AcquireUp
AcquireUp is a Troy, Michigan-based marketing services and technology company that helps financial advisors fill educational seminars with qualified prospects using its proprietary LeadJig platform and full-service campaign management across the US and Canada.
- Company typePrivate
- Founded2015
- HeadquartersTroy, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AcquireUp does
AcquireUp is a Troy, Michigan-based marketing services and technology company that helps financial advisors fill educational seminars with qualified household prospects and convert attendees into clients. The company operates a platform-plus-services model built around LeadJig, its proprietary seminar marketing technology that provides real-time campaign analytics, precision audience targeting, household-level registrant data, automated communications, geographic heat mapping, and native CRM integrations. LeadJig underwrites three primary campaign products — Custom-Crafted Campaigns (one-time fee, full creative and channel control), Performance-Based Campaigns (pay only for households who attend), and Express Digital Campaigns (flat-fee, 48-hour-launch digital) — plus Amplifi, a subscription-based hands-off marketing automation add-on. AcquireUp sells consultatively through its website and dedicated marketing consultants, serves roughly 4,000+ active financial advisors across every US state and parts of Canada, and has historically facilitated 145,000+ seminars and 3.7M+ registrations representing $34B+ in attendee assets. The company is privately held with 51–100 employees, has no disclosed outside funding, and is led by CEO Greg Bogich and CTIO Jim Parkinson (appointed February 2025).
AcquireUp firmographics
Firmographics- Name
- AcquireUp
- Legal name
- AcquireUp
- Website
- https://acquireup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AcquireUp is a Troy, Michigan-based marketing services and technology company that helps financial advisors fill educational seminars with qualified prospects using its proprietary LeadJig platform and full-service campaign management across the US and Canada.
- Ownership category
- akta.pro rank
Where AcquireUp is headquartered
LocationHeadquarters
- HQ city
- Troy
- HQ country
- United States
- HQ region
- North America
Markets served
AcquireUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain, Infrastructure
Revenue model
- Performance-Based Campaigns: Advisors pay only for households that actually attend their seminar. No upfront media spend, no setup fees, no charges for no-shows. The pay-for-performance model means advisors pay per registration delivered. This is a usage-based model where revenue scales with campaign attendance results.
- Custom-Crafted Campaigns: One-time campaign fee model for fully customizable seminar marketing campaigns. Advisors pay a single upfront fee covering campaign strategy, creative design, media, targeting, and management. Allows easy budget planning and real-time ROI calculation.
- Express Digital Campaigns: Flat-fee digital marketing campaigns that include ad spend. Campaigns launch within 48 hours at an affordable price point, with flexible budget options. Average 20-25 registrations per campaign at entry-level budget.
- Amplifi Subscription: Hands-free, subscription-based marketing automation for ongoing seminar marketing needs. Provides recurring revenue through monthly or annual subscription payments for continuous marketing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Performance-Based Campaigns: Pay only for attended households with no upfront costs |
| One time/ perpetual license | Pay-as-you-go | Custom-Crafted Campaigns: One-time campaign fee for full control over branding, topic, and venue |
| Unit Pricing | Pay-as-you-go | Express Digital Campaigns: Affordable flat-fee digital marketing with campaigns live in 48 hours |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
AcquireUp product offering
Product offeringCore offering
AcquireUp sells a technology-first seminar marketing service for financial advisors, combining its proprietary LeadJig platform with managed campaign execution across digital, direct mail, and omni-channel channels. The company fills advisor-led educational seminars with qualified household prospects using pre-tested topics, vetted venues, FINRA-reviewed content, and real-time performance analytics.
Product overview
AcquireUp is a technology-first seminar marketing company for financial professionals offering a platform-plus-services architecture. The core of the offering is LeadJig, a proprietary technology platform providing real-time campaign analytics, precision audience targeting, and transparent reporting. LeadJig powers three primary campaign service products: Custom-Crafted Campaigns (full control over topic, venue, branding, and marketing methods for a one-time fee), Performance-Based Campaigns (pay-only-for-attendance model using pre-tested topics and vetted venues), and Express Digital (fast-launch digital campaigns at flat fee within 48 hours). An Amplifi Subscription add-on provides hands-free, subscription-based marketing automation. All services are designed to help financial advisors fill seminars with qualified prospects and convert them into clients.
Differentiator
Problem solved
Functional benefit
Brands
- LeadJig: Proprietary seminar marketing campaign platform providing real-time campaign analytics, audience targeting, registrant tracking, and CRM integrations for financial advisors.
- Growth Engine
- Amplifi Subscription
Products and services
- LeadJig Proprietary seminar marketing technology platform providing real-time campaign analytics, precision audience targeting, detailed registrant household data, automated event management, and transparent reporting. Accessible via web portal (app.leadjig.com) and mobile app, and used by 4,000+ financial advisors to power campaign execution and analytics.
- Custom-Crafted Campaigns Fully customizable seminar marketing campaign offering financial advisors complete control over seminar type, topic, venue, branding, and audience strategy, powered by LeadJig. Includes custom branded designs, a dedicated Marketing Consultant, and flexible deployment across digital, direct mail, and omni-channel methods; billed as a one-time campaign fee.
- Performance-Based Campaigns Pay-for-performance seminar marketing campaign where advisors only pay for households who actually attend their seminar. Uses pre-tested educational topics (Social Security, Taxes in Retirement, Estate Planning, College Planning, Medicare), vetted venues, and proven digital advertising strategies, with no upfront media spend, setup fees, or charges for no-shows.
- Express Digital Campaigns Low-cost, quick-launch digital marketing solution enabling financial advisors to fill seminars within 48 hours using branded ad creative and fast-deploy campaigns. Flat-fee pricing inclusive of ad spend, with customizable topic and venue selection and LeadJig-powered real-time tracking; averages 20-25 registrations per campaign at entry-level budget.
- Amplifi Subscription Hands-free, subscription-based marketing automation service for ongoing client engagement and lead nurturing, integrated with the LeadJig platform. Provides recurring revenue through monthly or annual subscription payments for continuous marketing support.
Quantifiable outcome
- $34B in assets represented at seminars attended
- +8 more outcomes
Companies that use AcquireUp
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
AcquireUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
AcquireUp partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Wealth.comcoreStrategic partnership between AcquireUp and Wealth.com to help advisory firms use estate planning-focused seminars as a client acquisition channel. The partnership delivers a $21,000 revenue advantage per campaign for advisors using the platform. Wealth.com provides estate planning expertise and technology, while AcquireUp provides seminar marketing execution, LeadJig technology, and audience targeting capabilities. The partnership was announced May 22, 2026.
- ImpressionminorImpression, a British performance marketing agency, opened its New York office in May 2026 as its first US expansion. AcquireUp is one of Impression's first two US clients, with Impression providing paid media campaign management services for AcquireUp's US marketing efforts.
- Jim ParkinsoncoreJim Parkinson was appointed as Chief Technology and Information Officer in February 2025. He brings experience from credit card processing companies, Valassis, and Sun Microsystems, where he led the team that built the world's first utility computing platform. He oversees Product Development, Data Sciences, IT Engineering, and IT Infrastructure.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
AcquireUp competitors and assessment
Company assessmentBroad incumbents
- Constant Contact: SMB-focused email and digital marketing platform. Competes at the lower end of the advisor marketing stack, particularly for Express Digital-style quick-launch campaigns.
- HubSpot: General-purpose CRM and marketing automation platform used by many financial advisors. While not specialized for seminars, its bundled marketing tools compete with LeadJig for advisor marketing budgets and offer a lower-cost alternative.
- Salesforce Marketing Cloud: Enterprise marketing automation platform that AcquireUp integrates with via Financial Services Cloud. Represents a higher-end incumbent option for large advisory firms that may build seminar marketing capabilities internally on Salesforce infrastructure.
Direct peers
- FMG (formerly FMG Suite): Marketing automation and content platform serving thousands of financial advisors with email, social, and website tools. Closest direct competitor to AcquireUp's LeadJig, targeting the same SMB advisor segment with similar bundled technology-plus-content offerings.
- Advisor Marketing Partners: Marketing services firm focused exclusively on financial advisors with lead generation, seminar marketing, and digital campaign execution. Directly comparable service offering to AcquireUp's Custom-Crafted and Performance-Based campaigns.
- Twenty Over Ten: Marketing platform for RIAs offering websites, email campaigns, and content libraries. Direct competitor in financial advisor marketing automation with overlapping customer base and feature set versus LeadJig.
- Hearsay Systems: Social media and digital marketing platform for financial services firms and advisors. Competes with AcquireUp on the digital marketing channel side and serves overlapping enterprise and individual advisor customers.
- Snappy Kraken: AI-powered marketing automation platform purpose-built for financial advisors, offering automated drip campaigns, landing pages, and lead nurture workflows. Directly competes with AcquireUp's LeadJig platform and Amplifi Subscription in the same financial advisor customer base.
- Oechsli: Financial advisor marketing consulting and research firm focused on client acquisition for elite advisors. Comparable to AcquireUp's consultative marketing consultant offering and competes for the same high-net-worth advisor client base.
Emerging players
- Wealth.com: Estate planning technology platform that partnered with AcquireUp in May 2026. While primarily estate planning software, its seminar-marketing overlap and partnership with AcquireUp make it a complementary peer rather than pure competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AcquireUp social profiles
Digital presenceAcquireUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
AcquireUp leadership team
Management profileNumber of profiles
Profiles2 records
AcquireUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AcquireUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AcquireUp
What does AcquireUp do?
AcquireUp sells a technology-first seminar marketing service for financial advisors, combining its proprietary LeadJig platform with managed campaign execution across digital, direct mail, and omni-channel channels. The company fills advisor-led educational seminars with qualified household prospects using pre-tested topics, vetted venues, FINRA-reviewed content, and real-time performance analytics.
Is AcquireUp a public or private company?
AcquireUp is a private company. It is classified as unknown and is currently operating.
When was AcquireUp founded?
AcquireUp was founded in 2015. It employs 51 to 100 people.
Where is AcquireUp based?
AcquireUp is headquartered in Troy, United States, in the North America region.
How does AcquireUp make money?
Four revenue lines are on record. Performance-Based Campaigns are the primary driver. The others are custom-Crafted Campaigns, express Digital Campaigns and amplifi Subscription.
Who are AcquireUp's main competitors?
Broad incumbents on record are Constant Contact, HubSpot and Salesforce Marketing Cloud. Direct peers are FMG (formerly FMG Suite), Advisor Marketing Partners, Twenty Over Ten, Hearsay Systems, Snappy Kraken and Oechsli. Wealth.com is listed as an emerging player.
Does AcquireUp have an API?
Yes. AcquireUp's LeadJig platform supports out-of-the-box API integrations and seamless connections to existing CRM and systems via native APIs, allowing advisors to keep everything in sync.