro for healthcare professionals, mobile applications, and brain training books. The platform also incorporates a gamification layer through the Happy'Z loyalty program with points, bonus games, and achievement rewards.

Differentiator

Problem solved

Functional benefit

Brands

• HappyNeuron Pro: A specialized version of HAPPYneuron designed for healthcare professionals, including tools for online cognitive treatment, screening and assessment, and progress reporting support.

Products and services

• HAPPYneuron The main brain training platform offering scientifically designed cognitive exercises through games targeting memory, attention, language, executive functions, and visual-spatial skills. Features a personal coach, adaptive difficulty, and cognitive profiling with 25 indicators, delivered via web subscription with a 7-day free trial.
• HAPPYneuron Pro Professional version designed for healthcare professionals, offering tools for online cognitive treatment, screening and assessment, and support for progress reporting for patients with cognitive impairments. Operates on a separate platform with adapted clinical settings.
• HAPPYneuron Mobile Applications Native mobile applications distributed through the AppStore and Google Play, providing on-the-go brain training access across the cognitive game library.
• HAPPYneuron Brain Training Books Published physical books focused on brain training exercises and cognitive fitness methodology, offered for at-home use alongside the digital platform.

Quantifiable outcome

• Recommended training frequency: 2-3 sessions per week of 30 minutes each for effective progress
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• CEN STIMCO (Centre d'Expertise National en Stimulation Cognitive)minorStrategic or Co-development PartnerHAPPYneuron is listed as a member of CEN STIMCO, the National Center of Expertise in Cognitive Stimulation, indicating alignment with French cognitive health research standards and expertise.
• Fondation pour la Recherche sur AlzheimerminorStrategic or Co-development PartnerHAPPYneuron is associated with the Foundation for Alzheimer Research, suggesting scientific validation of their cognitive training methodology for brain health applications.
• Scientific Brain Training (SBT)coreOEM/ Whitelabel/ Licensing PartnerHAPPYneuron is created and operated by Scientific Brain Training, described as the world leader in brain training. SBT also operates SBT-Pro for professional healthcare applications, indicating a licensing/brand relationship.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lumosity: Lumosity is the most recognized consumer brain-training subscription platform, offering scientifically designed cognitive games across memory, attention, flexibility, speed, and problem-solving. It directly competes with HAPPYneuron on the same D2C subscription brain-fitness value proposition.
• Memorado: Memorado (now part of the NeuroNation group) is a European brain-training app offering personalized cognitive games. It is a regional direct peer to HAPPYneuron's European consumer offering.
• Elevate: Elevate is a mobile brain-training subscription app offering personalized daily cognitive workouts across reading, writing, math, speaking, and memory. It is a direct subscription-based competitor to HAPPYneuron's consumer product with overlapping cognitive-domain coverage.
• CogniFit: CogniFit provides personalized cognitive training with both consumer and professional/clinical product lines (CogniFit for Healthcare Professionals). Its dual-channel model and personalized assessment-based training approach closely mirror HAPPYneuron's positioning.
• NeuroNation: NeuroNation is a Berlin-based brain-training app offering personalized cognitive exercises backed by scientific research, serving both consumer wellness users and enterprise/clinical customers across Europe — directly overlapping HAPPYneuron's German and broader European market presence.
• BrainHQ by Posit Science: BrainHQ offers brain-training exercises with strong clinical validation and is used in healthcare and research settings. Like HAPPYneuron, it targets both consumer cognitive fitness and clinical/professional audiences, making it a close direct comparable on dual B2C/B2B positioning.
• Peak (Brain Training): Peak is a popular brain-training app offering personalized cognitive workouts developed with neuroscientists. It competes directly with HAPPYneuron on mobile-first, subscription-based brain training for everyday consumers.

Broad incumbents

• Akili Interactive: Akili Interactive (makers of EndeavorRx) is an FDA-cleared digital therapeutic focused on cognitive function, with both consumer and clinical channels. It is a broader-incumbent comparable for HAPPYneuron Pro's clinical ambitions and the regulated digital-therapeutic market.

Emerging players

• Constant Therapy: Constant Therapy is a clinician-facing digital cognitive and speech therapy platform for patients recovering from stroke, TBI, and other neurological conditions. It overlaps with HAPPYneuron Pro's clinical use case for cognitive rehabilitation and assessment.
• Cambridge Brain Sciences: Cambridge Brain Sciences offers online cognitive assessments and brain-training tools rooted in neuroscience research. It overlaps with HAPPYneuron on the cognitive assessment/profiling side, particularly for research and clinical users, but with a more research-oriented GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/happyneuron
• Facebookfacebook.com/Happy-Neuron-Brain-Fitness-for-Lif

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAPPYneuron