Park Theatre

What Park Theatre does

Park Theatre is a London-based registered charity (charity number 1137223) and company limited by guarantee operating a three-space live performance venue in Finsbury Park, North London. Founded in 2013 and now in its second decade, the venue runs two main auditoriums — Park200 (approximately 200 seats) and Park90 (approximately 90 seats) — plus The Morris Space for hire, programming drama, comedy, musicals, and family productions. The Creative Engagement Programme extends its work into young people, local communities, artists, and dementia-friendly audiences, often in partnership with London Metropolitan University, Islington Council, and Arts Council England. Notable productions include Olivier-nominated work, with the venue citing 7 Olivier nominations, 9 West End transfers, and 14 UK tours as track-record proof points; Jez Bond serves as Artistic Director and Vicky Hawkins as Executive Director.

The technology stack is entirely commercial off-the-shelf SaaS oriented around the customer-facing transaction journey: Spektrix for ticketing and CRM, Opayo and Adyen for payment processing, DotDigital for email marketing, Google Analytics for web analytics, and The Audience Agency for industry benchmarking. The website operates as the primary direct-to-consumer sales and marketing channel, supplemented by a telephone/email box office and a curated social media presence across Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Revenue is generated through a diversified mix: ticket sales (primary), food and beverage through the wholly-owned subsidiary Park Theatre Café Bar Limited operating Park Pizza & Bar, the Park Keeper membership programme (from £60/year, recurring), donations (one-off and monthly), corporate sponsorship, space hire to external producers, and gift vouchers. Pricing is structured by tier — standard £15–£52.50, Under 30 at £10, Access at £18.50, group booking incentives, and concession pricing — with a non-voluntary £1.50 Building Levy on some performances. The organisational model is a non-traded charity with two wholly-owned subsidiaries (Park Theatre Café Bar Limited and Park Theatre Productions Limited); financials are not publicly disclosed.

Name

Park Theatre

Legal name

Park Theatre

Website

https://parktheatre.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Park Theatre is a London-based registered charity operating a three-space live performance venue in Finsbury Park, presenting drama, comedy, and musicals alongside community engagement programmes for general audiences, young people, and local residents.

Ownership category

akta.pro rank

Product category

Live Theatre / Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater, Musicals & Performing Arts (THAJAFAB)

akta.pro secondary industries

Venue Management & Booking Services (Third-Party Operators) (MPAGALAJ), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live theatre performances
• Theatre venue hire
• Performing arts programming
• Community arts engagement
• Creative engagement programmes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for productions in Park200, Park90, and Morris Space auditoria. Tickets sold at various price points with real-time pricing through Spektrix system.
2. Food & Beverage: Park Pizza & Bar provides pre-show meals, post-show drinks, and casual dining. Operated through subsidiary Park Theatre Café Bar Limited.
3. Membership (Park Keeper): Annual membership programme offering priority booking, exclusive benefits, and 15% discount on up to eight tickets. Memberships start from £60 per year.
4. Donations & Fundraising: Registered charity (1137223) relying on individual donations, monthly giving, and support to fund creative work. One-off and monthly donation options available.
5. Corporate Sponsorship: Corporate sponsorship programme as part of support-us offerings.
6. Space Hire: Hire of spaces including The Morris Space, Park90, and Park200 for external productions and events.
7. Gift Vouchers: Gift vouchers available at any value, redeemable for shows or memberships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Park Theatre is a North London theatre venue operating three performance spaces (Park200, Park90, and The Morris Space) that produces and hosts live theatre productions including drama, comedy, and musicals. It supplements performances with on-site food and beverage (Park Pizza & Bar), venue hire for external productions, a Park Keeper membership programme, a Creative Engagement community programme, and fundraising via donations and corporate sponsorship.

Product overview

Park Theatre is a registered charity and theatre venue operating three performance spaces: Park200 (main auditorium with approximately 200 seats), Park90 (intimate space with approximately 90 seats), and The Morris Space (flexible hire space). The venue presents a diverse programme of produced and hosted productions spanning drama, comedy, and musicals, with an archive of over 100 productions including Olivier-nominated work and West End transfers. Ancillary offerings include Park Pizza & Bar for dining, gift vouchers, and Park Keeper membership programme. The theatre also runs a Creative Engagement Programme supporting artists, communities, young people, and dementia-friendly activities, alongside comprehensive accessibility services including captioned, audio-described, and BSL performances.

Differentiator

Problem solved

Functional benefit

Brands

• Park200: Main auditorium with 200 seats at Park Theatre
• Park90
• Morris Space
• Park Pizza & Bar
• Park Keeper
• Park Laughs
• Park Under 30

Products and services

• Park200 Park200 is the main auditorium at Park Theatre with approximately 200 seats, hosting major productions including musicals, dramas, and star-studded fundraiser events for both the theatre's own productions and visiting companies.
• Park90 Park90 is a smaller performance space at Park Theatre with approximately 90 seats, used for more intimate productions, comedy shows, and new writing.
• The Morris Space The Morris Space is a flexible space available for hire at Park Theatre, suitable for rehearsals, workshops, and smaller performances.
• Park Pizza & Bar Park Pizza & Bar is an on-site dining and bar service at Park Theatre offering pre-show meals, post-show drinks, and casual dining for theatre visitors, operated through subsidiary Park Theatre Café Bar Limited.
• Gift Vouchers Gift vouchers available at any value, redeemable for Park Theatre shows or Park Keeper memberships.
• Park Keeper Membership Park Keeper is an annual membership programme from £60 per year offering priority booking, exclusive benefits, and a 15% discount on up to eight tickets per year for supporters of the theatre.
• Creative Engagement Programme The Creative Engagement Programme provides creative opportunities including work with artists, communities, young people, and dementia-friendly activities for participants in and around Finsbury Park.
• Accessibility Services Accessibility offerings include captioned performances, audio-described performances, British Sign Language interpreted performances, relaxed performances, and Pay What You Can tickets for audiences with accessibility needs.

Quantifiable outcome

• 7 Olivier nominations achieved
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• London Metropolitan UniversitycoreStrategic or Co-development PartnerAcademic partnership for verbatim theatre production The Talking Drum: Voices from the Andover Estate. Project team led by Professor John Gabriel with Dr Alya Khan and Gulser Rose Kaya conducted three-year oral history project with 40+ estate residents.
• Andover Estate Community CentrecoreStrategic or Co-development PartnerCo-presenter of The Talking Drum production, representing the local community whose voices are centre stage in the verbatim play.
• Original TheatrecoreStrategic or Co-development PartnerCo-producer of The Importance of Being Oscar, an Olivier-nominated production by Original Theatre in association with Reading Rep Theatre. Producing work in hundreds of theatres and online.
• Reading Rep TheatreminorStrategic or Co-development PartnerAssociation with Original Theatre and Park Theatre for The Importance of Being Oscar production.
• Alexander 'Sandy' Marshall & Wild YakminorStrategic or Co-development PartnerCo-presenter of Holy Fool production at Park Theatre.
• Islington CouncilminorStrategic or Co-development PartnerFunder and supporter of The Talking Drum production, representing local government partnership.
• Smart Social Futures C.I.CminorStrategic or Co-development PartnerCommunity partner/supporter of The Talking Drum production.
• Allie's Art ClubminorStrategic or Co-development PartnerCommunity supporter of The Talking Drum production.
• SpektrixcoreTechnology or IntegrationTicketing system provider providing support for online booking, CRM, and system maintenance. Processes customer bookings and provides marketing automation integration.
• Opayo / AdyencoreTechnology or IntegrationPayment processing providers for credit card transactions including name on card, credit card number, billing address, CVV, amount and order number.
• DotDigitalcoreTechnology or IntegrationEmail marketing platform used for e-marketing campaigns, cancellation communications, and pre/post show emails.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Donmar Warehouse: Small-scale (250-seat) Covent Garden theatre with a strong record of high-profile productions and West End/Broadway transfers. Directly comparable in scale, programming philosophy, and transfer-pipeline economics.
• Soho Theatre: Central London venue combining theatre and comedy across multiple performance spaces, with a focus on new writing and emerging artists. Comparable as a multi-space London fringe venue that runs its own productions and hosts external work.
• Young Vic: Waterloo-based London theatre focused on bold new productions and international work, with a strong record of West End and Broadway transfers. Comparable as a small-capacity, reputation-driven venue in the capital.
• Orange Tree Theatre: Richmond-based in-the-round theatre producing new writing, classics in reimagined form, and community-focused programming. Comparable as a single-venue charitable theatre with strong educational and community engagement programmes.
• Almeida Theatre: Independent London theatre in Islington presenting a drama-heavy programme of new writing and contemporary productions. Mirrors Park Theatre's positioning as a fringe/Off-West End drama venue with a strong critical reputation and a track record of work transferring to the West End.
• Hampstead Theatre: North London fringe theatre known for premiering new plays and nurturing playwrights. Operates a main auditorium plus a studio space and shares Park Theatre's model of incubating work for transfer to larger London and UK venues.
• Menier Chocolate Factory: Small (approximately 180-seat) London fringe theatre operating as a receiving house for transferred productions and as a producer. Comparable scale and business model as an Off-West End venue with a strong West End transfer record.
• Bush Theatre: West London fringe theatre specialising in new writing, presented in a single studio-style auditorium. Comparable in scale, focus on emerging playwrights, and mission-driven artistic programming.
• Kiln Theatre: North London theatre (formerly Tricycle) known for documentary/verbatim and politically engaged programming with strong community ties. Closely comparable to Park Theatre's verbatim work with Andover Estate and its community engagement model.

Broad incumbents

• Royal Court Theatre: Flagship London new-writing venue with substantially greater scale, capacity, and resources than Park Theatre. Comparable as a London institution dedicated to premiering new plays, and the principal larger-scale incumbent whose productions Park Theatre aspires to feed into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/privacy/policy
• Instagramfacebook.com/privacy/policy
• LinkedInlinkedin.com/legal/privacy-policy
• Xx.com/ParkTheatre
• YouTubeyoutube.com/static?gl=GB&template=terms

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Theatre