Outblaze

Name

Outblaze

Legal name

Outblaze Limited

Website

https://outblaze.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Mobile Game Development & Digital Entertainment Software

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

End-User Computing Outsourcing (EUC / Desktop Services) (BPAEAMAE)

akta.pro secondary industry

Mobile/Offline & Microlearning LMS (EDAFAAAG)

Keywords

• Mobile game development
• White-label SaaS platforms
• Educational technology apps
• Cloud messaging services
• Digital entertainment software

Headquarters

HQ city

Cyberport

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. White-label SaaS Services: Providing turnkey white label cloud-based services to enterprise clients, including messaging, collaboration, and community platforms
2. Mobile Gaming: Development and publishing of mobile games through portfolio companies. Revenue generated through in-app purchases of virtual currency and goods, and in-game advertising
3. Virtual Currency and Goods: In-application virtual currency and digital items sold within games. Virtual currency has no monetary value and cannot be redeemed for real-world money. Purchases are final and non-refundable
4. Licensing and IP Royalties: Revenue from licensed brands including Garfield, Ben 10, Doraemon, Thomas & Friends, and others through portfolio company Animoca Brands
5. Education Services: STEAM courses for children aged 4-13 through Dalton Learning Lab joint venture, taught by real professionals under guidance of professional educators

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Outblaze is a Hong Kong technology holding company and incubator that creates and operates a portfolio of consumer technology businesses across mobile gaming, education, music learning, AI fitness, and digital entertainment. The company provides white-label SaaS platform services including cloud messaging, game hosting, anti-spam, billing, and customer service management for enterprise clients, while incubating subsidiary companies that publish branded mobile apps, educational technology products, and games globally.

Product overview

Outblaze is a technology pioneer and holding company that operates a diversified portfolio of digital entertainment, education, and gaming products. The company offers a platform-plus-services model comprising white-label game development infrastructure (3D Unity-based game engine, hosting, anti-spam, billing, item mall, customer service management) alongside a network of subsidiary companies spanning mobile gaming (Animoca Brands), educational technology (Dalton Learning Lab, Baby Cortex, Wave Cortex), fitness (OliveX), music education (Chord Hero, Monster Chords, XyloFun), and joint ventures with entertainment brands (TurnOut Ventures with Turner Entertainment). The ecosystem includes consumer-facing apps for children (Baby Writer, Flash Cards, Math Run series) and adults (Thomas & Friends apps, BrainyTap, Monster Chords), all supported by proprietary backend services for community management, video sharing, and avatar customization.

Differentiator

Problem solved

Functional benefit

Brands

• Baby Cortex: Educational and edutainment apps for young children including Baby Writer, Baby Flash Cards, Alphabet Car, and Mandarin Flash Cards.
• Wave Cortex

Products and services

• White-label SaaS Platform Services Turnkey white-label cloud-based platform services for enterprise clients, including cloud messaging, game hosting, anti-spam filtering, billing systems, item mall, game master service, customer service management, and game publishing/distribution. Designed for brands seeking scalable, multilingual cloud infrastructure under their own branding.
• Animoca Brands Mobile games publisher (ASX: AB1) creating and publishing mobile games based on licensed international IPs including Garfield, Ben 10, Doraemon, Astro Boy, Ultraman, and Thomas & Friends, as well as original games and blockchain gaming products. Named one of world's top 50 mobile game developers by PocketGamer.biz.
• Dalton Learning Lab Joint venture offering after-school STEAM courses for children aged 4-13, with emphasis on divergent thinking, AI and robotics preparation, and developing future-ready digital fluency skills. Courses taught by real professionals under guidance of professional educators using the famed Dalton plan methodology.
• Baby Cortex Educational app development studio and wholly-owned subsidiary publishing dozens of learning applications for young children, including Baby Writer, Baby Flash Cards, Alphabet Car, Mandarin Flash Cards, and Math Run series. Focused on edutainment apps combining education with engaging gameplay.
• OliveX AI-powered fitness and health technology company developing innovative products including fitness apps, wearable integrations, and IoT-enabled exercise solutions for the health and fitness market segments.
• Chord Hero Music education startup offering affordable musical instruments and gamified learning applications to make music learning fun and accessible. Products include Monster Chords for guitar and ukulele learning using advanced chord recognition technology.
• Wave Cortex Music learning technology company gamifying instrument instruction, featuring advanced chord-recognition technology for real-time feedback on guitar, ukulele, xylophone, and marimba playing. Products include Monster Chords and XyloFun.
• TurnOut Ventures Joint venture between Turner Entertainment Holdings Asia-Pacific and Outblaze Investments combining content development, website development, and online game publishing to expand digital portfolios of leading kids' and youth properties including Ben 10 and Tom and Jerry. Also manages the Tuzki emoticon character.
• OutblazeVideo Web-based video creation, editing, and sharing platform allowing users to create presentations, videos, and slideshows via a browser. Won the Hong Kong ICT Gold Award and APICTA award.
• Monster Chords Music learning mobile game using chord-recognition technology to teach guitar and ukulele playing, providing real-time feedback to guide players through learning chords.
• XyloFun Mobile app teaching children to play xylophones and marimbas using sophisticated chord recognition and analysis technology with on-screen keyboard support.
• BrainyTap Subscription-based learning platform offering over 1,200 educational titles from publishers including Oxford University Press, with tools for educators and parents to create custom content.
• Thomas & Friends: Read & Play Learning app for children featuring ebooks, videos, games, and activities based on the Thomas & Friends franchise with official voice-overs and weekly content updates.

Quantifiable outcome

• Created Animoca Brands which went public on ASX and was named one of world's 50 best game developers by PocketGamer.biz
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Dalton School Hong Kong (Dalton Learning Lab co-founders)coreStrategic or Co-development Partner · 1 October 2017Joint venture between Outblaze and the two Dalton School co-founders who established the playgroup, kindergarten and primary school in Hong Kong using the famed Dalton plan. Founded in October 2017, the Lab offers after-school STEAM courses for children aged 4-13, with emphasis on fostering divergent thinking and developing future-ready skills.
• Animoca BrandscoreStrategic or Co-development PartnerAnimoca Brands (ASX: AB1) was formed in 2014 through spinoff of part of Animoca's app portfolio. The company creates and publishes mobile games leveraging internationally recognized IPs such as Garfield, Ben 10, Doraemon, Astro Boy and Ultraman. Animoca Brands develops and publishes original games and serves as global or regional publisher for third party titles.
• Turner Entertainment (TurnOut Ventures)coreStrategic or Co-development PartnerTurnOut Ventures Limited is a joint venture between Turner Entertainment Holdings Asia-Pacific Limited and Outblaze Investments Limited. Combines content development, website development and online game publishing to expand digital portfolios of leading kids' and youth properties including Ben 10 and Tom and Jerry.
• SanriocoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with Sanrio to bring Hello Kitty into the digital age with a themed suite of online services. Partnership began December 2000 and continues to this day.
• Typhoon GamesminorStrategic or Co-development PartnerTyphoon Games is a game developer, distributor, and publisher that creates and localizes games for Asian and global audiences. Developed online games based on BEN 10 and Tom and Jerry intellectual properties.
• MattelcoreOEM/ Whitelabel/ Licensing PartnerAnimoca Brands signed deal with Mattel in May 2015 to create mobile games based on Mattel's portfolio of brands including Thomas & Friends.
• StarTV/NewsCorpminorStrategic or Co-development PartnerStarTV was Outblaze's first big brand name client in September 1999.
• Baby CortexminorStrategic or Co-development PartnerBaby Cortex is a design and development studio owned by Outblaze Ventures that has published dozens of educational and edutainment apps for young children.
• Wave CortexminorStrategic or Co-development PartnerWave Cortex was set up by Outblaze in 2017 with mission to make music learning simpler, easier, and more appealing through gamification and chord recognition technology.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• iDreamSky Technology: China/Hong Kong listed mobile game publisher. Comparable as a regional Asia-focused mobile gaming publisher operating in similar markets to Outblaze's Hong Kong/Asia footprint.

Broad incumbents

• Roblox Corporation: Massive user-generated gaming platform with global reach and partner/developer ecosystem. Comparable as a broader gaming platform enabling thousands of creators/games, similar in spirit to Outblaze's portfolio-of-companies approach.
• Miniclip: Long-established mobile and online gaming publisher (8 Ball Pool, Agar.io) with diversified portfolio. Comparable as a broad incumbent in casual mobile gaming with multiple-app strategy and global distribution.

Direct peers

• Scopely: Mobile game publisher with diverse portfolio and licensed-IP titles (Stumble Guys, MARVEL Strike Force). Directly comparable to Outblaze on mobile-casual/portfolio strategy and global app-store distribution.
• CrazyLabs: Mobile casual/hyper-casual game developer and publisher with portfolio of games and developer tools. Comparable to Outblaze in the mobile-app publisher and tooling space, especially for game studios leveraging shared infrastructure.
• Jam City: Mobile and social gaming studio with portfolio of branded IP-driven games including Harry Potter, Frozen. Comparable for licensed-IP mobile games and casual family entertainment overlap with Baby Cortex and Animoca.
• Outfit7: Creator of Talking Tom and friends, a mobile gaming and entertainment IP portfolio targeting global audiences. Comparable for its mobile casual gaming focus and family/kids IP strategy akin to Baby Cortex and Animoca's Thomas & Friends games.
• Playtika: Mobile gaming publisher with diversified game portfolio and freemium monetization. Comparable as a peer mobile gaming platform-of-games operator with portfolio approach similar to Outblaze's multiple-app strategy.
• Rovio Entertainment: Mobile gaming studio famous for Angry Birds, built around licensed brand IP (Angry Birds, Moomin). Closely comparable to Outblaze on mobile-first monetization, freemium IAP, and licensing relationships with major entertainment brands.
• Animoca Brands: Spun out of Outblaze in 2014, Animoca Brands is a mobile game publisher built on the same Unity engine, licensed-IP playbook, and Studio/model. It is the most direct comparable because it shares founders, technology stack, and operating approach with Outblaze.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/outblazecorp
• Facebookfacebook.com/outblazecorp
• LinkedInlinkedin.com/company/outblaze

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outblaze