ValueCheck
ValueCheck provides integrated SaaS data and software solutions — including AVMs, portfolio analytics, marketing data tools, and title production automation — to credit unions, mortgage lenders, and title insurance companies across the United States.
- Company typePrivate
- Founded1997
- HeadquartersHighlands Ranch, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ValueCheck does
ValueCheck is a U.S.-based software and data services provider serving the lending and title industries, operating as a division of EC Purchasing.com, Inc. and headquartered in Highlands Ranch, Colorado. Founded in 1997, the company develops integrated SaaS solutions combining property data, loan analytics, and title production automation, with a database that now covers the entire United States. Its core product set includes Automated Valuation Models (AVMs) and property appraisals, Loan Portfolio Analytics with risk and CLTV analysis, Marketing Xpress for property and loan data enrichment, a Home Equity Calculator embedded as a lead-capture tool on credit union websites, and Title Production Automation covering programmatic search, automated examination with a flexible rules engine, and post-closing search.
The company earns revenue primarily through SaaS subscriptions and embedded data integrations across three primary customer segments: credit unions, mortgage lenders, and title insurance companies. Strategic alliances with SWBC Lending Solutions (a nationwide Appraisal Management Company), ServiceLink National Flood, and the integration of Freddie Mac's HVE Valuations extend the offering into appraisal fulfillment and flood zone determinations, while embedded widgets and APIs support both self-service portals and integration into customer workflows. Pricing is quote-based and not publicly disclosed, and go-to-market relies on a sales-led enterprise motion supplemented by self-service web portals, product brochures, and demo requests.
ValueCheck operates with a small team (11-50 employees) and is privately held as a division of EC Purchasing.com, Inc., with no external funding rounds disclosed. The 2024 activity cluster — national database expansion, HVE Valuations integration, SWBC alliance, and ServiceLink flood partnership — indicates an active product and partnership expansion phase rather than a hyper-growth or restructuring posture.
ValueCheck firmographics
Firmographics- Name
- ValueCheck
- Legal name
- EC Purchasing.com, Inc.
- Website
- https://valuecheck.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ValueCheck provides integrated SaaS data and software solutions — including AVMs, portfolio analytics, marketing data tools, and title production automation — to credit unions, mortgage lenders, and title insurance companies across the United States.
- Ownership category
- akta.pro rank
ValueCheck industry classification
Industry- Product category
- Real Estate Data & Analytics Software for Lending and Title
- NAICS
- Offices of Real Estate Appraisers (53132), Finance and Insurance (52)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ)
- akta.pro secondary industries
- Collateral, Lien & Asset Valuation Platforms (Auto, Equipment, Real Estate) (FSAGAHAG), Home Equity Valuation & Collateral Management (AVM/Appraisal/BPO) (FSALAGAJ)
Keywords
Where ValueCheck is headquartered
LocationHeadquarters
- HQ city
- Highlands Ranch
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ValueCheck business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions: ValueCheck provides SaaS solutions to title insurance companies, credit unions and mortgage lenders. Marketing Xpress is explicitly stated as available by subscription within the ValueCheck Xpress platform.
- Property Valuations and Appraisals: Provides AVMs, Evaluations and full property appraisals through strategic alliances. These valuation products are sold to lenders for property valuation purposes.
- Loan Portfolio Analytics: Portfolio Analytics provides monitoring and analysis of loan portfolios, offered as a complete data and software solution for lenders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based pricing for Marketing Xpress platform |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
ValueCheck product offering
Product offeringCore offering
ValueCheck develops integrated SaaS solutions combining national property data, loan analytics, and title production automation for the lending and title industries. Its portfolio includes Marketing Xpress (loan portfolio data enhancement), Loan Portfolio Analytics (risk and CLTV analytics), Home Equity Calculator (embedded lead-capture widget), Property Valuations (AVMs, Evaluations, and full appraisals), and Title Production Automation (automated search, examination with a rules engine, and post-closing search). The company primarily serves credit unions, mortgage lenders, and title insurance companies in the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Xpress Self-service SaaS platform that enables lenders to upload customer data files and receive enhanced output files enriched with property and loan data metrics including CLTV, loan interest rates, outstanding balances, lender names, and loan terms. Designed for credit unions and mortgage lenders seeking to grow their real estate loan portfolio and expand their customer footprint.
- Loan Portfolio Analytics Software and data solution that evaluates loan portfolios of first and second mortgages, auto loans, and other consumer loans. Provides insightful and actionable views including portfolio risk analysis, migration trend analysis, and CLTV analysis to help lenders identify risks, manage compliance, and maximize opportunities.
- Home Equity Calculator Web-based application for credit unions to capture and track loan leads on their own websites. Calculates combined loan-to-value (CLTV) using property valuation data and loan data, with customizable underwriting parameters to qualify leads in real time.
- Property Valuations (AVMs, Evaluations, and Appraisals) Property valuation suite delivering Automated Valuation Models (AVMs), Evaluations, and full appraisals. AVMs use property characteristic data, local market information, and price trends with Forecasted Standard Deviation (FSD) confidence scoring and predictability assessment (GOOD, CAUTION, INFORMATIONAL ONLY). Appraisals are delivered through a strategic alliance with SWBC Lending Solutions, a nationwide AMC, fully compliant with interagency, GSE, FHA, and USPAP requirements.
- Title Production Automation End-to-end title production automation suite for title insurance companies covering automated title searching, title examination with a flexible rules engine, programmatic typing, linked digital commitments and prelims, online title ordering, and post-closing search. Designed to maximize productivity, streamline production, improve workflow, and reduce turnaround times and errors.
Quantifiable outcome
- Over 92% of Flood Hazard Determination Reports ordered through ValueCheck are available instantaneously due to advanced geocoding
- +1 more outcomes
Companies that use ValueCheck
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
ValueCheck technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
ValueCheck partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SWBC Lending SolutionscoreStrategic alliance with SWBC Lending Solutions, a nationwide Appraisal Management Company (AMC), to provide best-in-class appraisal products and services that are competitively priced, fast, accurate, and fully compliant meeting interagency, GSE, FHA, and USPAP requirements.
- ServiceLink National FloodcorePartnership with ServiceLink National Flood to provide Flood Zone Determination Reports. Over 92% of flood hazard determination reports ordered through ValueCheck are available instantaneously due to advanced geocoding, with remaining 8% researched within 6 hours.
- Freddie Mac (HVE Valuations)coreIntegration of HVE Valuations from Freddie Mac into the ValueCheck product offerings, providing additional valuation options for lenders.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
ValueCheck competitors and assessment
Company assessmentBroad incumbents
- CoreLogic: CoreLogic is the largest US provider of property data, AVMs, and analytics to mortgage lenders, title insurers, and real estate professionals. It directly overlaps ValueCheck's AVM, valuation, and property data offerings at far greater scale, making it the dominant incumbent competing for the same lender and title client base.
- ICE Mortgage Technology (Black Knight): ICE Mortgage Technology (formerly Black Knight) is the largest US mortgage technology platform, encompassing loan origination systems, servicing, and property data. It competes broadly with ValueCheck's Portfolio Analytics and integrates ServiceLink flood services used by many of ValueCheck's lender customers.
Direct peers
- ATTOM Data Solutions: ATTOM provides nationwide property data, AVMs, parcel-level analytics, and marketing lists to lenders and real estate professionals. Like ValueCheck, it monetizes a national property database plus loan/marketing data through subscriptions, directly competing for credit union and mortgage lender budgets.
- HouseCanary: HouseCanary delivers AVMs, valuation products, and property analytics to mortgage lenders and capital markets participants. It is a direct competitor in the AVM and valuation tier of ValueCheck's product stack, with a particular focus on appraisal modernization.
- Clear Capital: Clear Capital provides appraisals, AVMs, and valuation technology to mortgage lenders, with comparable methodologies around confidence scoring. It directly competes with ValueCheck's valuation suite (AVMs, evaluations, appraisals) delivered via the SWBC AMC partnership.
- DataTree (First American): DataTree, a First American company, is a leading provider of title plant data, property reports, and real estate analytics to title agents, lenders, and real estate professionals. It is a direct competitor to ValueCheck's title production automation and property search offerings for the title insurance vertical.
- LightBox: LightBox offers property data, AI-driven analytics, and location intelligence to lenders, title insurers, and real estate professionals. Its property-data-plus-analytics portfolio directly overlaps ValueCheck's Property Search and Portfolio Analytics products for the same lender and title customer base.
- ComplianceEase: ComplianceEase (now part of Maxwell) provides compliance, risk, and regulatory analytics to mortgage lenders. It is comparable to ValueCheck's Portfolio Analytics component which includes compliance and risk views of loan portfolios, and competes for similar credit union and lender compliance budgets.
Others
- ServiceLink: ServiceLink, a Black Knight/FNF company, is a ValueCheck partner for flood determinations and broader default/mortgage services. It is included because it operates in the same lender services ecosystem and as a partner/competitor could disintermediate ValueCheck if it expands its direct lender offerings.
Emerging players
- FormFree: FormFree provides asset, income, and employment verification plus analytics for mortgage lenders. While focused on borrower verification rather than property valuation, it intersects with ValueCheck's Marketing Xpress and Portfolio Analytics stacks as part of the broader lender data ecosystem competing for the same SaaS budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ValueCheck social profiles
Digital presenceValueCheck financial estimates
Financial estimateRevenue estimate
Valuation estimate
ValueCheck leadership team
Management profileNumber of profiles
Profiles1 record
ValueCheck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ValueCheck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ValueCheck
What does ValueCheck do?
ValueCheck develops integrated SaaS solutions combining national property data, loan analytics, and title production automation for the lending and title industries. Its portfolio includes Marketing Xpress (loan portfolio data enhancement), Loan Portfolio Analytics (risk and CLTV analytics), Home Equity Calculator (embedded lead-capture widget), Property Valuations (AVMs, Evaluations, and full appraisals), and Title Production Automation (automated search, examination with a rules engine, and post-closing search). The company primarily serves credit unions, mortgage lenders, and title insurance companies in the United States.
Is ValueCheck a public or private company?
ValueCheck is a private company. It is classified as corporate owned and is currently operating.
When was ValueCheck founded?
ValueCheck was founded in 1997. It employs 11 to 50 people.
Where is ValueCheck based?
ValueCheck is headquartered in Highlands Ranch, United States, in the North America region.
How does ValueCheck make money?
Three revenue lines are on record. Software Subscriptions are the primary driver. The others are property Valuations and Appraisals and loan Portfolio Analytics.
Who are ValueCheck's main competitors?
Broad incumbents on record are CoreLogic and ICE Mortgage Technology (Black Knight). Direct peers are ATTOM Data Solutions, HouseCanary, Clear Capital, DataTree (First American), LightBox and ComplianceEase. ServiceLink is listed as an others. FormFree is listed as an emerging player.
Does ValueCheck have an API?
No public API is recorded for ValueCheck.
What industry is ValueCheck in?
ValueCheck's product category is Real Estate Data & Analytics Software for Lending and Title. Its primary akta.pro industry code is FSALALAJ, Automated Valuation Models (AVM) & Property Data/Analytics, with a secondary code of FSAGAHAG, Collateral, Lien & Asset Valuation Platforms (Auto, Equipment, Real Estate). Its NAICS code is 53132 and its SIC code is 6162.