What RT-RK does

RT-RK is a Serbian-headquartered embedded software development house founded in 1991, operating under the TTTech Group umbrella with 600+ engineers across Novi Sad and Belgrade (Serbia), Banjaluka (Bosnia and Herzegovina), and Lausanne (Switzerland via iWedia). The company delivers specialized engineering services across four primary verticals — automotive OEMs and Tier-1 suppliers, consumer electronics and Pay TV operators, silicon vendors, and safety-critical industrial and aerospace — anchored by more than three decades of embedded-systems experience. Core technical capabilities span Android-based systems, video and multimedia, DSP and embedded AI optimization, system software (Linux kernel, RTOS), ASIC/FPGA, and IoT; the firm was an early Android-on-MIPS porting pioneer in 2010 and a contributor to the Android Open Source Project.

RT-RK operates a dual business model. The primary engine is professional engineering services, including a Nearshore Development Center (NSDC) model in which dedicated teams function as extensions of customer engineering organizations. Layered on top is proprietary software and licensing revenue through five named products — mARTini (Android-in-Linux runtime), LAVA (Android IVI to AUTOSAR bridge over SOME/IP), AP-IO (head-unit-mediated Android visibility), BitRoute (ML-based bandwidth prediction for connected vehicles, Android SDK with iOS/C++ in preparation), and OBLO IoT (Matter/Thread smart-home gateway) — plus a Chromium VideoNG optimization service and the iWedia digital-TV software portfolio, which is licensed to TV/SoC manufacturers and reported as deployed across 45+ million devices.

The company's commercial footprint spans blue-chip enterprise customers including Audi (zFAS platform, 20+ VAG models), Cirrus Logic, Swisscom, Bouygues Telecom, KDDI, BOE Technology Group, Qualcomm, Texas Instruments, Renesas, Innoviz, FotoNation, Denso, Vestas, Philips, and Google. In 2022 RT-RK's automotive subsidiary was carved out and rebranded TTTech Auto CEE following Aptiv and Audi's $285 million investment in TTTech Auto. The company is privately held, does not publish revenue, and reaches customers through direct enterprise sales, partner referrals, and ecosystem engagement at industry conferences.

Name

RT-RK

Legal name

RT-RK DOO Novi Sad

Website

https://rt-rk.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

RT-RK is a Serbia-headquartered embedded software development house with 600+ engineers under TTTech Group, delivering Android, DSP, video/multimedia, and embedded-AI services plus proprietary products (mARTini, LAVA, BitRoute, OBLO) to automotive OEMs, Pay TV operators, and silicon vendors; iWedia licenses digital-TV stacks to 45M+ devices.

Ownership category

akta.pro rank

Product category

Embedded Software Development Services

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs) (HDAEAIAK)

akta.pro secondary industries

Developer Tooling & SDK Platforms (BPAMAOAD), Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD), Embedded Software & Firmware Tools (Compilers, Debug, RTOS tooling) (HDAHAFAE)

Keywords

• Embedded software development
• Automotive infotainment systems
• Android tv solutions
• Dsp algorithm optimization
• Nearshore software engineering

Headquarters

HQ city

Novi Sad

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Embedded Software Development Services: B2B engineering services providing system software, Android integration, video/multimedia, DSP optimization, and embedded AI development for silicon vendors, automotive, and consumer electronics companies.
2. Nearshore Development Center (NSDC): Staff leasing and dedicated engineering team provision model, operating as an extension of customer development organizations, particularly for TTTech Group companies and other partners.
3. Software Licensing (via iWedia): Software licensing and turnkey solutions delivery through iWedia joint venture, including broadcast stack, OTT player, browser solutions, and UI/UX components deployed on TV and STB devices.
4. Audio Software Products: Independent software company selling audio software products and associated system/testing services after technology transfer from Cirrus Logic, including Dolby Atmos and DTS:X implementations.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

RT-RK provides embedded software development services and proprietary software products for automotive, consumer electronics, and industrial clients. Specializations include Android-based systems, video/multimedia, DSP programming, embedded AI, and IoT. Operations span Nearshore Development Centers (NSDC), the iWedia digital TV subsidiary, and proprietary tools like mARTini, LAVA, and BitRoute.

Product overview

RT-RK is a premium embedded software development house headquartered in Serbia under TTTech Group, employing 600+ engineers. Its portfolio combines proprietary software products with engineering services across consumer electronics and automotive infotainment. Proprietary products include: BitRoute (vehicle bandwidth prediction combining Service Quality Map data with machine learning); mARTini (Android container enabling Android app execution within Linux for automotive IVI); LAVA (SOME/IP bridge connecting Android Infotainment with AUTOSAR ECUs for ADAS-IVI integration); AP-IO (visibility and control extension for non-residing Android systems via Infotainment head unit); OBLO IoT (smart home gateway with Matter/Thread support); iWedia (white-label digital TV software including broadcast stack, OTT player, UI/UX apps, and embedded Browser — 45M+ devices deployed); and a Chromium VideoNG optimization service for embedded browser deployment. Services span Embedded AI (algorithm porting/optimization for TI, Renesas, Qualcomm, MIPS, ARM platforms), System Software (Linux kernel, device drivers, RTOS), Video & Multimedia (broadcast, streaming, content security up to 8K), Android Automotive integration, and Home Audio (Dolby Atmos/DTS:X on Cirrus Logic DSP). A strong partner network includes Google, Qualcomm, Texas Instruments, Renesas, BMW, Audi, Harman, Denso, and TTTech Auto.

Differentiator

Problem solved

Functional benefit

Brands

• iWedia: Digital TV software licensing and services company specializing in Android TV solutions, broadcast stack, OTT player, and browser solutions. Founded in 2011 as a joint venture.
• BitRoute
• mARTini
• LAVA
• OBLO IoT

Products and services

• BitRoute Bandwidth prediction solution for connected vehicles that combines geo-based Service Quality Map data with machine learning to estimate available bandwidth along a targeted route, addressing unpredictable connectivity for automotive applications.
• mARTini Set of libraries and software producing a runtime environment in Linux for Android applications, enabling Android apps to run in a container within a Linux environment, primarily targeted at automotive IVI systems.
• LAVA Software generator for connecting Android-based Infotainment systems with AUTOSAR ECUs and overall vehicle network data over SOME/IP, enabling communication between ADAS and IVI domains.
• AP-IO Mechanism allowing visibility and controllability of non-residing Android systems via a default Infotainment unit, extending Android app reach beyond the head unit.
• OBLO IoT Smart home IoT platform supporting Matter and Thread protocols, extending automation protocols to the Matter ecosystem through a Matter Bridge enabling seamless interoperability between non-IP devices and the Matter standard.
• iWedia White-label digital TV software portfolio encompassing broadcast stack (DVB, ATSC, ARIB, ATSC3.0), OTT player (HLS, MPEG DASH, CMAF), UI/UX apps, and embedded Browser solution for STB and TV devices, deployed on 45+ million devices worldwide.
• Android Automotive Engineering Services Engineering services for Android-based automotive infotainment system integration, UX design, testing and validation, covering system concept, architecture, and development for embedded automotive devices.
• Home Audio Systems Audio software development and optimization services on Cirrus Logic DSP platforms, covering Dolby Atmos, DTS:X, MPEG-H, Auro3D object audio decoding, Audyssey and Dirac room correction, and proprietary DSP audio primitives; the team operates as an independent software company selling audio software products and associated services.
• Embedded AI Services Algorithm porting, modification, and optimization services for embedded AI deployment across Texas Instruments, Renesas, Qualcomm Hexagon, MIPS, and ARM platforms, including algorithm analysis, partitioning, adaptation to target DSP/RISC cores, and performance optimization.
• System Software Services System software concept, architecture, and development for embedded devices on MIPS, ARM, Texas Instruments, Intel, and STMicroelectronics architectures, including Linux kernel porting, device driver development, real-time adaptations, and RTOS customization (QNX, Nucleus, ThreadX, proprietary RTOS).
• Video and Multimedia Services Multiplatform video and multimedia engineering for Live TV (broadcast/IPTV), VoD, DVR, and Catch-up across TV, STB, handheld, and IVI devices on RTOS, Linux, Android, and iOS platforms, covering content security (CAS/DRM) up to 8K, multimedia SDK integration, and certification with major SoC vendors.

Quantifiable outcome

• Optimized CNN model runtime from 12.8ms to 5.8ms on Renesas V3H platform (2.2x improvement)
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core and flagship.

• BOE Technology GroupcoreStrategic or Co-development Partner · 5 January 2026Collaboration to deliver next-generation Android TV with advanced AI capabilities powered by Qualcomm Technologies. Combines BOE's display innovation with RT-RK's embedded software engineering for global markets, featuring 8K display support and Wi-Fi 7 connectivity.
• Qualcomm TechnologiescoreTechnology or Integration · 5 January 2026Dragonwing QCS8550 processor powers the Android TV platform collaboration with BOE and RT-RK, enabling AI capabilities including content recommendations, voice processing, upscaling, and smart camera features.
• TTTech AutoflagshipStrategic or Co-development Partner · 1 January 2012Cooperation began in 2012 supporting aerospace business. RT-RK engaged in zFAS development for Audi (L4 ADAS/AV platform deployed in 20+ car models). In 2022, RT-RK Automotive officially became TTTech Auto CEE.
• GoogleflagshipStrategic or Co-development Partner · 1 January 2012Early adopter of Android TV, contributing to Google TV and Android TV development. Key partner for Android4TV initiative that started with Swisscom commercial project. iWedia licensed by major TV SoC vendors.
• iWedia (Joint Venture)flagshipStrategic or Co-development Partner · 1 January 2011Joint venture established 2011 with SmarDTV and Tivisu, headquartered in Lausanne, Switzerland. iWedia is the most successful software company in the Android TV ecosystem, powered by RT-RK engineering. Deployed 45+ million devices worldwide.
• Cirrus LogiccoreStrategic or Co-development Partner · 1 January 2005Partnership began 2005 with C-compiler development for proprietary DSP cores. Expanded to audio software development including Dolby Atmos soundbar solutions. In 2015, major technology transfer gave RT-RK independence to sell audio software products directly.
• TTTech GroupflagshipStrategic or Co-development PartnerRT-RK operates under the umbrella of TTTech Group, providing nearshore software development services. TTTech is a leader in deterministic Ethernet and safety-critical systems for automotive, aerospace, and industrial applications.
• Texas InstrumentscoreTechnology or IntegrationLong-standing partnership for embedded system development including TDA2x, TDA3x, TDA4 platforms. Development of ALPHA AMV automotive machine vision platform and extensive DSP optimization work.
• InnovizcoreTechnology or IntegrationLidar perception algorithm optimization for Innoviz ONE on Renesas V3H platform, achieving real-time 3D scene understanding for autonomous driving applications.
• FotoNationcoreTechnology or IntegrationDriver Monitoring System implementation and optimization on Texas Instruments TDA3x, achieving 30fps performance (28ms per frame) for automotive safety applications.
• DensocoreTechnology or IntegrationCamera Mirror Replacement algorithm porting and optimization for TDA2x platform, achieving 15fps performance. Also video logger development for synchronized ADAS testing.
• Renesas ElectronicscoreTechnology or IntegrationJoint optimization work on Renesas R-Car V3H platform utilizing IMP-X5+ accelerators (CVe and CNN IP) for automotive computer vision applications.
• VestascoreTechnology or IntegrationDevelopment of scalable Distributed Control System based on Deterministic Ethernet for wind turbines, fulfilling safety requirements across multiple turbine models. Involved in 66,000+ installed turbines in 88 countries.
• AudicoreTechnology or IntegrationMajor automotive partner for zFAS ADAS platform development. 20+ car models deployed including Audi A8, Lamborghini Urus, VW Tuareg.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• TTTech Auto: TTTech Auto is the safety-critical automotive software platform spun out of TTTech Group — the same parent as RT-RK — and works on the zFAS platform that RT-RK engineers helped build. It is a sister-company direct peer in automotive safety-critical software.
• eInfochips (Arrow Electronics): eInfochips offers product engineering and embedded software services for IoT, semiconductor, and industrial clients — comparable to RT-RK's product engineering, ASIC/FPGA, and embedded AI practices.
• Luxoft (DXC Technology): Luxoft delivers embedded software engineering and digital services to automotive, telecom, and consumer electronics clients — directly comparable in business model, vertical mix (auto + comms + TV), and nearshore/offshore engineering delivery.
• GlobalLogic (Hitachi): GlobalLogic provides embedded software R&D and digital product engineering services with a large Eastern European engineering base serving automotive, consumer electronics, and media clients — overlapping closely with RT-RK's NSDC model and vertical mix.
• Sasken Technologies: Sasken provides embedded product engineering services and silicon-vendor software enablement across automotive, semiconductor, and consumer electronics — directly comparable to RT-RK's SoC/DSP optimization and Android engineering services.
• Elektrobit (Continental): EB is a Tier-1 automotive embedded software vendor specializing in AUTOSAR, infotainment, ADAS, and connected vehicle software — directly comparable to RT-RK's Android automotive and safety-critical engineering services for OEMs and Tier-1s.
• N-iX: N-iX is a CEE-based software engineering services company with strong embedded, automotive, and IoT practices — closely comparable in delivery model (CEE engineering base), vertical mix, and enterprise customer target.
• Intellias: Intellias is a Ukraine-rooted embedded and automotive software engineering services provider with strong OEM and Tier-1 relationships — directly comparable to RT-RK in service offering, talent base geography, and automotive infotainment/ADAS focus.

Broad incumbents

• HARMAN International (Samsung): HARMAN is a Tier-1 automotive infotainment, ADAS, and connected car solutions provider with massive global scale — an incumbent that competes with RT-RK in automotive software and is listed as an RT-RK partner/relationship.

Emerging players

• ACCESS CO., Ltd. ACCESS provides embedded software for TV, STB, automotive IVI, and IoT — overlapping with RT-RK's iWedia digital TV stack, Android Automotive integration, and OBLO IoT platform ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/rt_rk
• LinkedInlinkedin.com/company/rtrk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RT-RK