Taylor Technologies, Inc.

What Taylor Technologies, Inc. does

Taylor Technologies, Inc. (legal entity Taylor Water Technologies LLC) is a US-based, privately held manufacturer of water testing supplies founded in 1930 and headquartered in Sparks, Maryland. The company operates as a subsidiary of Fluidra, a multinational pool and aquatic equipment conglomerate, with Alex Wooden as CEO. Taylor designs, formulates, and manufactures colorimetric and titration-based water testing products that measure parameters such as free and total chlorine, bromine, pH, total alkalinity, calcium hardness, cyanuric acid, sodium chloride, and specialty analytes (phosphate, ammonia, nitrite, nitrate, copper, magnesium). The technology stack spans in-house-developed reagent chemistry (DPD, FAS-DPD, EDTA, turbidimetric, phenol red), proprietary test strip formulations, digital colorimeters (commercial M-series and industrial TTi 2000/3000), and the Xpress Flex retail-oriented lighting-and-imagery strip reader platform. Resold Myron L handheld meters extend the line into conductivity, ORP, TDS, and pH measurement.

The product portfolio is organized into five lines: pool/spa test kits (3-way through 9-way and Complete™ kits in DPD and FAS-DPD variants, including salt-water-specific SKUs), test strips (chlorine, 7-Way, PRO 7), individual reagents (over 200 SKUs across multiple bottle sizes), meters and instruments (Taylor colorimeters plus Myron L handhelds), and aquarium kits (freshwater and saltwater master kits plus reef-specific calcium and magnesium tests). Beyond consumer pool/spa, the company serves aquarium hobbyists (freshwater and reef) and industrial water treatment professionals in boilers, cooling towers, warewashing, and manufacturing, with over 120 industrial test kits. Manufacturing, customer service, and shipping are consolidated at the 31 Loveton Circle facility in Sparks, MD.

Taylor monetizes primarily through unit pricing on its Shopify-powered DTC e-commerce site, with a tiered flat-rate shipping structure, a 2% fuel and logistics surcharge, and a wholesale/dealer account program for B2B buyers. Distribution is hybrid: direct e-commerce paired with a network of retail partner locations. Revenue is almost entirely transactional (one-time product purchases) with reagent refills providing a modest recurring consumables stream. Customers are fragmented across residential homeowners, SMB pool/spa service professionals, aquarium hobbyists, and enterprise industrial water treatment buyers; no anchor enterprise contracts are disclosed. The company holds ISO 9001:2015 (quality) and ISO 14001:2015 (environmental) certifications, is recognized as an official supplier for USA Swimming, and conducted a 2024 voluntary recall of Phosphate Reagent #1 in coordination with the CPSC.

Name

Taylor Technologies, Inc.

Legal name

Taylor Water Technologies LLC

Website

https://taylortechnologies.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

101–250 employees

Short description

Taylor Technologies, a Fluidra subsidiary, manufactures and sells water testing supplies including kits, strips, reagents, and instruments for pools, spas, aquariums, and industrial applications across the US via direct e-commerce and retail networks.

Ownership category

akta.pro rank

Product category

Water Testing Products

NAICS

Analytical Laboratory Instrument Manufacturing (334516), Testing Laboratories and Services (541380), Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Laboratory Analytical Instruments (3826), Services-Testing Laboratories (8734)

akta.pro primary industry

Water Testing & Chemical Balancing (HSAIALAB)

akta.pro secondary industries

Saltwater System Service (Salt Cells & Chlorinators) (HSAIALAF), Laboratory Testing & Analytical Services (in-house/contract labs; microbiology, metals, organics) (EUANAJAB)

Keywords

• Water testing kits
• Pool water testing
• Aquarium water testing
• Industrial water testing
• Water chemistry reagents

Headquarters

HQ city

Sparks Glencoe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Water Testing Products: Taylor Technologies generates revenue primarily through the sale of water testing products including test kits, test strips, reagents, and instruments. Products range from consumer-grade residential kits to commercial/industrial testing equipment. Most products are one-time purchases with reagent refills providing recurring revenue opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Taylor Technologies manufactures and sells water testing products including test kits, test strips, reagents, and instruments for measuring parameters such as chlorine, bromine, pH, alkalinity, calcium hardness, and cyanuric acid. The company serves residential pool/spa owners, aquarium hobbyists, and industrial water treatment professionals through direct e-commerce, dealer accounts, and retail partner locations.

Product overview

Taylor Technologies offers a comprehensive portfolio of water testing solutions organized into five core product lines: (1) Test Kits — ranging from basic 3-way kits (K-1000, K-1001) to comprehensive 6-way (K-1003, K-1004), 9-way (K-1005), and Complete™ kits (K-2005, K-2006) in both DPD and FAS-DPD methods, plus saltwater variants (K-2005-SALT, K-2006-SALT); (2) Test Strips — including 7-Way strips (S-1403), PRO 7 professional strips (S-1452), Chlorine strips (S-1401), and specialty strips for bromine, salt, borate, phosphate, and iron; (3) Reagents — individual DPD reagents, cyanuric acid reagent, pH indicators, alkalinity indicators, hardness reagents, and specialty reagents for both pool/spa and industrial applications; (4) Meters & Instruments — including Pool Inspector™ and Commercial Colorimeter kits (M-2005, M-2007), TTi industrial colorimeters (M-2000, M-3000), and Myron L handheld meters for pH, ORP, conductivity, salinity, and TDS; (5) Aquarium Products — master kits for saltwater and freshwater aquariums, plus specialized kits for ammonia, calcium, KH/GH, copper, phosphate, and magnesium. The product portfolio also includes 120+ industrial test kits, 221 pool/spa reagents, and 161 accessories and supplies. All products emphasize precision, accuracy, and ease of use for both professionals and homeowners.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Test Kit (K-2005) Best-selling comprehensive water testing kit for pools and spas that measures free chlorine, total chlorine, bromine, pH, acid demand, base demand, total alkalinity, calcium hardness, and cyanuric acid using the DPD colorimetric method. Priced from $114.47 (0.75 oz) to $142.71 (2 oz).
• Complete Test Kit with Salt (K-2005-SALT and K-2006-SALT) Comprehensive DPD and FAS-DPD test kits designed for saltwater pool and spa maintenance, testing for free chlorine, total chlorine, bromine, pH, alkalinity, calcium hardness, cyanuric acid, and salt levels. Priced from $180.89 (K-2005-SALT) and $207.35 (K-2006-SALT).
• Complete Test Kit FAS-DPD (K-2006) High-precision test kit using FAS-DPD titration method for accurate measurement of free and combined chlorine levels, suitable for residential and commercial pool and spa maintenance. Priced from $142.71.
• Basic Pool & Spa Test Kits (K-1000, K-1001, K-1003, K-1004, K-1005) Foundational 3-way, 6-way, and 9-way test kits for residential pool and spa owners using OTO and DPD methods. Includes kits for chlorine, bromine, pH, acid/base demand, alkalinity, calcium hardness, and cyanuric acid. Priced from $17.21 (K-1000) to $69.38 (K-1005).
• Pool Inspector Test Kit (K-2007) Compact kit for testing chlorine/bromine, pH, and cyanuric acid levels using the DPD high-range method, designed for pool inspection use.
• Pool & Spa Test Strips Test strips for quick readings of free chlorine, total chlorine, bromine, pH, total alkalinity, hardness, and cyanuric acid levels in pools and spas. Includes 7-Way Test Strips (S-1403) at $17.42, PRO 7 Test Strips (S-1452) at $29.74 (6-pack), and Chlorine Test Strips (S-1401) at $13.67 (12-pack).
• Commercial Colorimeter Kits (M-2005 and M-2007) Digital colorimeter kits providing precise electronic measurements of chlorine (0-10 ppm), pH (6.5-8.5), alkalinity (0-250 ppm), calcium hardness (0-800 ppm), and cyanuric acid (7-120 ppm). The Commercial Colorimeter Kit (M-2005) is priced at $999.00 and the Pool Inspector Colorimeter Kit (M-2007) at $1,284.37.
• TTi Colorimeters (TTi 2000 and TTi 3000) Industrial-grade colorimeter instruments with PC connectivity for data management in precision water testing applications. Priced from $2,456.46 to $2,811.89.
• Myron L Handheld Meters Handheld digital meters including ULTRAPEN PT2 (pH/temperature), ULTRAPEN PT3 (ORP/temperature), PoolMeter 512T5D (sodium chloride/TDS), and TechPro II TPH1 (conductivity/pH/TDS/temperature). Priced from $210.75 to $1,050.75.
• Pool & Spa Reagents Individual replacement reagents for water testing including DPD Reagent #1 ($6.38+), Cyanuric Acid Reagent ($5.29+), and pH Indicator Solution (Phenol Red, $5.69+). Available in 0.75 oz, 2 oz, 16 oz, 32 oz, and 1 gallon sizes for kit refills and ongoing testing needs.
• Phosphate Test Kit (K-1106) and Sodium Chloride Test Kit (K-1766) Specialty kits for measuring phosphate levels (0-1000 ppb or 0-6000 ppb) to prevent algae growth, and sodium chloride levels using the argentometric method (1 drop = 200 ppm NaCl).
• Aquarium Test Kits Test kits for freshwater and saltwater aquariums including Saltwater Aquarium Master Kit (K-4201), Freshwater Aquarium Master Kit (K-4200), Aquarium Ammonia Kit (K-4101, 0-8 ppm NH3/NH4), and Aquarium Calcium Kit (K-4104, 0-500 ppm Ca2+) for monitoring water parameters essential to fish and coral health.
• Industrial Test Kits and Reagents Industrial-grade test kits and reagents for water treatment in boilers, cooling towers, warewashing, and industrial process water applications. The portfolio includes 120+ industrial test kits and 221 pool/spa reagents for compliance with water quality standards and equipment protection.
• Xpress Flex An advanced in-store water testing system utilizing proprietary lighting and imagery technology along with strip reader technology to deliver fast, accurate, and affordable test results with customizable strip options, primarily deployed through retail partner locations.

Quantifiable outcome

• Color-matching tests and test strips: accuracy of 1/2 the distance between two color standards. Drop tests: accuracy of +/- one drop (10%)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• ShopifycoreTechnology or IntegrationTaylor Technologies uses Shopify as their e-commerce platform for the taylortechnologies.com website. Shopify provides the technical infrastructure for product catalogs, shopping cart functionality, checkout processing, and customer account management.
• Fluidra USAcoreOthersFluidra USA is the parent company of Taylor Technologies. The website footer states '2026 Fluidra. All rights reserved. The trademarks and trade names used herein are the property of their respective owners.'
• USA SwimmingflagshipGTM or Marketing PartnerTaylor Technologies is an official supplier for USA Swimming, the national governing body for competitive swimming. This partnership provides brand credibility and visibility in the swimming pool industry.
• Retail Partner LocationsminorChannel Partner/ Reseller/ DistributorTaylor Technologies partners with local retail locations to distribute their water testing products. Customers can find nearby retailers through Taylor's store locator tool.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LaMotte Company: LaMotte is a long-established US manufacturer of water testing kits, reagents, and instruments serving pool/spa, drinking water, environmental, and industrial markets — a direct head-to-head competitor with Taylor in chemistry-based water analysis products.
• AquaChek (Industrial Test Systems): AquaChek is one of the most recognized pool and spa test-strip brands, directly competing with Taylor's K-2000 series strip products at consumer price points across retail channels.
• Hanna Instruments: Hanna manufactures portable colorimeters and photometers for water testing in pool/spa, aquaculture, and industrial applications — directly comparable to Taylor's Commercial Colorimeter (M-2005) and TTi 2000/3000 instrument lines.
• Myron L Company: Myron L manufactures handheld meters for pH, ORP, conductivity, and TDS that Taylor resells under Meters & Instruments — making them both an OEM partner and a competitor in the digital water-testing instrument category.
• Poolmaster Inc. Poolmaster makes a broad range of pool/spa maintenance accessories including basic test kits and thermometers, overlapping with Taylor's entry-level residential line at the consumer/DIY retail tier.

Broad incumbents

• Pentair Pool: Pentair is a major pool equipment manufacturer whose connected smart-pool sensors and broader pool-systems portfolio encroach on Taylor's testing franchise through integrated water-quality monitoring rather than standalone kits.
• Hayward Pool Products: Hayward sells pool equipment and connectivity products and competes indirectly by bundling water-quality sensing into its automation and pump systems, an alternative to Taylor's wet-chemistry approach.
• Watts Water Technologies: Watts supplies water quality and treatment equipment for residential, commercial, and industrial markets; relevant as a broader incumbent competing for the same industrial water-testing budget that Taylor targets.
• Hach (Danaher): Hach is a major analytical instruments brand in industrial and municipal water testing, comparable to Taylor's TTi industrial colorimeter line for the higher-end industrial buyer.

Others

• Jandy (Fluidra): Jandy is a Fluidra sister brand focused on pool automation and equipment — relevant context as a sibling property within the same parent company, where Taylor's testing data could feed into Jandy's automation ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TaylorWaterTechnologies
• Facebookfacebook.com/TaylorTechnologies
• Instagraminstagram.com/taylorpoolspa
• LinkedInlinkedin.com/company/taylor-technologies-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taylor Technologies, Inc.