Zenzi

What Zenzi does

Zenzi is a values-driven audience data provider operating in the programmatic advertising ecosystem. The company's single core product, Values-Driven Audiences, consists of audience segments built on psychologist Shalom Schwartz's Theory of Universal Human Values, organized into six core ValuesTypes (Achievement, Purpose, Freedom, Pleasure, Tradition, Security) that serve as the foundation for 40+ segmentations layered with life stage and demographic attributes. Zenzi does not run its own identity graph; instead, it deterministically matches individuals to Claritas' identity graph to deliver addressable reach across 150+ million U.S. consumers. The product is positioned as cookieless and PII-free, with GDPR and CCPA compliance, framing it as compatible with the post-third-party-cookie environment.

The company's go-to-market is a hybrid of marketplace distribution and direct sales. Audiences are listed as prebuilt segments in the LiveRamp Data Marketplace, Magnite Curator, and leading demand-side platforms, where programmatic media buyers can discover and activate them alongside other third-party data. Custom segment requests and partnership inquiries are handled directly via the company's contact form and email ([email protected]). A free self-serve Audience Match tool (zenziaudiencematch.com) supports a product-led top-of-funnel motion. Revenue is generated by licensing these audience segments to advertisers, brands, agencies, and data partners for programmatic activation; pricing is quote-based and not publicly disclosed. Independent validation by WARC has documented performance uplift versus demographic-only targeting, including +82% higher CTR across financial services, QSR, CPG, and healthcare categories, and up to 100% CTR lift for a national healthcare brand.

Zenzi shares a parent domain with sister brands Aletheia and Pluralytics, suggesting a broader product portfolio under common ownership, though ownership, investors, and management are not disclosed in available sources. The company is headquartered in Dallas, Texas, with operations limited to the United States. No funding rounds, revenue figures, or headcount trends are disclosed; the company is small (11-50 employees) and has been operating since 2002.

Name

Zenzi

Legal name

Zenzi

Website

https://zenzi.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Zenzi is a values-driven audience data provider that sells programmatic audience segments built on behavioral science to digital media buyers, brands, agencies, and data partners across the U.S. market.

Ownership category

akta.pro rank

Headquarters

HQ city

Del Mar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Audience Data Licensing: Zenzi generates revenue by licensing its values-driven audience segments to advertisers and brands for programmatic activation. Audiences are sold as prebuilt segments discoverable within LiveRamp Data Marketplace and DSPs, functioning as third-party data segments that buyers can activate like other programmatic audience targeting.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Zenzi builds and licenses values-driven audience data segments for programmatic digital advertising activation. Built on Schwartz's Theory of Universal Human Values and 20+ years of proprietary consumer research, the product offers six ValuesTypes powering 40+ segmentations that are scaled deterministically across 150+ million U.S. consumers via the Claritas identity graph and distributed through LiveRamp Marketplace, Magnite Curator, and leading DSPs.

Product overview

Zenzi is a values-driven audience platform that offers a single core product: Values-Driven Audiences. This product provides audience segments built on behavioral science and psychological research for programmatic digital advertising activation. The platform uses six ValuesTypes (Achievement, Purpose, Freedom, Pleasure, Tradition, Security) as the foundation for 40+ audience segmentations, layered with life stage and demographic attributes. Audiences are scaled across 150+ million U.S. consumers through Claritas' identity graph and activated through LiveRamp Marketplace, Magnite Curator, and leading DSPs.

Differentiator

Problem solved

Functional benefit

Products and services

• Values-Driven Audiences

Quantifiable outcome

• Up to 100% lift in CTR for national healthcare brand vs. standard targeting
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ClaritascoreTechnology or IntegrationClaritas provides the identity graph infrastructure enabling Zenzi to deterministically match individuals to addressable audience segments. Zenzi scales its values-driven audiences across 150+ million U.S. consumers through Claritas' identity resolution capabilities.
• LiveRampcoreTechnology or IntegrationLiveRamp Data Marketplace serves as a primary distribution channel where Zenzi audiences are listed and discoverable for programmatic activation. Zenzi audiences can be directly activated by buyers within the LiveRamp ecosystem.
• Magnite CuratorcoreChannel Partner/ Reseller/ DistributorMagnite Curator serves as a curated supply environment for Zenzi audiences, enabling activation closer to the impression with higher data fidelity. The partnership allows buyers to pair values-driven audiences with aligned, brand-safe inventory.
• Leading DSPscoreChannel Partner/ Reseller/ DistributorMajor demand-side platforms serve as activation channels for Zenzi audiences, enabling programmatic buyers to incorporate values-driven targeting into their existing media buying workflows across multiple DSPs.
• WARC (World Advertising Research Center)minorOthersWARC conducted independent validation research testing Zenzi Values-Driven Audiences across multiple categories. The study found significant performance improvements, including +82% higher CTR vs. demographic targeting, providing third-party credibility for Zenzi's claims.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LiveRamp: LiveRamp operates a leading data collaboration and identity resolution platform with a data marketplace where Zenzi distributes its audiences. Both compete for programmatic audience activation budgets, though LiveRamp also serves as a Zenzi distribution partner, making it the closest direct comparable.
• Lotame: Lotame is a leading data management platform providing audience data and identity solutions for digital advertising. Directly comparable to Zenzi in offering third-party audience segments for programmatic activation across DSPs and platforms.
• Oracle Advertising (BlueKai): Oracle Advertising (formerly BlueKai) operates one of the largest DMPs and audience data marketplaces in the industry. Direct competitor in the third-party audience data space with similar distribution through DSPs and programmatic platforms.
• LiveIntent: LiveIntent provides audience data and identity solutions focused on email-based addressability and programmatic activation. Comparable to Zenzi as an audience data provider for digital advertising across multiple channels.

Broad incumbents

• Epsilon: Epsilon is a major marketing services and audience data provider within Publicis Groupe, offering broad data, identity, and activation capabilities. Overlaps with Zenzi in the audience data space but as part of a much larger portfolio of marketing services.
• Acxiom: Acxiom (now within IPG) is a long-established leader in audience data, identity, and marketing services. Competes with Zenzi in the audience data category but as a much larger incumbent with broader service offerings and global reach.
• Experian Marketing Services: Experian Marketing Services provides consumer data, audience segmentation, and identity solutions as part of Experian's broader credit and data services. Comparable to Zenzi in providing audience data for marketing activation but with much larger scale and broader offerings.

Emerging players

• Audigent: Audigent is a cookieless audience data platform that curates premium publisher data for programmatic activation. Comparable to Zenzi in offering cookieless audience solutions but focused on publisher first-party data rather than values-based segmentation.
• Permutive: Permutive is an emerging audience data platform focused on publisher first-party data and cookieless activation. Comparable to Zenzi as a privacy-first audience data provider but focused on publisher-side data infrastructure rather than values-based targeting.
• Samba TV: Samba TV provides TV-based audience data and cross-screen identity solutions for advertising. Comparable to Zenzi in providing audience data for digital activation but with a unique TV viewership data foundation rather than values-based segmentation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thevaluesagency
• Facebookfacebook.com/ZenziCommunications

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zenzi