What TrillerTV does

TrillerTV (formerly FITE) is a global live and on-demand sports streaming platform operating under parent company Flipps Media Inc. and headquartered in Uniondale, New York. Founded in 2012 (FITE) and rebranded to TrillerTV, the platform aggregates 1,000+ live events per year and 10,000+ hours of free video content spanning boxing, professional wrestling, MMA, bare-knuckle fighting, kickboxing, cricket, tennis, fencing, sumo, and football. Distribution is direct-to-consumer via web, iOS, Android, Roku, Apple TV, Amazon Fire TV, Chromecast, Xbox, and Huawei AppGallery, with select content also syndicated through DAZN, CNBC, and beIN Sports. The company reports a 7M+ fan community.

The product architecture is a multi-channel, multi-subscription streaming stack with the core TrillerTV platform acting as discovery and infrastructure, supported by premium subscriptions TrillerTV+, Willow (cricket-focused, by Cricbuzz), and AEW Plus (wrestling), alongside PPV one-time purchases (e.g., $29.99 celebrity boxing events) and an ad-supported free tier. Sub-brands include The Circle (celebrity boxing) and channels dedicated to GCW, BKFC, GLORY Kickboxing, XRumble Fighting Championships, Colosseum Tournament, World Elite Sumo, and Tennis TV 24/7 (via ATP Media). The platform serves both individual fan consumers and enterprise content partners/promoters seeking global distribution for niche combat-sports rights.

Monetization combines recurring subscription, transactional PPV, and advertising. TrillerTV was previously listed on NASDAQ via parent Flipps Media Inc., which delisted in 2025 amid reported insolvency linked to TikTok-related bets; the streaming business itself continues to operate and pay core content partners such as GCW, and the company has actively expanded partnerships in 2026 (World Fencing League, XRumble, Wrestling Xtreme Mania). Headcount is reported at 11–50 employees, consistent with a small but operationally active streaming operation in transition.

Name

TrillerTV

Legal name

Flipps Media Inc.

Website

https://fite.tv

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

TrillerTV (formerly FITE) is a global direct-to-consumer live and on-demand sports streaming platform serving 7M+ fans with 1,000+ annual live events across boxing, wrestling, MMA, cricket, fencing, and tennis, monetized via subscriptions, PPV, and advertising.

Ownership category

akta.pro rank

Product category

Live Sports Streaming

NAICS

Other Spectator Sports (711219)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Sports Live Streaming Platforms (MPACACAF)

akta.pro secondary industries

Sports OTT & League Pass Streaming Channels (MPABAHAJ), Sports OTT Aggregators & Bundling Services (MPAKAOAB)

Keywords

• Live sports streaming
• Combat sports streaming
• Pay-per-view events
• Subscription video platform
• Wrestling streaming service

Headquarters

HQ city

Uniondale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Services: TrillerTV offers multiple subscription tiers including TrillerTV+, Willow (cricket), and AEW Plus. Subscriptions provide access to premium live events, exclusive content, and ad-free viewing.
2. Pay-Per-View: Major events such as celebrity boxing matches and premium wrestling cards are available as one-time PPV purchases, priced at $29.99 for individual events.
3. Free Ad-Supported Content: Platform offers 10,000 hours of free video content supported by advertising, attracting a broad audience that can be converted to paid subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

TrillerTV (formerly FITE) operates a global live streaming platform for sports and entertainment, offering 1,000+ live events annually across boxing, professional wrestling, MMA, kickboxing, cricket, tennis, and celebrity boxing. The service is delivered through a freemium model (10,000+ hours of free ad-supported content), premium subscription tiers (TrillerTV+, Willow, AEW Plus), and individual pay-per-view event purchases.

Product overview

TrillerTV is a global sports streaming platform built as a multi-channel, multi-subscription architecture. The core platform (TrillerTV) provides the streaming infrastructure and discovery interface, while premium subscriptions TrillerTV+ and Willow (cricket) offer ad-free and exclusive content. Content partnerships with organizations like Game Changer Wrestling (GCW), BKFC, GLORY Kickboxing, and Bare Knuckle Fighting Championships provide specialized channels, while The Circle and Official Celebrity Boxing deliver celebrity-focused combat sports entertainment. The platform also integrates AEW Plus for wrestling content and streams cricket via Willow by Cricbuzz, collectively offering over 10,000 hours of free content and 1,000+ live events annually.

Differentiator

Problem solved

Functional benefit

Brands

• TrillerTV+: Premium subscription service offering exclusive content and events
• Willow by Cricbuzz
• The Circle

Products and services

• TrillerTV Streaming Platform Global sports streaming platform offering live and on-demand sports content including boxing, pro wrestling, MMA, football, and cricket with over 10,000 hours of free videos and 1,000+ live events per year.
• TrillerTV+ Premium monthly subscription tier offering exclusive content, PPV events, and ad-free viewing experience on TrillerTV.
• Willow Cricket Subscription Cricket-focused monthly streaming subscription service featuring live cricket events including ICC tournaments, TATA IPL, Major League Cricket, and international matches.
• AEW Plus Subscription add-on offering exclusive All Elite Wrestling content and programming.
• Pay-Per-View Events One-time purchases of premium individual events such as celebrity boxing matches, priced at $29.99 per event.
• Tennis TV 24/7 24/7 free linear streaming channel featuring ATP tennis tournament classics and archived content provided by ATP Media.
• Willow Sports Free Linear Cricket Channel Free ad-supported linear streaming channel featuring live cricket content powered by Willow by Cricbuzz.

Quantifiable outcome

• 7M+ fan community
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• World Fencing League (WFL)coreStrategic or Co-development Partner · 24 April 2026World Fencing League, a new professional fencing league co-founded by Olympic bronze medalist Miles Chamley-Watson and Singaporean businessman Zhen Ren Teo, debuted with 12 Olympic-level fencers competing across two teams for a $100,000 prize. The league streams globally on TrillerTV alongside DAZN, CNBC, and beIN Sports.
• GCW (Game Changer Wrestling)coreStrategic or Co-development PartnerGame Changer Wrestling is a wrestling promotion that streams events on TrillerTV. Reports indicate Triller paid GCW ahead of the new year despite financial issues. GCW has stated it remains unconcerned about Triller TV's financial troubles.
• Wrestling Xtreme Mania (WXM)minorStrategic or Co-development PartnerIndia's fast-rising professional wrestling platform WXM announced its flagship weekly series 'Ground Zero' would begin streaming on TrillerTV starting December 2025. The show attracted tens of thousands of weekly viewers on YouTube.
• World Elite SumominorChannel Partner/ Reseller/ DistributorWorld Elite Sumo is hosting its Pro Sumo – New Era tournament on May 16, 2026, at the Prudential Center in Newark, New Jersey, broadcast on TrillerTV. The event features a 12-man openweight best-of-three format.
• USA FencingminorStrategic or Co-development PartnerWorld Fencing League established a strategic partnership with USA Fencing for cross-promotion and plans to grow the sport at collegiate and high school levels. This partnership indirectly benefits TrillerTV through the WFL streaming relationship.
• Willow by CricbuzzcoreChannel Partner/ Reseller/ DistributorWillow by Cricbuzz is a cricket-focused subscription channel available on TrillerTV, offering live cricket coverage including ICC Women's T20 World Cup, Major League Cricket, and international tours.
• ATP MediacoreChannel Partner/ Reseller/ DistributorATP Media provides Tennis TV 24/7 channel on TrillerTV, offering ATP tennis classics and archived matches.
• BKFC (Bare Knuckle Fighting Championship)coreChannel Partner/ Reseller/ DistributorBKFC streams bare knuckle fighting events on TrillerTV, including BKFC Fight Night events and major fight cards.
• GLORY KickboxingcoreChannel Partner/ Reseller/ DistributorGLORY Kickboxing streams events including GLORY Collision and GLORY 108 on TrillerTV.
• Colosseum TournamentminorChannel Partner/ Reseller/ DistributorColosseum Tournament MMA events stream on TrillerTV, including România vs Africa matchups.
• XRumble Fighting ChampionshipsminorChannel Partner/ Reseller/ DistributorXRumble Fighting Championships streams celebrity boxing and combat sports events exclusively on TrillerTV PPV.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FloSports: FloSports operates a subscription-based live streaming platform aggregating niche sports (wrestling, combat sports, cycling, etc.) — the closest analog to TrillerTV's model of bundling under-followed sports properties behind a unified paywall.
• UFC Fight Pass: UFC Fight Pass is a single-combat-sport subscription streaming service for MMA, kickboxing, and grappling — directly comparable to TrillerTV's BKFC/GLORY/Colosseum MMA verticals but vertically owned by the UFC.
• Bleacher Report Live: Bleacher Report Live offers PPV sports streaming including boxing and combat sports, closely mirroring TrillerTV's PPV-first monetization for celebrity boxing events.
• iNDEMAND: iNDEMAND is a PPV distribution platform for boxing and combat sports to cable/satellite providers, comparable to TrillerTV's PPV boxing layer but distributed via MVPDs rather than direct-to-consumer streaming.

Broad incumbents

• DAZN: DAZN is a global sports streaming platform with major boxing rights (Matchroom, Golden Boy), and overlaps directly with TrillerTV's boxing/wrestling audience while operating at significantly greater scale.
• ESPN+: ESPN+ (Disney) is a broad sports OTT service carrying Top Rank boxing, UFC, and other combat sports. It competes for the same sports fan wallet share as TrillerTV but with much deeper rights budgets and integrated linear TV reach.
• YouTube TV: YouTube TV is a broad live-TV streaming bundle including sports channels. It competes at the wallet-share level for sports subscribers and represents the type of incumbent that could absorb rights holders TrillerTV currently distributes.

Emerging players

• WWE Network (now on Peacock): WWE Network was a standalone pro-wrestling subscription streamer (analogous to AEW Plus on TrillerTV) before being folded into Peacock. It illustrates both the niche-wrestling streaming model and the scale pressure that pushes such services onto larger platforms.
• Professional Fighters League (PFL): PFL is an MMA league with its own direct-to-consumer streaming and PPV channels, comparable to TrillerTV's Colosseum Tournament MMA content but with a single-league vertical model rather than aggregation.

Regional players

• Disney+ Hotstar: Disney+ Hotstar is the dominant cricket-streaming platform in India, overlapping with TrillerTV's Willow cricket offering in the same diaspora and South Asian cricket market from a different geographic stronghold.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FiteTV
• Facebookfacebook.com/FiteTV

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds7 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrillerTV