Speak!
Speak! is a Portland-based, founder-owned brand strategy agency founded in 2007 serving B2B technology companies across SaaS, AI, cybersecurity, FinTech, InsurTech, and IT infrastructure. It delivers integrated brand story, visual identity, digital presence, and content marketing services, complemented by the Brandmaven AI platform launched in 2025.
- Company typePrivate
- Founded2007
- HeadquartersHillsboro, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Speak! does
Speak!, Inc. is a privately held brand strategy agency founded in 2007 in Portland, Oregon, with a second office opened in Minneapolis in 2024. The firm exclusively serves B2B technology companies—96% of its client base sits in technology, spanning SaaS, artificial intelligence, IoT, FinTech, InsurTech, IT infrastructure, and cybersecurity—and humanizes complex technical narratives for buyers who are overwhelmed by feature-level messaging. Its core offering integrates four practices: brand story development (positioning, messaging, naming, brand architecture), visual identity (logo systems, brand books, design templates), digital presence (website design, UI/UX, SEO), and content marketing (campaigns, demand generation, editorial programs), supplemented by specialized engagements in M&A brand integration, portfolio simplification, differentiation strategy, and cultural alignment.
The agency's productized entry point is the Brand Story Sprint, a two-week engagement priced publicly at $10,000 (under $2M client revenue), $15,000 ($2M-$30M), $20,000 ($30M-$100M), and $25,000 ($100M+). The Sprint delivers a messaging framework, a homepage wireframe in Figma, and a six-month subscription to Brandmaven, Speak!'s proprietary AI-powered Brand Performance Management platform launched in November 2025 that automates brand health tracking, competitive monitoring, and decision workflows. Speak! claims 32 industry recognitions and a combined client portfolio valuation of $90 billion across engagements including Dell Technologies, KnowBe4, LogRhythm, Tradeshift, ProKarma, Prysm, EIS, Apruve, Whidbey Telecom, True Measure, and Sound Transit.
Speak! generates revenue through project-based professional services and retainer engagements, with public pricing reserved for the Sprint and custom quotes for everything else. Its go-to-market relies on content marketing via the Humanize Tech blog and newsletter, direct consultation (phone and scheduled meetings), case-study distribution, and a flagship partnership with Dell Technologies that grants access to the OEM Solutions partner ecosystem across 15+ vertical markets. The firm is founder-owned (Jason Anthony serves as Founder and Principal), operates with 11-50 employees out of Portland and Minneapolis, and shows no public record of external funding, acquisitions, or institutional ownership.
Speak! firmographics
Firmographics- Name
- Speak!
- Legal name
- Speak, Inc.
- Website
- https://speakagency.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Speak! is a Portland-based, founder-owned brand strategy agency founded in 2007 serving B2B technology companies across SaaS, AI, cybersecurity, FinTech, InsurTech, and IT infrastructure. It delivers integrated brand story, visual identity, digital presence, and content marketing services, complemented by the Brandmaven AI platform launched in 2025.
- Ownership category
- akta.pro rank
Speak! industry classification
Industry- Product category
- Brand Strategy & Marketing Services for Technology Companies
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
- akta.pro secondary industries
- Naming & Verbal Identity (BPAFAEAB), Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where Speak! is headquartered
LocationHeadquarters
- HQ city
- Hillsboro
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Speak! business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional Services - Brand Strategy: Speak! generates revenue through project-based professional services including brand strategy, visual identity, digital presence, and content marketing engagements. Services are priced based on company size/revenue tier (Brand Story Sprint ranges from $10,000-$25,000). Long-term agency relationships and retainer arrangements support ongoing client work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Start-Up tier for companies with less than $2M annual revenue: $10,000 |
| One time/ perpetual license | One time/ perpetual license | Scale-Up tier for companies with $2M-$30M annual revenue: $15,000 |
| One time/ perpetual license | One time/ perpetual license | Growth tier for companies with $30M-$100M annual revenue: $20,000 |
| One time/ perpetual license | One time/ perpetual license | Enterprise tier for companies with $100M+ annual revenue: $25,000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Speak! product offering
Product offeringCore offering
Speak! is an independent brand strategy agency that helps B2B technology companies clarify positioning, sharpen messaging, and translate complex technical narratives into human stories. Its core services combine brand strategy, visual identity design, digital presence development, content marketing, and lead generation into integrated engagements, anchored by the 2-week Brand Story Sprint package. The firm also sells Brandmaven, its proprietary AI-powered Brand Performance Management platform for ongoing brand health monitoring and decision support.
Product overview
Speak! is a brand strategy agency for technology companies offering a unified suite of services combining strategy, messaging, and design. The core offerings include Brand Story services (positioning, messaging, naming, brand architecture), Visual Identity services (logo design, brand guidelines, typography), Digital Presence services (website design, SEO), and Content Marketing. The company also offers specialized services including M&A Brand Integration, Portfolio Simplification, Cultural Alignment, Differentiation Strategy, and Marketing Workflow Automation. The company provides a 2-week Brand Story Sprint engagement as a flagship service, along with access to Brandmaven, their proprietary AI-powered Brand Performance Management platform. Services are delivered by a team in Portland and Minneapolis to B2B technology clients across SaaS, AI, IoT, FinTech, InsurTech, IT infrastructure, and cybersecurity sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Story Sprint A 2-week fixed-engagement package for B2B technology companies producing a 7-slide messaging framework, homepage wireframe in Figma with production-ready copy, and a 6-month Brandmaven subscription; priced by client revenue tier from $10,000 to $25,000.
- Brandmaven AI-powered Brand Performance Management platform that uses AI to execute brand management workflows, track brand health and KPIs, monitor competitive intelligence, and accelerate brand decision-making; available as a 6-month subscription bundled with Brand Story Sprint and offered independently.
- Brand Story Services Comprehensive brand story development for B2B technology companies including positioning, messaging frameworks, creative platforms, naming, tagline development, mission/vision statements, employee engagement, and brand architecture.
- Visual Identity Services Visual identity development including brand books, logo design, typography, color palettes, competitive analysis, iconography, photography guidelines, and marketing templates for technology brands.
- Digital Presence Services Website design and digital experience services including UI/UX design, content development, information architecture, buyer journey mapping, SEO, and coding/integration for technology companies.
- Content Marketing Services Content marketing program development including content matrix, content creation (videos, ebooks, infographics, blogs), creative themes, audience research, and content activation campaigns for B2B technology clients.
- M&A Brand Integration Services Brand transition services for mergers and acquisitions including brand architecture, naming, visual identity, and cultural integration; delivered in partnership with BrandActive.
- Portfolio Simplification Services Portfolio assessment, architecture design, and naming/taxonomy strategy to streamline complex product and service offerings for technology companies.
- Differentiation Strategy Services Market analysis, value mining, position crafting, and experience alignment to help B2B technology brands stand out in competitive markets.
- Cultural Alignment Services Employer brand development, cultural activation, and employee experience design to align internal culture with external brand promise for technology companies.
- Marketing Workflow Automation Services AI-powered marketing automation services including workflow assessment, AI integration, and process optimization for content creation, brand compliance, and competitive intelligence.
- Lead Generation Services Campaign development, multi-touch nurture strategies, and content strategy focused on conversion optimization for technology companies.
- Search Engine Visibility Services Technical SEO, content strategy, and search marketing services to maximize digital discoverability and organic traffic for technology brands.
Quantifiable outcome
- Doubled revenue growth for Dell Technologies OEM Solutions division over 8+ year engagement
- +1 more outcomes
Companies that use Speak!
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Speak! technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Speak! partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Dell TechnologiesflagshipSpeak! is the preferred agency for Dell Technologies and its partner network with over 10 years of proven expertise. They build brands, strategies, and co-branded campaigns for Dell OEM Solutions and its partner ecosystem. Deep knowledge across infrastructure, technology, vertical markets, and tech-driven personas. Notable co-branded campaigns include AI Starts Here (Dell AI-ready infrastructure), AI Here & Now (Dell and NVIDIA AI Factory initiative), and support for Penguin Solutions rebrand.
- BrandActivecorePartner for M&A rebranding planning and implementation. BrandActive specializes in planning and implementing rebrands for major corporations, helping streamline costs and ensure smooth transitions during mergers and acquisitions. Speak! references BrandActive as experts for M&A rebranding cost management and comprehensive brand integration.
Scale indicators6 records
Recent moves4 records
Expansion highlights4 records
Speak! competitors and assessment
Company assessmentDirect peers
- The Starr Conspiracy: B2B technology-focused brand and marketing agency headquartered in the Southwest; comparable in exclusive B2B tech vertical focus, integrated strategy-plus-creative model, and mid-market/enterprise client base.
- Renegade: B2B brand and creative agency that emphasizes humanizing complex tech stories; competes head-to-head for enterprise tech brand strategy, positioning, and visual identity engagements similar to Speak!'s offerings.
- Velocity Partners: B2B technology marketing agency specializing in demand generation and content marketing for enterprise tech vendors; overlaps with Speak!'s content marketing and lead generation service lines and shared B2B tech client base.
- Archetype: Global B2B marketing and communications agency focused exclusively on technology, SaaS, and emerging-tech brands; comparable in vertical specialization and integrated brand/content model, though operating at significantly larger scale.
- PAN Communications: B2B-focused integrated marketing and PR agency with deep tech vertical bench; competes for the same enterprise tech brand story, messaging, and content engagements Speak! pursues.
- Crenshaw Communications: B2B PR and brand agency focused on technology and business services clients; comparable in tier (mid-sized boutique) and in providing integrated PR, content, and brand positioning for tech buyers.
- Godfrey: B2B brand and marketing agency that pairs deep tech category expertise with integrated strategy, content, and demand generation; competes directly for enterprise tech brand storytelling and visual identity work.
Emerging players
- Hot Iron Health: Boutique B2B brand strategy firm focused on health tech and SaaS companies; overlaps with Speak!'s tech vertical focus but narrower sub-segment, making it a niche rather than broad peer.
Broad incumbents
- Ogilvy: Global advertising/brand holding-company network with a sizable B2B practice; competes for enterprise tech brand strategy RFPs at much larger scale and with full global execution capability.
- Dentsu Creative: Major global agency network with dedicated B2B and technology brand capabilities; competes for enterprise tech rebrand and brand strategy mandates where global rollout and procurement-scale budgets are required.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Speak! social profiles
Digital presenceSpeak! financial estimates
Financial estimateRevenue estimate
Valuation estimate
Speak! leadership team
Management profileNumber of profiles
Profiles4 records
Speak! funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Speak! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Speak!
What does Speak! do?
Speak! is an independent brand strategy agency that helps B2B technology companies clarify positioning, sharpen messaging, and translate complex technical narratives into human stories. Its core services combine brand strategy, visual identity design, digital presence development, content marketing, and lead generation into integrated engagements, anchored by the 2-week Brand Story Sprint package. The firm also sells Brandmaven, its proprietary AI-powered Brand Performance Management platform for ongoing brand health monitoring and decision support.
Is Speak! a public or private company?
Speak! is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Speak! founded?
Speak! was founded in 2007. It employs 11 to 50 people.
Where is Speak! based?
Speak! is headquartered in Hillsboro, United States, in the North America region.
How does Speak! make money?
One revenue line is on record: professional Services - Brand Strategy.
Who are Speak!'s main competitors?
Direct peers on record are The Starr Conspiracy, Renegade, Velocity Partners, Archetype, PAN Communications, Crenshaw Communications and Godfrey. Hot Iron Health is listed as an emerging player. Broad incumbents are Ogilvy and Dentsu Creative.
Does Speak! have an API?
No public API is recorded for Speak!.
What industry is Speak! in?
Speak!'s product category is Brand Strategy & Marketing Services for Technology Companies. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR, with a secondary code of BPAFAEAB, Naming & Verbal Identity. Its NAICS code is 541810 and its SIC code is 7310.