Nanashink

What Nanashink does

Nanashink (ななしいんく) is the VTuber talent agency brand operated by private Japanese company 774inc., headquartered in Tokyo, Japan. The brand was established on March 21, 2023 through the consolidation of four pre-existing VTuber groups (有閑喫茶あにまーれ, ハニーストラップ, シュガーリリック, 緋翼のクロスピース) and their solo talents under a unified production entity, retaining individual talent and group brand identities within a shared operations platform.

The company's core product is talent management for 40+ active VTubers, each operating dedicated YouTube channels, X (Twitter) accounts, and TikTok presences for live streaming, music releases, and fan engagement. Supporting products include original music distribution via linkco.re and TuneCore; voice and ASMR content sold through DLsite; LINE messaging stamps (16-variant personal sets and 32-variant group sets) via LINE Store; physical merchandise (acrylic stands, keychains, cushions, smartphone rings) through the SPWN e-commerce platform; paid and free 3D live concerts streamed via YouTube and SPWN; and offline fan meetings at venues including Akihabara Entas, Zepp Shinjuku, Spotify O-EAST, and Sanrio Puroland. The flagship event series ななしふぇす (Nanashink Festival) operates as a hybrid in-person/online concert.

Nanashink's business model is direct-to-consumer across multiple revenue streams: one-time digital licenses (music, ASMR), transaction-fee merchandise and ticket sales, and brand collaboration revenue through co-produced goods with KADOKAWA, Sanrio Characters, Onkyo Corporation, Kappa Sushi, and Takarayama Sake. Distribution combines the proprietary SPWN platform, third-party marketplaces (DLsite, LINE Store), and physical retail. The company is privately held with no disclosed funding rounds, parent company, or subsidiaries, and operates as an independent agency competing in the mid-tier segment of the Japanese VTuber market.

Name

Nanashink

Legal name

774inc.

Website

https://774.ai

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Nanashink (ななしいんく) is a Japanese VTuber talent agency operated by 774inc., managing 40+ virtual talents across music, live streaming, ASMR, merchandise, and live events. It serves Japanese otaku and anime fan communities through direct-to-consumer digital content and branded merchandise sales.

Ownership category

akta.pro rank

Product category

VTuber Entertainment Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Motion Picture and Sound Recording Industries (512), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Convention and Trade Show Organizers (561920)

SIC

Services-Motion Picture & Video Tape Production (7812), Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)

akta.pro secondary industries

Trailer Music & Promo Music Providers (MPAIALAH), Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM), Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)

Keywords

• VTuber talent management
• Virtual content production
• Digital music streaming
• Character merchandise sales
• Live streaming entertainment

Headquarters

HQ city

Tachikawa

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Digital Music Sales: Sale of digital music singles, albums, and music content through platforms like Linkco.re and TuneCore
2. Voice/ASMR Content Sales: Sale of voice content and ASMR works through DLsite
3. LINE Stamp Sales: Sale of official LINE stamps for individual talents and groups
4. Physical Goods/Merchandise: Sale of physical merchandise including acrylic stands, cushions, keychains through SPWN and official stores
5. Event Tickets: Ticketed access to live events, fan meetings, solo concerts, and anniversary celebrations
6. Collaboration Products: Co-branded merchandise and products with external partners (KADOKAWA, Onkyo, Sanrio)

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Nanashink (ななしいんく) is a VTuber talent agency operated by 774inc. that manages a roster of 40+ individual virtual YouTuber talents and group units producing original music singles and albums, voice and ASMR audio content, LINE messaging stamps, physical merchandise (acrylic stands, cushions, keychains, apparel), and 3D live concert performances. Content is distributed through the proprietary SPWN platform, DLsite, LINE Store, YouTube, physical event venues, and partner retail channels such as ONKYO DIRECT. Co-branded collaboration merchandise is produced with partners including KADOKAWA, Sanrio, and Onkyo.

Product overview

Nanashink (ななしいんく) is a VTuber talent agency under operating company 774inc. that manages a roster of individual virtual talents and group units. The offering is organized as a multi-product portfolio centered on talent management — each talent operates a personal YouTube channel and social media presence, releasing original music through the Music Releases platform, voice/ASMR content through DLsite, and LINE stamps through LINE's digital store. Physical merchandise, event tickets, and goods are distributed via SPWN e-commerce and at physical venues. The company produces 3D live concerts (both free birthday streams and paid solo events) and organizes large-scale festivals such as ななしふぇす. The portfolio also encompasses fan-creation licensing, talent recruitment, and collaborative products with external brands (KADOKAWA, Sanrio, Onkyo). Following the March 2023 integration, the former group brands (有閑喫茶あにまーれ, ハニーストラップ, シュガーリリック, 緋翼のクロスピース) were unified under the Nanashink umbrella while retaining their brand identities in content.

Differentiator

Problem solved

Functional benefit

Products and services

• VTuber Talent Management Management and production of virtual YouTuber (VTuber) talents operating across YouTube, X, TikTok, and other streaming platforms. Talents perform live streams, release original music, produce ASMR content, and participate in offline fan events under the Nanashink production brand.
• Music Releases Original music singles and albums released by individual Nanashink talents and group units, distributed through linkco.re and TuneCore to major streaming platforms. Includes solo debuts, group unit releases, and anniversary singles such as the First Press Limited Edition (7,200 JPY with Blu-ray and 3D mini-event invitation) and Regular Edition (3,300 JPY).
• Voice / ASMR Content Recorded voice content including ASMR recordings, sleep-aid audio, and voice scenario works produced by Nanashink talents. Sold as digital downloads through the DLsite marketplace under the Nanashink creator circle, covering extended audio series (e.g., 5-hour ASMR works) and scenario-based audio for fans.
• LINE Stamps Official LINE messaging stamps featuring individual Nanashink talents (16 variants per talent set) and group units (32 variants), distributed exclusively through the LINE Store marketplace. Includes both solo talent stamps and group-level stamp sets for the unified Nanashink talents.
• Physical Merchandise Tangible merchandise including acrylic character stands (1,400-3,000 JPY), cutout cushions (3,800 JPY), acrylic keychains (1,000 JPY), smartphone rings (2,500 JPY), hologram badges (500 JPY), and apparel. Sold through the SPWN e-commerce platform and at physical events. Includes collaboration merchandise with external partners such as KADOKAWA (acrylic goods, temperature-sensitive mugs) and Sanrio (acrylic stands, cushions, keychains).
• 3D Live Concerts Real-time 3D virtual performance events produced for individual talents and groups, broadcast via YouTube and the SPWN platform. Covers both free commemorative streams (e.g., birthday 3D lives) and ticketed solo concerts and group performances, with optional in-venue attendance.
• Fan Meeting Events Offline fan meeting events held at venues such as Akihabara Entas (秋葉原エンタス) and Sanrio Puroland, featuring live performance segments, talk segments, bingo, and photo opportunities. Documented examples include Canna Akane's "Promise with You" (2026) and Idu Itsumi's "Idu Matsuri" (2024), with general admission tickets plus optional drink fees.
• Nanashink Festival (ななしまフェス) Large-scale group music festival featuring all or most Nanashink talents, combining in-person venue attendance with hybrid online streaming. The flagship recurring event of the agency, functioning as the primary group-wide showcase of the talent roster.

Quantifiable outcome

• Regular debut of new talents (6 new talents in 2026)
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Partnerships

Five partnerships are on record, tiered moderate, major and minor.

• Kappa Sushi (かっぱ寿司)moderateGTM or Marketing Partner · 22 January 2026Promotion campaign featuring talents 杏戸ゆげ, 飛良ひかり, 湖南みあ as ambassadors. Includes AR photo experiences, original menu items (推しネタセット), in-store announcements, and a collaborative live stream.
• Onkyo Corporation (オンキヨー株式会社)moderateStrategic or Co-development Partner · 16 February 2024Collaboration with talent 柚原いづみ to create a branded wireless earphone model (ANIMA AOW01) with custom design, voice guidance recordings, and original packaging.
• KADOKAWAmoderateStrategic or Co-development Partner · 12 February 2024Co-produced merchandise with KADOKAWA including acrylic products ( acrylicウム) and temperature-changing mugs (感温マグカップ) available through ebten retailer.
• Sanrio Characters (サンリオキャラクターズ)majorStrategic or Co-development Partner · 12 February 2024First-ever collaboration between Nanashink and Sanrio Characters for co-branded merchandise including acrylic stands, keychains, smartphone rings, and cutout cushions sold through SPWN platform.
• Takarayama Sake (宝山酒造)minorStrategic or Co-development Partner · 12 February 2024Limited edition sake collaboration with talent 柚原いづみ commemorating her 4th anniversary and birthday.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• KAMITSUBAKI STUDIO: Virtual artist label/agency under THINKR Inc. Manages virtual singers (e.g., V.W.P, 花譜) with strong music production focus. Highly comparable given Nanashink's music-centric VTuber strategy.
• Riot Music: Japanese VTuber-focused music label that produces and distributes music for virtual talents. Closely comparable in the music production and distribution layer of the VTuber business.
• Re:AcT: Japanese VTuber agency with multiple virtual talents focused on music, gaming, and variety content. Similar mid-size agency profile with multi-platform content distribution.
• WACTOR: Japan-based VTuber agency (now under Brave Group) managing virtual talents across multiple languages. Comparable multi-talent management with streaming, music, and merchandise monetization.
• Nijisanji (ANYCOLOR Inc.): Second-largest Japanese VTuber agency, publicly listed. Operates a similar multi-group VTuber management business with music production, merchandise, and live event streams. Directly comparable in product offering, customer base, and revenue model.
• Hololive Production (Cover Corp): Largest Japanese VTuber talent agency (parent: Cover Corp., publicly listed). Directly comparable business model of managing multiple virtual talent groups with music, streaming, and merchandise monetization. Represents the scale leader in the same product category.
• .LIVE (Appland): VTuber agency operated by Appland, focused on female-presenting VTubers with music and content production. Directly comparable in talent management, music releases, and event organization.
• MAHA5: Japanese VTuber agency operating multiple talent groups with music, ASMR, and merchandise focus. Comparable mid-size agency with similar revenue diversification across digital content, goods, and live events.
• VSPO: Japanese VTuber agency focused on gaming-oriented virtual talents with group structures. Comparable in managing multiple talents across streaming platforms with merchandise and event monetization.
• Brave Group: Japanese VTuber and esports company operating multiple VTuber projects including game-focused agencies. Comparable in managing multiple virtual talent projects with merchandise and live event monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/774inc_official
• YouTubeyoutube.com/@774inc_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nanashink