The Fuel Ox
Fuel Ox (Fuel Ox, LLC) is a US-based industrial company that develops and sells patented biobased fuel additives and Infinity Lube lubricants serving trucking, marine, mining, municipal, fuel terminal, and heating oil sectors through e-commerce, B2B, retail, and partner channels.
- Company typePrivate
- Founded2014
- HeadquartersAsbury, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The Fuel Ox does
The Fuel Ox (legal entity Fuel Ox, LLC) is a US-based industrial fuel additive and lubricants company founded in 2014 and headquartered in Asbury, New Jersey. The company develops and sells proprietary fuel additives built around a patented combustion catalyst derived from renewable plant sources, alongside an Infinity Lube line of industrial lubricants and greases. The chemistry modifies burn rate and thermal efficiency to promote more complete combustion across gasoline, diesel, and heavy fuel oil (HFO), with a 1:10,000 treatment ratio that the company claims is the highest concentration in the industry. Documented customer outcomes include 7–10% fuel economy gains, 50% reduction in DPF regenerations, 15–20% reduction in DEF usage, 4x longer lubricant life versus conventional oils, and 700% more wear reduction versus competitor greases.
The business operates across four distribution channels: a direct-to-consumer e-commerce storefront at FuelOx.com selling SKUs from approximately $10.99 to $1,300, a B2B Commercial Direct program with dedicated account representatives serving fleets, terminals, marine operations, mining, and municipalities, physical retail distribution via a Find-a-Retailer locator, and a Commercial Elite Partner program for distributors, fuel jobbers, lube oil resellers, and parts houses. Pricing is one-time/unit-based with volume commercial pricing negotiated on application. Customer segments are organized vertically — trucking/OTR, marine & workboats, mining & heavy equipment, municipalities, fuel terminals & stations, and heating oil distributors are primary, while consumers, industrial equipment operators, and rail/locomotive are secondary. The company is a subsidiary of the Industrial Sustainability Group and is led by co-founders Rand Taylor (CEO & co-founder) and Alec Taylor (Founder & Director of Operations); no VC funding rounds, acquisitions, or institutional ownership events are disclosed.
The Fuel Ox firmographics
Firmographics- Name
- The Fuel Ox
- Legal name
- Fuel Ox, LLC
- Website
- https://fuelox.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fuel Ox (Fuel Ox, LLC) is a US-based industrial company that develops and sells patented biobased fuel additives and Infinity Lube lubricants serving trucking, marine, mining, municipal, fuel terminal, and heating oil sectors through e-commerce, B2B, retail, and partner channels.
- Ownership category
- akta.pro rank
The Fuel Ox industry classification
Industry- Product category
- Industrial Fuel Additives and Lubricants
- NAICS
- Petroleum Lubricating Oil and Grease Manufacturing (324191), Petroleum and Coal Products Manufacturing (3241)
- SIC
- Miscellaneous Chemical Products (2890), Miscellaneous Products Of Petroleum & Coal (2990), Wholesale-Chemicals & Allied Products (5160)
- akta.pro primary industry
- Fuel Additives & Lubricant Additives (IMAEAMAL)
- akta.pro secondary industries
- Lubricant Additives & Performance Chemicals (EUALAJAB), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Marine Fueling & Engine Fluids Retail (Oil, Additives, Lubricants) (CRAMAIAK)
Keywords
Where The Fuel Ox is headquartered
LocationHeadquarters
- HQ city
- Asbury
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Fuel Ox business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales - E-commerce: Direct-to-consumer online sales through FuelOx.com. Products sold in various sizes from small 2.5oz bottles to 55-gallon drums. Includes shipping and 30-day return policy.
- Commercial/B2B Sales: Volume-based commercial sales through Commercial Direct program for fleet operators, terminals, marine ops, and municipalities. Dedicated account representatives, volume pricing, and custom ROI projections. Also includes Commercial Elite Partner program for distributors and resellers.
- Retail/Distribution: Products available through retail stores and Find-a-Retailer locator on website. Physical retail presence alongside e-commerce operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fuel Ox with Combustion Catalyst - All-season fuel additive for gasoline, diesel, and HFO |
| Unit Pricing | Pay-as-you-go | Cold Charge - Premium winter fuel treatment |
| Unit Pricing | Pay-as-you-go | Star Plus - Heating oil treatment |
| Unit Pricing | Pay-as-you-go | Star Plus Bio - Heating oil treatment for B-20 blends |
| Unit Pricing | Pay-as-you-go | Infinity Lube Super Grease - High-performance lubricant |
| Unit Pricing | Pay-as-you-go | Freeze Guard - Winter/diesel anti-gel treatment |
| Unit Pricing | Pay-as-you-go | Winter Max - Cold weather protection |
| Unit Pricing | Pay-as-you-go | OTR Line - Over-the-road trucking additives |
| Unit Pricing | Pay-as-you-go | Marine Winter Shock - Marine cold weather treatment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
The Fuel Ox product offering
Product offeringCore offering
The Fuel Ox manufactures and sells biobased fuel additives (featuring a patented combustion catalyst) and Infinity Lube™ industrial lubricants and greases, available in sizes from 2.5 oz consumer containers to 55-gallon commercial drums. The portfolio spans flagship all-season additive, winter/cold-weather treatments, over-the-road trucking formulations, marine additives, heating oil treatments, fuel terminal/storage additives, and a complete industrial grease line. Products are sold through a direct-to-consumer e-commerce site and a B2B Commercial Direct program targeted at fleets, terminals, marine ops, mining, and municipalities.
Product overview
Fuel Ox is an industrial sustainability company offering two core product lines: fuel additives featuring a proprietary patented combustion catalyst and Infinity Lube industrial lubricants and greases. The fuel additive portfolio includes flagship Fuel Ox® with Combustion Catalyst (for all-season gasoline/diesel/HFO use), specialized winter formulations (Cold Charge, Freeze Guard, Winter Max, Heat Bomb), over-the-road trucking products (OTR line), marine fuel additives (Marine with Combustion Catalyst, Marine Winter Shock), heating oil treatments (Star Plus, Star Plus Bio, H.O.T.), and specialty additives (Asphaltene, Rack All-Season). The Infinity Lube line includes Super Grease, Super Grease Biodegradable, Super Spray, Bullseye, Friction Eliminator, Cool-Ox, and Tar-Minator. The company emphasizes 'Profitable Sustainability' with formulas derived from renewable plant sources, claiming up to 50% emissions reduction and 4x longer lubricant life versus competitors.
Differentiator
Problem solved
Functional benefit
Brands
- Infinity Lube™: Line of industrial lubricants and greases including Super Grease, Liquid Friction Eliminator, Super Spray, Tar-Minator, Bullseye, Cool-Ox, and biodegradable variants
- Fuel Ox Marine®
- Commercial Direct™
- Commercial Elite™ Partner
Products and services
- Fuel Ox® with Combustion Catalyst Flagship multifunctional all-season fuel additive featuring the patented combustion catalyst. Improves burn rate and thermal efficiency in gasoline, diesel, and HFO, delivering 7-10% fuel economy gains and reducing DPF regenerations, emissions, and DEF usage. Contains lubricity agents, detergents, emulsifier, stabilizers, and maintenance-level biocide. Sold in sizes from 8oz to 55-gallon drums ($24.99–$395).
- Fuel Ox® Cold Charge Premium winter fuel treatment combining Combustion Catalyst and Freeze Guard technologies in a two-in-one cold-weather formula. Prevents fuel gelling and icing, lowers pour point by 15–20°F, delivers 7–10% fuel economy gains, and reduces DPF regens and emissions ($38.99–$395).
- Fuel Ox® Star Plus™ Heating oil additive for indoor and outdoor tanks that improves fuel system efficiency, prevents oxidation, stabilizes bio-blends, and addresses gelled fuel, ice, sludge, water contamination, and corrosion ($16.50–$100).
- Fuel Ox® Star Plus™ Bio Heating oil additive formulated specifically for B-20 and higher bio-blends. Lowers Cold Filter Plugging Point beyond other heating oil additives and addresses stabilization, icing, sludge, water contamination, microbial growth, and corrosion ($19.99–$375).
- Infinity Lube™ Super Grease High-performance grease fortified with Infinity Lube concentrate technology. Withstands high loads and extreme pressure, lasts up to 4x longer than conventional oils, reduces wear 700%+ versus competitors, and conditions metal at the micron level ($14.99–$1,300 across sizes from 2.5oz to 120lb keg).
- Infinity Lube™ Super Grease Biodegradable Biobased, biodegradable version of Infinity Lube Super Grease offering the same high-performance extreme pressure protection with environmental sustainability benefits.
- Infinity Lube™ Super Spray Multi-purpose aerosol spray lubricant for industrial and automotive applications, providing lubrication, penetration, and rust prevention in a convenient spray form.
- Infinity Lube™ Bullseye Precision lubricant designed for specific target applications requiring concentrated lubrication and metal conditioning.
- Infinity Lube™ Friction Eliminator Liquid friction eliminator for heavy-duty industrial applications. Reduces wear, extends equipment life, and minimizes downtime through advanced metal conditioning technology.
- Infinity Lube™ Cool-Ox Industrial lubricant formulated for high-temperature operating environments, providing thermal stability and oxidation resistance.
- Infinity Lube™ Tar-Minator Specialized lubricant for removing and preventing tar buildup on industrial equipment and machinery.
- Fuel Ox® Asphaltene Fuel additive specifically formulated to address asphaltene-related fuel system issues and deposits in diesel applications.
- Fuel Ox® Rack (All-Season) All-season fuel additive for rack-mounted or bulk storage applications at fuel terminals and stations, providing fuel stabilization, combustion enhancement, and system cleanliness.
- Fuel Ox® OTR Fuel additive specifically formulated for over-the-road trucking applications. Improves fuel economy, reduces emissions, and extends engine component life for long-haul commercial vehicles ($10.99–$200).
- Fuel Ox® Cold Charge OTR Winter fuel treatment designed for over-the-road trucking, combining cold-weather protection with combustion catalyst benefits for fleet operators in cold climates.
- Fuel Ox® Freeze Guard Winter anti-gel additive that prevents diesel fuel gelling and controls wax crystal formation, maintaining fuel flow in sub-zero temperatures down to -20°F ($69.99–$375).
- Fuel Ox® Freeze Guard OTR Over-the-road version of Freeze Guard tailored for commercial trucking fleets operating in winter conditions.
- Fuel Ox® Winter Max Maximum-strength winter diesel additive controlling wax crystal formation and maintaining fuel flow in extreme cold conditions ($40–$250).
- Fuel Ox® Heat Bomb Emergency fast-acting treatment for frozen or gelled diesel fuel, quickly restoring fuel system functionality when fuel flow is compromised by cold weather.
- Fuel Ox Marine® with Combustion Catalyst Marine-grade fuel additive featuring the proprietary combustion catalyst. Designed for harsh high-moisture marine environments, compatible with diesel and gasoline marine engines.
- Fuel Ox Marine® Winter Shock Marine-specific winter treatment for cold-weather protection on workboats and commercial marine vessels ($11.99–$48.99).
- Fuel Ox® Heating Oil Treatment (H.O.T.) Indoor heating oil tank treatment containing antioxidants to neutralize fuel acidity, emulsifiers to disperse moisture, and detergents to clean the fuel system.
Quantifiable outcome
- 7-10% fuel economy improvement documented across diesel, gasoline, and HFO applications
- +7 more outcomes
Companies that use The Fuel Ox
Customer profileNamed customers5 records
Segments9 records
Ideal customer profiles6 records
The Fuel Ox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Fuel Ox partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- BDIminorListed as partner on Fuel Ox website. Nature of partnership not explicitly detailed but appears in Our Partners section alongside other commercial partners.
- BNSFminorRailway company listed as partner on Fuel Ox website. Nature of partnership not explicitly detailed.
- OOIDAminorOwner-Operator Independent Drivers Association listed as partner on Fuel Ox website, suggesting product endorsement or member benefits program for truckers.
- Kerr PumpsminorIndustrial pump company listed as partner on Fuel Ox website. Nature of partnership not explicitly detailed.
- Metal Sourcing IntlminorMetal sourcing company listed as partner on Fuel Ox website. Nature of partnership not explicitly detailed.
- StarrminorCompany listed as partner on Fuel Ox website. Nature of partnership not explicitly detailed.
- WeisserminorCompany listed as partner on Fuel Ox website. Nature of partnership not explicitly detailed.
- Osas Environmental ServicesminorEnvironmental services company listed as partner on Fuel Ox website. Nature of partnership not explicitly detailed.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
The Fuel Ox competitors and assessment
Company assessmentBroad incumbents
- Infineum: Major B2B fuel and lubricant additive supplier (ExxonMobil/Chevron joint venture) operating broadly in the same additive chemistry space. Provides the incumbent reference point Fuel Ox competes against for fleet-formulation wins.
- Lubrizol: Diversified Berkshire Hathaway-owned specialty chemicals company with a large lubricant and fuel-additive additives business. Competes upstream in additive chemistry and downstream in finished products across overlapping categories.
Direct peers
- Schaeffer Manufacturing Company: Direct competitor in specialty industrial lubricants, greases, and fuel additives with comparable claims of long-life synthetics and biobased formulations. Overlaps with Fuel Ox's Infinity Lube grease line and fuel-treatment portfolio.
- Amsoil: Direct competitor in synthetic motor oils, lubricants, and fuel additives sold via direct/online channels. Comparable premium, performance-positioned consumer and small-commercial offering with overlapping claims around extended drain intervals.
- Royal Purple (Calumet): Direct competitor in high-performance synthetic lubricants and greases for industrial, automotive, and racing markets. Comparable specialty-lubricant positioning and direct-to-customer/B2B commercial go-to-market.
- BG Products: Direct competitor offering fuel-system cleaners, combustion catalysts, and professional-service additive programs for fleets and dealerships. Targets the same fleet and dealer-service B2B motion that Fuel Ox's Commercial Direct program addresses.
- Power Service Products: Direct competitor specializing in diesel fuel additives for cold-weather operability (anti-gel) and fuel system cleanup. Highly comparable to Fuel Ox's Cold Charge and Freeze Guard SKUs and similar trucking/heavy-equipment customer base.
- Lucas Oil Products: Direct competitor in consumer and commercial fuel/oil additives with a similarly broad product line of fuel treatments, lubricants, and greases sold through retail and B2B channels. Comparable vertical reach into motorsports, trucking, and industrial end markets.
- Hot Shot's Secret: Direct competitor in the specialty fuel-additive and lubricant category with a focus on performance, fuel economy, and engine protection claims sold through online and motorsports/retail channels. Closely overlapping product positioning with Fuel Ox.
- Gold Eagle (STA-BIL): Direct competitor with leading fuel-stabilizer brand (STA-BIL) plus a broader fuel-additive and lubricant portfolio sold through retail channels. Comparable consumer/DTC motion and additive positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Fuel Ox social profiles
Digital presenceThe Fuel Ox financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Fuel Ox leadership team
Management profileNumber of profiles
Profiles2 records
The Fuel Ox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Fuel Ox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Fuel Ox
What does The Fuel Ox do?
The Fuel Ox manufactures and sells biobased fuel additives (featuring a patented combustion catalyst) and Infinity Lube™ industrial lubricants and greases, available in sizes from 2.5 oz consumer containers to 55-gallon commercial drums. The portfolio spans flagship all-season additive, winter/cold-weather treatments, over-the-road trucking formulations, marine additives, heating oil treatments, fuel terminal/storage additives, and a complete industrial grease line. Products are sold through a direct-to-consumer e-commerce site and a B2B Commercial Direct program targeted at fleets, terminals, marine ops, mining, and municipalities.
Is The Fuel Ox a public or private company?
The Fuel Ox is a private company. It is classified as corporate owned and is currently operating.
When was The Fuel Ox founded?
The Fuel Ox was founded in 2014. It employs 11 to 50 people.
Where is The Fuel Ox based?
The Fuel Ox is headquartered in Asbury, United States, in the North America region.
How does The Fuel Ox make money?
Three revenue lines are on record. Product Sales - E-commerce is the primary driver. The others are commercial/B2B Sales and retail/Distribution.
Who are The Fuel Ox's main competitors?
Broad incumbents on record are Infineum and Lubrizol. Direct peers are Schaeffer Manufacturing Company, Amsoil, Royal Purple (Calumet), BG Products, Power Service Products, Lucas Oil Products, Hot Shot's Secret and Gold Eagle (STA-BIL).
Does The Fuel Ox have an API?
No public API is recorded for The Fuel Ox.
What industry is The Fuel Ox in?
The Fuel Ox's product category is Industrial Fuel Additives and Lubricants. Its primary akta.pro industry code is IMAEAMAL, Fuel Additives & Lubricant Additives, with a secondary code of EUALAJAB, Lubricant Additives & Performance Chemicals. Its NAICS code is 324191 and its SIC code is 2890.