21st Century Equipment
Authorized John Deere dealership group operating 25+ locations across Nebraska, Colorado, and Wyoming, selling and servicing agricultural, compact construction, and residential equipment for commercial farms, small-acreage owners, contractors, and landscapers.
- Company typePrivate
- Founded1996
- HeadquartersBridgeport, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What 21st Century Equipment does
21st Century Equipment is a privately held, authorized John Deere dealership group operating 25+ locations across Nebraska, Colorado, and Wyoming, with corporate headquarters in Greeley, Colorado. The company sells, services, and finances the full John Deere equipment portfolio to four primary customer segments: Farm & AG (large-scale row-crop and specialty-crop operations in corn, soybeans, wheat, hay, and sugar beets), Home & Ranch (rural property owners and small-acreage hobby farmers served through the Backyard stores in Longmont, Pueblo, Loveland, and Greeley), Compact Construction (contractors and landscapers using skid steers, compact track loaders, and mini excavators), and Commercial Landscaping (professional grounds maintenance operators).
Its core products are John Deere OEM equipment — S7 and X9 series combines, 8R / 9R / 8RX / 9RX tractors, 1–4 Series compact utility tractors, 567 / 560M / 568 / 560R round balers, 616R / 612R / R4060 / 412R self-propelled sprayers, the F9 700 Forage Harvester, and compact construction equipment — augmented by John Deere's precision agriculture technology stack (StarFire 7000 GPS, G5 / G5Plus displays, JDLink telematics, AutoTrac guidance, AutoPath, Machine Sync, See & Spray, AutoTrac Vision 2.0, and the Operations Center cloud platform). The company builds its go-to-market around an enterprise field-sales motion with dedicated precision ag specialists, factory-trained technicians, and localized agronomic support.
Revenue is generated through five streams: (1) one-time equipment sales of new and used John Deere machinery; (2) parts sales through dealership parts departments and online ordering; (3) service and repair labor billed through certified technician work; (4) precision ag technology installation and configuration; and (5) financing facilitation through John Deere Financial, including the seasonal Harvest Terms program (0% APR with no payments until after harvest). The company also runs multi-channel marketing — The FarmCast podcast, the Gaining Ground newsletter, Yard Classes at Backyard stores, and the Big Dig Colorado community event — to deepen customer engagement across its territory.
21st Century Equipment firmographics
Firmographics- Name
- 21st Century Equipment
- Legal name
- 21st Century Equipment
- Website
- https://21stcenturyequipment.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Authorized John Deere dealership group operating 25+ locations across Nebraska, Colorado, and Wyoming, selling and servicing agricultural, compact construction, and residential equipment for commercial farms, small-acreage owners, contractors, and landscapers.
- Ownership category
- akta.pro rank
21st Century Equipment industry classification
Industry- Product category
- Agricultural Equipment Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
- akta.pro secondary industry
- Hay & Bale Handling Equipment (IMAHACAF)
Keywords
Where 21st Century Equipment is headquartered
LocationHeadquarters
- HQ city
- Bridgeport
- HQ country
- United States
- HQ region
- North America
Offices25 records
Markets served
21st Century Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: Sale of new and used John Deere agricultural equipment including combines, tractors, sprayers, planting equipment, hay tools, tillage, compact construction equipment, and utility vehicles. Revenue generated through direct dealership sales across multiple equipment categories.
- Parts Sales: Sale of genuine John Deere replacement parts, maintenance supplies, and wear components through dealership parts departments and online parts ordering.
- Service and Repair: Service labor and repair work performed by certified technicians, including preventative maintenance, diagnostics, and equipment repairs.
- Precision Ag Technology: Sales and installation of precision agriculture technology including StarFire receivers, G5 displays, AutoTrac guidance systems, JDLink connectivity, and See & Spray systems.
- Financing Services: Facilitation of John Deere Financial and Multi-Use Account financing programs, including Harvest Terms seasonal financing that defers payments until after harvest.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Showroom Dot Sale - Color-coded in-store discounts |
| Subscription | Annual | Harvest Terms Seasonal Financing |
| Other | Multi-year contract | Compact Construction Equipment 0% Financing |
| Other | Annual | Used John Deere Sprayer Financing |
| Other | Pay-as-you-go | Hay Parts 20% Off Promotion |
| Other | Pay-as-you-go | Yard Sale Discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
21st Century Equipment product offering
Product offeringCore offering
21st Century Equipment is an authorized John Deere dealership selling new and used agricultural, compact construction, and home/ranch equipment across Nebraska, Colorado, and Wyoming. The dealership complements equipment sales with genuine John Deere parts, factory-certified service, precision agriculture technology integration, and seasonal financing through John Deere Financial. It serves commercial farmers, contractors, landscapers, and rural property owners through full-service dealerships and dedicated Backyard retail stores.
Product overview
21st Century Equipment is a John Deere dealership operating across Nebraska, Colorado, and Wyoming, offering a comprehensive portfolio of agricultural, construction, and grounds maintenance equipment alongside supporting services. The product lineup centers on John Deere machinery including S7 and X9 Series combines, 8R/9R row crop and 4WD tractors, compact utility tractors (1, 2, 3, and 4 Series), hay tools and round balers (567/560M/568/560R series), self-propelled sprayers (616R/612R/R4060/R412R), forage harvesters (F9 700), and compact construction equipment (skid steers, compact track loaders, compact wheel loaders). These core equipment products are complemented by a Services suite comprising Parts, Service, and Technology departments, plus Harvest Terms seasonal financing and an AG Tech Program providing precision agriculture consulting and support. The company also sells and supports John Deere precision technologies including See & Spray, AutoTrac Vision, AutoPath, Machine Sync, Work Planner, StarFire receivers, G5/G5Plus displays, JDLink connectivity, and John Deere Operations Center cloud platform.
Differentiator
Problem solved
Functional benefit
Brands
- The Backyard: Community workshop program for home and ranch equipment owners providing free maintenance classes and training sessions on John Deere residential and utility equipment.
Products and services
- John Deere Combine Harvesters (S7 Series and X9-1000)
Quantifiable outcome
- ~44% average chemical savings with See & Spray Premium in corn, milo, and soybeans
- +3 more outcomes
Companies that use 21st Century Equipment
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
21st Century Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
21st Century Equipment partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- John DeerecoreAuthorized John Deere dealership providing sales, service, parts, and precision ag technology support across Nebraska, Colorado, and Wyoming. Access to John Deere financing programs (Multi-Use Account, Harvest Terms), warranty support, and John Deere Rewards program.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
21st Century Equipment competitors and assessment
Company assessmentDirect peers
- Ag-Pro Companies: Ag-Pro is one of the largest John Deere dealer groups in the U.S., with locations primarily across the Southeast, Midwest, and Southwest. It is comparable to 21st Century in size, product breadth, and precision-ag emphasis.
- RDO Equipment Co. RDO Equipment is the largest John Deere dealer in North America, operating more than 80 locations across the U.S. and internationally. It is the closest direct comparable to 21st Century Equipment — same OEM, same equipment categories, same precision-ag focus, and overlapping regional footprint in the Midwest and West.
- Heritage Tractor: Heritage Tractor is a multi-state John Deere dealer group operating primarily in the Midwest. It is a comparable authorized-dealership peer with similar product mix, parts/service business, and Backyard-style compact-utility offerings.
- Stotz Equipment: Stotz Equipment is a multi-state John Deere dealership with locations across the western and central U.S. It mirrors 21st Century's structure as a regional ag-equipment dealer offering sales, parts, service, and precision ag — competing directly for John Deere territories and shared customers.
- Plains AG Holdings: Plains AG is a regional ag retailer and equipment dealer serving parts of the High Plains and Midwest. It is a comparable peer in the agricultural input and equipment retail channel with overlapping customer relationships.
- Greenway Equipment: Greenway Equipment is a John Deere dealer group with locations across the Mid-South and Midwest. It competes with 21st Century in commercial ag equipment and parts/service, with a comparable multi-state dealership footprint.
- PrairieLand Partners: PrairieLand Partners is a John Deere dealer group operating across Kansas and surrounding states. It directly competes for commercial row-crop customers and shares 21st Century's emphasis on integrated precision-ag technology sales and support.
- C & B Operations: C & B Operations is a large John Deere dealership group operating across the Midwest and South. It shares 21st Century's full-line ag and compact construction equipment model, parts/service revenue model, and authorized John Deere franchise structure.
Broad incumbents
- John Deere (Deere & Company): Deere & Company is the OEM and brand principal behind 21st Century's entire equipment portfolio. As the manufacturer, it sets dealer standards, controls franchise agreements, and increasingly engages directly with growers via Operations Center — making Deere both 21st Century's primary partner and a structural risk.
Emerging players
- Tractor Supply Co. Tractor Supply is a national rural-lifestyle retailer serving small-farm and acreage customers — a partial overlap with 21st Century's Backyard stores segment. While not a John Deere dealer, it competes for hobby-farm equipment, parts, and rural-lifestyle spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
21st Century Equipment social profiles
Digital presence21st Century Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
21st Century Equipment leadership team
Management profileNumber of profiles
21st Century Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
21st Century Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 21st Century Equipment
What does 21st Century Equipment do?
21st Century Equipment is an authorized John Deere dealership selling new and used agricultural, compact construction, and home/ranch equipment across Nebraska, Colorado, and Wyoming. The dealership complements equipment sales with genuine John Deere parts, factory-certified service, precision agriculture technology integration, and seasonal financing through John Deere Financial. It serves commercial farmers, contractors, landscapers, and rural property owners through full-service dealerships and dedicated Backyard retail stores.
Is 21st Century Equipment a public or private company?
21st Century Equipment is a private company. It is classified as unknown and is currently operating.
When was 21st Century Equipment founded?
21st Century Equipment was founded in 1996. It employs 251 to 500 people.
Where is 21st Century Equipment based?
21st Century Equipment is headquartered in Bridgeport, United States, in the North America region.
How does 21st Century Equipment make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are parts Sales, service and Repair, precision Ag Technology and financing Services.
Who are 21st Century Equipment's main competitors?
Direct peers on record are Ag-Pro Companies, RDO Equipment Co., Heritage Tractor, Stotz Equipment, Plains AG Holdings, Greenway Equipment, PrairieLand Partners and C & B Operations. John Deere (Deere & Company) is listed as a broad incumbent. Tractor Supply Co. is listed as an emerging player.
Does 21st Century Equipment have an API?
No public API is recorded for 21st Century Equipment.
What industry is 21st Century Equipment in?
21st Century Equipment's product category is Agricultural Equipment Dealership. Its primary akta.pro industry code is AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools), with a secondary code of IMAHACAF, Hay & Bale Handling Equipment. Its NAICS code is 42382 and its SIC code is 3523.