Contour Products

What Contour Products does

Contour Products, Inc. is a Charlotte, North Carolina-based designer and manufacturer of therapeutic sleep, support, and comfort products founded in 1991 by Scott Davis, who remains President. The company develops solution-based pillows, seat cushions, wedges, and adjustable-bed accessories intended to address specific consumer problems such as CPAP mask interference, coccyx and lower back pain, acid reflux, snoring, and sleep-position discomfort. Core technology centers on memory foam construction combined with proprietary cooling platforms (KoolGel, PCM-infused covers), adjustable-layer and bendable designs (CPAP CoolFlex Flexible Neck Zone, Kabooti all-in-one cushion, Legacy curved leg pillow), and design patents covering 66 distinct filings including the original Contour Pillow, CPAPMax, Kabooti, SWAN Body Pillow, and Legacy Leg Pillow.

Name

Contour Products

Legal name

Contour Products, Inc.

Website

https://contourproducts.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Contour Products is a privately held Charlotte, NC-based designer and manufacturer founded in 1991 that sells therapeutic pillows, seat cushions, wedges, and CPAP accessories to B2B resellers, DME providers, sleep centers, and direct consumers across 80 countries.

Ownership category

akta.pro rank

Product category

Therapeutic Sleep and Comfort Products

NAICS

Mattress Manufacturing (33791)

SIC

Retail-Furniture Stores (5712), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Pillows & Pillow Systems Retail (CRAIABAC)

akta.pro secondary industries

Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), CPAP & Sleep Apnea Equipment Retail (CRAIABAI)

Keywords

• Ergonomic sleep products
• Therapeutic pillows
• CPAP accessories
• Seat cushions
• Sleep wedges

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (B2B/B2C): Contour Products generates revenue through the sale of sleep, comfort, and support products to resellers (B2B) and ultimately consumers. Products include therapeutic pillows, seat cushions, wedges, and CPAP accessories. The company sells through traditional brick-and-mortar retailers, sleep centers, DME providers, online stores, direct-response television, e-commerce, key furniture shows, catalogs, and home shopping networks. MSRP pricing ranges from $14.99 to $299.99 per product, with volume through case quantities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Contour Products designs and manufactures therapeutic sleep, support, and comfort solutions including CPAP-compatible pillows, seat cushions, sleep wedges, and body pillows. Their products are developed with input from physicians, chiropractors, and sleep experts to address proper body alignment, pain relief, CPAP therapy compliance, and overall sleep quality. The company sells primarily through resellers, sleep centers, DME providers, and directly to consumers via e-commerce.

Product overview

Contour Products is a manufacturer of therapeutic sleep, support, and comfort solutions founded in 1991. The product portfolio is organized into distinct categories: CPAP/Sleep Apnea Solutions (including CPAPMax Pillow, CPAP CoolFlex Pillow, CoolPAP, and related accessories like mask wipes and hose covers), Seating Solutions (Kabooti seat cushions in multiple variants including KoolGel and Ice versions, plus Lumbar KoolGel Cushion), Elevated Sleep Solutions (including Folding Wedges, Incline Sleep Wedges, Mattress Genie adjustable beds, and BackMax Wedge System), and Sleep Solutions (Cloud Pillow with 3-layer support, L-Pillow, Flip Pillow, Swan Body Pillow, and Legacy Leg Pillow with cooling gel variants). The products are designed to properly align the body for comfort and improved well-being, with emphasis on posture, ergonomics, and support. The company sells primarily to resellers including traditional brick-and-mortar retailers, sleep centers, DME providers, and online stores.

Differentiator

Problem solved

Functional benefit

Brands

• CPAPMax: Pillow designed for CPAP therapy users to improve compliance and comfort while sleeping with a CPAP mask.
• Kabooti
• Cloud
• Legacy
• SWAN
• Flip
• L-Pillow
• Legacy KoolGel

Products and services

• CPAPMax Pillow Adjustable CPAP pillow with dual comfort sides (plush fiberfill and cool 3D mesh) and 4 adjustable heights. Features side cutouts for CPAP mask accommodation and an 18-inch hose tether for unrestricted movement, designed for CPAP therapy users to improve compliance and comfort.
• CPAPMax with Cool Gel CPAPMax pillow enhanced with cooling therapeutic gel and silky soft stretch covers for enhanced sleeping comfort while using CPAP masks.
• CPAP CoolFlex Pillow Revolutionary bendable CPAP pillow with Flexible Neck Zone that creates and holds perfect sleep positions. Features temperature-regulating PCM-infused cover and pressure-free side cutouts for CPAP mask accommodation.
• CoolPAP Home & Travel Pillow Portable CPAP pillow with soft cool gel that rolls into a compact sleeve for travel. Works with any style or brand of CPAP mask.
• CPAP Mask Wipes Fast and easy daily cleaner for CPAP masks and equipment. Made with 100% natural ingredients, available in unscented and citrus varieties, 72 wipes per package.
• Kabooti Seat Cushion All-in-one seating cushion combining coccyx cushion, seating wedge, and donut ring features. Aligns spine from bottom up with generous coccyx cutout and contoured design for prolonged sitting comfort.
• Kabooti KoolGel Cushion Kabooti cushion featuring KoolGel technology for soft cooling therapeutic support. Provides effective pain and pressure relief with ergonomic design and coccyx cutout.
• Lumbar KoolGel Cushion Lumbar support cushion with therapeutic cooling gel for longer sitting comfort, proper alignment, and relief from stiffness and low back pain.
• Incline Sleep Wedge Sleep wedge with gradual incline supporting head and chest in upright position. Helps with acid reflux, GERD, heartburn, digestive issues, respiratory issues, and sinus congestion.
• Folding Wedge Foldable sleep wedge for convenient storage. Supports head and chest at an angled position to aid digestion and ease breathing. Includes soft, micro-fiber slip cover option.
• Mattress Genie Adjustable bed system that raises the head of the bed with the push of a remote. Available in Twin, Full, Queen, and King sizes.
• BackMax Wedge System 3-piece multi-functional wedge system providing complete back and body support. Converts to 9 different positions including zero-gravity position with zippered connections for full adjustability.
• KneezUp Leg Wedge Leg wedge that elevates knees to a 30-degree angle to relax joints and muscles. Relieves lower back pain and soothes achy knees. Made of medical grade foam with removable velour cover.
• Cloud Pillow 3-layer cervical support pillow with white memory foam top, yellow firm center for neck support, and blue support base. Features crescent cutout design and ridges for air circulation.
• L-Pillow L-shaped body pillow designed for side sleeping comfort. Wraps arms around one side while head rests on the other for optimal neck, shoulders, and upper body alignment.
• Flip Pillow 10-in-1 multipurpose pillow with unique flip design supporting 10 different positions. Offers pillow comfort with wedge support for head, neck, shoulders, lumbar, knees, and legs.
• SWAN Body Pillow Body-length pillow designed for full body support. As seen on TV with successful direct response television campaign. Protected by U.S. Patent D786,409 S.
• Legacy Leg Pillow Patented leg pillow with curved design that fits the natural curve of legs. Restores natural alignment and reduces pressure on knees, hips, and lower back. 20% longer than traditional leg pillows.
• Legacy KoolGel Leg Pillow Leg pillow with therapeutic cooling gel for enhanced comfort and all-night cooling, extending the patented Legacy Leg Pillow design with KoolGel technology.

Quantifiable outcome

• Over 20 million products sold since 1991
• +5 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ResMed: Global leader in CPAP machines, masks, and related sleep apnea therapy. While not a pillow maker, ResMed is the dominant brand in CPAP, with retailer relationships and DME channel presence that overlap with Contour's CPAPMax customer base and distribution.
• Purple Innovation: Direct-to-consumer and retail sleep brand with expanding pillow and seat cushion categories. Adjacent in sleep accessories with comparable retail and ASOTV exposure; represents competitive pressure on premium pillow share and channel positioning.
• Tempur Sealy International: Largest mattress/bedding manufacturer with broad pillow portfolio. Operates broadly in sleep products including ergonomic pillows, competing for retail shelf space and incremental sleep-accessory customer share with substantially larger scale and brand investment.

Direct peers

• Jobri: Jobri designs and manufactures ergonomic posture and positioning products including seat cushions, back supports, and sleep wedges. Direct peer in therapeutic seating/positioning with comparable product categories, B2B healthcare retail channels, and emphasis on clinical positioning benefits.
• Everlasting Comfort: Everlasting Comfort markets memory foam seat cushions, lumbar supports, and body pillows largely through online marketplaces. Directly competes with Contour's Kabooti and Lumbar KoolGel products via similar Amazon-led D2C channels and similar price points.
• Hermell Products: Hermell manufactures therapeutic pillows, bed wedges, and orthopedic support products for healthcare and consumer markets. Closely comparable niche private manufacturer with overlapping product mix (sleep wedges, support cushions) and similar long-standing brand and DME distribution.
• EnduriMed (Christy Med): Christy Med specializes in CPAP comfort products including CPAP pillows and mask accessories, directly competing with Contour's CPAPMax, CPAP CoolFlex, CoolPAP, and related accessories. Closest direct peer in the CPAP pillow subcategory Contour pioneered.
• Core Products International: Core Products designs and manufactures orthopedic pillows, cervical rolls, and positioning supports for sleep and seating. Directly comparable niche therapeutic-support manufacturer with overlapping product categories (cervical pillows, leg positioners) and similar specialty retailer/DME channel distribution.

Emerging players

• Coop Home Goods: Coop Home Goods markets adjustable fill pillows (sleep, body, knee) with strong DTC e-commerce presence. Comparable in body/leg pillow categories (e.g., Legacy Leg Pillow) but with a digital-first versus Contour's reseller-led model.
• Snuggle-Pedic: Snuggle-Pedic sells premium shredded memory foam and body pillows primarily through online and ASOTV channels. Comparable in the body/sleep pillow category with similar direct-to-consumer positioning; partial overlap rather than therapeutic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/contourproducts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contour Products