What Kenu does

Kenu is a privately-held consumer electronics accessories company founded in 2011 and headquartered in San Francisco, specializing in premium smartphone mounting solutions. The company designs, manufactures, and distributes a portfolio of phone mounts organized around four product families: the Airframe line of compact vent mounts (Airframe, Airframe+, Airframe Pro, Airframe Ultra, Airframe Magnetic, Airframe Wireless), the Airbase line of suction mounts for dashboards and windshields (Airbase Pro, Airbase Ultra, Airbase Magnetic, Airbase Wireless), the Stance/Stance+ multi-purpose MagSafe-compatible tripods and stands, and the Airvue line of headrest tablet and electric vehicle display mounts. Underlying technologies include proprietary Insta-Grip spring-loaded mounting mechanisms with die-cast center buttons, Qi-certified 10W wireless charging with foreign object detection, MagSafe magnetic compatibility, and rare-earth neodymium magnet arrays. The portfolio is protected by multiple U.S. design patents (US D831,660 S through D859,395 S, plus D741397 and D750633) and one utility patent (9,080,714).

Kenu generates revenue exclusively through one-time hardware product sales, with no subscription or recurring revenue model. Products are priced between $5.95 for accessory items (magnetic plates, mounting disks) and $69.95 for the flagship Stance+ 10-in-1 MagSafe Tripod, with bundle discounts of 14-20% on multi-packs and lifetime warranties on most core mounts. Distribution is direct-to-consumer via a Shopify-powered e-commerce storefront at kenu.com and through an Amazon marketplace presence, with free U.S. shipping on orders over $50 and free international shipping over $100. The storefront supports 50+ currencies and localization in English, Japanese, and French. The customer base is horizontally distributed across individual consumers, commuters, road-trippers, and ride-sharing and delivery professionals (Uber, Lyft, DoorDash) requiring hands-free phone mounting for navigation. Since 2013, Kenu has sold over 3 million Airframe units globally and has received editorial recognition from Wirecutter (2019 Best Wireless Charging Phone Mounts) and iMore (2019 Best Overall Car Mount for iPhones).

The company markets through a multi-channel approach including social media (Instagram, Facebook, YouTube, Twitter), blog content marketing, email newsletters with 15% discount incentives, and earned media coverage. Kenu operates with 11-50 employees under founder and CEO Ken Minn, and appears to be privately funded with no disclosed external investment rounds in the available data. The product roadmap emphasizes premiumization and platform expansion, with 2024 launches including the Stance+ 10-in-1 MagSafe Super Gadget and the Airframe Ultra / Airbase Ultra Insta-Grip premium lines, alongside earlier expansion into EV display mounts via the Airvue line in 2021.

Name

Kenu

Legal name

Kenu

Website

https://kenu.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Kenu is a San Francisco-based consumer accessories company that designs and sells premium smartphone mounting solutions—including vent mounts, dashboard mounts, MagSafe tripods, and EV display mounts—sold direct-to-consumer online and via Amazon to individual consumers, commuters, and ride-share drivers.

Ownership category

akta.pro rank

Product category

Mobile Phone Mounts and Accessories

NAICS

Computer and Peripheral Equipment Manufacturing (33411)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)

akta.pro secondary industries

Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts) (CRACAPAI), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)

Keywords

• Smartphone car mounts
• MagSafe accessories
• Wireless charging mounts
• Vent phone holders
• Mobile phone accessories

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales: Kenu generates revenue through one-time purchase of phone mounts, car accessories, wireless chargers, and mobile accessories. Products are sold directly via e-commerce and through marketplace channels like Amazon. No subscription or recurring revenue model is employed.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Kenu designs, manufactures, and sells premium smartphone and tablet mounting accessories, including vent mounts (Airframe family), suction/dashboard mounts (Airbase family), MagSafe-compatible multi-purpose tripods (Stance line), tablet and EV display mounts (Airvue line), and Qi-certified wireless charging mounts. The company sells these products directly to consumers through its own e-commerce site and Amazon, offering free shipping thresholds, 2-pack bundle savings, and lifetime warranties on most mounts.

Product overview

Kenu is a mobile accessories company specializing in phone mounts and car accessories. The product portfolio centers on the Airframe and Airbase mount families, which include vent mounts (Airframe Ultra, Airframe Pro, Airframe+, Airframe Magnetic, Airframe Original, Airframe Wireless), suction mounts for dashboards and windshields (Airbase Ultra, Airbase Pro, Airbase Magnetic, Airbase Wireless), and specialty mounts (Airvue tablet mounts, Airvue EV display mounts). The Stance line offers versatile multi-purpose mounts: the Stance+ 10-in-1 MagSafe tripod functions as a tripod stand, air vent mount, airplane mount, CD slot mount, selfie stick, and magnetic holder; the original Stance Compact Tripod includes a bottle opener. Accessories include magnetic plates (Mag-Plate, Mag-Ring), dashboard mounting pads, device plates, charging cables, and car kits. The company also offers custom branded mounts for corporate use. Kenu leverages Qi wireless charging standard for wireless charging mounts and Apple MagSafe compatibility for newer iPhones. Over 3 million Airframe units have been sold since 2013.

Differentiator

Problem solved

Functional benefit

Brands

• Airframe: Line of vent mount products including Airframe, Airframe+, Airframe Pro, Airframe Ultra, Airframe Magnetic, and Airframe Wireless
• Airbase
• Stance/Stance+
• Airvue

Products and services

• Stance+ 10-in-1 MagSafe Tripod A multi-purpose smartphone mount crafted with premium anodized aluminum that transforms to function as a tripod, air vent mount, airplane mount, CD slot mount, selfie stick, finger grip, and magnetic mount. Targeted at iPhone 12–16 users and any phone with a MagSafe case.
• Stance Compact Tripod + Bottle Opener A compact folding smartphone tripod with built-in bottle opener that plugs into the phone's charging port. Folds flat for pocket storage and is offered for Lightning, USB-C, and Micro-USB devices.
• Airframe Wireless Qi-certified 10W wireless charging vent mount with spring-loaded stainless steel and elastomer grips, foreign object detection, overheat protection, and Quick Charge 3.0 dual USB car charger. Targeted at drivers wanting cable-free charging.
• Airbase Wireless Qi-certified 10W wireless charging suction mount for dashboard or windshield mounting, with spring-loaded grips, an adhesive dashboard pad, and Quick Charge 3.0 car charger. For drivers preferring dashboard/windshield mounting.
• Airframe Ultra Premium Vent Mount Premium vent mount featuring Insta-Grip tech with a die-cast center button that automatically closes arm grips when the phone is inserted. Fits larger phones and cases up to 3.4 inches wide. All-black aesthetic.
• Airframe Pro Premium Vent Mount Flagship vent mount with extra-wide grip up to 3.7 inches, tilt and swivel joint for angle adjustment, and a push-button vent clip. Lifetime warranty.
• Airframe+ Compact Vent Mount Compact, lightweight (1oz) vent mount with spring-loaded grips for phones up to 3.4 inches wide, 360-degree rotation, and lifetime warranty. 2019 iMore Best Overall Car Mount for iPhones.
• Airframe Magnetic Vent Mount Magnetic vent mount with six rare-earth neodymium magnets, 360-degree pivot joint, and a reusable spring-steel magnetic plate. Lifetime warranty.
• Airframe Original Vent Mount Original ultra-compact vent mount weighing about an ounce that fits in a shirt or pants pocket. Works with phones and cases up to 3 inches wide and comes with a lifetime warranty.
• Airbase Ultra Premium Suction Mount Premium suction mount featuring Insta-Grip tech with auto-closing arm grips for secure dashboard or windshield mounting. All-black aesthetic.
• Airbase Pro Suction Mount Premium suction mount with spring-loaded grip, secure suction cup, 360-degree pivot, and lifetime warranty. Compatible with most phones and cases; recommended for Lyft drivers and Waze users.
• Airbase Magnetic Suction Mount Magnetic suction mount with six rare-earth neodymium magnets, one-handed attachment, and ball-and-socket joint for tilt and turn adjustment. Includes one spring-steel magnetic plate.
• Airvue Premium Car Headrest Tablet Mount Premium headrest tablet mount with one-piece composite clamp for secure attachment to vehicle headrest bars. Holds most tablets including iPad and Android tablets, with portrait and landscape viewing. Lifetime warranty.
• Airvue EV Display Mount EV display mount that securely holds a phone on electric vehicle screens and dashboards. Targeted at Tesla and other EV owners.
• Airvue Wireless Charging EV Display Mount Wireless charging EV display mount combining Qi-wireless charging with secure phone mounting on electric vehicle displays. Targeted at Tesla and other EV owners.
• Custom Branded Car Mounts Custom-branded versions of Kenu car mounts for corporate branding, business gifting, and promotional purposes. Offered to business customers.
• Dual USB Car Charger (Dualtrip2) Dual USB car charger that allows simultaneous charging of two devices in the vehicle. Sold as a standalone accessory.
• Premium Spring-Steel Magnetic Plates (2-Pack) Ultra-thin, reusable spring-steel magnetic plates with 3M adhesive, sold in 2-packs for use with Kenu magnetic car mounts.
• Mag-Plate (2-Pack) for Stance+ Ultra-thin reusable spring-steel magnetic plates with black electroplated finish for attaching the Stance+ MagSafe mount to smooth surfaces. Sold as a 2-pack with lifetime warranty.
• Mag-Ring (2-Rings) for Stance+ MagSafe adapter rings with 3M adhesive that add magnetic compatibility to any phone or non-silicone/textured case, making the Stance+ universal for Pixel, Samsung, and older iPhones. Sold as a 2-pack.
• Dashboard Pad Mounting Disk (2-Pack) Adhesive 3D foam dashboard pad (2-pack) that improves suction cup adhesion on textured and curved dashboards and protects the dashboard surface. Recommended for Airbase suction mounts.

Quantifiable outcome

• Over 3 million Airframe and Airframe+ units sold globally since 2013
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationKenu's e-commerce storefront is powered by Shopify, providing the platform infrastructure for their direct-to-consumer online sales channel.
• AmazoncoreChannel Partner/ Reseller/ DistributorKenu maintains an Amazon store presence, with products like Stance+ and Airframe Wireless prominently featured with direct purchase links from their website. Amazon serves as a primary distribution channel alongside their direct e-commerce site.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Spigen: Major phone case and accessories brand offering MagSafe Fit mounts, car mounts, and wireless charging variants; broad catalog competes with Kenu across price tiers.
• Belkin: Large consumer electronics accessories brand offering BoostCharge wireless car mounts, MagSafe-compatible products, and broader charging connectivity—competing with Kenu's Airframe Wireless and Stance+ at scale.
• Anker: Global charging and mobile accessories giant with MagSafe-compatible and wireless charging car mount products; competes with Kenu's Qi-certified mounting line at lower price points and broader retail distribution.
• Mophie (ZAGG): Mobile charging and accessories brand under ZAGG with wireless charging car mounts and MagSafe-compatible products that overlap Kenu's premium wireless charging mount SKUs.

Direct peers

• iOttie: Direct competitor in premium smartphone car mounts, offering vent mounts, dashboard mounts, and wireless charging car mounts aimed at the same consumer and ride-share drivers that Kenu targets.
• Scosche: Direct competitor offering MagicMount magnetic car mounts, vent mounts, and Qi wireless charging car mounts with overlapping SKUs in the consumer auto accessory category.
• Quad Lock: Premium smartphone mount specialist with vent, dash, and motorcycle mounts plus MagSafe-compatible cases; competes head-to-head on premium positioning and design patents similar to Kenu's approach.
• RAM Mounts: Mounting systems maker with phone-specific X-Grip and magnetic mounts for automotive and powersports; overlaps with Kenu's vehicle-mount product architecture and patent-backed design language.
• Peak Design: Premium lifestyle accessories brand with magnetic phone mounts including the Car Vent Mount and Wireless Charging Mount; competes on design-led premium positioning similar to Kenu's Airframe Ultra line.
• Joby: Maker of compact, flexible tripods and grips for smartphones (GorillaPod line) directly overlapping with Kenu's Stance Compact Tripod and Stance+ 10-in-1 multi-purpose tripod offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kenu
• YouTubeyoutube.com/channel/UCRVEaEv1TnydtuQ8hvOfYeg
• Facebookfacebook.com/kenu
• Instagraminstagram.com/kenuinc
• LinkedInlinkedin.com/company/kenu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenu