Avalon Malibu
Avalon Malibu is a privately held, dual-licensed luxury residential mental health and addiction treatment center in Malibu, California, operating two oceanfront estates with 12 private suites serving adults with primary mental health, substance use, and dual diagnosis conditions, including high-net-worth individuals and their families.
- Company typePrivate
- Founded2011
- HeadquartersMalibu, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Avalon Malibu does
Avalon Malibu is a privately held, dual-licensed residential treatment center founded in 2011 and operated from two oceanfront estates at 32420 Pacific Coast Highway in Malibu, California. The facility runs 12 private suites total (six per house) at a 6:1 staff-to-client ratio, split between the Grand House (Primary Mental Health Residence for mood, trauma, and thought disorders) and the Villa (Dual Diagnosis / Primary Substance Use Residence, licensed for medically supervised detox). Service lines span Luxury Detox, Luxury Residential Treatment, Luxury Mental Health Treatment, and Luxury Substance Use / Dual Diagnosis Treatment, plus Private Client Services for high-net-worth and public-figure admissions.
The core clinical platform is the Team of Six care model, which assigns each client an executive director, clinical director, psychiatrist, medical doctor, primary therapist, and concierge who coordinate care daily. Treatment combines evidence-based modalities (psychiatric evaluation, neuropsychological and psychological testing, intensive individual, group, and family therapy, medically supervised detox, aftercare and relapse prevention planning) with holistic and experiential practices (art, music, mindfulness). Credentialing includes Joint Commission (JCAHO) Gold Seal accreditation, DHCS certification (#190057CP, Feb 1, 2023 – Jan 31, 2027), DSS licensure, SAMHSA recognition, NIDA affiliation, and HIPAA-compliant operations.
Revenue is generated through residential treatment and detox services paid via major PPO insurance plans (Aetna, Cigna, Blue Cross Blue Shield, Humana, Magellan, Beacon, MultiPlan, GEHA, NYSHIP/Empire Plan, HealthNet) and private pay, with typical stays of 30-90 days reviewed in 30-day increments. Go-to-market is direct-admission via a 24/7 phone line (888-958-7511) and website inquiries, supplemented by physician/clinical referrals, in-network insurance relationships, content marketing through 1,700+ SEO-driven blog posts and condition landing pages, and complimentary chauffeur services for clients traveling from Beverly Hills, Santa Monica, Calabasas, and greater Los Angeles.
Avalon Malibu firmographics
Firmographics- Name
- Avalon Malibu
- Legal name
- Avalon Malibu
- Website
- https://avalonmalibu.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Avalon Malibu is a privately held, dual-licensed luxury residential mental health and addiction treatment center in Malibu, California, operating two oceanfront estates with 12 private suites serving adults with primary mental health, substance use, and dual diagnosis conditions, including high-net-worth individuals and their families.
- Ownership category
- akta.pro rank
Avalon Malibu industry classification
Industry- Product category
- Residential Mental Health and Addiction Treatment Services
- NAICS
- Residential Mental Health and Substance Abuse Facilities (623220), Residential Mental Health and Substance Abuse Facilities (62322), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)
Keywords
Where Avalon Malibu is headquartered
LocationHeadquarters
- HQ city
- Malibu
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Avalon Malibu business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Residential Treatment Services: Luxury residential addiction and mental health treatment provided in private oceanfront suites. Revenue generated through room and board plus clinical treatment services. Most clients use insurance coverage (working with most major PPO plans including Aetna, Cigna, Blue Cross, Blue Shield, Magellan, Beacon, Humana, NYSHIP/Empire Plan, GEHA, Horizon BCBS, Meritain). Private pay is also accepted. Insurance typically covers 80-100% of costs after deductible for in-network PPO plans.
- Detox Services: Medically supervised detoxification services, particularly at the Villa facility which is licensed for detox (IMS). Detox is typically the first phase of residential treatment and is billed as part of the overall treatment program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Private residential treatment - Quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Avalon Malibu product offering
Product offeringCore offering
Avalon Malibu operates a dual-licensed luxury residential treatment center providing medically supervised detox, psychiatric care, and evidence-based therapy for adults with mental health disorders, substance use disorders, and co-occurring conditions. Services are delivered from two oceanfront estates (Grand House for primary mental health and Villa for dual diagnosis/substance use), each with six private suites and a 6:1 staff-to-client ratio including 24/7 on-site physicians, psychiatrists, and nursing.
Product overview
Avalon Malibu is a dual-licensed luxury residential treatment center offering a comprehensive portfolio of mental health and addiction treatment services from its oceanfront Malibu, California estate. The company operates two residential houses (Grand House for primary mental health and Villa for dual diagnosis/substance use), each with six private suites. Core services include Luxury Detox, Luxury Residential Treatment, Luxury Mental Health Treatment, and Luxury Substance Use/Dual Diagnosis Treatment, supported by evidence-based and holistic therapeutic modalities including CBT, trauma-informed care, and experiential therapies. The organization employs a Team of Six care model (executive director, clinical director, psychiatrist, medical doctor, primary therapist, and concierge) for each client. Additional services include Private Client Services for high-profile individuals, admissions support with insurance verification, and Aftercare Planning for ongoing recovery support.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Detox Medically supervised detoxification services with 24/7 nursing support in a luxury oceanfront setting for adults entering addiction or dual diagnosis treatment.
- Luxury Residential Treatment Comprehensive residential treatment programs offering personalized care in private oceanfront suites with evidence-based and holistic therapies for adults with mental health and addiction concerns.
- Luxury Mental Health Treatment Specialized residential treatment for mental health disorders including mood disorders, trauma, personality disorders, and anxiety disorders delivered at the Grand House residence.
- Luxury Substance Use / Dual Diagnosis Treatment Integrated treatment for substance use disorders and co-occurring mental health conditions delivered at the Villa residence, addressing addiction alongside psychiatric issues.
- Treatment Methods Program Evidence-based and holistic therapeutic approaches including CBT, trauma-informed care, experiential therapies, mindfulness, and family therapy applied across the residential programs.
- Private Client Services
Quantifiable outcome
- 1700+ clients and families guided to recovery
- +3 more outcomes
Companies that use Avalon Malibu
Customer profileSegments3 records
Ideal customer profiles2 records
Avalon Malibu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Avalon Malibu partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- AetnacoreMajor health insurance provider. Avalon Malibu works with Aetna for insurance coverage verification and billing. Clients with Aetna insurance can use their benefits for treatment services.
- Cigna HealthcoreMajor health insurance provider. Avalon Malibu works with Cigna for insurance coverage verification and billing.
- Blue Cross Blue ShieldcoreMajor health insurance provider. Avalon Malibu works with Blue Cross Blue Shield for insurance coverage verification and billing.
- HumanacoreMajor health insurance provider. Avalon Malibu works with Humana for insurance coverage verification and billing.
- Magellan Health CarecoreBehavioral health insurance provider. Avalon Malibu works with Magellan for insurance coverage verification and billing.
- Beacon Health OptionscoreBehavioral health insurance provider (now part of Carelon). Avalon Malibu works with Beacon for insurance coverage verification and billing.
- MultiPlancoreHealthcare cost management network. Avalon Malibu works with MultiPlan/PHCS for insurance coverage verification and billing.
- G.E.M.A. (Government Employees Health Association)minorGovernment employees health association. Avalon Malibu works with GEHA for insurance coverage verification and billing for eligible members.
- NYSHIP (New York State Health Insurance Program)minorNew York state employee health insurance program. Avalon Malibu works with NYSHIP/Empire Plan for insurance coverage verification and billing.
- HealthNetcoreMajor health insurance provider. Avalon Malibu works with HealthNet for insurance coverage verification and billing.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Avalon Malibu competitors and assessment
Company assessmentDirect peers
- Cliffside Malibu: Luxury Malibu-based residential addiction and mental-health treatment center operating in the same premium beachfront segment, competing directly for the same high-net-worth and clinical-executive clientele with comparable amenities and admissions models.
- Passages Malibu: Iconic Malibu luxury rehab with a non-12-step philosophy, serving affluent clients nationally — closest direct competitor on geography, brand positioning, and payer mix.
- Promises Treatment Centers: Long-established luxury residential treatment brand (Malibu and other geographies) with comparable high-touch staffing and celebrity-friendly positioning, overlapping significantly on clientele and clinical scope.
- The Ranch at The Ranch / Paoli: High-end residential behavioral-health operator with a Malibu/Nashville footprint, serving affluent professionals with intensive clinical programming similar in structure to Avalon's Team-of-Six model.
- Cirque Lodge: Luxury Utah-based residential program focused on dual diagnosis with a high staff-to-client ratio; competes with Avalon for affluent, high-acuity clients willing to travel for premium care.
- Breathe Life Healing Centers: Boutique residential treatment center offering high-touch, small-census dual-diagnosis care in a luxury setting — direct operational analogue in scale and clinical scope to Avalon.
Broad incumbents
- Hazelden Betty Ford Foundation: Largest nonprofit residential addiction treatment network in the U.S.; serves as a broader incumbent alternative for the same clinical population with greater scale, multiple geographies, and philanthropy-funded access.
- Caron Treatment Centers: Established nonprofit residential addiction and behavioral-health provider with dedicated executive and family programs; competes with Avalon for high-acuity insured clients nationally.
Emerging players
- Cottonwood Tucson: Specialty residential program with PHP/IOP step-down offering; competes for the same high-acuity affluent population with a more clinically focused (less luxury-hotel-positioned) brand.
Regional players
- Faith Recovery (California residential programs): California-based residential and sober-living provider serving a comparable dual-diagnosis population; comparable in clinical scope but positioned at lower price points and broader insurance mix than Avalon.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Avalon Malibu social profiles
Digital presenceAvalon Malibu compliance and trust
Trust signalCompliance6 records
Avalon Malibu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avalon Malibu leadership team
Management profileNumber of profiles
Avalon Malibu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avalon Malibu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avalon Malibu
What does Avalon Malibu do?
Avalon Malibu operates a dual-licensed luxury residential treatment center providing medically supervised detox, psychiatric care, and evidence-based therapy for adults with mental health disorders, substance use disorders, and co-occurring conditions. Services are delivered from two oceanfront estates (Grand House for primary mental health and Villa for dual diagnosis/substance use), each with six private suites and a 6:1 staff-to-client ratio including 24/7 on-site physicians, psychiatrists, and nursing.
Is Avalon Malibu a public or private company?
Avalon Malibu is a private company. It is classified as unknown and is currently operating.
When was Avalon Malibu founded?
Avalon Malibu was founded in 2011. It employs 11 to 50 people.
Where is Avalon Malibu based?
Avalon Malibu is headquartered in Malibu, United States, in the North America region.
How does Avalon Malibu make money?
Two revenue lines are on record. Residential Treatment Services are the primary driver. The others are detox Services.
Who are Avalon Malibu's main competitors?
Direct peers on record are Cliffside Malibu, Passages Malibu, Promises Treatment Centers, The Ranch at The Ranch / Paoli, Cirque Lodge and Breathe Life Healing Centers. Broad incumbents are Hazelden Betty Ford Foundation and Caron Treatment Centers. Cottonwood Tucson is listed as an emerging player. Faith Recovery (California residential programs) is listed as a regional player.
Does Avalon Malibu have an API?
No public API is recorded for Avalon Malibu.
What industry is Avalon Malibu in?
Avalon Malibu's product category is Residential Mental Health and Addiction Treatment Services. Its primary akta.pro industry code is HLAFACAE, Residential Substance Use Rehabilitation (Inpatient Rehab). Its NAICS code is 623220 and its SIC code is 8050.