Eventrics

What Eventrics does

Eventrics is a privately held, founder-owned, full-service corporate event planning and management firm headquartered in Lakeland, Florida. The company delivers end-to-end event services — covering concept development, creative design, budgeting, venue sourcing, vendor management, on-site logistics, and post-event wrap-up — for annual corporate functions, non-profit fundraisers, social celebrations, and special events. Its primary customer segments are corporations and non-profit organizations in Florida, with secondary exposure to individual clients; the firm has demonstrated event execution for clients such as Dixie Belle Paint Company (300+ attendee workshop), Wish Farms (annual Strawberry Picking Challenge), and the Redlands Christian Migrant Association.

The firm operates on a professional services, project-based revenue model, quoting fees per engagement based on scope and scale, with no publicly disclosed pricing or subscription structure. It is sales-led and distributes exclusively through direct client engagement; marketing is driven by a Wix-hosted website, a blog, client testimonials, and an unusually broad organic social media footprint spanning Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, and Google+. There is no proprietary technology platform, no software product, no API, and no disclosed AI/ML components — the offering is pure human-led event planning services delivered by a small team of 1–10 employees.

Ownership is concentrated with founder and President Sherrin Smyers (former LPGA professional and Golf Channel analyst) and Partner & Event Manager Lilia Huynh (UCF Rosen College of Hospitality Management graduate). There is no evidence of external institutional investment, subsidiaries, mergers, acquisitions, or partnerships. The company's competitive positioning rests on the founder's sports-industry credentials, an established Florida portfolio across the Lakeland, Orlando, and Tampa markets, and a multi-channel brand presence. Operational and financial scale remain opaque, with no disclosed revenue, funding history, awards, or certifications.

Name

Eventrics

Legal name

Eventrics

Website

https://eventrics.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Eventrics is a Lakeland, Florida-based boutique event planning firm delivering full-service corporate, non-profit, social, and special event management for Florida clients. Founded by former LPGA professional Sherrin Smyers, the company operates as a small private professional services practice.

Ownership category

akta.pro rank

Headquarters

HQ city

Lakeland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Planning and Management Services: Full-service event planning and management for corporations, non-profits, and individuals. Services include event design, event production, event planning, event sourcing, and event logistics. Revenue is generated through professional service fees for project-based event coordination and management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Eventrics is a full-service corporate event planning and management firm that plans and executes events end-to-end for corporations, non-profits, and individuals. Its offerings span Event Design, Event Production, Event Planning, Event Sourcing, and Event Logistics, allowing clients to engage the firm for the full event lifecycle or for individual service components.

Product overview

Eventrics is a full-service corporate event planning and management company offering a comprehensive suite of event services. They do not operate a software product platform but rather provide professional planning and management services for annual, non-profit, corporate, social, and special events. Their service categories include Event Design (concept and creative development), Event Production (budget management, branding, sponsorship), Event Planning (permitting, venue selection, speaker coordination), Event Sourcing (audio-visual, catering, entertainment, photography), and Event Logistics (on-site management, registration, timelines).

Differentiator

Problem solved

Functional benefit

Products and services

• Event Design Creative design service for corporate, non-profit, and individual events, covering event concept development, theming, branding, and visual design to align with client objectives.
• Event Production On-site event production service that manages staging, audiovisual, technical execution, and run-of-show delivery for corporate, non-profit, and private events.
• Event Planning End-to-end event planning service covering timeline, budget, vendor coordination, and program development for corporate, non-profit, and individual clients.
• Event Sourcing Sourcing service that identifies, vets, and procures venues, suppliers, and event resources on behalf of clients.
• Event Logistics Logistics service covering transportation, on-site coordination, scheduling, and operational management to ensure smooth event execution.

Quantifiable outcome

• Successfully managed workshop with 300+ attendees for Dixie Belle Paint Company with professional execution that impressed guests and made the client look great.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Cvent: Cvent is a large-scale corporate event management platform combining SaaS tools with full-service event solutions. While Eventrics delivers pure-play professional services, both compete for the same corporate event planning budget; Cvent is the broad incumbent.
• Maritz Global Events: Maritz is one of the largest corporate event and incentive travel management companies in North America. They serve enterprise clients with end-to-end event planning similar to Eventrics but at vastly greater scale and geographic reach.
• George P. Johnson Experience Marketing: GPJ is a global experience marketing agency that plans and executes corporate events, conferences, and brand activations. It is a broad incumbent competitor whose enterprise corporate event work overlaps with Eventrics' service scope at larger scale.

Direct peers

• Endless Events: Endless Events is a corporate event production agency offering full-service planning, design, and on-site execution. It is a direct boutique competitor to Eventrics in the corporate event planning services space.
• PRA Business Events: PRA Business Events is a corporate event management agency serving associations, non-profits, and corporations with full-service planning. It is a direct comparable as a professional services firm competing for the same mid-market and enterprise event budgets as Eventrics.
• Sterling Engagements: Sterling Engagements is a corporate event planning firm offering full-service event design, production, and management. It is a direct boutique competitor to Eventrics, serving corporate and non-profit clients with comparable service models.

Regional players

• Bold Media & Events: Bold Media & Events is a Florida-based corporate event planning and AV production company. It competes with Eventrics in the same regional market and offers overlapping full-service event management capabilities.
• Forté Events: Forté Events is a Florida-based boutique event planning firm specializing in corporate and social events. It directly competes with Eventrics in the Florida market with a similar full-service delivery model and target client profile.

Emerging players

• Bizzabo: Bizzabo is an event experience platform combining registration, marketing, and on-site apps. It competes with Eventrics for corporate event spend but via technology rather than services, representing the tech-enabled direction the industry is moving.
• Eventbrite: Eventbrite is an event ticketing and management platform widely used by event organizers of all sizes. While it does not offer full-service planning like Eventrics, it overlaps in the event execution workflow for many of the same client types.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/eventrics
• YouTubeyoutube.com/channel/UCSVNXhnZW-n4wNo7bAwp_vg
• Facebookfacebook.com/Eventrics
• LinkedInlinkedin.com/company/eventrics
• Instagraminstagram.com/eventrics
• Pinterestpinterest.com/eventricsp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventrics