What Spirit Services does

Spirit Services Company, founded in 1934 as a family-owned uniform rental and facility services business, operates a modern B2B branch called GetSpirit that delivers custom branded apparel through white-label e-commerce webstores. GetSpirit builds, hosts, and manages dedicated Shopify-powered storefronts for each business client, featuring curated product selections drawn from premium apparel brands (Nike, Carhartt, OGIO, TravisMathew, 24EB), custom branding, and in-house production covering embroidery and Direct-to-Film/heat-press printing at the Columbus, Ohio headquarters. The platform runs on Shopify for storefront and order management and Katana for production workflow, with no minimum order quantities and a made-to-order model that ships to end customers in approximately 10 business days.

Revenue is generated primarily through per-transaction apparel sales, with webstore creation and hosting offered at no cost as a customer acquisition mechanism and special programs (stipend codes, onboarding programs) provided to eligible organizations. The go-to-market combines sales-led enterprise outreach, anchored by a Director of Direct Sales and dedicated Account Executives, with self-serve store discovery via the public getspirit.com site. The customer base spans enterprise accounts across restaurant, healthcare, retail, and automotive sectors (examples include Cameron Mitchell, Ohio Health, Rusty Bucket, Conn's, and various car dealerships) alongside a long tail of small businesses and local teams, all ordering through their organization's branded webstore with direct-to-consumer shipping within the United States.

Name

Spirit Services

Legal name

Spirit Services Company

Website

https://getspirit.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

101–250 employees

Short description

GetSpirit, a branch of the 1934 Spirit Services Company, operates a B2B custom branded apparel webstore platform that builds, hosts, and manages Shopify-powered storefronts for business clients, sourcing products from premium brands and fulfilling made-to-order, no-minimum orders across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Branded Apparel Sales: Primary revenue stream from selling custom branded apparel products (t-shirts, jackets, hats, etc.) featuring client logos and branding. Products are produced on-demand as orders are placed, with no minimum quantity requirements. Revenue is generated per transaction.
2. Custom Webstore Creation and Hosting: Free webstore creation and hosting service for clients. While the store creation is free, it drives product sales. Some clients may have special programs with stipend codes or onboarding programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Spirit Services, through its GetSpirit division, builds free custom-branded apparel webstores for business clients and produces the orders on-demand via in-house embroidery and printing on partner-brand apparel. There are no setup fees, no hosting fees, and no minimum order quantities, with items shipping directly to end customers from the Columbus, Ohio production facility.

Product overview

GetSpirit, operated by Spirit Services Company, is a B2B custom apparel webstore platform. The core product is the Custom Apparel Webstores service — a white-label e-commerce solution that Spirit Services builds, hosts, and manages for business customers at no cost with no minimum order requirements. The offering includes two internal production modules: Embroidery Production Services and Print Production Services (covering Direct to Film and heat press techniques), which handle the on-demand customization of apparel. The platform's product catalog draws from partner apparel brands including Nike, Carhartt, OGIO, 24EB, and TravisMathew, from which customers select items for their custom-branded stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Apparel Webstores A white-label e-commerce platform that Spirit Services builds, hosts, and manages for B2B customers, enabling branded apparel programs with no minimum order quantities, no setup fees, and on-demand production and fulfillment.
• Embroidery Production Services In-house embroidery production service that applies custom logos and designs to apparel with high-quality stitching, managed by a dedicated Production Embroidery Specialist.
• Print Production Services In-house printing services including Direct-to-Film (DTF) printing and heat press techniques for applying custom designs to branded apparel.

Quantifiable outcome

• 20,000+ happy customers served across various industries
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• NikecoreOthersPremium apparel brand offered through GetSpirit's custom webstore platform. Nike products are available for client customization with logos and branding.
• CarharttcoreOthersWorkwear brand offered through GetSpirit's platform for clients needing durable, professional work apparel with custom branding.
• OGIOcoreOthersAthletic and outdoor apparel brand available for custom branding through GetSpirit's webstores.
• TravisMathewcoreOthersLifestyle apparel brand offered through GetSpirit's custom apparel platform for client branding needs.
• 24EBcoreOthersApparel brand partner available through GetSpirit's webstore platform for custom branded merchandise.
• ShopifycoreTechnology or IntegrationE-commerce platform powering GetSpirit's online store and client webstores. Provides the infrastructure for product sales, payment processing, and order management.
• KatanacoreTechnology or IntegrationProduction app used by GetSpirit for order processing and production workflow management.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CustomInk: CustomInk is a leading direct-to-consumer custom apparel platform offering decorated t-shirts, polos, and accessories for groups, teams, and businesses. It is the closest direct competitor to GetSpirit, competing on the same B2B and B2B2C custom apparel category.
• 4imprint: 4imprint is one of the largest promotional products distributors in North America, offering branded apparel, bags, and accessories to businesses. It competes with GetSpirit across corporate branded merchandise and enterprise apparel programs.
• RushOrderTees: RushOrderTees is a custom apparel decorator specializing in screen printing, embroidery, and digital printing for businesses and groups. It directly competes with GetSpirit on custom-branded apparel with on-demand production capabilities.
• Underground Printing: Underground Printing is a custom apparel and merch company serving enterprises, Greek life, and small businesses with decorated apparel. It is comparable as a custom-branded apparel decorator with both B2B and B2B2C channels.
• Boelter: Boelter is a custom-branded merchandise and apparel supplier for the foodservice, beverage, and hospitality industries. It is a strong comparable to GetSpirit given its enterprise focus on restaurants and hotels, a key vertical for GetSpirit.

Broad incumbents

• Lands' End Business: Lands' End Business is a division of Lands' End providing customized corporate apparel, uniforms, and branded merchandise. It is a broader incumbent in the corporate apparel and uniform program space that GetSpirit targets.
• Alphabroder: Alphabroder (now part of S&S Activewear) is one of the largest wholesale distributors of imprintable apparel and accessories in North America. It competes with GetSpirit as a B2B supplier of blank apparel to decorators and end-branded apparel programs.
• SanMar: SanMar is a leading wholesale supplier of imprintable apparel and accessories, including Nike, Carhartt, and OGIO—the same brand partners GetSpirit relies on. It is an indirect competitor/supplier comparator in the branded apparel supply chain.
• Vistaprint: Vistaprint (under Cimpress) is a broad incumbent in custom printing and branded merchandise for small businesses and enterprises. It overlaps with GetSpirit in custom-branded apparel, signage, and promotional products for SMBs.

Emerging players

• Printful: Printful is a print-on-demand and fulfillment platform serving creators, SMBs, and enterprises with custom apparel and accessories. It is an emerging comparable in the on-demand custom apparel space with technology-led scalability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SpiritServicesCo
• LinkedInlinkedin.com/company/spirit-services-co.
• Instagraminstagram.com/getspiritservices
• TikToktiktok.com/@getspirit
• Xx.com/spirit_services

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirit Services