Mobile Fun
Mobile Fun is a UK-based e-commerce retailer selling mobile phone, tablet, and wearable accessories directly to consumers across 16 international markets, operating its proprietary Olixar brand and official reseller brands since 2000.
- Company typePrivate
- Founded2000
- HeadquartersBirmingham, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Mobile Fun does
Mobile Fun (legal entity: Love & Magic Ltd) is a Birmingham, UK-based e-commerce retailer founded in 2000 that sells mobile phone, tablet, and wearable accessories directly to consumers. Operating as Love & Magic Ltd, the company runs 16 country-specific localized storefronts covering the UK, US, Australia, Canada, France, Germany, Ireland, Netherlands, New Zealand, Norway, Singapore, Spain, Sweden, Switzerland, Finland, and an international site. Its leadership comprises Anthony Cook (CEO) and Ruel Taylor (Operations Director), with 51–100 employees and no disclosed external institutional investment, private equity backing, or public listing.
The product catalog spans protection (phone cases, screen protectors), charging (mains chargers, USB-C and GaN chargers, wireless/MagSafe/Qi2 chargers, power banks, cables), mounting (car phone holders with wireless variants), smartwatch accessories (Apple Watch, Samsung Galaxy Watch, Pixel Watch, Garmin), spare parts for Apple and Samsung devices, kids tech, and lifestyle products (health/fitness, smart home, GPS tracking, content creator equipment). Mobile Fun runs both its proprietary Olixar brand — including a budget Olixar Basics sub-brand — and a reseller portfolio featuring Samsung, Apple, Sony, Google, OnePlus, Spigen, OtterBox, PanzerGlass, and others. Distribution is exclusively direct-to-consumer through owned websites, supported by device-specific SEO landing pages, blog content, and a 10%-off newsletter capture for retention.
The business model is one-time transactional product sales with no subscription component, priced individually by SKU (e.g., screen protectors £3–£25, tempered glass £7.99–£17.99), with frequent promotions of 25–70% off. Customer base is split between a long tail of individual consumers and a smaller B2B segment served through a dedicated Business Customers portal. The company reports cumulative signals of more than 4 million customers, over 6 million orders shipped, and 180,000+ product reviews, and operates with no disclosed revenue, funding, or external ownership.
Mobile Fun firmographics
Firmographics- Name
- Mobile Fun
- Legal name
- Love & Magic Ltd
- Website
- https://mobilefun.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mobile Fun is a UK-based e-commerce retailer selling mobile phone, tablet, and wearable accessories directly to consumers across 16 international markets, operating its proprietary Olixar brand and official reseller brands since 2000.
- Ownership category
- akta.pro rank
Mobile Fun industry classification
Industry- Product category
- Mobile Phone Accessories
- akta.pro primary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
Keywords
Where Mobile Fun is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mobile Fun business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Mobile Fun generates revenue through direct sales of mobile phone, tablet, and wearable accessories. This includes phone cases, screen protectors, chargers, cables, wireless chargers, car phone holders, smartwatch accessories, and lifestyle products. Revenue is generated through one-time transaction-based purchases with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with no tiered subscription plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Mobile Fun product offering
Product offeringCore offering
Mobile Fun is an online retailer specializing in mobile phone and tablet accessories, offering cases, chargers, screen protectors, cables, and related gadgets sourced from multiple brands. The company serves individual consumers through more than 16 international e-commerce domains and has shipped over 6 million orders to date.
Product overview
Mobile Fun is an e-commerce retailer operating across 16 international markets, offering a comprehensive portfolio of mobile and tablet accessories. The product lineup centers on protective accessories (phone cases, covers, screen protectors), charging solutions (wireless chargers, cables, power banks, car chargers), mounting solutions (car phone holders), and wearable accessories (smartwatch bands and cases). The company carries its own Olixar brand and Olixar Basics budget sub-brand alongside official branded accessories from Samsung, Apple, Sony, Google, and other major manufacturers. Additional categories include spare parts for Apple and Samsung devices, kids' tech accessories, and lifestyle products spanning health & fitness, smart home, GPS tracking, and content creation equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile phone cases and covers
- Chargers and power accessories
- Screen protectors
- Tablet accessories
- Cables and connectors
Companies that use Mobile Fun
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Mobile Fun technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mobile Fun partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mobile Fun competitors and assessment
Company assessmentDirect peers
- Anker: Anker is a leading global charging accessories brand (wall chargers, power banks, cables, wireless chargers) selling direct and through marketplaces. It overlaps directly with Mobile Fun's chargers and cables category and competes both as a brand stocked and as a direct seller.
- Casetify: Casetify is a direct-to-consumer phone case and tech accessories brand selling globally online. It is a direct competitor in the same premium-and-mid phone case and accessory category that Mobile Fun serves, with overlapping customer base and similar gifting/lifestyle positioning.
- PopSockets: PopSockets is a mobile accessories brand selling grips, cases, and chargers direct-to-consumer globally. It overlaps directly with Mobile Fun's lifestyle and case categories, competing both as a stocked brand and as a direct seller.
- OtterBox: OtterBox designs and sells phone cases, screen protectors, and related accessories direct-to-consumer and through retail. It is one of the marquee brands Mobile Fun retails, but is also a direct competitor in cases and screen protection with overlapping customer demand.
- Belkin: Belkin is a major consumer electronics accessories brand covering chargers, cables, wireless charging, and screen protection, sold both direct and via retailers. It is both a supplier brand on Mobile Fun and a competing accessories vendor with overlapping product lines.
Broad incumbents
- Argos: Argos is a UK general merchandise retailer (part of Sainsbury's) carrying tech accessories including phone cases and chargers. It competes with Mobile Fun for UK consumer accessory purchases, both online and through click-and-collect.
- Currys: Currys is the UK's largest specialist electrical retailer, selling smartphones and a wide range of first- and third-party accessories. It is a broad incumbent competitor for UK consumer accessory spend, combining physical retail and online.
- eBay: eBay operates a global marketplace where new and used mobile accessories are sold across Mobile Fun's geographies. It is a broad incumbent competitor for low-cost accessories, refurbished devices, and parts.
- Amazon: Amazon sells an enormous catalog of mobile phone and tablet accessories globally across all of Mobile Fun's served markets. It is the dominant broad incumbent that Mobile Fun competes against on price, selection, and Prime-enabled delivery.
Regional players
- MobileZap: MobileZap is an Australian online mobile accessories retailer that appears as Mobile Fun's Australian storefront partner. It is a regional peer operating in the same niche across ANZ and is closely affiliated with Mobile Fun's international expansion model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Mobile Fun social profiles
Digital presenceMobile Fun financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobile Fun leadership team
Management profileNumber of profiles
Profiles2 records
Mobile Fun funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobile Fun M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobile Fun
What does Mobile Fun do?
Mobile Fun is an online retailer specializing in mobile phone and tablet accessories, offering cases, chargers, screen protectors, cables, and related gadgets sourced from multiple brands. The company serves individual consumers through more than 16 international e-commerce domains and has shipped over 6 million orders to date.
Is Mobile Fun a public or private company?
Mobile Fun is a private company. It is classified as unknown and is currently operating.
When was Mobile Fun founded?
Mobile Fun was founded in 2000. It employs 51 to 100 people.
Where is Mobile Fun based?
Mobile Fun is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Mobile Fun make money?
One revenue line is on record: product Sales.
Who are Mobile Fun's main competitors?
Direct peers on record are Anker, Casetify, PopSockets, OtterBox and Belkin. Broad incumbents are Argos, Currys, eBay and Amazon. MobileZap is listed as a regional player.
Does Mobile Fun have an API?
No public API is recorded for Mobile Fun.
What industry is Mobile Fun in?
Mobile Fun's product category is Mobile Phone Accessories. Its primary akta.pro industry code is CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts).