Wactor
- Company typePrivate
- Founded2018
- HeadquartersKitamoto, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
Wactor firmographics
Firmographics- Name
- Wactor
- Legal name
- WACTOR Co., Ltd.
- Website
- https://wactor.tech
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where Wactor is headquartered
LocationHeadquarters
- HQ city
- Kitamoto
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Wactor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Influencer/VTuber Marketing Agency Services: Comprehensive VTuber marketing services including casting, tie-up illustration production, and integrated marketing campaigns for corporate clients in gaming, F&B, cosmetics, and tourism industries. Revenue generated through agency fees and service charges.
- Goods Manufacturing OEM (WACTORY): In-house acrylic goods and badge manufacturing service. Accepts orders from 21,500 units at launch, offering special pricing to advertising agency clients. Includes acrylic stands, keychains, dioramas, and badge production.
- FAPON Online Lottery Service: Online capsule lottery service (hitting 550 yen at launch) featuring all-acrylic merchandise prizes. Revenue from lottery plays, with delivery 2-3 months after campaign end. Global expansion including overseas shipping planned.
- WACTOR DIRECT Advertising Service: Package insertion advertising service with 100% opening rate. Advertisements included in goods delivery packages for FAPON and crane game services. Monthly active users: 400,000+, monthly shipments: tens of thousands. Priced from 30 yen per insert.
- VTuber Talent Management (910inc): Liver/streamer agency business. 910inc operates with 100% streaming revenue return to creators, while WACTOR handles business development and client acquisition on behalf of talents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | FAPON Online Lottery - Standard Play |
| Unit Pricing | Pay-as-you-go | WACTOR DIRECT Package Insert Advertising |
| Subscription | Monthly | VTuber Liver/Streamer Contract - 910inc |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Wactor product offering
Product offeringCore offering
WACTOR is a Japan-based VTuber agency and influencer marketing company that connects corporate clients with a curated network of VTubers (major, middle, and micro tiers) for marketing campaigns, tie-ups, fan events, and goods collaborations. The company additionally operates in-house acrylic goods manufacturing (WACTORY), an online capsule lottery platform (FAPON), SNS operations management, and TikTok LIVE primary agency services for clients establishing liver/streamer businesses.
Differentiator
Problem solved
Functional benefit
Brands
- 910inc: VTuber and LIVE creator talent agency subsidiary handling creator management, auditions, and streaming platform partnerships including TikTok LIVE primary agent operations
- FAPON
- WACTORY
- WACTOR studio
- WACTOR DIRECT
- VTuberローカル
Products and services
- VTuber Influencer Marketing Services End-to-end influencer marketing service that connects corporate clients with WACTOR's curated VTuber network for campaigns, tie-ups, event promotions, DLC collaborations, voice acting, theme song performances, and new title launch PR.
- SNS Operations Management & Vertical Short Video Production Outsourced SNS management service including video production across YouTube, TikTok, bilibili, and Instagram, with expertise in vertical short-form video content and fan community growth (demonstrated 10,000 monthly follower growth for clients).
- Inbound Overseas Marketing & Localization Global content marketing and localization service using native translators for English, Chinese, and Spanish content adaptation, supporting international fan base expansion and inbound tourism promotion for local governments, hotels, and tourism businesses.
- WACTORY — Acrylic Goods Manufacturing OEM Service In-house acrylic goods manufacturing OEM service producing acrylic stands, keychains, dioramas, and badges for VTuber creators, illustrators, event participants (Comic Market, etc.), and advertising agency clients. Special pricing available for agency clients with cost advantages from vertical integration.
- FAPON — Online Capsule Lottery Service Online capsule lottery (fapon.club) offering limited edition acrylic goods with no losing outcomes, featuring VTuber and original IP tie-up collaborations. Launched at 550 yen per play (tax included), with delivery 2-3 months after campaign end and global shipping planned.
- WACTOR DIRECT — Package Insert Advertising Service Advertising flyer insert service bundled with goods shipments achieving 100% open rate, targeting the M1&F1 demographic. Priced from 30 yen per insert (excluding tax/printing), reaching 400,000+ monthly active users with tens of thousands of monthly shipments.
- 910inc — VTuber Liver/Streamer Talent Management Agency VTuber and LIVE creator talent agency managing auditions, creator development, and streaming platform partnerships. Operates with 100% streaming revenue return to creators while WACTOR handles business development and client acquisition on behalf of talents.
- VTuber Production & Establishment Support End-to-end VTuber establishment service for corporate clients, including casting, design, and content marketing support to build a client-owned VTuber as a brand ambassador.
- Liver/Streamer Agency Establishment Support Consulting and operational support service for companies and entrepreneurs seeking to establish liver/streamer agencies, leveraging WACTOR's TikTok LIVE primary agent status and 6 years of operational know-how.
- Fan-Participation Game Event Production Fan-participation event production service where VTubers and fans compete as teams in guild/clan-style events for game companies, driving community engagement and repeat bookings.
- WACTOR Studio — Character Design & VTuber Production Service
- FAPON Crowdfunding Event Format Crowdfunding-style event format within FAPON that enables VTuber 3D upgrades and original song production through fan-supported prize mechanics, combining lottery engagement with creator development funding.
- FAPON Capsule-In Keyholder Trademark-pending capsule keychain product line for the FAPON online lottery service, featuring original deflated character illustrations provided to collaboration partners.
- 910inc Soul Succession VTuber Audition 2026 VTuber audition program offering 100% streaming revenue return to selected creators, including 3D models and original songs, as a creator recruitment and development offering.
- Food & Beverage Manufacturer VTuber Tie-Up Service Vertical-specific VTuber tie-up marketing service for food and beverage manufacturers, providing product promotion campaigns through casting, illustration production, and integrated execution.
Quantifiable outcome
- 60 million+ YouTube views achieved from zero base with only inexperienced VTubers
- +3 more outcomes
Companies that use Wactor
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Wactor technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wactor partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major, core and minor.
- Dwango (Niconico Video)majorContract signed with Dwango operator of Niconico Video for enhanced collaboration. Includes program appearances, event victories, and real event hosting. 910inc culture festival held at Dwango Kabukiza Tower office.
- TikTokcoreOfficial primary agency contract for TikTok LIVE signed in January 2024. This status enables WACTOR to support other companies entering the liver/streamer business and provides exclusive access to TikTok's creator ecosystem and marketing tools.
- ClaN Entertainment (日本テレビ新会社)majorPartnership with NTV's new entertainment company specializing in influencer marketing. ClaN Entertainment focuses on VTubers and influencers, enabling WACTOR to provide B2B marketing services through this partnership.
- bilibilicorePartnership with China's major streaming platform bilibili established in 2019. Enables WACTOR to provide services to Chinese market and leverage bilibili's creator ecosystem for VTuber marketing.
- SEGAcoreComprehensive contract for game streaming licensing including new title launch PR distribution. SEGA provides game content licensing while WACTOR coordinates VTuber promotion campaigns and manages compliance with Nintendo's individual guidelines.
- SHOWROOMmajorOrganizer contract established with live streaming platform SHOWROOM. Collaboration includes TV commercial campaigns and exclusive events. Partnership history dates back to 2020 AR/VR live app SHOWSTAGE.
- Avex (BIG UP!)coreMusic distribution partnership through Avex's BIG UP! service enabling WACTOR's original songs to reach 184 countries via Spotify, Prime Music, and other global music platforms.
- LawsonminorLawson Print partnership for VTuber character photobooks and goods. Original bromides of 910inc VTuber members sold at Lawson multi-copy machines nationwide.
- FamilyMartminorFamilyMart Print partnership for VTuber character merchandise distribution through FamilyMart's print service.
- Iranoan (Gachaichi Town, minny)minorPhysical retail partnership with capsule toy specialty store operators. FAPON products available at Gachaichi Town Shibuya MODI and minny Osaka Namba locations.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Wactor competitors and assessment
Company assessmentDirect peers
- COVER Corp. Operator of the Hololive Production VTuber agency. Directly competes with WACTOR in VTuber talent management and brand collaborations; comparable business model across talent roster development, merchandise, and corporate marketing services.
- dotLIVE: Japanese VTuber and digital talent agency offering marketing services and live event production. Comparable to WACTOR in serving enterprise marketing clients with VTuber-led campaigns, including event/convention organization.
- ANYCOLOR Inc. Operator of the Nijisanji VTuber project and one of Japan's largest VTuber talent agencies. Directly comparable to WACTOR's 910inc talent management business and broader VTuber marketing agency positioning, but at significantly greater scale and with public-company financial transparency.
- BitStar: Influencer marketing and talent agency offering enterprise marketing services using creators. Comparable to WACTOR's VTuber marketing agency model, with a more generalist creator focus.
- RAGEBLADE: VTuber production and management company with corporate collaboration offerings. Directly comparable to WACTOR's VTuber talent agency operations and gaming-industry marketing services.
- 774 Inc. Operates the Hanayori Joshiryo VTuber project and adjacent VTuber ventures. Comparable to WACTOR in operating a VTuber talent agency with corporate marketing services, though with a more female-VTuber-leaning roster.
- Geek Jack (ent. inc.): Operates multiple VTuber projects (including Nori Pro and Re:AcT) with corporate marketing services. Comparable to WACTOR in running multiple mid-tier VTuber labels alongside B2B marketing offerings.
- Brave Group: Operates multiple VTuber projects (Game Club Project, V-Partners, etc.) and provides VTuber production, marketing, and goods services. Closely comparable to WACTOR's integrated agency-plus-manufacturing model at a slightly larger scale.
Broad incumbents
- UUUM Inc. Largest publicly listed YouTuber/influencer marketing agency in Japan. Overlaps with WACTOR's influencer marketing agency positioning but serves a broader (non-VTuber) creator economy across YouTube, with much larger scale and financial disclosure.
- AdsGeek (Digital Holdings Group): Digital marketing agency within the Digital Holdings group with influencer and VTuber marketing offerings. Comparable to WACTOR in enterprise marketing services targeting digital creators, but as part of a larger listed marketing services portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Wactor social profiles
Digital presenceWactor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wactor leadership team
Management profileNumber of profiles
Profiles1 record
Wactor subsidiaries and ownership
Company hierarchySubsidiaries5 records
Wactor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wactor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wactor
What does Wactor do?
WACTOR is a Japan-based VTuber agency and influencer marketing company that connects corporate clients with a curated network of VTubers (major, middle, and micro tiers) for marketing campaigns, tie-ups, fan events, and goods collaborations. The company additionally operates in-house acrylic goods manufacturing (WACTORY), an online capsule lottery platform (FAPON), SNS operations management, and TikTok LIVE primary agency services for clients establishing liver/streamer businesses.
Is Wactor a public or private company?
Wactor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wactor founded?
Wactor was founded in 2018.
Where is Wactor based?
Wactor is headquartered in Kitamoto, Japan, in the Asia region.
How does Wactor make money?
Five revenue lines are on record. Influencer/VTuber Marketing Agency Services are the primary driver. The others are goods Manufacturing OEM (WACTORY), FAPON Online Lottery Service, WACTOR DIRECT Advertising Service and VTuber Talent Management (910inc).
Who are Wactor's main competitors?
Direct peers on record are COVER Corp., dotLIVE, ANYCOLOR Inc., BitStar, RAGEBLADE, 774 Inc., Geek Jack (ent. inc.) and Brave Group. Broad incumbents are UUUM Inc. and AdsGeek (Digital Holdings Group).
Does Wactor have an API?
No public API is recorded for Wactor.