Miller Orthodontics

What Miller Orthodontics does

Miller Orthodontics is a family-owned orthodontic practice founded in 1974 by Dr. Kenneth T. Miller Jr. and headquartered in Rocky Mount, North Carolina. It serves the Rocky Mount, Tarboro, and Roanoke Rapids communities through two physical office locations, with second-generation clinical leadership provided by Dr. Miller III, who joined the practice in May 2010. The patient base spans children, adolescents, and adults across the surrounding eastern North Carolina trade area.

The practice's core offering is comprehensive orthodontic care. Treatment modalities include traditional metal, ceramic, lingual, and self-ligating braces, as well as Invisalign and Invisalign Teen clear aligners from Align Technology, palatal expanders, retainers (including Vivera), surgical orthodontics, and Phase One early-intervention treatment. Technology stack includes iTero digital intraoral scanning and 3D computer imaging used for diagnosis, treatment planning, and aligner fabrication workflows. The practice has held Invisalign Premier 2017 provider status, indicating sufficient clear-aligner case volume to qualify for Align Technology's tiered recognition program.

The business model is fee-for-service professional healthcare delivered direct-to-consumer. Patients pay out of pocket, via accepted insurance plans, credit cards, or in-house payment plans that allow orthodontic treatment (typically a multi-thousand-dollar, 12-24 month course of care) to be financed over time. Revenue is generated per case rather than per transaction, with the active-patient pipeline serving as the working analogue of recurring revenue. The go-to-market is local reputation, referral networks from general dentists, and community presence built over five decades.

Name

Miller Orthodontics

Legal name

Miller Orthodontics

Website

https://amillersmile.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Miller Orthodontics is a family-owned orthodontic practice founded in 1974, serving Rocky Mount, Tarboro, and Roanoke Rapids, NC through two offices. It provides braces, Invisalign, and related orthodontic treatments for children, teens, and adults.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Early Interceptive Orthodontics (Phase I) (HLABABAF), Adult Orthodontics (HLABABAC), Orthodontic Group Practices (HLABAKAC)

Keywords

• Orthodontic treatment services
• Teeth straightening solutions
• Clear aligner therapy
• Braces for all ages
• Orthodontic appliances

Headquarters

HQ city

Rocky Mount

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic services including braces (metal, ceramic, lingual, invisible) and clear aligners (Invisalign). Treatment costs vary based on individual needs and treatment plan complexity. Practice accepts major credit cards, insurance plans, and offers payment plans.
2. Invisalign Treatment: Clear aligner treatment services with costs determined by extent of issues, treatment duration, and specific treatment details prescribed by the doctor. Offers payment options including courtesy discounts for cash/check payments and arrangements to coincide with Flex Plan needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Miller Orthodontics is a family-owned orthodontic practice that provides professional teeth-straightening and bite-correction services for children, teens, and adults. Its core offerings include traditional metal braces, ceramic braces, lingual braces, self-ligating braces, Invisalign and Invisalign Teen clear aligners, palatal expanders, retainers (standard and Vivera), surgical orthodontics, early Phase One treatment, and complimentary initial consultations, all delivered in person at two North Carolina offices.

Product overview

Miller Orthodontics offers a comprehensive suite of orthodontic treatments and appliances centered around teeth straightening and bite correction. The practice provides traditional metal braces, ceramic braces, lingual braces, and self-ligating braces as its core bracket-and-wire options, alongside Invisalign clear aligners and Invisalign Teen as its aligner-based offerings. Supporting treatments include palatal expanders for young children, Vivera retainers and standard retainers (removable and fixed) for post-treatment retention, and surgical orthodontics (orthognathic surgery) for patients requiring jaw repositioning. The practice also offers early orthodontic treatment (Phase One) for children and complimentary consultations. All treatments are delivered at two North Carolina locations (Rocky Mount and Roanoke Rapids) by Dr. Kenneth T. Miller, Jr. and Dr. Kenneth T. Miller, III.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces Standard metal brackets and wires used to straighten teeth and correct bite alignment, offered as a core orthodontic treatment option.
• Ceramic Braces
• Lingual Braces
• Self-Ligating Braces
• Invisalign Clear Aligners
• Invisalign Teen
• Palatal Expander
• Retainers
• Vivera Retainers
• Surgical Orthodontics (Orthognathic Surgery)
• Early Orthodontic Treatment (Phase One)
• Complimentary Consultation

Quantifiable outcome

• Invisalign treatment can transform teen smiles up to 50% faster with SmartTrack material
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Align Technology (Invisalign)coreTechnology or IntegrationCertified provider of Invisalign clear aligner system. The practice uses Align Technology's proprietary SmartTrack material, SmartForce features, and iTero digital scanning system for treatment planning. Over 5,000,000 patients worldwide have been treated with Invisalign.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Heartland Dental: Large US dental support organization supporting hundreds of practices including orthodontic services. Comparable as a dental/orthodontic service platform, though broader in scope than a pure orthodontic clinic.
• Western Dental: Multi-state dental services provider with orthodontic service lines. Comparable as a multi-location orthodontic provider, though with a general-dentistry anchor.
• Aspen Dental: National DSO with hundreds of locations offering general dentistry alongside orthodontic services. Comparable as a multi-location dental/orthodontic provider competing for the same patient demand pool.
• Pacific Dental Services: Dental support organization backing hundreds of practices, including orthodontic offerings. Comparable as an orthodontic service delivery model, though structured as a DSO rather than an independent practice.
• Smile Doctors: Largest US orthodontic DSO, operating hundreds of orthodontic offices nationwide. Comparable as a multi-location orthodontic care provider; contrasts with Miller Orthodontics' single-region, family-owned model.

Others

• Align Technology: Manufacturer of Invisalign clear aligners and iTero scanners used by Miller Orthodontics. Not a direct competitor but a key technology supplier and the company whose products define the modern aligner category the practice operates in.

Emerging players

• Candid: Direct-to-consumer clear aligner brand offering at-home orthodontic treatment with remote monitoring. Comparable as an emerging orthodontic option competing for the same patients through a fundamentally different delivery model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miller Orthodontics