Ball and Buck

Name

Ball and Buck

Legal name

Ball and Buck

Website

https://ballandbuck.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Heritage Outdoor Apparel

NAICS

Apparel Manufacturing (315), Sporting and Athletic Goods Manufacturing (339920), Apparel Accessories and Other Apparel Manufacturing (31599), Sporting Goods Retailers (45911)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Team Sports & On-Field Performance Apparel (CRAAAEAE), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Outdoor apparel
• Heritage clothing
• Hunting apparel
• Made in USA clothing
• Performance outdoor wear

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Ball and Buck generates revenue through direct sales of apparel and accessories via their e-commerce platform and flagship retail store. Products include shirts, pants, jackets, outerwear, hats, leather goods, and accessories. Pricing ranges from $28 for socks to $698 for premium jackets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Ball and Buck designs, manufactures, and sells heritage-inspired outdoor apparel and accessories for sportsmen and outdoor enthusiasts. The product line spans shirts, pants, jackets, vests, denim, hats, leather goods, and accessories—many made in the USA—with technical performance features (moisture-wicking fabrics, four-way stretch, proprietary Tech Vent ventilation) alongside traditional waxed cotton and canvas. The brand also runs co-branded collaborations with partners such as Luminox, Danner, Winkler, Schott, and others.

Product overview

Ball and Buck is a heritage-inspired outdoor apparel brand that offers a comprehensive product portfolio centered around purpose-driven outdoor gear designed to last generations. The product line is organized around several core collections: the Active+ Performance Collection featuring technical moisture-wicking shirts, pants, shorts, and anoraks with proprietary Tech Vent underarm panels; the Sportsman's Shirt line with premium button-downs in various patterns; Field Pants in multiple weights including 20oz waxed canvas, 17oz waxed camo, and 17oz Cordura options; and outerwear including the Waxed Field Jacket, Harrington Jacket, and Upland Jacket. The company also produces accessories (leather goods, socks, hats, bags), denim (6 Point and 8 Point Denim), and maintains an extensive collaboration program with brands including Luminox, Danner, Winkler, Schott, and others. Products are proudly made in the USA with a lifetime guarantee, targeting outdoor enthusiasts, hunters, fishermen, and sporting individuals who value durability and heritage craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Active+ Performance Collection Performance-driven outdoor apparel line featuring moisture-wicking fabrics, 4-way stretch material, and proprietary Tech Vent underarm panels for unrestricted mobility during active pursuits, targeting hunters, anglers, and outdoor enthusiasts.
• Sportsman's Shirt Premium button-down sport shirts available in patterns including Gingham, Oxford, Buffalo Plaid, Tattersall, and flannel variants, featuring Tech Vent underarm panels and microfiber sunglass cloth for outdoor enthusiasts.
• Field Pants Rugged outdoor pants in 20oz Waxed Canvas, 17oz Waxed Camo, and 17oz Cordura weights, featuring tailored fit with bar tack stitching at high stress points for hunters and outdoorsmen.
• Waxed Field Jacket Heritage waxed cotton jacket built for unpredictable weather with multiple pockets, strong zippers, and classic styling for field-to-city wear, designed for outdoor and sporting use.
• Upland Jacket Shooting jacket with padded shooting shoulder, hidden pockets, and camo interior, designed for upland bird hunting with functional outdoor details.
• Heritage Pant Duck Cotton Canvas pants with tailored fit and bar tack stitching, featuring camouflage waistband lining for outdoor concealment.
• 6 Point Denim Raw indigo denim jeans constructed with six-point reinforced pockets and selvedge detailing for durability and heritage style.
• 8 Point Denim Heavyweight raw indigo denim jeans with eight reinforced pockets for durability and functional everyday wear.
• Arthur Field Hat Signature baseball-style cap available in Original Camo pattern and waxed cotton variants, made in the USA.
• Active+ Joan Collection Women's performance hunting and outdoor apparel featuring the same technical fabrics as the men's Active+ line, designed for female outdoor enthusiasts.
• Luminox Watches Collaboration Co-branded field watches with Luminox featuring Ball and Buck heritage styling and tactical timepiece functionality.
• Danner Boots Collaboration Co-branded premium outdoor footwear with Danner featuring heritage styling and outdoor-ready construction.
• Schott Leather Jacket Collaboration Co-branded Perfecto leather jacket with Schott featuring classic motorcycle styling adapted for outdoor heritage.
• Last Belt You'll Ever Buy Premium leather belt with lifetime guarantee, featuring signature leather construction.
• Premium Merino Socks High-quality merino wool socks made in the USA, available in multiple colors for outdoor and everyday wear.
• Competition Clays Shooting Vest Technical clay shooting vest designed for competitive shooting sports with proper pad pockets and fit for clay shooters.
• Arthur's Famous Field Snacks Secret recipe peanuts snack product designed for outdoor activities and tailgating.
• Pocket Tee Cotton t-shirt with signature camouflage pocket detail, available in white, olive, sepia, and original camo colorways.
• Perfect Wallet Signature leather bifold wallet with thoughtful card and cash organization.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• Luminox WatchescoreStrategic or Co-development PartnerCurrent collaboration featuring Luminox x Ball and Buck watches, combining tactical timepiece expertise with outdoor heritage aesthetics.
• Jack CarrcoreStrategic or Co-development PartnerCurrent collaboration with author and outdoor writer Jack Carr, featuring co-branded apparel including pocket tees.
• DannercoreStrategic or Co-development PartnerCurrent collaboration with Danner, the heritage boot manufacturer, featuring outdoor footwear.
• WinklercoreStrategic or Co-development PartnerCurrent collaboration with Winkler, featuring premium field knives.
• Negrini CasesminorStrategic or Co-development PartnerCurrent collaboration featuring gun cases and shooting accessories.
• Abel ReelsminorStrategic or Co-development PartnerCurrent collaboration with Abel Reels, featuring premium fly fishing reels in Ball and Buck camo patterns.
• Scott Fly RodsminorStrategic or Co-development PartnerCurrent collaboration featuring premium fly fishing rods.
• RE Ranger EyewearminorStrategic or Co-development PartnerCurrent collaboration featuring outdoor eyewear.
• Stormy KromerminorStrategic or Co-development PartnerCurrent collaboration featuring heritage-style outdoor headwear.
• New BalanceminorStrategic or Co-development PartnerPast collaboration featuring co-branded footwear.
• JeepminorStrategic or Co-development PartnerPast collaboration with the automotive brand.
• Half Face BladesminorStrategic or Co-development PartnerPast collaboration featuring handcrafted field knives.
• Allen EdmondsminorStrategic or Co-development PartnerPast collaboration featuring double monk strap shoes.
• Buck KnivesminorStrategic or Co-development PartnerPast collaboration featuring limited edition folding hunter knives with heritage walnut handles.
• Harpoon BreweryminorStrategic or Co-development PartnerPast collaboration featuring Ball and Buck x Harpoon Double Barrel IPA beer.
• IWC SchaffhausenminorStrategic or Co-development PartnerPast collaboration featuring Spitfire Automatic limited edition watch (325 units).
• SchottminorStrategic or Co-development PartnerCurrent collaboration featuring Perfecto leather jackets.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Browning Apparel: Iconic firearms brand with a long-standing hunting apparel line spanning outerwear, shirts, and accessories. Comparable because of the shared hunting-sportsman customer and lifestyle branding, though Browning is far larger and broader in scope.
• L.L.Bean: Long-standing American outdoor apparel brand with iconic hunting, fishing, and field-wear categories. Comparable customer (sportsmen and outdoor enthusiasts), Made-in-USA heritage, and lifetime-guarantee policy, but vastly larger scale and broader assortment.
• Patagonia: Large, mission-driven outdoor apparel brand with strong technical performance products. Comparable because of overlap in outdoor enthusiasts, technical apparel innovation (competing in spirit with Active+), and DTC/premium positioning, though Patagonia is significantly larger and broader in scope.

Direct peers

• Orvis: Multi-channel heritage sporting goods brand with deep hunting, fly-fishing, and country-lifestyle apparel lines. Direct peer because of overlapping customer (sportsmen, fly anglers, upland hunters), overlapping product categories (shirts, outerwear, leather goods), and similar premium-price DTC strategy.
• First Lite: Technical hunting apparel brand competing in the same upland/big-game category with merino-based performance layers. Comparable to Ball and Buck's Active+ line in targeting technical performance hunters willing to pay premium prices for specialized gear.
• Filson: Heritage American outdoor brand offering premium, Made-in-USA hunting, fishing, and field apparel with lifetime guarantees. Closest direct competitor to Ball and Buck in the heritage outdoor apparel category, sharing the same waxed-cotton, lifetime-guarantee, Made-in-USA positioning.
• Sitka Gear: Premium technical hunting apparel brand (owned by W.L. Gore adjacent ecosystem). Competes with Ball and Buck for the high-performance hunting customer, though Sitka skews more technical-camouflage and less heritage-casual.
• Stormy Kromer: Heritage American headwear and outdoor apparel maker known for the iconic Elmer cap. Directly comparable because Ball and Buck has an active co-branded collaboration with them and they share a heritage outdoor customer, Made-in-USA production, and similar small-scale DTC and dealer model.
• Drake Waterfowl: Specialist hunting apparel brand focused on duck and waterfowl hunters with technical outerwear and field clothing. Highly comparable customer base (upland/waterfowl hunters), similar camo and field-grade product mix, and overlapping dealer-network distribution model.
• Duck Camp: Heritage-inspired hunting lifestyle brand selling premium shirts, outerwear, and accessories with strong storytelling. Closest small-scale peer to Ball and Buck — comparable price points, similar heritage narrative, and overlapping dealer/wholesale strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ballandbuck
• Facebookfacebook.com/ballandbuck
• LinkedInlinkedin.com/company/marcraft-apparel-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ball and Buck