Setanta
Setanta Sports is a privately held OTT sports streaming platform that delivers exclusive live and on-demand coverage of top European football leagues, NBA, NHL, UFC, F1, and tennis to subscribers across 13 countries in Europe and Asia, distributed via web, mobile, Smart TV apps, and a Netflix bundle.
- Company typePrivate
- Founded1998
- HeadquartersTbilisi, Georgia
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Setanta does
Setanta Sports is an over-the-top (OTT) digital subscription sports streaming platform operated by Eurasian Broadcasting Enterprise Limited, a UK-registered private limited company headquartered in Tbilisi, Georgia, with regional subsidiaries in the Philippines and Ukraine. The platform delivers live and on-demand coverage of premium global sports — including the English Premier League, Bundesliga, La Liga, Serie A, Ligue 1, UEFA Champions League, Ukrainian Premier League, NBA, NHL, UFC, Formula 1, ATP/WTA tennis, Wimbledon, and the FIFA World Cup 2026 — to subscribers across 13 countries in Europe and Asia, plus a traditional TV channel distribution in Armenia. Content is geo-restricted by territorial rights agreements and VPN usage is explicitly prohibited.
The service is built as a multi-surface streaming product accessible via desktop web (app.setantasports.com), native iOS and Android apps, Smart TV applications (Android TV, Samsung Tizen, LG WebOS, Hisense VIDAA), and casting via AirPlay and Chromecast. The player supports adaptive bitrate streaming (8 Mbps recommended for HD 1080p), four-language audio commentary (Georgian, Ukrainian, Russian, English), and a multi-language website across seven localized country sites. The technical stack is conventional CDN-delivered HLS/DASH-style streaming; no public API, SDK, or AI/ML features are documented.
Revenue is generated entirely through consumer subscriptions, offered on monthly and annual billing cycles, purchased and managed through the platform where initially subscribed (web, iOS, or Android). Pricing is not publicly disclosed and is regionally calibrated. Distribution combines direct self-serve sign-up with two channel partnerships: the Setanta+Netflix Fan Pack bundle, exclusive to Georgia, Ukraine, Kazakhstan, and Azerbaijan, and traditional TV-channel carriage in Armenia. The company is privately held with no disclosed institutional investors or public listing.
Setanta firmographics
Firmographics- Name
- Setanta
- Legal name
- Eurasian Broadcasting Enterprise Limited
- Website
- https://setantasports.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Setanta Sports is a privately held OTT sports streaming platform that delivers exclusive live and on-demand coverage of top European football leagues, NBA, NHL, UFC, F1, and tennis to subscribers across 13 countries in Europe and Asia, distributed via web, mobile, Smart TV apps, and a Netflix bundle.
- Ownership category
- akta.pro rank
Setanta industry classification
Industry- Product category
- Sports Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- SIC
- Cable & Other Pay Television Services (4841), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)
- akta.pro secondary industries
- Sports OTT & League Pass Streaming Channels (MPABAHAJ), Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), Sports Streaming Platforms (MPACAAAE)
Keywords
Where Setanta is headquartered
LocationHeadquarters
- HQ city
- Tbilisi
- HQ country
- Georgia
- HQ region
- Asia
Offices1 record
Markets served
Setanta business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Subscription Streaming: Setanta Sports generates revenue through subscription-based access to its OTT streaming platform. Users pay for access to live streams and exclusive content of major sporting competitions. Subscriptions are available in monthly or annual billing cycles, activated through the web app, iOS app, or Android app. The platform also offers promo codes for discounts and partnerships such as the Setanta+Netflix Fan Pack bundle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription plan |
| Subscription | Annual | Annual subscription plan |
| Subscription | Monthly | Setanta+Netflix Fan Pack bundle |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
Setanta product offering
Product offeringCore offering
Setanta Sports operates an OTT (over-the-top) digital subscription platform that streams live and on-demand sports content, including exclusive coverage of top football leagues (Premier League, Bundesliga, La Liga, Serie A, Ligue 1, UEFA Champions League, Ukrainian Premier League), NBA, NHL, UFC, Formula 1, and major tennis tournaments. The service is accessible via web, mobile apps, Smart TVs, and streaming devices across 13 countries in Europe and Asia, with multi-language commentary and a bundled Setanta+Netflix Fan Pack in select markets.
Product overview
Setanta Sports is an international OTT digital subscription platform that provides exclusive live and on-demand streaming of major global sports competitions. The core product is the Setanta Sports Streaming Platform (web, iOS, Android, Smart TV apps, streaming devices), supplemented by the Fan Pack — a Setanta+Netflix bundle available in select markets. The platform's content portfolio includes football leagues (Premier League, Bundesliga, La Liga, Serie A, Ligue 1, UEFA Champions League, Ukrainian Premier League), basketball (NBA, NHL), combat sports (UFC), motorsport (Formula 1), and tennis (WTA, ATP, Wimbledon). The company broadcasts in 13 countries across Europe and Asia, with geo-restricted access based on regional rights agreements.
Differentiator
Problem solved
Functional benefit
Brands
- Setanta+ Netflix (Fan Pack): Bundle offering combining Setanta Sports streaming with Netflix, exclusively available in Georgia, Ukraine, Kazakhstan, and Azerbaijan.
Products and services
- Setanta Sports Streaming Platform
Companies that use Setanta
Customer profileSegments1 record
Ideal customer profiles1 record
Setanta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Setanta partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- NetflixcoreSetanta Sports offers a Fan Pack bundle in partnership with Netflix, providing combined access to both streaming services. This exclusive partnership is available only in Georgia, Ukraine, Kazakhstan, and Azerbaijan, serving as a cross-promotional and bundled go-to-market strategy.
- FIFA (World Cup 2026)coreSetanta Sports has acquired FIFA World Cup 2026 broadcasting rights, enabling the platform to stream one of the world's most prestigious sporting events to its subscribers.
- UEFA (UEFA Champions League)coreSetanta Sports broadcasts UEFA Champions League matches as part of its comprehensive football content portfolio, covering top European club competitions.
- Premier LeaguecoreSetanta Sports holds rights to broadcast Premier League matches, one of the world's most-watched football leagues, to its subscribers across its coverage markets.
- BundesligamajorSetanta Sports broadcasts Bundesliga, the top German football division, as part of its European football content offering.
- La LigamajorSetanta Sports holds rights to broadcast La Liga, the top Spanish football league, covering matches across its subscriber markets.
- Serie AmajorSetanta Sports broadcasts Serie A, Italy's top football league, as part of its comprehensive football content coverage.
- Ligue 1majorSetanta Sports holds rights to broadcast Ligue 1, France's top football league, as part of its European football portfolio.
- NBAcoreSetanta Sports broadcasts NBA games, including the NBA Playoffs and Finals, providing comprehensive basketball content to its subscribers.
- UFCmajorSetanta Sports broadcasts UFC events, providing mixed martial arts content as part of its combat sports offering.
- Formula 1majorSetanta Sports broadcasts Formula 1 races, covering the global motorsport series as part of its racing content portfolio.
- Wimbledon (ATP/WTA)majorSetanta Sports covers major tennis tournaments including Wimbledon, ATP, and WTA events, providing comprehensive tennis content to subscribers.
- E1 World Championship (Electric Raceboat Series)minorSetanta Sports covers E1 - the world's first all-electric raceboat championship - as part of its racing content, including events like the Visit Qatar E1 Doha GP.
- Dubai World Cup (Meydan Racecourse)minorSetanta Sports covers the Dubai World Cup at Meydan Racecourse, a $30.5 million global horse racing spectacle broadcast to 170+ countries.
- NHLmajorSetanta Sports broadcasts NHL (National Hockey League) games as part of its North American sports content portfolio.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Setanta competitors and assessment
Company assessmentRegional players
- Disney+ Hotstar: Disney's Asia-Pacific streaming service carrying Premier League, IPL, and other premium sports in India, Indonesia, Philippines and SE Asia. Directly comparable to Setanta's Philippines operations and emerging-market sports streaming approach.
- Viaplay Group: Nordic-based subscription streamer with sports rights across the Nordics, Netherlands, and selected international markets (Premier League, Champions League, NHL). Comparable subscription model with sports as anchor, though focused on Northern Europe.
- Premier Sports: UK/Ireland sports pay-TV and streaming service carrying La Liga, Serie A, Scottish Premiership, and rugby. Comparable niche sports subscription model targeting a specific geographic footprint rather than a global one.
Direct peers
- DAZN: Global sports subscription OTT platform operating across 200+ markets with rights to UEFA Champions League, NFL, boxing and more. Directly comparable to Setanta as a DTC sports streamer with multi-territory rights aggregation.
- beIN Sports / TOD: Qatar-owned sports media group operating TV channels and TOD OTT streaming across MENA, Turkey, and Asia-Pacific with rights to UEFA Champions League, Premier League and F1. Overlaps with Setanta in F1 and football rights and in emerging-market sports streaming.
- Eleven Sports: International sports OTT platform operating in Poland, Belgium, Italy, Taiwan and other markets with rights to La Liga, Serie A and other European leagues. Closely comparable multi-territory DTC sports streaming model.
Broad incumbents
- NOW TV (Sky): Sky's contract-free streaming service in the UK/Ireland bundling Sky Sports channels. Broader incumbent with comparable sports subscription model and content depth, but primarily UK-focused.
- ESPN+ (Disney): Disney's subscription sports streaming service integrated into Disney+ in the US, carrying NBA, NHL, MLB, UFC and college sports. A broader incumbent with deep rights portfolio and balance sheet, competing for the same rights Setanta holds.
Others
- FIFA+: FIFA's free ad-supported streaming platform that streams live football globally and is a content rights supplier/competitor for football content. Adjacent player as a rights holder/streamer that competes for football audience attention.
Emerging players
- FITE.tv: Combat sports-focused OTT streaming platform covering boxing, MMA, wrestling and pro wrestling globally. Comparable as a niche sports rights OTT, with overlap in MMA/UFC distribution but narrower sport coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Setanta social profiles
Digital presenceSetanta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Setanta leadership team
Management profileNumber of profiles
Setanta subsidiaries and ownership
Company hierarchySubsidiaries2 records
Setanta funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Setanta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Setanta
What does Setanta do?
Setanta Sports operates an OTT (over-the-top) digital subscription platform that streams live and on-demand sports content, including exclusive coverage of top football leagues (Premier League, Bundesliga, La Liga, Serie A, Ligue 1, UEFA Champions League, Ukrainian Premier League), NBA, NHL, UFC, Formula 1, and major tennis tournaments. The service is accessible via web, mobile apps, Smart TVs, and streaming devices across 13 countries in Europe and Asia, with multi-language commentary and a bundled Setanta+Netflix Fan Pack in select markets.
Is Setanta a public or private company?
Setanta is a private company. It is classified as private equity controlled and is currently operating.
When was Setanta founded?
Setanta was founded in 1998. It employs 251 to 500 people.
Where is Setanta based?
Setanta is headquartered in Tbilisi, Georgia, in the Asia region.
How does Setanta make money?
One revenue line is on record: subscription Streaming.
Who are Setanta's main competitors?
Regional players on record are Disney+ Hotstar, Viaplay Group and Premier Sports. Direct peers are DAZN, beIN Sports / TOD and Eleven Sports. Broad incumbents are NOW TV (Sky) and ESPN+ (Disney). FIFA+ is listed as an others. FITE.tv is listed as an emerging player.
Does Setanta have an API?
No public API is recorded for Setanta.
What industry is Setanta in?
Setanta's product category is Sports Streaming. Its primary akta.pro industry code is MPAKAOAA, Direct-to-Consumer (DTC) Sports Streaming Platforms, with a secondary code of MPABAHAJ, Sports OTT & League Pass Streaming Channels. Its NAICS code is 51621 and its SIC code is 4841.