Name

Studio Three

Legal name

Studio Three Enterprises, LLC

Website

https://studiothree.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Class Packages: One-time purchases of class bundles that expire within specific timeframes (30 days for single classes, 45 days for 5 classes, 3 months for 10 classes, 9 months for 20 classes, 1 year for 50 pack)
2. Unlimited Memberships: Monthly recurring subscriptions providing unlimited access to classes with automatic renewal. Includes various tiers such as All Access, Off Peak, U27, Couples, Interval, Cycle, and Yoga memberships
3. Corporate Wellness Programs: Customized corporate memberships for businesses looking to bring wellness elements to employees, with pricing based on company size
4. Private Events: Revenue from hosting private group events with group discounts and customizable playlists and modalities
5. Onsite Retail Boutique: Sale of retail merchandise including apparel and fitness accessories at studio locations

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Studio Three operates a chain of luxury boutique fitness studios offering Interval, Cycle, Yoga, Strength, and Pilates group classes under one roof. Revenue is generated through class packs, monthly unlimited memberships, corporate wellness programs, private events, and onsite retail sales, with booking and account management supported by a proprietary mobile app.

Product overview

Studio Three is a premier community-based, luxury boutique fitness studio offering a complete cross-training experience under one roof. The company operates a multi-format fitness platform featuring five core class types: Interval (HIIT training), Cycle (indoor cycling), Yoga (Flow and Strength formats), Strength, and Pilates. The Studio Three Mobile App enables booking, class management, and community engagement. Additional offerings include the Club Three loyalty rewards program, corporate wellness programs, and private event services. The company operates multiple studio locations across Chicago (Fulton Market, Lincoln Park, River North, West Loop), Miami, and Austin, with memberships available for all studios or specific class formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Interval Training Classes High-energy group interval training combining bursts of explosive exercises with active recovery periods using treadmills, rowers, and weight benches, designed for health-conscious adults seeking results-driven workouts.
• Cycle Classes Full body indoor cycling workout with high-energy choreography, curated playlists, and 45 and 60-minute class formats that build endurance through sprints, stamina through climbs, and strength through weights.
• Yoga Classes Yoga classes in traditional and modern formats including Yoga Flow (heated and non-heated vinyasa) and Yoga Strength, designed to establish presence and build power and endurance.
• Strength Classes Strength training class building upon yoga foundations to bring additional power and endurance to members' fitness routines, integrated within Studio Three's multi-format platform.
• Hot Mat Pilates Classes Hot Mat Pilates classes featuring mindfully challenging formats in heated rooms, available at select Studio Three locations.
• Class Packages and Unlimited Memberships Flexible purchasing options including class packs (3 to 50 classes with tiered expiration) and monthly unlimited memberships (All Access, Off Peak, U27, Couples, and format-specific tiers) for individual consumers across all studio locations.
• Corporate Wellness Programs Customizable corporate membership and wellness programs for businesses, including group discounts, private classes, and ongoing wellness support, with pricing based on company size.
• Private Events Private event bookings for groups including team-building activities and celebrations, with group discounts, customizable playlists, and choice of class modality.
• Onsite Retail Boutique Sale of retail merchandise including Studio Three branded apparel and fitness accessories at studio locations.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• ClassPassminorChannel Partner/ Reseller/ DistributorStudio Three classes are available for booking through ClassPass, allowing members of the fitness marketplace to access Studio Three locations using ClassPass credits.
• Local Charities and NonprofitsminorStrategic or Co-development PartnerStudio Three supports local and national charities throughout the year through fundraising classes, donation campaigns, and class pack donations for charitable auctions.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• SoulCycle: Iconic boutique indoor cycling brand operating group cycling classes in premium urban studios. Closest direct analogue to Studio Three's Cycle product, with similar instructor-driven, music-led, community-based positioning and premium pricing model.
• Barry's Bootcamp: Premium boutique fitness brand combining high-intensity interval training (treadmill + strength) with a luxury studio experience. Closely overlaps with Studio Three's Interval class format and overall multi-format, premium-positioning model.
• CorePower Yoga: Large-scale boutique yoga and fitness chain offering heated yoga, sculpt, and HIIT classes. Comparable to Studio Three's Yoga Flow, Yoga Strength, and Hot Mat Pilates offerings, with similar membership/pricing tiering.
• Orangetheory Fitness: National boutique fitness franchise offering interval-based heart-rate training in a group setting. Comparable to Studio Three's Interval class format and equipment-driven model (treadmills, rowers, weights), with subscription-based pricing.
• [solidcore]: Premium boutique strength-training brand using proprietary reformer-style machines. Overlaps with Studio Three's Strength product line and shares the premium, urban, results-driven positioning.
• F45 Training: Group fitness franchise offering 45-minute functional high-intensity interval classes. Similar to Studio Three's Interval format and premium positioning, with comparable subscription-based pricing model.

Emerging players

• Y7 Studio: Hip-hop, candlelit yoga and sculpt boutique that intersects with Studio Three's Yoga and Strength offerings. Comparable in premium positioning, urban targeting, and music-driven class design.

Broad incumbents

• Equinox Group: Luxury fitness and wellness club operator offering group classes, cycling, yoga, and pilates across multiple clusters. Comparable to Studio Three in luxury positioning and multi-format class offering, but operates more broadly as a full-service club versus a focused boutique.
• Life Time Fitness: Large, multi-format fitness operator offering group classes, cycling, yoga, and pilates among many other amenities. Comparable as a broad incumbent across Studio Three's modalities, but at significantly larger scale and broader geographic footprint.

Others

• Peloton Interactive: Connected fitness platform offering on-demand and live indoor cycling, strength, yoga, and pilates content via app and hardware. Not a direct studio competitor but a key adjacent substitute impacting the boutique fitness model and long-term demand for in-person classes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Instagraminstagram.com/studiothree
• Facebookfacebook.com/studiothreemembers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Three